Sat.Sep 02, 2017 - Fri.Sep 08, 2017

5 Ways to Reimagine the Press Release

Cision

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out.

PR Tips On Being Quoted In The Media

ImPRessions - Crenshaw Communications

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment.

Trending Sources

Will Your Crisis Plan be Ready When it Matters?

Ron Torossian

Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time you updated it?”.

Trends in Social: Authenticity

5W PR

By: Kaia, Social Media Manager. Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit.

Prepare Your Business for Disaster

Solo PR Pro

Hurricane Harvey was a powerful reminder of how quickly life can change. A natural disaster can be devastating to a solo or solo-plus agency. According to FEMA, “Roughly 40-60 percent of small businesses never reopen their doors following a disaster.”

What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful.

Your Brand is Not the Hero…Your Customer is the Hero

Sword and the Script

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. All of his attempts are unsuccessful until he tries his powers on his father’s car parked in the driveway.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 guidelines for nonprofit communications

PR Daily

When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue.

Starbucks Pumpkin Spice Latte launch: Creative social win or PR mess?

Communications Conversations

Tuesday was essentially a national holiday for many who worship at the table the coffee bean. Of course, it was National PSL Day. In layman’s terms, National Pumpkin Spice Latte Day. It was the day Starbucks officially launched its signature drink (one of them, at least) to the world.

How OhioHealth increased their newsroom coverage by 889% in one year

Presspage

While we would love to say our platform empowered OhioHealth to achieve such numbers, the real secret lies in the way their team restructured their PR workflow and the subsequent editorial philosophy they adopted for their newsroom.

The Four Dot Ellipsis Mystery

Doktor Spinn

Here’s a source of many sleepless nights: Some time ago, I noticed a strange four dot ellipsis in the opening sequence of Star Wars: The Force Awakens: Wait, but why are there four dots? Then, at the end of the opening crawl, we see a four dot ellipsis yet again: Okay?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Why PR graduates should consider careers in the tech industry

PR Daily

Attention PR pros and people new to the industry: Technology startups and established organizations are looking for communicators. You might think tech PR is too hard for someone without an engineering degree.

Thought Leadership Series: AI-Washing and PR, Part 1 of a Series

Shift Communications

It’s not every day that the leaders of two highly regarded public companies enter into a public spat about a future technology, but perhaps AI is no ordinary technology.

Three ways to optimise your PR results

PR in High Definition

“Huzzah!” Shouted the PR executive. “We’ve We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”. Excellent news! Now what?” Replied the technology company. Now what indeed. Insights have been collected, the campaign has been planned and you’ve delivered the coverage. The next piece of the puzzle is optimisation.

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Ethics: It’s All About Honesty

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

There’s still time to enter PR Daily’s 2017 Content Marketing Awards

PR Daily

Earned Media: How to Get the Attention You Deserve

B2B PR Sense

Earned media has a reputation of being a little bit of an enigma in the world of PR strategy. This is because it is partly out of your hands -- you can’t pay for it, and you often can’t write it yourself. This type of media is born from hard work over a concentrated period of time.

6 Smart Tips For Q4 PR Planning

ImPRessions - Crenshaw Communications

Yes, we know it’s actually still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. Every year we look for smart new ways to streamline systems or simply do PR better. What follows is a compilation of proven tips to try as you ease into autumn.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Permission to Be Human

Waxing UnLyrical

Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1.

Wanted: Cause advocacy campaigns that made a difference

PR Daily

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Get to Know: Ashley McKenna, Senior Public Relations Associate, Birchbox

TrendKite

For the second installment of our PR professionals series, we sat down with Ashley McKenna, the Senior PR Associate for Birchbox

Branding in Arizona

HMA Public Relations

The term "branding" is used interchangeably in Scott's blog post today in order to discuss the recent case that the Arizona Supreme Court presided over. Click below for more]. The post Branding in Arizona appeared first on HMA Public Relations.

Why You Must Be Clear on What Your Company Does in All Areas of Business

Prowly

It's a bit like trying to drive a large boat like a yacht. That thing doesn't turn on a dime—the size doesn't allow for it. You need to know exactly where you're going before you start and everyone else needs to know it, too. The post Why You Must Be Clear on What Your Company Does in All Areas of Business appeared first on Prowly Magazine. Trends content marketing marketing PR trends

LinkedIn boosts ad targeting through its ‘Audience Network’

PR Daily

You might soon see sponsored content in your inbox, thanks to LinkedIn’s latest initiative. On Wednesday, the platform announced that marketers can now buy ads that use LinkedIn’s demographic data and post them on third-party apps and websites. Adweek.

The Times to Avoid Making a News Announcement

Shift Communications

You’ve put a ton of time, effort, blood, sweat and tears into a news announcement. You’ve developed sound messaging, created killer creative content, drafted a fantastic press release and wrote thoughtful, tailored pitches to reporters you’re convinced will jump all over the news.

Back to School: Tips for Students Considering a Career in PR

Barokas

As thousands of undergrads head back to college campuses around the country, many are either taking the step to declare their majors or continuing down the path of deciding what they want to be when they grow up.

4 More Personal Core Values of the Trusted Strategic Ethics Adviser

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).