Sat.Jul 08, 2017 - Fri.Jul 14, 2017

Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash. What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster.

Media Monitoring: How to Plan, Execute and Engage

Cision

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Do you need to track social media mentions, online influencers, and hashtags?

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Rxbar Reverses Trend Using New Look

Ronn Torossian

Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. Rxbar got the nod for package design, which, as it turns out, is a big shift for a company that had been getting lost in the sea of competitive protein bars. described the problem this way: “Peruse a rack of protein bars at any grocery story, and they all blend together: promises of protein and some stamp of approval by … READ MORE ».

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Your Greatest Foe on Social Media – How to Fight Back

Flack's Revenge

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To truly understand who’s beating you out, you should recall the famous words: there’s nothing to fear but fear itself. That’s right, fear, or more generally, emotions, can steal your thunder and customer’s attention.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 ways to land media coverage when you don’t have news

PR Daily

If you’ve got no news to pitch to journalists, create some. Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget. Nor can they be pulled off overnight; these suggestions are intended as part of a long-term strategy, not quick fixes. Conduct relevant research. Where will your industry be in 2030? Do you have access to reliable predictions? What are the biggest challenges you might face, and what are the best ways to solve them?

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More Trending

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

The past decade has brought many changes to the journalistic scene. Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Doing this will amp up your results, and create new opportunities for your B2B business. In a previous article about press release best practices , we covered the basics, such as crafting an awesome press release headline, or what to include within the body of your press release.

How to Reach the C-Suite With Public Relations

Shift Communications

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Sometimes, that’s the media side, reaching influential journalists and publishers. Other times, that’s the company side, reaching executives and decision-makers. Marketers in particular face perpetual challenges attracting the attention of senior decision-makers at organizations.

Should PR pros go to grad school?

PR Daily

PR pros often wonder whether grad school would be worth the time, money and effort. If you’re on the fence about pursuing an advanced degree, here are a few suggestions: 1. Consider your long-term career goals. If a master’s degree will help you attain a particular career objective, evaluate the different options (e.g., MBA, MS) and decide which is the best route. Apply your long-term vision to everything you choose to do—from the classes you take to the topic of your thesis paper.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What is Thought Leadership & How to Hone Your Skills

B2B PR Sense

What is thought leadership ? It's a question that has troubled business owners and entrepreneurs for years. The definition seems to expand year after year, while the term itself has blown up in search engines across the internet. Everyone wants it. So how can you get it? What is Thought Leadership? Thought leadership is the ability to influence an industry. Thought leaders don’t just have opinions about their industry. They are the opinion.

Marketing without Authority is Marketing without Accountability

Sword and the Script

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. The authors say many CMOs are “limited mostly to marketing communications” and have “limited influence over” products and pricing, among other business factors.

6 ways to find freelance writers, social media experts and PR pros

PR Daily

In the world of PR and communications, there’s an ever-growing need for outside help. The “gig economy” is taking over, as businesses scale up—and down—at what seems like a moment’s notice. Three-quarters of companies will increase their freelancer headcount, according to the Future Workplace/Field Nation survey. Nearly half of HR respondents expect to ramp up their freelance hiring by 30 percent or more. Content creation, social media and PR are areas where outsourcing is increasingly popular.

From the Mouth of the Media: How to Break into the Business

Cision

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. See their interviews in our influencer Q&A section. As the editor of Behind the Headlines, I have been given an invaluable opportunity to touch base with and get wonderful advice from a variety of media influencers, the big names in the business, and some of the most experienced communication and PR professionals.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A Beginner’s Guide to Building Relationships with Influencers

Prowly

How can I build a relationship with an influencer starting from step one? Well, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process. The post A Beginner’s Guide to Building Relationships with Influencers appeared first on Prowly Magazine. How To how to influencer marketing PR social media

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Three Things To Do If Caught In A PR Crossfire

The Stalwart Blog

Recently, an aerial dancer performing a routine during a Green Day concert in Madrid accidentally fell to his death in front of tens of thousands. Onlookers watched in horror as emergency personnel tried valiantly, but unsuccessfully, to save 42-year old Pedro Aunion Monroy’s life. Without knowing what just transpired, Green Day goes out onstage to perform, and much to the dismay of many concert goers.

Report: Up to 70 percent of created content remains unused

PR Daily

Sometimes PR and marketing pros’ work of creating brilliant content is all for naught. Depending on which study you consult, the amount of content marketing that goes unused can be as high as 60 or 70 percent. Many content marketers agree that there’s a frustrating disconnect between the content that’s created and the strategic outcome it aims to achieve, but new research from the Content Marketing Institute explains this gap—and points to possible solutions.

