Sat.Feb 01, 2020 - Fri.Feb 07, 2020

Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

As every politics fan knows, the Iowa caucuses mark the official start of voting in a given election year. Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage.

Crisis 190

What is the Future of Influencer Marketing?

Ronn Torossian

Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. It’s popular, because it works. But, as we all know, markets aren’t stagnant.

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5 Problems Brands Come to you to Solve: Crisis Comms

Cision

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience. crisis communication

Crisis 195

The Do’s and Don’ts of Fashion Week Coverage

Cision

If you're a blogger or reporter covering 2020 fashion week events, we have a few tips on how to provide exceptional content in a sea of coverage. Media Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 ways to add pizazz to your press release’s headline

PR Daily

For starters, make sure you have real news to impart, something that readers care about. From there, use punchy words and alliteration, but keep it concise for extra power. Press releases tend to be dry. They’re not meant to be filled with fluffy marketing language.

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4 strategic steps to developing your influencer marketing campaign

Agility PR Solutions

In order to increase market presence and consumer engagement, as well as market depth, brand awareness and loyalty, many brands have shifted significant resources into finding and recruiting influencers.

Inside the Interactive Press Release

Business Wire

Today’s news distribution landscape has made media outreach more challenging than ever. With thousands of reporters, influencers, brands, and an ever-growing proliferation of platforms, audiences are constantly inundated with messages.

Report 260

Data-Backed Tips to Optimize News Release Distribution

Onclusive

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases.

Data 195

5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

Image by Gerd Altmann from Pixabay. AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. They also offer lots of opportunity for tech PR teams. But there’s an overlooked bit of B2B tech that’s quietly poised to shake things up: the cloud.

Trends 170

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders.

10 Questions You Need to Answer as the 2020 Budgeting Season Beckons

Cision

As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now. Best Practices

Have your campaigns and initiatives made the world a better place?

PR Daily

Enter PR Daily’s Corporate Social Responsibility Awards by March 20 to showcase your influential comms efforts. The post Have your campaigns and initiatives made the world a better place? appeared first on PR Daily. PR Daily Awards

The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]

Sword and the Script

The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention. There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. That’s the theme for this week’s Unscripted Marketing Links (UML).

Sports 110

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What is Personal Branding and How to Use It for Your Business

B2B PR Sense

If you think that personal branding just benefits you, then you're mistaken. It's a strategy with far-reaching benefits. But to see why, let's answer the question, what is personal branding and then examine how a personal brand can support our business.

Brand 184

5 tactical tips for improving your PR team’s performance

Agility PR Solutions

Public relations is the skill of building a relationship between a business or organization and its clientele and prospects. PR is needed to improve communications with the media, to spread good information about an individual or business and reduce misinformation that is often spread around.

Have your campaigns and initiatives made the world a better place?

PR Daily

Enter PR Daily’s Corporate Social Responsibility Awards by March 20 to showcase your influential comms efforts. The post Have your campaigns and initiatives made the world a better place? appeared first on PR Daily. PR Daily Awards Uncategorized

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. I aim to publish it on the first Tuesday of every month.

UK Media Moves including Fabulous, City A.M., BusinessGreen and more!

Cision

City A.M. announces multiple changes to their editorial team, Beth Neil takes a sabbatical from Fabulous, and Michael Holder has been promoted to Deputy Editor at BusinessGreen. Media Blog

Media 131

Brand loyalty isn’t dead—but it’s more complex and harder to sustain, new study finds

Agility PR Solutions

Today’s lightning-speed marketplace has made shopping, browsing, comparing and reviewing products and brands easier than ever—and as a result, consumes have become more unreliable brand advocates.

Study 95

6 apps for bolstering your daily productivity

PR Daily

These tech tools can help you store passwords, organize tasks and—perhaps most crucial of all—limit your time on distracting websites. Tech tools often offer more distraction than workplace traction. However, some are worth downloading. Try these six apps to dramatically improve your productivity: 1.

How the coronavirus has spread online

NewsWhip

How the coronavirus has spread online. The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month.

Viral 85

6 Essential Roles of the Modern Marketing Team

Meltwater - PR

With the fast-paced evolution of modern marketing, your team needs the talent and knowledge to keep up. Could your current team members be lacking in must-have modern marketing skills?Build Build Your… Read More >>>.

How to make social videos that your followers will share 

Agility PR Solutions

Imagine you’ve created what feels like a perfect video for your social network of choice. The piece is simple yet compelling. It’s totally “on-brand” with the rest of your content, and your message shines through in every frame.

Video 91

Have your campaigns and initiatives made the world a better place?

PR Daily

Enter PR Daily’s Corporate Social Responsibility Awards by March 20 to showcase your influential comms efforts. The post Have your campaigns and initiatives made the world a better place? appeared first on PR Daily. PR Daily Awards

Your PR person is your ambassador

Prakkypedia

Appearing in the media doesn’t always mean you need a news story – sometimes, you’ll have an opinion or commentary you’d like to share.

Media Moves at Tampa Bay Times & CNBC Digital, Deadspin Hires Top Editor to Relaunch Site

Cision

Jim Rich tapped by Deadspin, Melissa Repko joins CNBC Digital, and more. Media Blog

Media 120

What’s the difference between a case study and a testimonial?

Agility PR Solutions

“A satisfied customer is the best business strategy of all…” Michael LeBoeuf “Show me ROI, or it’s not a case study.” ” An editor told me this some 15 years ago, and he was so right.

What PR pros should consider when planning a career move

PR Daily

You want a new challenge, need to change things up or have awakened to different priorities. Here are tips on how to bring about the change you desire in your career. There inevitably comes a time when you are ready for a change. PR pros crave excitement and variability.

Creating The Most Authoritative Content

Buzzstream

Producing quality content is an essential part of most digital marketing strategies. But what makes content quality ? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant?

UK Media Moves including The Times, The Sun, MailOnline, Metro.co.uk and more

Cision

Senior editorial changes at The Times and The Sun, various moves at MailOnline / Metro.co.uk, plus much more. Media Blog

Media 120

Media trends: Consumers say they prefer ads over paywalls

Agility PR Solutions

Consumers now understand that “free” content comes at a cost, and they’re willing to pay it with their eyeballs and data if it means getting a more personalized experience.