Sat.Mar 10, 2018 - Fri.Mar 16, 2018

#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

PR Expanded

A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant. I am a College Professor. I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States.

How Far To Push Top Talent

Ronn Torossian

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don’t end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes to stress.

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The Ten Commandments of Social Media for 2018

Business Wire

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers.

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends.

Trends 226

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 tips for repurposing your old content

PR Daily

Content is everything in today's social media landscape. Whether a long-form contributed article or timely news post, well-executed social content can have a significant positive impact on your organization’s success.

SEO 135

More Trending

The Most Important Metric in PR Today

Shift Communications

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something.

5 Ways to Spruce Up Spring PR

ImPRessions - Crenshaw Communications

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Here we take a look at some ways to maximize spring with some PR inspiration. New season, new PR opportunities.

3 ways to get amazing PR with influencer marketing

PR Daily

In today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in; they’re notable people who use products and services and spread the word about their favorites to their growing audiences.

Retail 135

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 ways PR pros can win with content after Facebook’s algorithm changes


In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach.

Can Successful PR Programs Ever Operate in a Vacuum?

Shift Communications

Put up your hand if you’ve ever been in this situation: client says they want to be in the New York Times so the PR team schedules a call.

10 tips for promoting a more efficient company culture

PR Daily

As daylight saving time approaches, it’s a good time to think about, well, saving time. Employees are spending more and more time at the office, exceeding the standard 40-hour work week. However, increasing hours worked does not necessarily translate to increased efficiency.

TCIP #060 – Managing The Fort McMurray Wildfire Crisis, With Jordan Redshaw

Melissa Agnes

Welcome to episode #060 of The Crisis Intelligence Podcast, with Melissa Agnes and Jordan Redshaw. The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016 was unprecedented in Canadian history.

Crisis 130

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The “Ides of March” Are Here – Beware These Common PR Pitfalls

Critical Mention

Ah, the Ides of March are upon us. The date of March 15 carries a doomsday connotation, ever since Shakespeare penned the phrase, “Beware the ides of March,” in his classic play Julius Caesar. While we needn’t fear this date, in the spirit of the “Ides of March,” let’s look at some common PR pitfalls that can doom your efforts. Failing to plan ahead. For PR to be at its most effective, careful planning should be part of the process.

Self-Promotion is Not Evil

Solo PR Pro

Many professionals have a hard time using their professional skills to promote their business. You are bold and confident when doing work for clients but uncomfortable putting those same skills to use to promote yourself and your business.

How branded content counters consumer skepticism

PR Daily

Advertising isn’t dead yet, but it’s largely underwhelming, underserving and interrupting the audiences organizations care about most. 9 out of 10. people skip preroll ads, 23 percent. of radio listeners immediately change the station when a commercial plays and 26 percent. of U.S.

What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

Image: chaiyapruek youprasert | Shutterstock. If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions.

Crisis 130

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings.…

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Guest Post by Laurel Kennedy. Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate.

4 tips for better social media editing

PR Daily

Editing can be a headache, but it’s the best way to prevent a content nightmare. Poor editing can sink your business. Sloppy writing signals to prospects that you’re lazy, incompetent or careless—and perhaps all three. Thoughtful, sharp editing is about much more than correcting spelling.

Freedom of Information is More Relevant Than Ever

HMA Public Relations

Today, March 16, is Freedom of Information Day. This day is an annual event held during Sunshine Week and celebrates the birthday of President James Madison. . The post Freedom of Information is More Relevant Than Ever appeared first on HMA Public Relations.

We’ve got a serious problem with bots in social media marketing

Communications Conversations

Lately, there’s been a lot of hand-wringing over the drop in Facebook usage. And while the big blue network is definitely priority number-one for most people when it comes to social media marketing, I think a much bigger issue is lying in the weeds.

Tillerson, United, the SEC, Bozoma Saint John—Your Week (so far) in Messaging

PR News

What a couple of days of news for communicators and brands. It’s difficult to know where to start. It’s hard to ignore the implications for messaging from the ousting of Secretary of State Rex Tillerson Monday. While a burning question is why did a secretary of state who allegedly called his boss a “f*^&#%$ moron!” ” during… Continued. The post Tillerson, United, the SEC, Bozoma Saint John—Your Week (so far) in Messaging appeared first on PR News Blog.

[Updated] United apologizes after puppy dies on flight

PR Daily

United’s PR team can’t catch a break. Anger toward the airline peaked again after a family’s 10-month-old puppy died during a flight to New York. On the instructions of a flight attendant, the passenger placed her dog in an overhead bin, where the animal died.

Where Is The Qualified Workforce?

HMA Public Relations

Our work with communities and associations in the economic development realm expose us to a lot of information related to why businesses want to relocate to Arizona. In Arizona, many of those educated and available workers are coming from one of four places. The post Where Is The Qualified Workforce?

5 Signs Your Press Release Isn’t Actually News


One of the worst parts of being a public relations professional can be educating your clients about what is news and what’s not

How is PR like a banana?

Axia PR

4 ways to ensure your public relations is working. A banana is more than a tasty addition to your cereal. It’s a perfect metaphor for what makes successful public relations. Public Relations Featured PR Tips

30 jobs in the PR and marketing world

PR Daily

Madness is in the air. The play-in round of the NCAA Division 1 Men’s Basketball Tournament is under way, which will decide the last four teams to make the tournament. Tomorrow marks the beginning of the official 64-team tournament—and it’s sure to excite diehard hoops fans.

Sports 129

As John Lewis suffers, is the era of the grand British department store over?

Mark My Words

The Express – 16th March 2018. Today’s bargain-savvy shoppers are increasingly hungry for the sort of discounts that can only be offered from soulless units in business parks rather than elegant Victorian buildings with sky-high rents and rates in prime locations. Because we are time-compressed the experience of going shopping is no longer so pleasurable,” says brand guru Mark Borkowski.

Brand 60

#MediaMonday – Erisa Nakano

HMA Public Relations

Today’s #MediaMonday comes to us from Erisa Nakano, a senior real-time editor at ABC15 and fellow Cronkite grad. The post #MediaMonday – Erisa Nakano appeared first on HMA Public Relations.

Lycored Campaign Spotlight: #rethinkbeautiful


By: Jacolyn, Account Director. To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one silo of the industry to achieve campaign success.