Sat.Dec 03, 2016 - Fri.Dec 09, 2016

Be a Better Writer: Tips for PR Professionals

Onclusive

In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day.

Join the December 13th #PRStudChat Discussion on “Millennials & Unconventional Career Paths”

PR Expanded

Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects.

Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing

Cision

When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track.

Brand 282

How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. How do you know if it’s a good fit for your company? You want a long-term relationship with this agency. Plus, it’s can be a major investment of your time and money. You need to make sure that it works before you sign that dotted line.

B2B 264

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services.

More Trending

Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That subhead deserved a second chance.

3 lessons in branded content from the Associated Press

PR Daily

Marketers strive to be great storytellers. Those looking to improve their narrative skills would do well to take tips from the Associated Press—one of the world’s foremost news sources.

Brand 163

A PR Playlist For 2017

ImPRessions - Crenshaw Communications

Albert Schweitzer once said that there are two means of refuge from “the miseries of life” — music and cats. We think most public relations people would agree with that, at least about music. We also believe music can be a great motivator.

How to use Survey Data for Brand Awareness and PR

Shift Communications

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story.

Survey 117

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What is Agile Marketing Again? UML

Sword and the Script

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important.

How to choose an agency name that stands out

PR Daily

When you start your own PR agency, you must decide what to call it. Your organization’s name is your first opportunity to make a strong impression on prospective clients, customers and business partners. Here are a few name-choosing tips: Establish your business goals.

Agency 162

Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips.

7 of the Most Awesome Social PR Chat Stories of 2016

Social PR Chat

Oh snap-crackle-pop, It’s complicated. The only way to describe the social media marketing and public relations scene this year.

The digital storyteller to watch in 2017

The Stalwart Blog

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. .

Strengthen your brand with videos that move audiences to act

PR Daily

(No) Lights. iPhone) Camera. Get Action! It’s inevitable—video storytelling is the future. Don’t get left behind. Today only, save $200. Register for our. Video Boot Camp for Communicators. Join Drew Keller on Jan.

Video 159

What is Data-Driven PR, Part 5: Testing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Public Relations lessons from my blended family

PRSay

How to help brands build inclusion in a divided world. We are living in a fascinating and unprecedented time in American history. Our increasing diversity is challenging our mindsets about what it means to be an American institution, corporation, family or brand.

How Anytime Fitness uses 100 percent user-generated content to feed its Instagram account

Communications Conversations

Despite what you see from the Dunkin Donuts, Oreos and Starbucks of the world, starting and maintaining a corporate Instagram account isn’t always easy. The biggest reason? The constant drumbeat of visual content.

Google goes emoji

PR Daily

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use.

Google 156

A Company Launch: The Story of Bringing SiFive Out of Stealth

Shift Communications

When we landed SiFive as a client earlier this year, they presented us with an interesting challenge. We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth.

Fake news poses a real problem for PR

Media Bullseye

One of the most significant news stories to emerge after the culmination of the election cycle was, interestingly enough, about the news itself.

#SocialPR Spotlight: Amanda Roe

Waxing UnLyrical

I can’t remember exactly how I met Amanda Roe, but I’ll tell you something; once you’ve had a chat with her, you’ll never forget her. She’s not just super-sharp and discerning, she is also extremely generous with her time and insights.

System 100

Why learning AP style is a must for PR pros

PR Daily

I spent the first four years of my career without knowledge of AP style. I would write press releases, yet I had no idea why journalists would either correct, reject or ignore them altogether. My professional life changed when I started my time with the Round Rock Express, working for Larry Little.

How to Break through the Broadcast Static

Shift Communications

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. To pitch broadcast, you need to be resilient and smart about how you make your case for coverage.

How To 108

56 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.

Facebook releases Snapchat-esque filters

PR Daily

When is the last time you recall Facebook releasing a feature that no other platform had done? Periscope scooped Facebook Live by nearly a year. Facebook reactions? Sure, no other platform at the time gave you a chance to express one of five predetermined emotions. Would we call that groundbreaking?

Important Steps To Take Post-Crisis

Melissa Agnes

When the crisis has been managed, the organization’s primary focus is to do everything in its power to return to business as usual. But there needs to be more to it than that.

Crisis 136

Out of this world communications: what sci-fi and tech can teach us

Media Bullseye

I’m a big fan of science fiction. I loved Ray Bradbury’s The Martian Chronicles , I avidly watched Star Trek: The Next Generation, and I love the Star Wars series.

Film 97

Conditions are favorable for the comeback of the daily newspaper

Communications Conversations

For years, every time I make a comment about how my wife and I subscribe to and read the daily newspaper, I always get a smattering of comments like “They still have daily newspapers?” ” or “I get all my news from social media now.” ” I mean, I get it.

Why brand managers should choose Instagram over Snapchat

PR Daily

Remember the days when stories were simply ink on paper bound between two covers, to be read and enjoyed at your own leisure? Stories have taken on a whole new meaning. With the rise of social media, every person with a Wi-Fi connection can become a storyteller.

Facebook and Instagram for Pharmaceutical Communications: Three Tips for a One-Two Punch

ISEBOX

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers. 79 billion people scroll through Facebook every month, according to November 2016 statistics. One billion of them accessing via mobile device every day.