Sat.Jul 29, 2017 - Fri.Aug 04, 2017

Which Social Media Measurements Matter Most?

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts.

How to Optimize Your Desk for Maximum Efficiency and Performance

Ronn Torossian

While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do. If you’re interesting in optimizing your desk’s layout though, then you’re in luck, because this guide is going to go over some of the best tips out there to help maximize your workflow’s efficiency. Develop a Routine.

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An Ode to the Authentic Brand

Onclusive

Public relations is a nebulous thing in terms of where it lives within an organization. Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning.

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Best PR Tips For Media Interviews

ImPRessions - Crenshaw Communications

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Which Social Media Marketing Measurements Matter Most

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

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5 tips for striking a better PR work/life balance

PR Daily

It’s a hectic time to be a PR pro. Our jobs require close attention to the nonstop news cycle, while still managing our own digital presence and securing client placements. Knowing when to switch off or take a break requires purposeful, strategic effort. No matter how well we do our jobs ( one of the most stressful on the planet , apparently), if we don’t take care of ourselves, eventually there will be no business or work to tend to.

Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Stay on top of hot tech news every day.

10 planning insights from the Ofcom Communication Report 2017

Stephen Waddington

Ofcom’s latest report is packed with data and analysis. It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The 240 page report is packed with data and analysis. I’ve lifted some of the highlights relevant to my day job. #1 1 Broadband adoption close to saturation.

5 Reasons Why Communications Internships Are Extremely Beneficial

Cision

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. Most of my friends were taking summer jobs like working as a lifeguard, nanny, or bussing tables. For me, however, I knew that I wanted to do more with my summer. I was interested in gaining experience, building my network and having an edge in all my interviews for next summer.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 ways to make your press release a snoozefest

PR Daily

Do you wake up itching to read a boring press release? Probably not. More likely you want to find out what market leaders are doing in the way of innovation and expansion. Too many companies craft boring press releases that offer zero value, even when they have a trove of news items that people do want to hear about. Here’s how to guarantee boring press releases and missed opportunities: 1. Write about non-newsworthy items.

How to Be the Boss of Your Time

Shift Communications

As a PR professional, every hour of every day is different. What’s more, every hour of our day matters as we multi-task to stay on top of the news cycle and trend spot, navigate spur-of-the-moment client requests, meet multiple reporter demands, deflect sticky media situations, plan or pivot a client’s long-term strategy, attend multiple client or team meetings, and make time for professional training and learning courses.

How to Boost Buyers with Your B2B Content Marketing Strategy

B2B PR Sense

Your B2B content marketing strategy plays a powerful role in a buyer’s journey. We’ve known for years that it helps to build brand awareness and overall trust in a company. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. Content Marketing Institute and SmartBrief joined forces and recently released a study that reveals the impact of a content strategy on the purchasing process.

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How to Create a Coordinated Email and Social Strategy

Cision

Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General Mills — are seeing sales continue to decline. With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to optimize one-on-one meetings

PR Daily

In-person meetings are essential to doing business—but how do you get the most out of them? To learn more about optimizing one-on-ones, Soapbox polled 1,000 managers and employees across North America. FREE DOWNLOAD : How to boost culture and retention through 'new wave' comms.]. Here are the main takeaways from the survey: 1. Managers and employees agree that one-on-ones are important.

Selecting the Right Celebrity Ambassador

Shift Communications

Like me, you’ve probably watched a movie and seen a product integration that seemed out of place, or seen an ad with a celebrity ambassador that just didn’t seem like a good fit. Most recently, the Twittersphere was in a tizzy over Ed Sheeran’s cameo in Game of Thrones. Diehard fans were NOT into it, commenting that his presence felt too modern and pop-culture centric for a series rooted in fantasy and the past.

Where the Hell is PR on The New York Times Careers Chart?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The New York Times published a feature, “Old Skills, New Career,” on Friday that examines the question on everyone’s mind, perhaps with the exception of stand-up comics and UFC fighters. The story paints a gloomy picture for those with skills projected to lose the battle against computerized brethren: “Even if workers want to.more.

Outbound vs Inbound PR: Why We Need a Mindset Change

Prowly

Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline. The post Outbound vs Inbound PR: Why We Need a Mindset Change appeared first on Prowly Magazine. How To how to inbound PR PR

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David Ogilvy's 10 tips for clear, concise writing

PR Daily

This article first appeared on PR Daily in 2014. David Ogilvy is widely hailed as the father of advertising for his ability to communicate a clear vision and a deeper passion at the highest level of achievement. In many years as an advertising executive and copywriter, Ogilvy produced some of the world's most iconic marketing campaigns. These include the legendary " Man in the Hathaway Shirt ," plus notable efforts for Rolls Royce, Schweppes and the island of Puerto Rico, among many others.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are fewer reporters responsible for more stories. There’s only so much time in the day which means fewer interviews are conducted. More than ever, reporters are reliant on existing content for developing coverage. Research demonstrates reporters search for credible and trusted sources – that is hype free content with sound data and well-founded analysis.

