Sat.Jun 13, 2020 - Fri.Jun 19, 2020

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

[link]. At this point in the 21 st century, businesses should know by now that having a presence in the digital business space is not a luxury: it’s the bare necessity. Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore.

Using Testimonials and Reviews to Boost Marketing Efforts

Ronn Torossian

Before making an online purchase, most people tend to look at the reviews first. As they can’t touch the product that they’re looking to buy and are not entirely familiar with the business, they are taking a risk by making the purchase.

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7 timeless tactics to mitigate PR crisis damage

PR Daily

Strategize around your dealbreakers, plan for the worst, and learn how to apologize. What’s the cost of a PR crisis? In a word, incalculable. And it takes only a few moments for everything to unravel.

Crisis 163

Rethinking the Customer Press Release: How to Make It a Win-Win | Business Wire Blog

Business Wire

Public relations is the art of securing trust at scale. And one of the best tactics for B2B brands to achieve this is the customer press release. public relations

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

5 Powerful Owned Media Strategies (Part 1 of 2)

Onclusive

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate.

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Effective Storytelling with Cindy Ashton

PR for Anyone

“99% of people watching are not in business for money.” Christina Daves (01:09-01:13) We've seen many great storytellers that completely captured our hearts, whether it's a great movie or something that we read somewhere when someone's trying to get their message across.

How We Talk “ESG” in a Post Pandemic World | Business Wire Blog

Business Wire

In many ways, how we talk about environmental, social and governance themes hasn’t changed in a long time.

Why PR pros must address the big, white elephant in the room

PR Daily

White PR people in power need to participate more actively in systemic change for racial equality. For clients and organizations to thrive, everyone must have the tough conversations.

Ethics 163

The Next Normal: A Conversation with McDonald’s VP of U.S. Communications

Cision

Key takeaways from our PR Manager Rebecca Dersh's conversation with McDonald's VP of U.S. Communications, David Tovar. Comms Best Practices

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why PR professionals cannot be replaced by AI and automation

Agility PR Solutions

As a PR professional, you might be growing a little tired of the continuous stream of headlines that claim that AI is poised to revolutionize marketing.

System 153

What is brand personality (and how to build one)

Awario

Brand personality is something every brand strives to achieve. It makes brands memorable, makes them stand out, connects them with their customers. Every long-lasting brand you can instantly recall has a personality. But let’s start from the beginning

Brand 133

PR pros need more than political correctness to survive

PR Daily

Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry. If sunlight is the best disinfectant, then the wave of apologies and firings in the media should be great news for the public and the pursuit of truth.

7 LGBTQ+ News Sites That Are Using Their Platforms to Show Solidarity

Cision

Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for Pride (and beyond). Media Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID

Agility PR Solutions

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating.

What Inspires You?

PR for Anyone

The media loves passion. Dig deep and uncover what inspires you. When I invented CastMedic Designs, I was so excited. I can’t tell you how much media coverage I landed because journalists loved my passion about the product.

Simple steps everyone can take to begin engaging the black community

PR Daily

Make it more than a moment—make it a movement. Reminders of systemic racism chime daily for those directly affected. For others, seemingly isolated incidents thrust the conversation on race back into the national consciousness.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Brand conversations are vital in the COVID age—which ones are making real connections?

Agility PR Solutions

Amid the chaos of the COVID pandemic, the resulting shelter orders and temporary store closings, it’s been easy for brands to slip off the radar—people just have more important things to worry about these days.

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To be successful in social media, you must listen

Axia PR

People want to share their ideas and be heard, and social media is how they fulfill that desire. Having access to various platforms is a valuable opportunity to listen to your audience and gain insight into their values and feedback.

Incorporate the crisis lifecycle into your communications

PR Daily

Whether it’s engaging with employees throughout layoffs or preparing for and responding to reporters’ and consumers’ requests, plan your messages stage by stage. Crises can take many forms—sometimes arriving without notice to wreak havoc on your reputation.

Crisis 153

Digital News Takes Another Radical Shift

The Proactive Report

The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed. The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

The ‘Next Normal’: How COVID-19 will force marketers to evolve

Agility PR Solutions

As the world emerges from COVID-19 and begins reopening, marketers and PR practitioners will see one of the more significant shifts in recent memory. People have lost their jobs, companies have closed their doors and how the world interacts is forever altered.

Use news briefs, not releases, when contacting the media for certain stories

Axia PR

When it comes time to give the breakdown of a story in writing, news releases are usually sent. Long and filled with information, they’re viewed as the best ways to get a story to the media. But are they really the best way?

What an inclusive language toolkit should cover

PR Daily

As diversity and inclusion efforts take shape, words and phrases emerge as crucial elements for cultivating mutual respect among co-workers. Consider these steps in developing a protocol. Language is the medium through which attitudes and behavior are influenced. Words can hurt, or they can heal.

Introducing Muck Rack’s Fundamentals of Social Media certification course

Muck Rack

Introducing Muck Rack’s Fundamentals of Social Media certification course

Course 147

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to contribute to the Black Lives Matter dialogue with a DEI lens

Agility PR Solutions

We agree. Black lives matter. For centuries, systemic and structural racism in the United States constrained, prevented and killed opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives.

System 123

Two questions you can ask yourself to create effective content

Axia PR

Use these two questions to guide your content-making process. In public relations, content of all kinds is important. Whether it’s videos, written content, or any other kind of information people can consume, content is one of the biggest drivers for public relations.

When communicating in a crisis, ask: Who says what, when and how?

PR Daily

Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track. March 9, 2020, was an interesting day, to say the least.

Crisis 141