Sat.Jun 27, 2020 - Fri.Jul 03, 2020

How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day.

Glossary of social media measurement terms

The Resolution Blog

Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too.

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Coronavirus on social media: A social listening analysis

Agility PR Solutions

Whether we like it or not, the coronavirus pandemic is happening and affecting everything. It’s a challenge to governments, healthcare systems, and markets. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us.

How to Win at Content Marketing During a Pandemic

B2B PR Sense

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

CEOs Must Choose between Something and Nothing

Cision

Whether an organization opts for action or inaction on any given societal issue, corporate leaders and spokespeople should know how to communicate the choices it makes. Comms Best Practices

More Trending

Is PPC Back?

Ronn Torossian

If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. Now I’m not so sure,” he likely could be referring to the future of PPC, or pay per click. PPC fell sharply the first few weeks after the […].

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In 2020 and beyond, earned media should take priority

PR Daily

Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever. In the past, most marketers chose to focus on “paid” digital marketing activities to achieve their goals.

Media 171

Take 5 Live with Heather White

Cision

A quick recap of our conversation with Heather White of iHeartMedia on how to pitch radio, and more. Comms Best Practices

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3 tactical tips for mapping out your 2020 social strategy 

Agility PR Solutions

The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects.

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How COVID-19 has taught comms pros to lean into their strengths

PR Daily

The top communicator for FIS shares how her team has adapted during the current crisis and offers lessons for others. The pandemic forced marketing teams far beyond their comfort zones.

10 things only PR people understand

Muck Rack

10 things only PR people understand

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When is it appropriate to take risks as a PR agency owner?

Agility PR Solutions

Risks taken in business involve decision making and good old-fashioned hard work. Running a consistently growing and thriving business for the past six years, I’ve realized the importance of taking risks in order to achieve success.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The talent crisis to come: flexibility and inequality

Stephen Waddington

No two lockdown experiences have been the same. Now employers must pick up the pieces. Professional life before March 2020 was based on working nine to five, or more, in an office. Change was underway but it was tediously slow.

Crisis 109

How to measure the efficacy of your channels

PR Daily

Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.

Should the Public Relations Report to the CEO or CMO?

Sword and the Script

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New research on Gen Z reveals four key trends shaping the most pragmatic generation

Agility PR Solutions

2020 hasn’t been the best year for anyone, but COVID-19 and the recent social justice protests have overburdened an already stressed out Gen Z. However, new research from digital agency VaynerMedia reveals these youngsters nevertheless remain optimistic about a brighter future.

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Declare independence from these 4 bad PR practices

Muck Rack

Declare independence from these 4 bad PR practices

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How to network, connect and keep your career cranking amid COVID-19

PR Daily

Experts share five tangible ways to remain relevant and indispensable in this difficult job market. The global economy might seem nightmarish right now, but golden opportunities await those with the fortitude to adapt, speak up and reach out.

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Why Clear Communication Matters Now More Than Ever

Garrett Public Relations

Communicating clearly with your customers has never been more important. Here's some advice to help you get the messaging right. The post Why Clear Communication Matters Now More Than Ever appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

The data language barrier—frustration, embarrassment, insecurity dominate the conversation

Agility PR Solutions

New research from cloud-native analytics firm Sigma Computing illustrates a stark gap in data confidence and perceptions of what it means to be data-driven.

Data 111

Emerging Leaders Offer Tips for Pandemic Life—Professional and Personal

Culpwrit

By Will Bradley With the summer officially kicking off — albeit masked, socially-distanced and mostly home-based — the Plank Center for Leadership in Public Relations recently launched a new online panel series, streamed live on the Center’s Facebook page and titled “Plank Summer Sessions.”

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Authenticity and empathy still lead the way. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.

Social listening FAQ: 19 social media monitoring questions, answered

Awario

We wanted to gather the most frequently asked questions about social listening and answer them. What I ended up with is the list of questions varying from the most obvious to quite specific (but still popular

Delivering the goods: media insights on Canada’s delivery sector during COVID-19

Agility PR Solutions

No longer able to browse the physical aisles of brick-and-mortar stores during the first wave of COVID-19, Canadians browsed the virtual shelves instead. Consumers shopped online for anything from groceries to new running shoes to self-care products.

7 Ways PR and Marketing Go Hand In Hand

Critical Mention

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together.

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Why you should focus on small gains, not glory

PR Daily

The role of PR is to drive commercial success. How do we prioritise an approach driven by facts and figures over kudos and cachet? In the world of earned media, often what a client wants isn’t what they necessarily need.

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What happened on Social Media in June: monthly round-up

Awario

Twitter launched Voice Tweets out of nowhere, Instagram added new visual effects and Facebook got into political controversy once again. As always, we are here to guide you through all the most important social media news of the month

5 public relations tips for health and fitness products

Agility PR Solutions

It can seem like every other day there is a new health or fitness product in the news either being launched or being rocked with scandal.

Should we capitalize job titles?

Axia PR

When it comes to media relations and corporate communications, PR pros should follow AP Style. Anytime you communicate with a client or customer, you make an impression on behalf of your company.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. In the aftermath of the death of George Floyd, audiences are looking for signs that this time will be different.