Sat.Jul 29, 2017 - Fri.Aug 04, 2017

Which Social Media Marketing Measurements Matter Most

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts.

How to Optimize Your Desk for Maximum Efficiency and Performance

Ronn Torossian

While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do.

How To 273

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An Ode to the Authentic Brand

Onclusive

Public relations is a nebulous thing in terms of where it lives within an organization. Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!),

Brand 265

Best PR Tips For Media Interviews

ImPRessions - Crenshaw Communications

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Which Social Media Measurements Matter Most?

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts.

More Trending

Understanding Paid vs. Earned Influencer Relationships

Cision

While we’ve learned about the differences between paid, owned, and earned media , there’s a new frontier coming to light. Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships.

Energy 257

Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve.

5 tips for striking a better PR work/life balance

PR Daily

It’s a hectic time to be a PR pro. Our jobs require close attention to the nonstop news cycle, while still managing our own digital presence and securing client placements. Knowing when to switch off or take a break requires purposeful, strategic effort.

I Feel Sorry For Anthony Scaramucci

The Stalwart Blog

Seriously I do. Think about what happened over the last two weeks. Scaramucci lost his job AND his wife all because he miscalculated the skills required to be an effective White House Communications Director. It's a shame, but not surprising.

Report 124

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Reasons Why Communications Internships Are Extremely Beneficial

Cision

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. Most of my friends were taking summer jobs like working as a lifeguard, nanny, or bussing tables.

Should Brands Talk Back On Social Media?

ImPRessions - Crenshaw Communications

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality.

How to optimize one-on-one meetings

PR Daily

In-person meetings are essential to doing business—but how do you get the most out of them? To learn more about optimizing one-on-ones, Soapbox polled 1,000 managers and employees across North America. FREE DOWNLOAD : How to boost culture and retention through 'new wave' comms.].

How to Be the Boss of Your Time

Shift Communications

As a PR professional, every hour of every day is different.

How To 115

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Create a Coordinated Email and Social Strategy

Cision

Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General Mills — are seeing sales continue to decline.

How to Boost Buyers with Your B2B Content Marketing Strategy

B2B PR Sense

Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences.

B2B 201

Cowboys’ coach shows how evading journalists’ questions can damage credibility

PR Daily

Sometimes, you have to do more than stand by your PR statement. Last week, news reports revealed that Dallas Cowboys wide receiver Lucky Whitehead had been arrested for shoplifting $25 from a Virginia convenience store. Wasting no time, the Cowboys cut Whitehead from the team later that day.

Selecting the Right Celebrity Ambassador

Shift Communications

Like me, you’ve probably watched a movie and seen a product integration that seemed out of place, or seen an ad with a celebrity ambassador that just didn’t seem like a good fit. Most recently, the Twittersphere was in a tizzy over Ed Sheeran’s cameo in Game of Thrones.

Manchester Airports Group launches revamped newsrooms

Presspage

Manchester Airports Group, or MAG Airports for short, is a leading airport group in the United Kingdom. With four airports being part of MAG, Manchester, London Stansted, East Midlands and Bournemouth, the group sees over 55 million passengers each year.

#MediaMonday – Denby Fawcett

HMA Public Relations

Today’s #MediaMonday is a bit of a history lesson about Denby Fawcett's time as a war correspondent during the Vietnam War. Click below for more]. The post #MediaMonday – Denby Fawcett appeared first on HMA Public Relations.

5 ways to write compelling content audiences want to read

PR Daily

Any time you're writing content, whether it's for your own site or for a guest post on another blog, you want to produce the best quality content you can. All the same, even excellent content can fade into obscurity if you're not writing something original.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are fewer reporters responsible for more stories. There’s only so much time in the day which means fewer interviews are conducted.

10 planning insights from the Ofcom Communication Report 2017

Stephen Waddington

Ofcom’s latest report is packed with data and analysis. It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The 240 page report is packed with data and analysis. I’ve lifted some of the highlights relevant to my day job. #1 1 Broadband adoption close to saturation.

Taking a Bite Out of Food PR

Shift Communications

By now, most of us have heard about Amazon’s purchase of Whole Foods Market. The announcement, followed shortly by the revelations of a planned meal kit delivery program , ate the bulk of the news cycle in the food industry.

Report: What ‘influencers’ require to partner with brands

PR Daily

If you think “influencer” marketing is a joke or a passing fad, it’s time to reconsider. A recent Linqia study found that 86 percent of marketers have used “influencer” marketing, and a whopping 94 percent have found the tactic effective.

Report 124

With AVEs Out of the Picture, These Are the PR Metrics That Count

Prowly

You can certainly manage PR measurement through free tools, but you may spend more in your time manually inputting everything than it would cost to buy software to do it automatically. Do the cost/benefit analysis and.

How To 123

The RFP process is a hiring process, so treat it like one

Media Bullseye

Few things seem to cause quite as much angst on the part of both clients and agencies as the RFP process. Neither side is really ever happy with it, and yet it is as much a staple in the arena of public relations as working with the media is—that is to say, it is ubiquitous.

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Harnessing Grit Like the Boys in the Boat

Barokas

If you are a frequent reader of the No BS Blog, you know that every so often we make a point to tear our eyes away from our computers, get out of the office together, and enjoy what our cities have to offer. If you can throw in a little competition – even better.

Local 78

30 jobs in the PR and marketing world

PR Daily

Sometimes, a fresh approach is all it takes to change an industry. In 1993, using an $85,000 loan from his dad , Chipotle founder and CEO Steve Ells set out to change the way people perceived fast food.

Create a memorable experience for your audience

Presspage

The Age of Experience. Over two decades after the introduction of the world wide web, the Information Age has come to an end. We have entered the Age of Experience, an age in which events are quite important. An event is a great way to provide your audiences with a special and engaging experience.

Where the Hell is PR on The New York Times Careers Chart?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The New York Times published a feature, “Old Skills, New Career,” on Friday that examines the question on everyone’s mind, perhaps with the exception of stand-up comics and UFC fighters. The story paints a gloomy picture for those with skills projected to lose the battle against computerized brethren: “Even if workers want to.more.

Harnessing Grit Like the Boys in the Boat

Barokas

If you are a frequent reader of the No BS Blog, you know that every so often we make a point to tear our eyes away from our computers, get out of the office together, and enjoy what our cities have to offer. If you can throw in a little competition – even better.

Local 78