Deirdre Breakenridge
NOVEMBER 6, 2015
A Guest Post By Shonali Burke, Social PR Strategist, Trainer and Teacher. You know you’re a superhero if … You understand the importance of smart listening. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And we PR pros are just as likely to do this as anyone else.
Onclusive
NOVEMBER 4, 2015
When it comes to PRTech, there are two key components to achieving success in this new world order: Technological investment and human capital. The problems tend to arise when PR loses sight of the human component and only focuses on the shiny, new tools in the PRTech ecosystem. Technological innovation is powerful, but all the […].
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Cision
NOVEMBER 4, 2015
When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These associations aren’t by accident. These brands work hard to give off just the right impression to their audiences. Whether a Fortune 500 company or mom-and-pop shop, you want to be in control of that impression. Don’t leave anything to chance, or else you’ll risk losing your reputation.
The Resolution Blog
NOVEMBER 1, 2015
Agile is a hot topic right now in PR. Many are talking about it but few are putting the new fast-moving work-flow into practice. When we heard about 'StoryWorks' at Ketchum, an integrated and agile team operating like a news room we had to find out more. We caught up with Andrew Jennings , an Associate Digital Director at Ketchum London to find out how the team operates.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
NOVEMBER 3, 2015
Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential race. We’re talking about Bernie’s impact on Formula One auto racing. Ecclestone, in case you were [.]. The post What Bernie’s Success can Teach you About Management appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
NOVEMBER 3, 2015
When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. But shouting your news from the rooftops won’t necessarily get you the results you want. So what’s the best way to spread the word? There’s no one action that will guarantee you media coverage. But a combination of PR efforts can help increase the likelihood that more people will hear your news and follow your brand.
The Resolution Blog
NOVEMBER 5, 2015
Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories and engaging with users. A great idea once labeled a public relations campaign may not rely on traditional PR tactics. A cool advertising initiative may have little or no paid media attached to it.
The Stalwart Blog
NOVEMBER 6, 2015
If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. How are you going to be more successful? Are you intending to implement new tools? What about services? These are just a few questions you might be discussing. Here are three tips to be a better professional in the new year. 1. Stay current on publications.
Shift Communications
NOVEMBER 2, 2015
Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
NOVEMBER 2, 2015
No brand can avoid them. Those pesky critics who seem to have an opinion about everything are taking down your brand one bad Yelp review at a time. So how can you combat these naysayers before they cause your reputation to crumble? You need to adapt your customer service strategy for social media. Today, it’s easier than ever for customers to share their experiences with your brand – and if their experience is bad, it’s also easier for the rest of your audience to see and take note.
The Resolution Blog
NOVEMBER 6, 2015
Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories and engaging with users. A great idea once labeled a public relations campaign may not rely on traditional PR tactics. A cool advertising initiative may have little or no paid media attached to it.
Communications Conversations
NOVEMBER 4, 2015
Ran into an interesting situation recently with a client. Part of our work is media outreach. So, not surprisingly, one way we’re staying connected with reporters is through Twitter. We developed the requisite Twitter lists. Researched them inside and out. And started “engaging” (i.e., monitoring and looking for small opportunities to talk to them).
Shift Communications
NOVEMBER 5, 2015
This morning I’ve been digesting all my notes from our recent bi-annual SHIFT Senior Team Summit. As always, I feel energized, dizzy and proud all at the same time. These intensive 2-day working sessions are essential and this was probably one of our best sessions over a 7+ year history of these gatherings. The initial summit idea was born out of feeling a bit disconnected at the senior level, and unsure of our direction and unity as a team.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
NOVEMBER 5, 2015
Annoyed that nobody read your press release and that journalists don’t give a hoot? Before you start pointing the finger at everyone else, circle it back to you. I get it. Writing press releases is hard, or at least writing good ones that stand out is. These mistakes are common and probably cover most of what you’re doing wrong with your press release. 1.
