Sat.Oct 24, 2015 - Fri.Oct 30, 2015

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Is Digital Connectivity Killing The Conversation?

Onclusive

During Monday’s KQED Forum with Michael Krasny, MIT sociologist and clinical psychologist Sherry Turkle led a discussion that struck a major chord with everyone in the AirPR office. It centered around the assertion that “a lack of face-to-face communication driven by increased smartphone use is diminishing people’s capacity for empathy”. Whoa.

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Part II: PR Education & Learning – A Recap of the October #PRStudChat Twitter Discussion

Deirdre Breakenridge

A Guest Post By Ai Zhang, Professor, Stockton University. Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. Here are more of my takeaway insights. Describe your best PR professor. What made him/her so effective? . Just in case you are wondering if you have all the important traits to be an effective teacher, here they are: integrating real-world cases with teaching; hands-on projects; challenging students creatively; helping students

Education 250
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Introducing New Cision PR Edition Upgrades!

Cision

We’re excited to announce that Cision PR Edition , the world’s most powerful PR software, is now even better equipped to power your story. Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. The new upgrade is a continuation of Cision’s commitment to producing a solution that supports communication professionals’ complete workflow.

Print 245
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Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. This one from Kuno Creative is pretty ingenious. (Kinda fun, too, in a pre-Halloween kind of way.).

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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A Day In The Life Of A PR Engineer

Onclusive

Whether or not the latest role moniker is adopted by an industry often has to do with the value brought by those who pioneer the title. You may have even seen how we wholeheartedly adopted the PR Engineer term back in 2014, but what you may not know is what the heck a PR Engineer […].

More Trending

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3 Valuable Lessons From the B2B Marketing Forum

Cision

For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices.

B2B 236
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Inside Glass Lantern PR

The Resolution Blog

Can a ‘no office required’ approach really work for a PR practice? We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! What mix of skillets are behind your success? Media relations is the core skill and transparency is the belief.

Education 191
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State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Growth. LinkedIn’s membership growth has remained strong despite passing the 350 million monthly active users mark earlier this year: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network.

LinkedIn 127
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Painless (I Promise) Primer on “PR in China”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I made my first trip to China in 1998. To say it seemed like another planet doesn’t quite capture the feeling. Try a different universe. I remember attempting to place a classified ad in China that required signoff from multiple government entities.

Exercises 120
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The 2 Types of Social Network to Navigate for Social Listening

Cision

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from?

Pinterest 231
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Free Range Friday

The Resolution Blog

It’s Friday. How many meetings have you had so far today? Have you stepped outside the office? Over the past few weeks the Coveragebook team have been exploring what it means to remote work and meet outside of the office. Collectively our small team have over 80 years of working life combined - with most of those years being in an office, at a desk, in an office-shaped box, between the hours of 9-5.

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Corporate storytelling is an essential future PR skill

Stuart Bruce

The problem with a 140 character tweet or six second Vine is that it’s impossible to tell a great story. However as Ernest Hemingway purportedly demonstrated with his six word story to win a bet – “For Sale: Baby’s shoes, never worn.” – you can if you’re creative enough. At just 35 characters, including punctuation, you could fit “For Sale: Baby’s shoes, never worn.” into a tweet three times and still have 34 characters to spare.

Corporate 116
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Why The Pumpkin Spice Latte Is Marketing Genius

The Stalwart Blog

1. Labor Day marks the end of summer, but the pumpkin spice latte marks the official start of the fall season. Changing leaves and crisp autumn breeze is topped with whipped cream and pumpkin pie spice. The only reason people don’t wear white after Labor Day now is because they don’t want to stain their clothes with a spill from PSL. Get the latte before it’s too late. . 2.

Marketing 114
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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5 Scary Facts About Businesses and Social Media Marketing

Cision

This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social media, or at least not fully leveraging all that’s available to them. C’mon people; social media has been around a while. It’s time we start using it correctly. 1. Businesses Are Barely Using Video on Social Media. While brands are posting diverse types of content on social media, only 4 percent of it is video.

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Lessons from Unicorns

Shift Communications

If you work with startups, then you know that unicorns are quite real. Defined as a startup whose valuation exceeds $1B, unicorn companies have come a long way from being the stuff of venture-funded myth. These companies are seeing their fair share of time in the spotlight and recognition for the unusual qualities that make them such a success. My San Francisco-based consumer technology team and I have had the fortune of taking on the role of “unicorn handler” to not just one, but three unicorns

System 105
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In Content Marketing, Marketers Might be Losing Their Way

Sword and the Script

by Frank Strong. Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. Shaefer’s {grow}: The dangerous confusion of sales and content marketing.

