Sat.Sep 02, 2017 - Fri.Sep 08, 2017

New Book, Answers for Modern Communicators

PR Expanded


5 Ways to Reimagine the Press Release


You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out.

Will Your Crisis Plan be Ready When it Matters?

Ron Torossian

Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time you updated it?”.

Crisis 247

PR Tips On Being Quoted In The Media

ImPRessions - Crenshaw Communications

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment.

Media 197

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful.

Agency 170

Wey aye pet, it’s a canny run

Stephen Waddington

The Great North Run takes place in the North East this weekend. It’s one of my favourite days out. It’s that time of year again. Sunday will see 57,000 runners run the 13.1 miles from Newcastle across the iconic Tyne Bridge, through Gateshead to South Shields.

Energy 122

Top 10 Bleacher Report Staff on Twitter


This week, we highlight the top Bleacher Report staff on Twitter ranked by follower count. Followers were pulled on September 8, 2017 and may change over time. Ric Bucher – Senior Writer – 840,713. Matt Miller – NFL Draft Lead Writer – 180,309.

Report 189

Trends in Social: Authenticity


By: Kaia, Social Media Manager. Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation.

Trends 119

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 Smart Tips For Q4 PR Planning

ImPRessions - Crenshaw Communications

Yes, we know it’s actually still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. Every year we look for smart new ways to streamline systems or simply do PR better. What follows is a compilation of proven tips to try as you ease into autumn.

New higher limits for CoverageBook Silver & Gold paid plans

The Resolution Blog

As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see [link] ) Which means you’ll be able to capture, measure & report-on more of your hard won PR coverage. And save so much time in the process! What’s changed?

Your Brand is Not the Hero…Your Customer is the Hero

Sword and the Script

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. All of his attempts are unsuccessful until he tries his powers on his father’s car parked in the driveway.

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy.

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit.

Ethics: It’s All About Honesty


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

Ethics 137

Why PR and content marketing make the perfect match

PR Daily

You want to build trust with your audience and increase brand awareness. Is it time to increase your PR budget, or would content marketing be a better investment? That’s a trick question: The answer is both. PR and content marketing work best when they’re working together.

Earned Media: How to Get the Attention You Deserve

B2B PR Sense

Earned media has a reputation of being a little bit of an enigma in the world of PR strategy. This is because it is partly out of your hands -- you can’t pay for it, and you often can’t write it yourself. This type of media is born from hard work over a concentrated period of time.

The Four Dot Ellipsis Mystery

Doktor Spinn

Here’s a source of many sleepless nights: Some time ago, I noticed a strange four dot ellipsis in the opening sequence of Star Wars: The Force Awakens: Wait, but why are there four dots? Then, at the end of the opening crawl, we see a four dot ellipsis yet again: Okay?

The Times to Avoid Making a News Announcement

Shift Communications

You’ve put a ton of time, effort, blood, sweat and tears into a news announcement. You’ve developed sound messaging, created killer creative content, drafted a fantastic press release and wrote thoughtful, tailored pitches to reporters you’re convinced will jump all over the news.

What’s the future of social media marketing?

PR Daily

If you’re still focused on Facebook, Twitter and LinkedIn, don’t worry—these titanic platforms aren’t going anywhere. If you’ve noticed waning engagement, however, it might be time to adjust your efforts.

Starbucks Pumpkin Spice Latte launch: Creative social win or PR mess?

Communications Conversations

Tuesday was essentially a national holiday for many who worship at the table the coffee bean. Of course, it was National PSL Day. In layman’s terms, National Pumpkin Spice Latte Day. It was the day Starbucks officially launched its signature drink (one of them, at least) to the world.

Trump’s Brand - A State of Confusion

The Stalwart Blog

This President’s brand is about as consistent as a teenage driver taking the wheel on the freeway during rush hour. His actions in the last week alone showed severe “Jekyll and Hyde” tendencies.

Brand 78

Thought Leadership Series: AI-Washing and PR, Part 1 of a Series

Shift Communications

It’s not every day that the leaders of two highly regarded public companies enter into a public spat about a future technology, but perhaps AI is no ordinary technology.

4 guidelines for nonprofit communications

PR Daily

When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue.

4 More Personal Core Values of the Trusted Strategic Ethics Adviser


Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

Ethics 109

Branding in Arizona

HMA Public Relations

The term "branding" is used interchangeably in Scott's blog post today in order to discuss the recent case that the Arizona Supreme Court presided over. Click below for more]. The post Branding in Arizona appeared first on HMA Public Relations.

Brand 71

How OhioHealth increased their newsroom coverage by 889% in one year


While we would love to say our platform empowered OhioHealth to achieve such numbers, the real secret lies in the way their team restructured their PR workflow and the subsequent editorial philosophy they adopted for their newsroom.

16 steps to make outstanding landing pages that readers and search engines love

PR Daily

If search engine optimization isn’t now a formidable piece of your overall marketing efforts, you might want to reconsider your strategy. Raising awareness of your organization’s product or service through organic online search is crucial, and it’s only becoming more so.

Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida

PR News

As of 2:30 p.m. on Sept. 7, Miami Mayor Carlos Gimenez had expanded mandatory evacuation orders for all residents of Zones A, B and C in advance of Hurricane Irma’s landfall in the area, which is expected in a couple of days. This will only intensify an exodus that was already in motion.

Insta Insights

HMA Public Relations

Last summer, Instagram came out with its own native analytics. And while the tool is better than nothing, Bre believes that it could use a major upgrade. Click below for more]. The post Insta Insights appeared first on HMA Public Relations.

Back to School: Tips for Students Considering a Career in PR


As thousands of undergrads head back to college campuses around the country, many are either taking the step to declare their majors or continuing down the path of deciding what they want to be when they grow up.

30 jobs in the PR and marketing world

PR Daily

Video games seem like the work of science fiction. Gaming systems now stream television shows and movies and allow you to play cooperative games with people in other countries. There are even esports leagues that sell out sports arenas and pay tournament winners millions of dollars.

Building awareness for your budding business


Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations work.