Sat.Oct 19, 2019 - Fri.Oct 25, 2019

The Art and Science of PR in the Digital Age

Business Wire

Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn.

Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

The lifeblood of any startup is new customers. Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition.

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Want Big Global PR Results? Time to Think Small

Meltwater - PR

When your business is international, it’s only natural to ask the question “should our PR agency be global too?” ” But, increasingly, some companies are finding it’s a better fit to… Read More >>>.

Halloween PR: Millennials admit to buying stuff just for social posts

Agility PR Solutions

When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Unclear on execs’ business objectives? Set your own, and start measuring

PR Daily

You can’t benchmark your campaigns’ effectiveness against thin air, and if internal bosses or external clients offer fuzzy goals—or none at all—identify sensible, relevant mileposts for yourself.

More Trending

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

Everybody Loves A Traffic Jam

Ronn Torossian

That’s not something to look forward to while crawling along in rush hour traffic when heading home or to the office. But for companies doing business online, a traffic jam is a completely different, and much more desirable, thing.

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Don’t miss next week’s Video & Visual Awards entry deadline

PR Daily

The deadline for submitting your work is next Friday, Nov. We want to see your impressive visual content. The post Don’t miss next week’s Video & Visual Awards entry deadline appeared first on PR Daily. PR Daily Awards Ragan Awards

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Join #PRStudChat for a Discussion on Beyond Graduation: Easing into the World of Communications

PR Expanded

What questions do you have about the transition from PR and communications student to industry professional? Jason Mollica ( @jasmollica ), a professor in the School of Communication at American University in Washington, D.C. and Megan Wagner ( @meganmwagner ), professor of marketing at St.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A Downing Street guide to framing and media manipulation

Stephen Waddington

Public relations practitioner Mike Hind published a thread on Twitter about media framing following the three letters sent to the European Union. It’s so good that I asked him if I could publish it in full.

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How Savvy Marketers Find Opportunity Everywhere

Ronn Torossian

Today’s digital marketing environment can be a bit intimidating for those who are unfamiliar with how to tackle so many different options for where to reach consumers.

Don’t miss next week’s Video & Visual Awards entry deadline

PR Daily

The deadline for submitting your work is next Friday, Nov. We want to see your impressive visual content. The post Don’t miss next week’s Video & Visual Awards entry deadline appeared first on PR Daily. PR Daily Awards Ragan Awards

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Who were the top publishers on Facebook in September 2019?

NewsWhip

Who were the top publishers on Facebook in September 2019? What content drove the most engagement? We looked at the data to find out.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

Sword and the Script

October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year.

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Is PR stress damaging your mental health? 3 case studies

Agility PR Solutions

There are more than enough pressures in life and in work—having to put on a brave face, feeling like you have to change the way you act around your coworkers, or making sacrifices between work and family commitments are just some of them.

Ragan’s PR Daily Awards will tell your story

PR Daily

The PR industry’s top benchmarking program for communicators is accepting submissions. Don’t miss the Nov. 15 entry deadline. The post Ragan’s PR Daily Awards will tell your story appeared first on PR Daily. PR Daily Awards Ragan Awards

The top 25 U.S. daily newspapers of fall 2019

Muck Rack

The top 25 U.S. daily newspapers of fall 2019

Conference Recap: Vicente Fox on a Lifetime of Self-Determination

PRSay

Vicente Fox’s path to becoming president of Mexico started in an unlikely place: Cincinnati. Fox’s grandfather, Joseph L. Fox, was born and raised in the Ohio city where he worked as a butcher’s assistant.

Thriving in the new workplace—the argument for flexible work schedules

Agility PR Solutions

It seems that the trend in the workplace currently is that more flexibility is beneficial for employees. The research shows that allowing employees more flexible work schedules actually improves working conditions, morale, and productivity. But is this something that every company should explore?

Do you work with inspiring, forward-thinking women?

PR Daily

Ragan’s Top Women in Communications will honor the influential women in PR, marketing and communications. Nominate your colleagues or clients—or yourself—by Nov. The post Do you work with inspiring, forward-thinking women? appeared first on PR Daily. PR Daily Awards Ragan Awards

6 questions with Jessica Bartlett from the Boston Business Journal

Muck Rack

6 questions with Jessica Bartlett from the Boston Business Journal

#FuturePRoof guide tackles influencer marketing governance for public relations

Stephen Waddington

A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing. FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations.

Are you using customer profile analysis? These 3 easy steps can help you get started

Agility PR Solutions

Modern consumers are well-informed with the easy availability of smartphones and internet connectivity—which has increased customer expectations and market competition, and has given rise to an abundance of data sets for companies across industries.

5 essentials for delivering a sharp team presentation

PR Daily

Getting every contributor on board is crucial, of course. Then the fun starts: brainstorming, assigning roles and harmonizing your visuals. There’s a lot to do, but the result is worth it. A great team presentation gets its strength from the sum of its parts and how they fit into one unifying theme.

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7 Ecommerce Tips to Build Trust and Engagement With Millennials

Prowly

If you have an online business, it’s important not to fall into the trap of unhelpful stereotyping. Your profile for millennial customers needs to be nuanced and evidence-based if it’s going to be effective.

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Conference Recap: Richard Dreyfuss on the Importance of Civics in the Classroom

PRSay

PRSA presented Richard Dreyfuss with its inaugural Civic Engagement Award yesterday during the 2019 International Conference in San Diego.

Inexpensive marketing strategies for those on a tight budget

Agility PR Solutions

Marketing ideas and strategies do not need to cost a lot of money to be effective. In business, when money is tight, many departments get their budgets slashed at the knees.

Bob Woodward: PR and media relations should go old school

PR Daily

Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees.

Private equity firm backs PR tool platform Cision in $2.74 billion deal

Stephen Waddington

PR end-to-end tool platform attracts private equity investment but is five years away from widespread industry adoption. Cision is set to be acquired by an affiliate of private equity firm Platinum Equity in a cash deal valued at $2.74 billion.

Six Ways You Can Make Criticism Constructive When It Comes to Communications

Barokas

We all want to excel at our jobs, and to be acknowledged for it. However, a good supervisor knows better than to tell you what you want to hear.

Latest ‘Best Global Brands’ report looks at familiar icons through a brand new lens

Agility PR Solutions

Brand consultancy Interbrand has released its 20th annual Best Global Brands Report—don’t be shocked: Apple, Google, and Amazon continue their success as the world’s three most valuable brands worldwide—but this year’s report adds a new twist by examining the world’s most successful brands by focusing on the end of a traditional approach to brand positioning and their ability […]. The post Latest ‘Best Global Brands’ report looks at familiar icons through a brand new lens appeared first on Agility PR Solutions. Public Relations branding

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