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My latest PR tool obsession: Dasheroo

The Stalwart Blog

Lately I’ve been on a mission to discover new tools that will help me work smarter. My colleague, Tyler Hustwick, recently introduced Canva to the agency and since then, team members have created awesome graphics to accompany social media posts or other marketing collateral pieces. We’ve used the platform for nearly three months and I think we can all agree it’s a tool we can’t live without.

Tools 113
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Ad Blocking & PR: Trends & Opportunities

Cision

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge.

Trends 219
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The Beginner’s Guide to Blogging 9/10: In Media Res

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier.

Blogging 102
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Winding down or winding up a career in public relations

PR Conversations

Most of the discussion around working in public relations concerns starting out in the occupation. We may sometimes look at mid-career developments and moving into management positions. But very rarely is attention given to decisions made later in a career, and what opportunities and considerations apply to public relations practitioners faced with winding down or winding up their working lives.

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REI’s #OptOutside move: Isn’t it really all about the money?

Communications Conversations

First, I want to share this disclaimer: I’m an REI member and a HUGE fan. My son and I LOVE REI. Second disclaimer: This was a brilliant move. From multiple perspectives. That said, amidst all the “best move ever” hype, I can’t help but wonder: Wasn’t this really just a smart business decision by REI? Because, let’s be honest, this move was all about money.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Free Tip Sheet! How to Grow Your Brand With Social Listening

Cision

The key to success no longer has to do with who you know – now, it’s all about who you listen to. How do you tune in when your audience voices their opinions on so many social channels? Our latest “Build Brand and Maximize Impact With Social Listening” tip sheet teaches you how to listen carefully with advice from top social media marketing influencers Neal Schaffer, Jay Baer, Mark Schaefer, Scott Stratten and Jeff Bullas.

Brand 216
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Adding User Generated Content to Your Social Media Plan

Shift Communications

One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). From DMOs like Hawaii (client) to companies like Coca-Cola, many brands have leveraged UGC to more smartly engage with their customers and audiences, and also to cultivate beautiful content in order to enhance their storytelling.

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49 Days in Provence, Terminé

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve completed the “assignment” in the South of France. The last grains of sand have found their way through the hourglass. The experience has been better than what Heather and I expected. And we had high expectations. Reflecting on the professional side — and putting to rest talk of a boondoggle — so many things.more.

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PR automation: 5 repetitive tasks that are holding you back

Frederik Vincx

Reading Time: 4 minutes The main question to ask yourself when you start your working day is: how will I add value? How will what I do help my business, my clients, and the business of my clients? Unfortunately it isn’t that simple. Everyday mind-numbing tasks get in the way of doing what makes a difference. This is especially true for young people that are just getting started in the PR business.

Google 69
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Kickstart Social Listening With Answers to 4 Key Questions

Cision

With the potential to generate leads, convert critics to customers and spark innovation, social listening is a powerful tool for brands. Yet only 37 percent are practicing it. The benefits cannot be ignored, so how can you get started? In Cision’s recent “ Practice Listening: From Competitors to Customers ” webinar, five social media powerhouses – Jay Baer, Jeff Bullas, Neal Schaffer, Mark Schaefer and Scott Stratten – shared their unique perspectives on why listening is so important for your br

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State of Social Q3 2015: Twitter Flatlines Growth

Shift Communications

The 140 character social network released its Q3 2015 earnings. How is everyone’s favorite blue bird doing? Growth. The growth story is what has investors spooked: growth in the user base has been flat for the last two quarters. As shown above, the growth in the last two quarters hasn’t even cracked 1%. Mobile growth tells the same story: The ratio of mobile to all users remains 80%.

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Monday Roundup: Best of SBC + #socialPR Launchpad

Waxing UnLyrical

Warning: a bit of SSP ahead. If you’re down with that, read on. If you’re not, move along, nothing to see here, folks, go back to your homes. So: over the years, I feel like I’ve shared a million dollars (or more) worth of great info on the blawg, but a million dollars isn’t cool. You know what’s cool? A billion dollars. And that’s exactly what you’ll feel like you’re getting when you join my three-day free (yup.