Sat.Jul 08, 2017 - Fri.Jul 14, 2017

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Media Monitoring: How to Plan, Execute and Engage

Cision

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs.

How To 265
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A Beginner’s Guide to Building Relationships with Influencers

Prowly

How can I build a relationship with an influencer starting from step one? Well, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process. The post A Beginner’s Guide to Building Relationships with Influencers appeared first on Prowly Magazine.

How To 198
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Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash. What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster.

Pitching 170
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Rxbar Reverses Trend Using New Look

Ronn Torossian

Inc. Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. Rxbar got the nod for package design, which, as it turns out, is a big shift for a company that had been getting lost in the sea of competitive protein bars. Inc. described the problem this way: “Peruse a rack of protein bars at any grocery story, and they all blend together: promises of protein and some stamp of approval by … READ MORE ».

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why Headlines Aren’t Enough: 5 Digital Branding Tips You Should Be Using

Cision

You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right? Well, sort of. Titles and article headlines are arguably one of the most important elements of any piece of content because it’s what your readers and potential audience will see first — they’ll use their impression from the title to decide whether to click on the article and read it

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More Trending

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Lessons from ancient Greece - Aristotle on storytelling

Presspage

Pity, Fear and Catharsis. According to Aristotle, a story must have pity, fear and catharsis. These are the basic elements to a compelling story. The main lesson in this is to keep your focus on the audience, and not on your characters, plot, or yourself as a writer. The concepts Aristotle mentions are chronological. When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience.

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How to Reach the C-Suite With Public Relations

Shift Communications

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Sometimes, that’s the media side, reaching influential journalists and publishers. Other times, that’s the company side, reaching executives and decision-makers. Marketers in particular face perpetual challenges attracting the attention of senior decision-makers at organizations.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations.

Pitching 233
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10 Instagram influencers I’d be targeting with if I were a Minnesota-based brand

Communications Conversations

Influencer marketing. So hot right now. In fact, influencer marketing has been hot for a while now. And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). But, if you’ve headed up an influencer marketing campaign yourself, you know there’s one area of the work that’s especially tedious, and even painful: Researching and identifying the right influencers for your campaign.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Holding company woes represent good news for PR

Steve Barrett on PR

Brian Wieser from Pivotal Research downgraded agency holding companies to a "hold" in light of difficult trading conditions - but these structural and temporal difficulties will bring PR more central to the marketing mix.

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Building A Wildly Successful PR Agency: The Doug Spong Interview

MaccaPR

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertisin

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From the Mouth of the Media: How to Break into the Business

Cision

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. See their interviews in our influencer Q&A section. As the editor of Behind the Headlines, I have been given an invaluable opportunity to touch base with and get wonderful advice from a variety of media influencers, the big names in the business, and some of the most experienced communication and PR professionals.

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“You guys”: Acceptable internet slang or public speaking killer?

Communications Conversations

Last weekend I was at The Dells with my kids (no laughing please–I grew up going to the Dells and have a strong affinity for the Upper Midwest’s Redneck Capital!). As part of that adventure, we hit the Wisconsin Ducks. If you have no idea what I’m talking about, check this out. Our tour guide was a lovely 19-year-old woman who was going to school in Minnesota.

Publicity 102
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Three Things To Do If Caught In A PR Crossfire

The Stalwart Blog

Recently, an aerial dancer performing a routine during a Green Day concert in Madrid accidentally fell to his death in front of tens of thousands. Onlookers watched in horror as emergency personnel tried valiantly, but unsuccessfully, to save 42-year old Pedro Aunion Monroy’s life. Without knowing what just transpired, Green Day goes out onstage to perform, and much to the dismay of many concert goers.

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Making a Twitter Moment

Stephen Waddington

Any can make and share a Twitter Moment. It’s a great way of sharing user generated content from a community. Twitter Moments started life as a platform for Twitter’s editorial team to curate content around popular topics on the platform. . That’s changed recently, and now any Twitter user can create a Moment and share it via the platform.

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. 1. Your Prospects. Who better to listen to in order to develop more targeted content than the people that you are developing content for?

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Life and Career Lessons from Two Very Different Wonder Women

Waxing UnLyrical

Wonder Woman showed up in my life in no uncertain way twice this past week. And she made me wonder (sic): How much effort do we really put into becoming who we say we want to be? The first time WW showed up was at the Takoma Park, Md., 4th of July parade (please don’t take this as a political statement from me, it’s not). I totally ♥ this woman.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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You Need to Read These Four Business Books this Summer

Stern + Associates

Summer is finally in full swing and vacation countdowns have begun. While we look forward to getting away from the office, it’s also prime time to catch up on reading. The post You Need to Read These Four Business Books this Summer appeared first on Stern Strategy Group.

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Twitter’s New Algorithm – How to get More Retweets

The Proactive Report

Thanks to SocialQuant we have an analysis of how a sample of nearly 500,000 tweets with over 3.5 million impressions fared in the new Twitter Algorithm. Check out these 6 data-backed ways to get more retweets in 2017. The post Twitter’s New Algorithm – How to get More Retweets appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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Four ways to make a PR pro cry

Prakkypedia

Now, I’m sure most readers don’t actually want to make a public relations practitioner cry …. But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us. This list relates in particular to those who work in media relations. Read on and weep (or laugh). Journalist moves on.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. It was the first time in seven years that all of them passed. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to Get More Mileage from the Marketing Content You Create

Stern + Associates

Too much time, energy and resources are spent on content that’s never read. Learn how to boost your results and amplify your impact. The post How to Get More Mileage from the Marketing Content You Create appeared first on Stern Strategy Group.

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Epson

Presspage

Epson is a leading technology manufacturer specialized in visual communication, wearables and robotics. The company has set quite a few firsts in the industry, like creating the worlds' first mini-printer and the first handheld computer. Nowadays, Epson is known for printers, projectors, scanners, system devices, factory automation and professional imaging.

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Career Hack: Stress Relief

Critical Mention

We hope you’re having a relaxing summer and that things have slowed down just enough in your corner of the PR world for you to take a deep breath. But if you expect any “break in the action” to be short-lived — and we know you do — we’d like to offer a few tips on dealing with stress when it rears its ugly head again. Demanding clients, 12-hour workdays and an 8 AM deadline to compile coverage reports; it’s enough to make your head spin.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. It was the first time in seven years that all of them passed. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Build Social Media Savviness

Barokas

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media. (Source: Flickr ). Create Meaningful Content. The first place you should always start is to create a content calendar where your team and your client can see all future content that will be published, as we

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Beyond PR

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. 1. Your Prospects. Who better to listen to in order to develop more targeted content than the people that you are developing content for?

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#MediaMonday – Rabbi Robert Kravitz, D.D.

HMA Public Relations

This week's Media Monday is particularly interesting, coming from "Rabbi Bob," a columnist for the City Sun Times, who is also a police chaplain. [Click below for more]. The post #MediaMonday – Rabbi Robert Kravitz, D.D. appeared first on HMA Public Relations.