Sat.Oct 19, 2019 - Fri.Oct 25, 2019

The Art and Science of PR in the Digital Age

Business Wire

Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn.

Report 195

Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

The lifeblood of any startup is new customers. Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition.

B2C 156

Want Big Global PR Results? Time to Think Small

Meltwater - PR

When your business is international, it’s only natural to ask the question “should our PR agency be global too?” ” But, increasingly, some companies are finding it’s a better fit to… Read More >>>.

Halloween PR: Millennials admit to buying stuff just for social posts

Agility PR Solutions

When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Unclear on execs’ business objectives? Set your own, and start measuring

PR Daily

You can’t benchmark your campaigns’ effectiveness against thin air, and if internal bosses or external clients offer fuzzy goals—or none at all—identify sensible, relevant mileposts for yourself.

More Trending

Everybody Loves A Traffic Jam

Ronn Torossian

That’s not something to look forward to while crawling along in rush hour traffic when heading home or to the office. But for companies doing business online, a traffic jam is a completely different, and much more desirable, thing.

SEO 195

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

One in five journalists lives in NYC, LA or DC

PR Daily

The contracting news industry has seen a concentration of staffing in those three major cities. What does that mean for communicators trying to land coverage in other markets? Where are the journalists you want to connect with? If you said New York City, Los Angeles or Washington, D.C.,

Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

PR Expanded

A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Savvy Marketers Find Opportunity Everywhere

Ronn Torossian

Today’s digital marketing environment can be a bit intimidating for those who are unfamiliar with how to tackle so many different options for where to reach consumers.

Thriving in the new workplace—the argument for flexible work schedules

Agility PR Solutions

It seems that the trend in the workplace currently is that more flexibility is beneficial for employees. The research shows that allowing employees more flexible work schedules actually improves working conditions, morale, and productivity. But is this something that every company should explore?

Don’t miss next week’s Video & Visual Awards entry deadline

PR Daily

The deadline for submitting your work is next Friday, Nov. We want to see your impressive visual content. The post Don’t miss next week’s Video & Visual Awards entry deadline appeared first on PR Daily. PR Daily Awards Ragan Awards

Video 78

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. Luckily, the internet provides many educational resources to them in the loop.

Who were the top publishers on Facebook in September 2019?

NewsWhip

Who were the top publishers on Facebook in September 2019? What content drove the most engagement? We looked at the data to find out.

Latest ‘Best Global Brands’ report looks at familiar icons through a brand new lens

Agility PR Solutions

Brand 78

5 crucial preliminary steps to elevate your team presentation

PR Daily

Heading off problems will make for a seamless and memorable event, so practice everything—even handing off microphones and slide deck controls to your fellow participants. Little glitches and rough edges can mar an otherwise sterling presentation.

Private equity firm backs PR tool platform Cision in $2.74 billion deal

Stephen Waddington

PR end-to-end tool platform attracts private equity investment but is five years away from widespread industry adoption. Cision is set to be acquired by an affiliate of private equity firm Platinum Equity in a cash deal valued at $2.74 billion.

2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

Sword and the Script

October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year.

New CMOC campaign helps businesses innovate and scale performance

Agility PR Solutions

With the global economy in the doldrums and trade friction increasing, a new initiative is underway to help chief revenue and commercial officers be smarter and more adept at how they model and achieve transformational growth.

You’ve done stellar work this year—shouldn’t you be rewarded for it?

PR Daily

Enter Ragan’s PR Daily Awards to show off your genius. Your PR work has reaped rewards for your organization. Your hard work and innovation have shown off your chops and enhanced your reputation. Now’s your chance to get the industrywide recognition you so clearly deserve.

A Downing Street guide to framing and media manipulation

Stephen Waddington

Public relations practitioner Mike Hind published a thread on Twitter about media framing following the three letters sent to the European Union. It’s so good that I asked him if I could publish it in full.

5 News Outlets to Follow on Pinterest

TrendKite

Publications using Pinterest have a unique opportunity to reach readers — and stay with them as readers pin their content

Industry focus: 6 buzz-building PR tips for contractors

Agility PR Solutions

Public relations remains one of the most successful ways of putting your business and products in front of potential customers. Businesses utilize several platforms and techniques to promote their brand and create leads.

How long is long enough?

PR Daily

Even in the age of fleeting attention and endless scrolling, some stories still need to be longer than a tweet. How long should my story be? I get that question all the time when I’m working with writers and editors in organizations. Is 800 words too much? Is 250 too little? What’s the magic number?

#FuturePRoof guide tackles influencer marketing governance for public relations

Stephen Waddington

A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing. FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations.

October Tech News Round Up

PR in High Definition

Deepfakes are back this month, and they’re back with a vengeance. The numbers of deepfake videos have doubled as researchers at cyber security company Deeptrace found almost 15,000 online with huge concerns around how they may be used. Head to BBC News for a full overview.

Managing customer relations—are your employees representing you properly?

Agility PR Solutions

It’s no secret that customer relations are an important part of business. However, despite this, serious efforts to manage interactions between employees and customers are rarely undertaken. Unless there is a serious issue, many managers are happy to just let things continue as they will.

PR Daily hosts free networking breakfast Nov. 5

PR Daily

We want to hear from you and break in our new office space. Join us for a free cup of coffee and share your thoughts about today’s PR industry in Chicago. We want to hear from our readers! We’re moving into our new offices at 10 S.

Cision Impact Now Allows Marketers to Retarget Earned Media Audiences

TrendKite

The Cision Communications Cloud is now better than ever with updates to Impact that allow marketers to retarget earned media audiences. Get all of the details here

The Challenge of Running a Purposeful Organisation

PR in High Definition

In recent months, there has been an undisputed rise in discussions around corporate purpose. Many organisations are discussing how to be better workplaces, serve their customers more effectively and are carefully examining what they stand for.

Privacy is retail’s next regulatory and competitive frontier—what brands must know

Agility PR Solutions

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte.

Infographic: 71 stellar blog headline ideas

PR Daily

Looking to add heat to your content creation efforts? Here are potential title templates to help generate story ideas for your organization. Coming up with new ideas for content, from blog posts to video diaries, can be exhausting.