Sat.Sep 02, 2017 - Fri.Sep 08, 2017

5 Ways to Reimagine the Press Release


You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out.

New Book, Answers for Modern Communicators

PR Expanded


PR Tips On Being Quoted In The Media

ImPRessions - Crenshaw Communications

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment.

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Will Your Crisis Plan be Ready When it Matters?

Ron Torossian

Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time you updated it?”.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit.

Top 10 Bleacher Report Staff on Twitter


This week, we highlight the top Bleacher Report staff on Twitter ranked by follower count. Followers were pulled on September 8, 2017 and may change over time. Ric Bucher – Senior Writer – 840,713. Matt Miller – NFL Draft Lead Writer – 180,309.

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New higher limits for CoverageBook Silver & Gold paid plans

The Resolution Blog

As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see [link] ) Which means you’ll be able to capture, measure & report-on more of your hard won PR coverage. And save so much time in the process! What’s changed?

6 Smart Tips For Q4 PR Planning

ImPRessions - Crenshaw Communications

Yes, we know it’s actually still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. Every year we look for smart new ways to streamline systems or simply do PR better. What follows is a compilation of proven tips to try as you ease into autumn.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Permission to Be Human

Waxing UnLyrical

Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1.

Ethics: It’s All About Honesty


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

The Times to Avoid Making a News Announcement

Shift Communications

You’ve put a ton of time, effort, blood, sweat and tears into a news announcement. You’ve developed sound messaging, created killer creative content, drafted a fantastic press release and wrote thoughtful, tailored pitches to reporters you’re convinced will jump all over the news.

The Four Dot Ellipsis Mystery

Doktor Spinn

Here’s a source of many sleepless nights: Some time ago, I noticed a strange four dot ellipsis in the opening sequence of Star Wars: The Force Awakens: Wait, but why are there four dots? Then, at the end of the opening crawl, we see a four dot ellipsis yet again: Okay?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy.

Trends in Social: Authenticity


By: Kaia, Social Media Manager. Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation.

Thought Leadership Series: AI-Washing and PR, Part 1 of a Series

Shift Communications

It’s not every day that the leaders of two highly regarded public companies enter into a public spat about a future technology, but perhaps AI is no ordinary technology.

Wey aye pet, it’s a canny run

Stephen Waddington

The Great North Run takes place in the North East this weekend. It’s one of my favourite days out. It’s that time of year again. Sunday will see 57,000 runners run the 13.1 miles from Newcastle across the iconic Tyne Bridge, through Gateshead to South Shields.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Your Brand is Not the Hero…Your Customer is the Hero

Sword and the Script

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. All of his attempts are unsuccessful until he tries his powers on his father’s car parked in the driveway.

4 More Personal Core Values of the Trusted Strategic Ethics Adviser


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

Earned Media: How to Get the Attention You Deserve

B2B PR Sense

Earned media has a reputation of being a little bit of an enigma in the world of PR strategy. This is because it is partly out of your hands -- you can’t pay for it, and you often can’t write it yourself. This type of media is born from hard work over a concentrated period of time.

Starbucks Pumpkin Spice Latte launch: Creative social win or PR mess?

Communications Conversations

Tuesday was essentially a national holiday for many who worship at the table the coffee bean. Of course, it was National PSL Day. In layman’s terms, National Pumpkin Spice Latte Day. It was the day Starbucks officially launched its signature drink (one of them, at least) to the world.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Branding in Arizona

HMA Public Relations

The term "branding" is used interchangeably in Scott's blog post today in order to discuss the recent case that the Arizona Supreme Court presided over. Click below for more]. The post Branding in Arizona appeared first on HMA Public Relations.

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Why PR and content marketing make the perfect match

PR Daily

You want to build trust with your audience and increase brand awareness. Is it time to increase your PR budget, or would content marketing be a better investment? That’s a trick question: The answer is both. PR and content marketing work best when they’re working together.

Prepare Your Business for Disaster

Solo PR Pro

Hurricane Harvey was a powerful reminder of how quickly life can change. A natural disaster can be devastating to a solo or solo-plus agency. According to FEMA, “Roughly 40-60 percent of small businesses never reopen their doors following a disaster.”

Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida

PR News

As of 2:30 p.m. on Sept. 7, Miami Mayor Carlos Gimenez had expanded mandatory evacuation orders for all residents of Zones A, B and C in advance of Hurricane Irma’s landfall in the area, which is expected in a couple of days. This will only intensify an exodus that was already in motion.

Insta Insights

HMA Public Relations

Last summer, Instagram came out with its own native analytics. And while the tool is better than nothing, Bre believes that it could use a major upgrade. Click below for more]. The post Insta Insights appeared first on HMA Public Relations.

What’s the future of social media marketing?

PR Daily

If you’re still focused on Facebook, Twitter and LinkedIn, don’t worry—these titanic platforms aren’t going anywhere. If you’ve noticed waning engagement, however, it might be time to adjust your efforts.

Back to School: Tips for Students Considering a Career in PR


As thousands of undergrads head back to college campuses around the country, many are either taking the step to declare their majors or continuing down the path of deciding what they want to be when they grow up.

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster


Texas-Sized Crisis: 7 Steps to Communicating During a Disaster. Published : August 31, 2017 in the Credit Union Times. Authored By : Casey Boggs, president of LT Public Relations.

Driverless Cars: Friend or Foe?

HMA Public Relations

Maddie is a big fan of driverless cars and she took her first spin in one last week. But many other remain skeptical of this new technology. Click below for more]. The post Driverless Cars: Friend or Foe? appeared first on HMA Public Relations.