Sat.Sep 02, 2017 - Fri.Sep 08, 2017

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Will Your Crisis Plan be Ready When it Matters?

Ronn Torossian

Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time you updated it?”. An old plan may not be ready for prime time, and you don’t want to find that out when it matters. But reading and reviewing your plan isn’t enough to effectively determine if it will be … READ MORE ».

Crisis 210
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Top 10 Bleacher Report Staff on Twitter

Cision

This week, we highlight the top Bleacher Report staff on Twitter ranked by follower count. Followers were pulled on September 8, 2017 and may change over time. 1. Ric Bucher – Senior Writer – 840,713. 2. Matt Miller – NFL Draft Lead Writer – 180,309. 3. Howard Beck – Senior NBA Writer – 171,052. 4. Adam Kramer – College Football Lead Writer – 61,640. 5.

Twitter 177
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PR Tips On Being Quoted In The Media

ImPRessions - Crenshaw Communications

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. We work to generate a quick opportunity for a client or colleague, only to have it fizzle when the finished story fails to include their remarks.

Media 168
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Why You Must Be Clear on What Your Company Does in All Areas of Business

Prowly

It's a bit like trying to drive a large boat like a yacht. That thing doesn't turn on a dime—the size doesn't allow for it. You need to know exactly where you're going before you start and everyone else needs to know it, too. The post Why You Must Be Clear on What Your Company Does in All Areas of Business appeared first on Prowly Magazine.

Company 160
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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New higher limits for CoverageBook Silver & Gold paid plans

The Resolution Blog

As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see [link] ) Which means you’ll be able to capture, measure & report-on more of your hard won PR coverage. And save so much time in the process! What’s changed? Prices of the plans have remained the same. But the monthly quota of each plan has gone up.

More Trending

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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful. In this post we’re looking at what clients should expect from their PR firm to ensure a productive and long-lived relationship. Beyond The LOA.

Agency 136
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What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Along with NATIONAL Vice President of Marketing Technology Jonathan Litwack, I had the privilege of learning from Google where state of the art marketing measurement will be headed in the months and years to come.

Analytics 143
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Ethics: It’s All About Honesty

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating

Ethics 141
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New Book, Answers for Modern Communicators

Deirdre Breakenridge

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Smart Tips For Q4 PR Planning

ImPRessions - Crenshaw Communications

Yes, we know it’s actually still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. Every year we look for smart new ways to streamline systems or simply do PR better. What follows is a compilation of proven tips to try as you ease into autumn. Transition to the busy fall PR season. Typically fall is an extremely busy season for PR teams – packed with holidays and other occasions just begging for story ideas and campaign events.

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How OhioHealth increased their newsroom coverage by 889% in one year

Presspage

While we would love to say our platform empowered OhioHealth to achieve such numbers, the real secret lies in the way their team restructured their PR workflow and the subsequent editorial philosophy they adopted for their newsroom. Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website.

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The Times to Avoid Making a News Announcement

Shift Communications

You’ve put a ton of time, effort, blood, sweat and tears into a news announcement. You’ve developed sound messaging, created killer creative content, drafted a fantastic press release and wrote thoughtful, tailored pitches to reporters you’re convinced will jump all over the news. It’s game day and you’re ready to go. It’s your time to shine, and you know it.

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Traditional PR doesn’t work anymore

Axia PR

17 ways PR has changed; work with a smarter PR agency that understands the new landscape. Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table. Everything from influencing public perception with outstanding marketing campaigns and developing effective crisis communication strategies to holding news conferences and organizing successful events falls

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Trends in Social: Authenticity

5W PR

By: Kaia, Social Media Manager. “Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool.

Trends 108
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4 More Personal Core Values of the Trusted Strategic Ethics Adviser

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating

Ethics 124
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Thought Leadership Series: AI-Washing and PR, Part 1 of a Series

Shift Communications

It’s not every day that the leaders of two highly regarded public companies enter into a public spat about a future technology, but perhaps AI is no ordinary technology. Elon Musk’s portrayal of AI as an existential threat to humanity is a sharp contrast from Mark Zuckerberg’s view of AI as an augmentative, non-destructive force in our world. Who is closer to the truth?

