Sat.Sep 14, 2019 - Fri.Sep 20, 2019

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Is Global Recognition Important to Your PR & Marketing Strategy?

PR Insiders

When economists and business people say the world is flat, they aren’t talking about concerns our ancestors had about sailing off the edge of the earth. Instead, “the world is flat” in a business context means that, thanks to rapid advances in technology and communication, entrepreneurs and companies are now part of a global […].

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Business Wire Selects Onclusive To Power Media Analytics

Onclusive

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geoloc

Analytics 312
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Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see things through the lens of the brand, learning their process and their creativity so that we […]. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on.

Strategy 210
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Can A PR Plan Succeed Too Well?

ImPRessions - Crenshaw Communications

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay IPO Amid Suspicion It’s Not Actually A Tech Company Worth $47 Billion” sums it up nicely.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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10 Essential Elements of Effective PR Writing

Prowly

PR writing may seem hard at first. However, every piece actually has some basic sections that always should be included. Here are ten essential elements of writing effective PR pieces. The post 10 Essential Elements of Effective PR Writing appeared first on Prowly Magazine.

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Public Relations Job Titles

Ronn Torossian

“What’s in a name?” Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet. However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes of titles being used to define what they do. Critics, on the other hand, who don’t […]. The post Public Relations Job Titles appeared first on.

Publicity 150
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Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” Today I’m making an exception.

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6 content distribution channels you’re probably missing

Agility PR Solutions

In the past, content distribution was simple. You would publish your blog, post a link to social media or email, and your readers would come flooding in. But things have changed. Today, brands are producing more content than ever, but much of that content is going unread. The traditional methods of distributing content have stopped […]. The post 6 content distribution channels you’re probably missing appeared first on Agility PR Solutions.

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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. “Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love. By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advo

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is Your Marketing Myopic?

Ronn Torossian

The prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S. to as high as 90% in parts of Asia. Marketing myopia, on the other hand, doesn’t confine itself to geography and companies anywhere can lose sight of their goal by becoming self-confident and comfortable by relying […]. The post Is Your Marketing Myopic?

Marketing 150
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Marketing Versus Public Relations

5W PR

There was a time when PR was associated with free publicity and marketing with paid advertising. That distinction has blurred since the popularity of the internet, especially social media. On the other hand, it depends upon whom you ask. For companies selling products or services, marketing, and public relations have the same goal of producing positive returns that result in increased business and profits.

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Consumers believe brands can help unite a divided world, new WE Comms study finds

Agility PR Solutions

As faith fizzles that our widely disparate political parties will ever be able to find common ground, who can we turn to for unity and stabilization? Could our favorite iconic brands be the ones to step up and save the day? Not only do consumers hope so—they’re expecting it. Indeed, new WE Communications research reveals […]. The post Consumers believe brands can help unite a divided world, new WE Comms study finds appeared first on Agility PR Solutions.

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Hate Speech and Ethics: A 3-Dimensional Issue

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. It’s not uncommon to see and hear the term “hate speech” in 2019.

Ethics 139
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Countering trolling as a communication strategy

Stephen Waddington

Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work. Trolling is not a random activity. It’s a planned communication strategy used to attract attention to a cause. Its goal is to generate outrage, spread misinformation and attract followers. This is the view of the Center for Countering Digital Hate.

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Needle moves on diversity - but only slowly

Steve Barrett on PR

An evening celebrating progress and best practice on diversity also underlined the fact that there is still a long way to go before genuine inclusion in the PR industry is achieved.

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Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out. While you may already be running ads on Facebook […].

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketing conferences have shaped my top team memories. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. (Pictured below, see our smiling faces at this year’s #INBOUND19 for evidence of a good time.). Plus, I head home feeling more inspired than when I showed up—armed with big ideas and a renewed sense of motivation and purpose.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Don’t use two words or more, when one will do

Stephen Waddington

Excellent writing demands excellent editing. Here are some personal copywriting suggestions. What have I missed? I’m a student of David Ogilvy. The founder of the eponymous named agency Ogilvy & Mather is one of the sharpest copywriters of our time. In Ogilvy on Advertising first published in 1983 he imparts writing wisdom from his career. “Use short words, short sentences and short paragraphs. […] If your writing is important get someone to review and edit it,” said Ogilvy.

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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

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5 tips for working effectively with your PR agency

Agility PR Solutions

Client relations is a major aspect of our jobs at PR agencies. I have personally had the pleasure of working with all sorts of clients during my decade-long tenure in the industry. While I can’t name any favorites (how’s that for PR spin?), I can say that my favorite clients have been those who are […]. The post 5 tips for working effectively with your PR agency appeared first on Agility PR Solutions.

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Our Data Shows Deadlines Will Improve Your Content Marketing ROI By Nearly 2.5x

Contently - Strategy

If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate ( Speed ), the person about to wake up ( Inception ), and the game about to end (every sports movie ever). Back to the Future wouldn’t have been much of a movie if Marty McFly could return the DeLorean to 1985 whenever he wanted.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Why a Strong Job Description Matters for Finding the Best Talent

5W PR

Somewhere in the corners of Reddit, there exists a forum dedicated to tearing apart terrible job descriptions. For the most part, these descriptions are either poorly written or the job itself seems like an unmitigated disaster waiting to happen. At its core, the forum is dedicated to exposing businesses that seem to want to capitalize on cheap labor or that have unrealistic expectations for their new hires.

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Mental Health Initiatives in 2019

NewsWhip

More than ever it feels as if mental health is increasingly covered in the media. Attitudes toward therapy and mental health benefits have shifted for individuals, as well as employers trying to attract and retain the right talent for their company. We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social.

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The hybrid services model—exploring new strategies for in-house agency success

Agility PR Solutions

Companies have long battled with weighing the benefits and drawbacks of managing their marketing and communications in-house vs. hiring an outside agency. New research from agency partner Filter examines the key considerations and consequences faced by an increasing number of companies looking to shift their marketing and customer experience work to in-house agencies—but with a […].

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Beginning Your PR Career in a New City

Konnect Agency

Moving is no easy task, especially moving to Los Angeles. As college graduation was approaching, I was beginning the job search in my hometown and thought it wouldn’t be too difficult to land a job in PR since I had already completed a few internships. Boy, was I wrong! It was crickets and a few interviews here and there for months and then pretty much overnight, I decided that within the next month I was going to move six hours away in hopes to work at a PR Agency in LA.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Know When You’re Mentioned on Social Media and What to do About it

Critical Mention

Organizations are often looking for ways to stay relevant online. Given social media’s continuous rise in popularity, some of its top platforms provide great opportunities to expand your company’s online interactions. From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness.

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Video: Get to know Alan Danzis, vice president, media relations, MSLGROUP

Muck Rack

Video: Get to know Alan Danzis, vice president, media relations, MSLGROUP

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Journalists on the move – Week of September 16th

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Covering Climate Now: (@CoveringClimate) cofounded by Columbia Journalism Review (@cjr) and The Nation (@thenation) has brought together 170 outlets globally to bring attention to climate change and the […].