Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, reaching the top of the earned media pyramid is easier said than done. According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work.

Media 244

Media Strategy How To Digital PR 244

Ronn Torossian

SEPTEMBER 5, 2017

Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time you updated it?”. An old plan may not be ready for prime time, and you don’t want to find that out when it matters. But reading and reviewing your plan isn’t enough to effectively determine if it will be … READ MORE ».

Crisis 210

Crisis Blogging 210

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. We work to generate a quick opportunity for a client or colleague, only to have it fizzle when the finished story fails to include their remarks.

Media 168

Media Interviews Publicity Reputation 168

Prowly

SEPTEMBER 5, 2017

It's a bit like trying to drive a large boat like a yacht. That thing doesn't turn on a dime—the size doesn't allow for it. You need to know exactly where you're going before you start and everyone else needs to know it, too. The post Why You Must Be Clear on What Your Company Does in All Areas of Business appeared first on Prowly Magazine.

Company 160

Company Content Marketing Trends Marketing 160

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Cision

SEPTEMBER 8, 2017

This week, we highlight the top Bleacher Report staff on Twitter ranked by follower count. Followers were pulled on September 8, 2017 and may change over time. 1. Ric Bucher – Senior Writer – 840,713. 2. Matt Miller – NFL Draft Lead Writer – 180,309. 3. Howard Beck – Senior NBA Writer – 171,052. 4. Adam Kramer – College Football Lead Writer – 61,640. 5.

Twitter 177

Twitter Report Media 177

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful. In this post we’re looking at what clients should expect from their PR firm to ensure a productive and long-lived relationship. Beyond The LOA.

Agency 136

Agency Communications Social Media Pitching 136

Steve Barrett on PR

SEPTEMBER 8, 2017

Harold Burson's latest book contains some fascinating reflections on his seven-decade career in PR and lots of useful takeaways for those wanting to improve their professional practice.

149

149

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Along with NATIONAL Vice President of Marketing Technology Jonathan Litwack, I had the privilege of learning from Google where state of the art marketing measurement will be headed in the months and years to come.

Analytics 143

Analytics Google Publicity Data 143

PRSay

SEPTEMBER 8, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating

Ethics 142

Ethics Instagram Twitter Agency 142

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Yes, we know it’s actually still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. Every year we look for smart new ways to streamline systems or simply do PR better. What follows is a compilation of proven tips to try as you ease into autumn. Transition to the busy fall PR season. Typically fall is an extremely busy season for PR teams – packed with holidays and other occasions just begging for story ideas and campaign events.

Agency 136

Agency Meeting Communications Product Launch 136

Deirdre Breakenridge

SEPTEMBER 3, 2017

Communications 258

Communications 258

Presspage

SEPTEMBER 5, 2017

While we would love to say our platform empowered OhioHealth to achieve such numbers, the real secret lies in the way their team restructured their PR workflow and the subsequent editorial philosophy they adopted for their newsroom. Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website.

Social Media 137

Social Media Media Relations Journalism Media 137

Shift Communications

SEPTEMBER 6, 2017

You’ve put a ton of time, effort, blood, sweat and tears into a news announcement. You’ve developed sound messaging, created killer creative content, drafted a fantastic press release and wrote thoughtful, tailored pitches to reporters you’re convinced will jump all over the news. It’s game day and you’re ready to go. It’s your time to shine, and you know it.

Pitching 125

Pitching Conference Brand Branding 125

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Axia PR

SEPTEMBER 8, 2017

17 ways PR has changed; work with a smarter PR agency that understands the new landscape. Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table. Everything from influencing public perception with outstanding marketing campaigns and developing effective crisis communication strategies to holding news conferences and organizing successful events falls

Digital PR 128

Digital PR Crisis Communications Crisis Publicity 128

PRSay

SEPTEMBER 5, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating

Ethics 112

Ethics Crisis Newspapers Publicity 112

5W PR

SEPTEMBER 7, 2017

By: Kaia, Social Media Manager. “Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool.