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InHolland University of Applied Sciences successfully uses their multi-language newsroom

Presspage

By implementing a new social media newsroom, InHolland is able to easily share their news and articles with students and other stakeholders directly. Integrating social media channels and relevant contact information makes it easy to engage with visitors of the newsroom. The homepage of the newsroom provides an intuitive overview of news, blogs, multimedia and press coverage.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Starbucks Pumpkin Spice Latte launch: Creative social win or PR mess?

Communications Conversations

Tuesday was essentially a national holiday for many who worship at the table the coffee bean. Of course, it was National PSL Day. In layman’s terms, National Pumpkin Spice Latte Day. It was the day Starbucks officially launched its signature drink (one of them, at least) to the world. It’s become a bit of a tradition the last number of years–usually around Labor Day.

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#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning.

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Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Challenging Established Perceptions. Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. On one hand, a business that has weathered many market changes must have innovated at one point in its arc of existence. On the other, venerable brands may perceived with a limited ability to change.

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Your Brand is Not the Hero…Your Customer is the Hero

Sword and the Script

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. All of his attempts are unsuccessful until he tries his powers on his father’s car parked in the driveway. He waves his hands at the car… and it starts with its lights flickering like.

Brand 70
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Wey aye pet, it’s a canny run

Stephen Waddington

The Great North Run takes place in the North East this weekend. It’s one of my favourite days out. It’s that time of year again. Sunday will see 57,000 runners run the 13.1 miles from Newcastle across the iconic Tyne Bridge, through Gateshead to South Shields. It’s the world’s largest half marathon and a bucket list event for anyone that lives in or around the North East.

Energy 67
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5 Things You Need to Think About Now for Communications Planning

Stern + Associates

Ready or not, it’s communications planning season. Here are five things to think about now to make sure your 2018 plan hits its mark. Don’t stick to your old strategy. The post 5 Things You Need to Think About Now for Communications Planning appeared first on Stern Strategy Group.

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2017 PRSA Phoenix Copper Anvils Showcase Best in PR Past, Present and Future

HMA Public Relations

The PRSA Phoenix chapter celebrated the 2017 Copper Anvils last night and what a time we had! Congratulations to all of this year's Copper Anvil honorees! [Click below for more]. The post 2017 PRSA Phoenix Copper Anvils Showcase Best in PR Past, Present and Future appeared first on HMA Public Relations.

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Is Your Social Media Voice Helping Or Hurting Your Brand?

MaccaPR

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Sure, your company has developed a social media strategy, but have you developed a signature brand voice online that treats your social media targets as flesh-and-blood people with personalities, needs and wants – rather than just potential revenue?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Back to School: Tips for Students Considering a Career in PR

Barokas

As thousands of undergrads head back to college campuses around the country, many are either taking the step to declare their majors or continuing down the path of deciding what they want to be when they grow up. For some, a career in PR/Communications is the preferred path, but what kinds of courses or extracurricular opportunities should they be prioritizing?

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Texas-Sized Crisis: 7 Steps to Communicating During a Disaster

Reputation Us

Published : Credit Union Times. Authored By : Casey Boggs, president of ReputationUs. One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. But honesty, if you are a credit union in Texas, the situation is beyond the point of preparing for a crisis. Now is the time to deploy the crisis plan that your credit union has (hopefully!

Crisis 60
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The Diana myth: Why she haunts us still — 20 years after her death

Mark My Words

CBC News, 30th August 2017. “We’ve bought into the marriage of the young royals who are channelling their mother and channelling the fact that by hook or by crook their mom changed the Royal Family … forced them into a new way of communicating,” says Mark Borkowski, a British public relations expert who has worked with everyone from Michael Jackson to Mikhail Gorbachev.