Sat.Jul 08, 2017 - Fri.Jul 14, 2017

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

The past decade has brought many changes to the journalistic scene. Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Doing this will amp up your results, and create new opportunities for your B2B business.

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason.

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Media Monitoring: How to Plan, Execute and Engage

Cision

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts.

How To 281

Rxbar Reverses Trend Using New Look

Ronn Torossian

Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. Rxbar got the nod for package design, which, as it turns out, is a big shift for a company that had been getting lost in the sea of competitive protein bars.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What is Thought Leadership & How to Hone Your Skills

B2B PR Sense

What is thought leadership ? It's a question that has troubled business owners and entrepreneurs for years. The definition seems to expand year after year, while the term itself has blown up in search engines across the internet. Everyone wants it. So how can you get it? What is Thought Leadership?

More Trending

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now.

Your Greatest Foe on Social Media – How to Fight Back

Flack's Revenge

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company.

3 ways to land media coverage when you don’t have news

PR Daily

If you’ve got no news to pitch to journalists, create some. Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget. Nor can they be pulled off overnight; these suggestions are intended as part of a long-term strategy, not quick fixes.

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PR Looks At Top Brand Stories

ImPRessions - Crenshaw Communications

In public relations we are on a constant quest to tell resonant, compelling stories that the media love and people will share. In that spirit, here’s a look at a few companies really killing it in the storytelling game. Is your brand telling its best story?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why Headlines Aren’t Enough: 5 Digital Branding Tips You Should Be Using

Cision

You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right? Well, sort of.

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How to Reach the C-Suite With Public Relations

Shift Communications

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Sometimes, that’s the media side, reaching influential journalists and publishers. Other times, that’s the company side, reaching executives and decision-makers.

3 secrets to outstanding Facebook posts

PR Daily

When it comes to social media, Facebook is king. Roughly 79 percent of internet users in the United States use the platform—and most Americans use Facebook more than any other social media site or app. That presents a huge opportunity—and challenge—for marketers.

10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries.

From the Mouth of the Media: How to Break into the Business

Cision

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. See their interviews in our influencer Q&A section.

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Marketing without Authority is Marketing without Accountability

Sword and the Script

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles.

Should PR pros go to grad school?

PR Daily

PR pros often wonder whether grad school would be worth the time, money and effort. If you’re on the fence about pursuing an advanced degree, here are a few suggestions: 1. Consider your long-term career goals.

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Three Things To Do If Caught In A PR Crossfire

The Stalwart Blog

Recently, an aerial dancer performing a routine during a Green Day concert in Madrid accidentally fell to his death in front of tens of thousands. Onlookers watched in horror as emergency personnel tried valiantly, but unsuccessfully, to save 42-year old Pedro Aunion Monroy’s life.

Crisis 104

Life and Career Lessons from Two Very Different Wonder Women

Waxing UnLyrical

Wonder Woman showed up in my life in no uncertain way twice this past week. And she made me wonder (sic): How much effort do we really put into becoming who we say we want to be? The first time WW showed up was at the Takoma Park, Md.,

Film 102

Your profession needs you

Stephen Waddington

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. It’s more important than ever to put the public at the heart of your work. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. I’m delighted to be here to witness the award of your professional CIPR qualification. I also wanted to say a few words that I hope are appropriate to your event.

How to employ psychology in logo design

PR Daily

If a logo is your brand’s public persona, are you presenting a welcoming countenance, a ho-hum expression or, dare we say it, an RBF ? There’s a sweet science behind creating appealing logos.

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.

10 Instagram influencers I’d be targeting with if I were a Minnesota-based brand

Communications Conversations

Influencer marketing. So hot right now. In fact, influencer marketing has been hot for a while now. And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ).

A Beginner’s Guide to Building Relationships with Influencers

Prowly

How can I build a relationship with an influencer starting from step one? Well, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process. The post A Beginner’s Guide to Building Relationships with Influencers appeared first on Prowly Magazine. How To how to influencer marketing PR social media

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6 ways to find freelance writers, social media experts and PR pros

PR Daily

In the world of PR and communications, there’s an ever-growing need for outside help. The “gig economy” is taking over, as businesses scale up—and down—at what seems like a moment’s notice.

Four ways to make a PR pro cry

Prakkypedia

Now, I’m sure most readers don’t actually want to make a public relations practitioner cry …. But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us.

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“You guys”: Acceptable internet slang or public speaking killer?

Communications Conversations

Last weekend I was at The Dells with my kids (no laughing please–I grew up going to the Dells and have a strong affinity for the Upper Midwest’s Redneck Capital!). As part of that adventure, we hit the Wisconsin Ducks. If you have no idea what I’m talking about, check this out.

Making a Twitter Moment

Stephen Waddington

Any can make and share a Twitter Moment. It’s a great way of sharing user generated content from a community. Twitter Moments started life as a platform for Twitter’s editorial team to curate content around popular topics on the platform. . That’s changed recently, and now any Twitter user can create a Moment and share it via the platform. It’s a neat way to share highlights from an event or Twitter chat.

Report: Up to 70 percent of created content remains unused

PR Daily

Sometimes PR and marketing pros’ work of creating brilliant content is all for naught. Depending on which study you consult, the amount of content marketing that goes unused can be as high as 60 or 70 percent.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. It was the first time in seven years that all of them passed. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are.

Career Hack: Stress Relief

Critical Mention

We hope you’re having a relaxing summer and that things have slowed down just enough in your corner of the PR world for you to take a deep breath.

The 411 on Internet Slang ICYMI

HMA Public Relations

While a lot of Internet slang died with AIM (ex: g2g), some abbreviations are still used frequently today! Alison took it upon herself to share some. Click below for more]. The post The 411 on Internet Slang ICYMI appeared first on HMA Public Relations.

Using visuals to hook customers

PR Daily

Establishing a beloved, trusted brand is the great white whale of modern marketing: It’s an elusive thing to harpoon. Vistaprint Corporate has created an infographic to help you hook customers with memorable visuals.