5 Reasons Why Communications Internships Are Extremely Beneficial

Beyond PR

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. Most of my friends were taking summer jobs like working as a lifeguard, nanny, or bussing tables. For me, however, I knew that I wanted to do more with my summer. I was interested in gaining experience, building my network and having an edge in all my interviews for next summer.

With AVEs Out of the Picture, These Are the PR Metrics That Count

Prowly

You can certainly manage PR measurement through free tools, but you may spend more in your time manually inputting everything than it would cost to buy software to do it automatically. Do the cost/benefit analysis and. The post With AVEs Out of the Picture, These Are the PR Metrics That Count appeared first on Prowly Magazine. How To AVE how to measurement PR

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Cowboys’ coach shows how evading journalists’ questions can damage credibility

PR Daily

Sometimes, you have to do more than stand by your PR statement. Last week, news reports revealed that Dallas Cowboys wide receiver Lucky Whitehead had been arrested for shoplifting $25 from a Virginia convenience store. Wasting no time, the Cowboys cut Whitehead from the team later that day. There was only one problem: He didn’t do it. Virginia police admitted the next day that this was a case of mistaken identity.

#MediaMonday – Denby Fawcett

HMA Public Relations

Today’s #MediaMonday is a bit of a history lesson about Denby Fawcett's time as a war correspondent during the Vietnam War. Click below for more]. The post #MediaMonday – Denby Fawcett appeared first on HMA Public Relations. Featured Media Monday Bob Jones Combat Reporter Denby Fawcett Denby Fawcett and Bob Jones MediaMonday Vietnam War War Correspondent

Manchester Airports Group launches revamped newsrooms

Presspage

Manchester Airports Group, or MAG Airports for short, is a leading airport group in the United Kingdom. With four airports being part of MAG, Manchester, London Stansted, East Midlands and Bournemouth, the group sees over 55 million passengers each year. It's the largest UK owned airport operator and has a history that dates back to 1938 when Manchester Airport, then called Ringway Airport, opened for business.

Taking a Bite Out of Food PR

Shift Communications

By now, most of us have heard about Amazon’s purchase of Whole Foods Market. The announcement, followed shortly by the revelations of a planned meal kit delivery program , ate the bulk of the news cycle in the food industry. The statement was a stark reminder to food startups – with powerhouses like Amazon dominating the media, being smart and creative is more important than ever to stay relevant with journalists and consumers.

5 ways to write compelling content audiences want to read

PR Daily

Any time you're writing content, whether it's for your own site or for a guest post on another blog, you want to produce the best quality content you can. All the same, even excellent content can fade into obscurity if you're not writing something original. I could write you an excellent book-quality guide to pay-per-click marketing, but when there are a hundred other great guides and a thousand mediocre ones out there, how would mine gain any traction?

5 Facebook HACKS: Get more convertible likes for your company’s Facebook page

Axia PR

How to build and engage with your Facebook following to grow your business. Social Media

The RFP process is a hiring process, so treat it like one

Media Bullseye

Few things seem to cause quite as much angst on the part of both clients and agencies as the RFP process. Neither side is really ever happy with it, and yet it is as much a staple in the arena of public relations as working with the media is—that is to say, it is ubiquitous. There is probably no single component as ripe for “disruption” as the RFP process, and yet it sticks around in its same old form, as bad as AVEs.

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How Content Makes Loyal Fans: Part One

The Proactive Report

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. this uses the word customer in the broadest sense of the word and should perhaps be called a stakeholder journey.)

8 ways to generate great blog posts from doctors

PR Daily

A couple of years back, I was asked to help my hometown, big city newspaper build a health and science section on its website —an ambitious project that included recruiting numerous health experts to blog. Researchers. Scientists. Professors. Lawyers. Patients. Doctors. Lots of doctors. We were pretty excited when we managed to bring on board the team doctors from every major sports team in the city.

Harnessing Grit Like the Boys in the Boat

Barokas

If you are a frequent reader of the No BS Blog, you know that every so often we make a point to tear our eyes away from our computers, get out of the office together, and enjoy what our cities have to offer. If you can throw in a little competition – even better. Last week, the Seattle team enjoyed our summer fun day kayaking on beautiful Lake Washington.

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