Trends 108

Trends Social Media Crisis Media 108

Shift Communications

SEPTEMBER 7, 2017

It’s not every day that the leaders of two highly regarded public companies enter into a public spat about a future technology, but perhaps AI is no ordinary technology. Elon Musk’s portrayal of AI as an existential threat to humanity is a sharp contrast from Mark Zuckerberg’s view of AI as an augmentative, non-destructive force in our world. Who is closer to the truth?

Leadership 112

Leadership Publicity Technology Communications 112

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. All of his attempts are unsuccessful until he tries his powers on his father’s car parked in the driveway. He waves his hands at the car… and it starts with its lights flickering like.

Brand 107

Brand Branding B2B Content Marketing 107

Waxing UnLyrical

SEPTEMBER 7, 2017

Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1. The day Princess Di died (she was buried two decades ago yesterday). I was at a play rehearsal, a pall of gloom over us all.

Facebook 98

Facebook Publicity LinkedIn Banking 98

Presspage

SEPTEMBER 8, 2017

By implementing a new social media newsroom, InHolland is able to easily share their news and articles with students and other stakeholders directly. Integrating social media channels and relevant contact information makes it easy to engage with visitors of the newsroom. The homepage of the newsroom provides an intuitive overview of news, blogs, multimedia and press coverage.

Social Media 87

Social Media Media Study Blogging 87

Communications Conversations

SEPTEMBER 8, 2017

Tuesday was essentially a national holiday for many who worship at the table the coffee bean. Of course, it was National PSL Day. In layman’s terms, National Pumpkin Spice Latte Day. It was the day Starbucks officially launched its signature drink (one of them, at least) to the world. It’s become a bit of a tradition the last number of years–usually around Labor Day.

Creativity 87

Creativity Social Media Facebook Twitter 87

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Shift Communications

SEPTEMBER 8, 2017

Challenging Established Perceptions. Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. On one hand, a business that has weathered many market changes must have innovated at one point in its arc of existence. On the other, venerable brands may perceived with a limited ability to change.

Healthcare 79

Healthcare Leadership Local Social Media 79

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning.

Measurement 81

Measurement Strategy Facebook LinkedIn 81

HMA Public Relations

SEPTEMBER 8, 2017

The PRSA Phoenix chapter celebrated the 2017 Copper Anvils last night and what a time we had! Congratulations to all of this year's Copper Anvil honorees! [Click below for more]. The post 2017 PRSA Phoenix Copper Anvils Showcase Best in PR Past, Present and Future appeared first on HMA Public Relations.

Publicity 0

Publicity 0

Stephen Waddington

SEPTEMBER 7, 2017

The Great North Run takes place in the North East this weekend. It’s one of my favourite days out. It’s that time of year again. Sunday will see 57,000 runners run the 13.1 miles from Newcastle across the iconic Tyne Bridge, through Gateshead to South Shields. It’s the world’s largest half marathon and a bucket list event for anyone that lives in or around the North East.

Energy 67

Energy Sports Transportation Blogging 67

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Stern + Associates

SEPTEMBER 7, 2017

Ready or not, it’s communications planning season. Here are five things to think about now to make sure your 2018 plan hits its mark. Don’t stick to your old strategy. The post 5 Things You Need to Think About Now for Communications Planning appeared first on Stern Strategy Group.

Communications 72

Communications Strategy Groups Brand 72

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Sure, your company has developed a social media strategy, but have you developed a signature brand voice online that treats your social media targets as flesh-and-blood people with personalities, needs and wants – rather than just potential revenue?

Social Media 66

Social Media Brand Branding Media 66

Barokas

SEPTEMBER 8, 2017

As thousands of undergrads head back to college campuses around the country, many are either taking the step to declare their majors or continuing down the path of deciding what they want to be when they grow up. For some, a career in PR/Communications is the preferred path, but what kinds of courses or extracurricular opportunities should they be prioritizing?

Case Study 60

Case Study Study Agency Communications 60