Making a Twitter Moment

Stephen Waddington

Any can make and share a Twitter Moment. It’s a great way of sharing user generated content from a community. Twitter Moments started life as a platform for Twitter’s editorial team to curate content around popular topics on the platform. . That’s changed recently, and now any Twitter user can create a Moment and share it via the platform. It’s a neat way to share highlights from an event or Twitter chat.

Life and Career Lessons from Two Very Different Wonder Women

Waxing UnLyrical

Wonder Woman showed up in my life in no uncertain way twice this past week. And she made me wonder (sic): How much effort do we really put into becoming who we say we want to be? The first time WW showed up was at the Takoma Park, Md., 4th of July parade (please don’t take this as a political statement from me, it’s not). I totally ♥ this woman.

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. Your Prospects. Who better to listen to in order to develop more targeted content than the people that you are developing content for?

9 guidelines for today's writer

PR Daily

Adhering to the following guidance about usage, syntax, punctuation, style and form will perceptibly improve the quality of your writing. Use vivid verbs. Monitor your writing for excessive use of forms of “to be”— is , be , and their variants—and other helping verbs such as has , as well as other weak verbs like do and go, and replace with active verbs. Also, avoid baseline action words when possible. For example, people don’t just walk: They lumber, march or stroll.

10 Instagram influencers I’d be targeting with if I were a Minnesota-based brand

Communications Conversations

Influencer marketing. So hot right now. In fact, influencer marketing has been hot for a while now. And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). But, if you’ve headed up an influencer marketing campaign yourself, you know there’s one area of the work that’s especially tedious, and even painful: Researching and identifying the right influencers for your campaign.

Lessons from ancient Greece - Aristotle on storytelling

Presspage

Pity, Fear and Catharsis. According to Aristotle, a story must have pity, fear and catharsis. These are the basic elements to a compelling story. The main lesson in this is to keep your focus on the audience, and not on your characters, plot, or yourself as a writer. The concepts Aristotle mentions are chronological. When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience.

6 Tips to Hack Your PR Strategy for Massive Growth

Prowly

Are you still doing your PR like it’s the 90’s? If your answer is “yes,” then, man, this article is for you. What is still missing is a growth mindset. The post 6 Tips to Hack Your PR Strategy for Massive Growth appeared first on Prowly Magazine. How To how to

How to leverage customer service to boost your bottom line

PR Daily

The value of providing excellent customer service has now been clearly established , and you should build your own brilliant customer service. organization within your business. But, how do you take the next step and leverage that service into increased sales? Here are some tips to do just that, compiled by surveying the best practices of the 10,000 businesses that manage their reviews on SiteJabber. Request reviews after providing service.

“You guys”: Acceptable internet slang or public speaking killer?

Communications Conversations

Last weekend I was at The Dells with my kids (no laughing please–I grew up going to the Dells and have a strong affinity for the Upper Midwest’s Redneck Capital!). As part of that adventure, we hit the Wisconsin Ducks. If you have no idea what I’m talking about, check this out. Our tour guide was a lovely 19-year-old woman who was going to school in Minnesota. She cracked jokes. She was great with the kids (my son got to drive the Duck!). She was affable.

Four ways to make a PR pro cry

Prakkypedia

Now, I’m sure most readers don’t actually want to make a public relations practitioner cry …. But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us. This list relates in particular to those who work in media relations. Read on and weep (or laugh). Journalist moves on. You’ve spent months (maybe years) developing a great relationship with a journo. You trust each other.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. It was the first time in seven years that all of them passed. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis.

The 5 most popular stories on PR Daily this week

PR Daily

Here are the five most widely read stories this week on PR Daily : 3 PR lessons from 'Suits'. 10 media relations essentials. 3 Google mistakes that PR pros make. What do social media managers do? Forecasting 4 trends in content marketing. RELATED: Attend the PR Now & Next Conference to learn today's essential skills and tomorrow's tools for transforming your PR results. ]. Image via

Career Hack: Stress Relief

Critical Mention

We hope you’re having a relaxing summer and that things have slowed down just enough in your corner of the PR world for you to take a deep breath. But if you expect any “break in the action” to be short-lived — and we know you do — we’d like to offer a few tips on dealing with stress when it rears its ugly head again. Demanding clients, 12-hour workdays and an 8 AM deadline to compile coverage reports; it’s enough to make your head spin. Try to get back in balance with the Headspace app.

How to Build Social Media Savviness

Barokas

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media. Source: Flickr ). Create Meaningful Content.

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. It was the first time in seven years that all of them passed. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis.