Sat.Jul 29, 2017 - Fri.Aug 04, 2017

Which Social Media Marketing Measurements Matter Most

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts.

How to Optimize Your Desk for Maximum Efficiency and Performance

Ronn Torossian

While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do.

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An Ode to the Authentic Brand


Public relations is a nebulous thing in terms of where it lives within an organization. Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!),

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Best PR Tips For Media Interviews

ImPRessions - Crenshaw Communications

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Which Social Media Measurements Matter Most?

Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts.

More Trending

PR for Dummies, via Trump and the Mooch

Flack's Revenge

The Trump presidency is the gift that keeps on giving when it come s to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can appreciate that most people don’t understand what we actually do.

Understanding Paid vs. Earned Influencer Relationships


While we’ve learned about the differences between paid, owned, and earned media , there’s a new frontier coming to light. Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships.

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Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve.

5 tips for striking a better PR work/life balance

PR Daily

It’s a hectic time to be a PR pro. Our jobs require close attention to the nonstop news cycle, while still managing our own digital presence and securing client placements. Knowing when to switch off or take a break requires purposeful, strategic effort.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

I Feel Sorry For Anthony Scaramucci

The Stalwart Blog

Seriously I do. Think about what happened over the last two weeks. Scaramucci lost his job AND his wife all because he miscalculated the skills required to be an effective White House Communications Director. It's a shame, but not surprising.

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5 Reasons Why Communications Internships Are Extremely Beneficial


As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. Most of my friends were taking summer jobs like working as a lifeguard, nanny, or bussing tables.

Should Brands Talk Back On Social Media?

ImPRessions - Crenshaw Communications

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. In the attention economy, we want to break though and engage customers, and a good way to do that is by showing personality.

How to optimize one-on-one meetings

PR Daily

In-person meetings are essential to doing business—but how do you get the most out of them? To learn more about optimizing one-on-ones, Soapbox polled 1,000 managers and employees across North America. FREE DOWNLOAD : How to boost culture and retention through 'new wave' comms.].

How to Be the Boss of Your Time

Shift Communications

As a PR professional, every hour of every day is different.

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How to Create a Coordinated Email and Social Strategy


Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General Mills — are seeing sales continue to decline.

How Content Makes Loyal Fans: Part One

The Proactive Report

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever.

How content marketing can make your branding efforts sing

PR Daily

Brand managers know they must make content marketing a part of their campaigns, but examples and statistics that show its power are only the beginning. Anyone who starts on a journey into content marketing quickly realizes that it’s not enough to simply say that you’re doing it.

Selecting the Right Celebrity Ambassador

Shift Communications

Like me, you’ve probably watched a movie and seen a product integration that seemed out of place, or seen an ad with a celebrity ambassador that just didn’t seem like a good fit. Most recently, the Twittersphere was in a tizzy over Ed Sheeran’s cameo in Game of Thrones.

#MediaMonday – Denby Fawcett

HMA Public Relations

Today’s #MediaMonday is a bit of a history lesson about Denby Fawcett's time as a war correspondent during the Vietnam War. Click below for more]. The post #MediaMonday – Denby Fawcett appeared first on HMA Public Relations.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are fewer reporters responsible for more stories. There’s only so much time in the day which means fewer interviews are conducted.

Cowboys’ coach shows how evading journalists’ questions can damage credibility

PR Daily

Sometimes, you have to do more than stand by your PR statement. Last week, news reports revealed that Dallas Cowboys wide receiver Lucky Whitehead had been arrested for shoplifting $25 from a Virginia convenience store. Wasting no time, the Cowboys cut Whitehead from the team later that day.

With AVEs Out of the Picture, These Are the PR Metrics That Count


You can certainly manage PR measurement through free tools, but you may spend more in your time manually inputting everything than it would cost to buy software to do it automatically. Do the cost/benefit analysis and.

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Taking a Bite Out of Food PR

Shift Communications

By now, most of us have heard about Amazon’s purchase of Whole Foods Market. The announcement, followed shortly by the revelations of a planned meal kit delivery program , ate the bulk of the news cycle in the food industry.

The RFP process is a hiring process, so treat it like one

Media Bullseye

Few things seem to cause quite as much angst on the part of both clients and agencies as the RFP process. Neither side is really ever happy with it, and yet it is as much a staple in the arena of public relations as working with the media is—that is to say, it is ubiquitous.

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Brand managers: Avoid these 6 cringe-worthy social media behaviors

PR Daily

Social media management might seem easy, but many brand managers have proven it’s not a cakewalk. In 2017, one would think that brand managers have completely mastered the art of communicating with their followers on social platforms.

Where the Hell is PR on The New York Times Careers Chart?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The New York Times published a feature, “Old Skills, New Career,” on Friday that examines the question on everyone’s mind, perhaps with the exception of stand-up comics and UFC fighters. The story paints a gloomy picture for those with skills projected to lose the battle against computerized brethren: “Even if workers want to.more.

#FunFactFriday – August

HMA Public Relations

The month of August doesn't have a very good rap - think hot weather and back to school. But we have some fun facts about the month that may just change that! Click below for more]. The post #FunFactFriday – August appeared first on HMA Public Relations.

Outbound vs Inbound PR: Why We Need a Mindset Change


Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline. The post Outbound vs Inbound PR: Why We Need a Mindset Change appeared first on Prowly Magazine. How To how to inbound PR PR

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5 ways to write compelling content audiences want to read

PR Daily

Any time you're writing content, whether it's for your own site or for a guest post on another blog, you want to produce the best quality content you can. All the same, even excellent content can fade into obscurity if you're not writing something original.

10 planning insights from the Ofcom Communication Report 2017

Stephen Waddington

Ofcom’s latest report is packed with data and analysis. It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The 240 page report is packed with data and analysis. I’ve lifted some of the highlights relevant to my day job. #1 1 Broadband adoption close to saturation.

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PRSA Luncheon Recap | Tips for Media Pitching

HMA Public Relations

If you live in the PR world, you know that a strong media pitch can make all the difference when it comes to securing coverage. Media […]. The post PRSA Luncheon Recap | Tips for Media Pitching appeared first on HMA Public Relations.

Observe Diversity & Inclusion Month 2017 in August


During PRSA’s Diversity & Inclusion Month, join National Diversity & Inclusion (D&I) efforts across the country to raise awareness about D&I in public relations, and inform your members and community about the importance of a diverse and inclusive workforce in our profession.