Mark My Words
NOVEMBER 6, 2015
You could power much of the national grid on the hype that’s been fissioning on social media. We’ve been drip fed on teasers and speculation has been rife. It isn’t a new Star Wars or Bond. It’s November 2016 and we’re watching the latest John Lewis Christmas ad. Could it possibly top the previous year’s much lauded television event? Since its broadcast Man on the Moon went on to become an award winning classic.
Ishmael's Corner
NOVEMBER 1, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After publishing my book “On storytelling, leadership and the power of connection,” I started the project www.hetverhaalvandeleider.be. What encouraged me to do this was an incident at my book’s publication event. An economic weekly magazine offered two key leaders from the Belgian economic community to speak at the affair, but they were ultimately offered nothing.more.
Shift Communications
NOVEMBER 5, 2015
We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. Let’s dig into their results some more. Audience Growth. As mentioned above: 1.55 billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% quarter over quarter: Facebook is at a point now where, in order to grow its user base, it’s having to provide Internet access to new users as part of Internet.org, adding 15 millio
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
OCTOBER 31, 2015
Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Brands need to be on these sites and learn how to listen to what’s being said about their products and services. Twitter sees twice as many tweets in a month than there are people in the world, but only 9 percent of tweets directed at companies contain the @ mention.
Stuart Bruce
NOVEMBER 5, 2015
Are you a bright, ambitious, enthusiastic and looking for a great new PR job? If that’s you we should talk. For a couple of days a week you’ll be based on-site in the client’s office in West Yorkshire and the rest of the time you’ll either be based in an office in Leeds or out on the road meeting people. We want: Experience of working in or with public sector or NHS organisations.
Ishmael's Corner
NOVEMBER 3, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As PR-led campaigns increasingly blend tactics such as paid media, native advertising bears watching. I called out the genre last month suggesting most of it should be called “alien advertising.” Still, with the rules of the game being invented on-the-fly, we’re seeing fresh wrinkles like this native advertising campaign by Ryder in TIME Magazine.
Shift Communications
NOVEMBER 3, 2015
Have you ever wished you could just sit down with your audience for a quick chat? Live streaming offers followers something that other outlets don’t: a chance to experience a brand in real-time. The sense of personal connection between follower and brand over a livestream platform like Periscope or Meerkat is unmatched by other forms of social media.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
NOVEMBER 5, 2015
Competition is fierce in this always-connected, digital world. But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Competitors’ formulas for success are no longer stored away under lock and key.
Engage PR
NOVEMBER 4, 2015
Business award entries project managed and written by Engage PR have been shortlisted for five national awards this month. Aberdeen-based Infinity Partnership has been selected as finalists at the British Accountancy Awards in the Independent Firm of the year – Scotland category. In addition, the firm’s client manager Greg Houston has been shortlisted in the New Practitioner of the Year category.
Solo PR Pro
NOVEMBER 3, 2015
This month, I’m celebrating 20 years as a Solo PR Pro. I can’t really wrap my brain around it, but there’s one thing I know for sure: that’s a long time! Since founding Solo PR Pro in 2008, I’m often asked how I got my own start as a communications consultant, so I’m going to mark this occasion with a little reminiscing – and the top 20 tips I would have given to the 26-year old version of myself.
Waxing UnLyrical
NOVEMBER 4, 2015
I know I’m dating myself, but whenever someone says multimedia, I think of those nondescript A/V carts of my high school and university days. You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. And while I liked the idea of multimedia, I never imagined myself as the person behind the cart.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
NOVEMBER 6, 2015
Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Growth in traffic, volume and influence. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014.
Communications Conversations
NOVEMBER 2, 2015
In this episode of the Talking Points Podcast, Kevin and I talk about tech and media trends–from a little different perspective (that of a former Yahoo board member). I say “different” because it’s not the usual marketing predictions. Instead, this deck (featured in the show notes below) talks about much broader tech and media trends–but trends that will definitely have an impact on us all in the year(s) ahead.
PR 20/20
NOVEMBER 3, 2015
" High performers differentiate by doing , not planning. Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint. Consider this scenario. A B2B SaaS company with $10M in funding and aggressive growth goals is struggling to meet lead-gen targets. The CMO fears they’re going to fall short of Q4 goals.
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