Sat.Dec 06, 2014 - Fri.Dec 12, 2014

5 PRedictions for 2015

Onclusive

With 2014 quickly rolling to a close, it’s about that time for everyone and their mother to bust out their crystal ball and make industry predictions for the coming year. Not one to buck the trend, we’re (#obviously) going to … Continued.

Rotman School of Management’s PR Fail

ReimaginePR

So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).

Tips for Getting your Tech News Covered in China

Flack's Revenge

As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China.

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

More Trending

How to measure the quality of your audience

Shift Communications

Do you have the right audience? One of the core tenets of effective public relations is building the right audience. You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience.

Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter.

Snack on This: What Does Success Look Like?

Rock the Status Quo

I’ve changed my views on success over the last year – from money and influence to mindfulness and surrounding myself with what makes me happy. I’ve made a concerted effort to have a life instead of living for work.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Not only do they have very distinct meanings, but they need a different management response. Of course they are closely related. Issues can be the warning signs that a crisis is possible.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Future of Marketing with Gini Dietrich

Shift Communications

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

Polaris

It’s easy to get the connection between content marketing and business-to-business brands. B2B purchases are typically complex, so education is required to ensure prospects understand the benefits of the purchase.

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

THIS animation – it’s hilarious!! The plunger part in particular is laugh-until-your-belly-hurts-and-you-snort funny. I totally love it. Post by Carrie Morgan. On a similar note, how are we supposed to resist all of the holiday yumminess that surrounds us every breathing moment!?! It’s impossible. I need that fishbowl stuck on MY head! (I I know… Moderation, Carrie, moderation!) A relentless frenzy.

Q&A with Deirdre Breakenridge about her New Radio Show, Women Worldwide

Melissa Agnes

My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada.

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Facebook SEO and Post Search: What it Means for Brands

Shift Communications

This week, Facebook enabled the ability for everyone to search posts. Which means you can now find what you may have thought was forever lost because let’s face it: Scrolling back through that Timeline was a PITA.

5 Free Blog Editorial Calendars to Improve Your Content Marketing

Polaris

Do you want to be better organized in your blogging? Use your time more effectively? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar.

Dueling “Dear Santa” Letters Provide A/B Testing on Storytelling

Ishmael's Corner

Consider yourself in a time machine that has whisked you back to high school English. Remember your teacher hammering home the point that effective writing “shows” the reader as opposed to “tells” the reader. It’s the showing that underpins true storytelling.

TCIP #027 – Successful Issue Management with Tony Jaques

Melissa Agnes

Welcome to episode #027 of The Crisis Intelligence Podcast, with Melissa Agnes and Tony Jaques. A question I get asked often is, “what is the difference between an issue and a crisis?” ” It’s a common question and rightfully so as it’s an important one.

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How Our Holiday Habits Show Our Age

Shift Communications

The holidays are upon us. Whether it’s TIME or USA Today, Gawker or Good Morning America, ‘tis the season for holiday content and data. Here at SHIFT, we recently got in the spirit and wrapped up (pun fully intended) our own holiday-related research.

4 Essential Marketing Podcasts for the Busy CMO

Polaris

The average commute in the Greater Toronto Area is more than 65 minutes. That’s 65 minutes one way. 11 hours per week. 520 hours per year. It’s the longest in Canada, where work commutes are a much lower 25 minutes on average. Pity those poor folks living outside the GTA.

Dark Social Enlightens Marketing Vanity Metrics

Sword and the Script

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. However instead of the classic problem-solution-format, they featured little vignettes showcasing minor customer victories.

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Brand Strength and the Political Media War

Mark My Words

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. The findings were hardly a surprise, and merely confirmed a trend that we have been talking about at Borkowski.do for a long time.

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The Future of Marketing: Mitch Joel

Shift Communications

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

Media Interview Skills: Why Silence Is Not Always Golden

Polaris

A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners.

2014: Year of the data breach

Reputation Us

Data breaches were an unfortunate theme of 2014. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror. Communication is crucial throughout any crisis – including data breaches.

When jokes aren't appropriate: A PR perspective

The Stalwart Blog

By David Oates.

Ultimate Year-End Checklist for Self-Employed Consultants

Solo PR Pro

The end of the year is fast approaching, but there’s still time to close out the year with a bang! Here are 12 items that should be on any independent consultant’s year-end checklist: Financial.

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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course.

White House Cracks Techmeme Leaderboard

Ishmael's Corner

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy.

Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Not only do they have very distinct meanings, but they need a different management response. Of course they are closely related. Issues can be the warning signs that a crisis is possible.

Crisis 158

5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

It’s that time of year. Yes, those 2015 trends/prediction posts are just starting to roll out. And man, I’ve already had my fill. Between the all-too-tired and predictable (2015 is the year of mobile!) to the ridiculously far-fetched (augmented reality will TRANSFORM PR in 2015!),

What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ?

5 tips to maximise your PR these holidays

Public Relations Sydney

Here we are again, end of another year and planning for the year ahead. But before we get to 2015 there is the festive season to celebrate. For businesses this is a great opportunity to increase your exposure to your audiences. So how can you maximise PR opportunities this holiday season?

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