Sat.Sep 14, 2019 - Fri.Sep 20, 2019

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends.

8 ways to engage on LinkedIn to boost your PR and marketing efforts

PR Daily

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look. How often do you interact with fellow communicators on LinkedIn?

Is Global Recognition Important to Your PR & Marketing Strategy?

PR Insiders

When economists and business people say the world is flat, they aren’t talking about concerns our ancestors had about sailing off the edge of the earth. Instead, “the world is flat” in a business context means that, thanks to rapid advances in technology and communication, entrepreneurs and companies are now part of a global […]. The post Is Global Recognition Important to Your PR & Marketing Strategy? appeared first on News & Experts.

Business Wire Selects Onclusive To Power Media Analytics

Onclusive

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Can A PR Plan Succeed Too Well?

ImPRessions - Crenshaw Communications

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype.

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Why website accessibility is crucial for a client’s digital reputation

PR Daily

Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today’s online audiences. Here’s what you should know. Despite being a crucial issue for website owners, web accessibility is widely overlooked and misunderstood.

August Publisher Rankings

NewsWhip

Who were the top publishers on Facebook in August 2019? What content drove the most engagement? We looked at the data to find out. Summer’s beginning to cool off, and based on the evidence of last month, some of the engagement numbers are too.

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Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me.

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Is Your Marketing Myopic?

Ronn Torossian

The prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S. to as high as 90% in parts of Asia.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why and how to use IGTV for content marketing

PR Daily

The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know. Video is king of today’s social media landscape. With the recent launch of IGTV , Instagram clearly has its eyes set on seizing the throne.

Why Even Smart Marketers and Communications Pros Get Their Customer Journeys Wrong

Meltwater - PR

Businesses are racing to transform their customer experience (CX), with 80% of organizations expecting to compete mainly based on CX this year. This approach is taking hold in direct response to evolving customer… Read More >>>.

5 media-training takeaways from the Democratic Debate

Agility PR Solutions

Regardless of political affiliation or which presidential candidate you support, Thursday’s Democratic Debate was a case study in stage presence. There are many do’s and don’ts for giving a great on-camera interview, some of which we saw in the debate.

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer.

5 ways to infuse emotion into your storytelling

PR Daily

Avoid deluging your audiences with information, no matter how cerebral they might be. Woo the hearts, and minds will follow. Here are key takeaways from our conference at Disneyland. Will AI take your job one day? Not if you tell emotional stories that connect audiences to your brand.

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Meltwater - PR

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business. The cinematic brilliance that… Read More >>>. PR & Comms

Consumers believe brands can help unite a divided world, new WE Comms study finds

Agility PR Solutions

As faith fizzles that our widely disparate political parties will ever be able to find common ground, who can we turn to for unity and stabilization? Could our favorite iconic brands be the ones to step up and save the day? Not only do consumers hope so—they’re expecting it.

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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia.

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How communicators can bolster workplace emotional intelligence

PR Daily

To ensure your career ascends instead of ends, focus on self-awareness, empathy and social skills—and help others to do the same. Emotional intelligence might seem an innate quality.

Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about it? Study the media.

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Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements.

4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

Did you stand in line for the release? Which version did you like? Did you get one before they sold out? Was it as good as they say? No, I’m not talking about the new iPhone. I’m talking about the Popeyes Chicken Sandwich , an unexpected PR master class. When Popeyes launched its sandwich on Aug.

How writers can embrace being edited

PR Daily

The professional nitpicker is your friend—honest. The seemingly arbitrary changes and brutal hacking of your magnificent prose are purposeful. Here’s what you should know. Editors are more than just a necessary evil; they’re a writer’s best friend.

xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]

Sword and the Script

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter.

6 content distribution channels you’re probably missing

Agility PR Solutions

In the past, content distribution was simple. You would publish your blog, post a link to social media or email, and your readers would come flooding in. But things have changed. Today, brands are producing more content than ever, but much of that content is going unread. The traditional methods of distributing content have stopped […]. The post 6 content distribution channels you’re probably missing appeared first on Agility PR Solutions. Public Relations content

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek.

Infographic: How PR has changed in the last 20 years

PR Daily

With the internet, social media and a data revolution, how we interact and sell products and services has drastically changed. What has made the biggest difference for PR pros? What are some of the biggest changes to rock the PR industry in the last 20 years?

Video: Get to know Alan Danzis, vice president, media relations, MSLGROUP

Muck Rack

Video: Get to know Alan Danzis, vice president, media relations, MSLGROUP

5 tips for working effectively with your PR agency

Agility PR Solutions

Client relations is a major aspect of our jobs at PR agencies. I have personally had the pleasure of working with all sorts of clients during my decade-long tenure in the industry. While I can’t name any favorites (how’s that for PR spin?),

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Don’t use two words or more, when one will do

Stephen Waddington

Excellent writing demands excellent editing. Here are some personal copywriting suggestions. What have I missed? I’m a student of David Ogilvy. The founder of the eponymous named agency Ogilvy & Mather is one of the sharpest copywriters of our time.

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Hong Kong seeks to hire PR crisis firm—but finds no takers

PR Daily

The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protestors have revealed cracks in public perception of the Asian business hub. Hong Kong learned the hard way how hard it can be to hire a crisis management team in the middle of an emergency.

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What It Means That Starbucks Brought Back Its Pumpkin Spice Latte in August

PRSay

Though autumn officially starts on Sept. 23, Starbucks rolled out its pumpkin spice latte this year on Aug. 27 — a day earlier than in 2018 and over a week earlier than in 2017. Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense.

What #MeToo reputation recovery can teach us about PR

Agility PR Solutions

The #MeToo movement has many faces. It’s a fight about consent, about gender relations, and about the ways money can act as a shield, but that’s not all.