Sat.Jul 09, 2016 - Fri.Jul 15, 2016

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Using Social Media During a Crisis

Ronn Torossian

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. With a scroll and a click, people reminisce on their past, see what old friends are up to now and even dig into the seemingly scandalous personal lives of A-list celebrities. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts.

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Behind the Headlines With Lauren Kaufman

Cision

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. Lauren Kaufman, senior vice president at Spring, O’Brien & Co., recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today.

Travel 191
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Getting the Most Out of LinkedIn Pulse

Onclusive

As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […].

LinkedIn 190
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What Is Your Organization’s Threshold for Firing Someone For Personal Misconduct?

Melissa Agnes

Earlier this month, a portfolio manager at a large hedge fund, Moore Capital Management, was fired for having thrown what was labelled as a “Wolf of Wall Street-style pool party” that garnered a lot of (negative) attention on social media and within the press. To paint a picture of this 4th of July party in the Hamptons, the party was reported by CNBC to have “featured showers of Champagne, throngs of young people milling around the house and dwarfs with Champagne guns” B

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 Ways To Keep Your PR Cool

ImPRessions - Crenshaw Communications

The summer heat here in the Northeast has us thinking about the instances when it’s crucial to keep your PR cool. The scenarios are numerous — it could be in the midst of a live TV segment that’s going awry, a much-anticipated launch event where things aren’t working out the way you planned, or any number of small grievances that threaten to get you and your public relations team hot under the collar.

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Facebook Calls the News Shots, Upending Media and Marketing

Flack's Revenge

I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media. But the slower pace affords some perspective – I try to look beyond the quick headline, see the bigger picture and connect the dots for readers. And experience has shown that if I miss one news cycle, there will be another right around the corner.

Facebook 139
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Was the Dallas Police Department Crisis Ready?

Melissa Agnes

Over the last week, the world has watched as the U.S. struggles to manage a nation-wide crisis. It’s one we’ve seen before – but, like lessons in life, crises don’t go away until they’re truly learned from and managed. But while every police agency across the country plays a role in the management of this crisis, there is one agency in particular that has been thrust onto the front lines and has faced the most tragedy, the most loss over the last week.

Crisis 140
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Winning PR Strategies For Nonprofits

ImPRessions - Crenshaw Communications

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease. Most would think this work would be easy; who can say no to a group offering food for the hungry or helping defeat cancer?

Nonprofit 139
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Behind the Headlines With Nick Hawley

Cision

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. But are you letting opportunities to extend the life of your content pass you by? Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relatio

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates.

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Big Buffoon Johnson Appointed Foreign Secretary a Disastrous Error of Judgement by Theresa May

PR Matters

Where Johnson should have remained, out of trouble and out of reach. (Mind you, he’s always out of touch, irrespective of where he is.). The government I lead will be driven not by the interests of the privileged few, but by yours [the citizens of the UK]. So said Theresa May as newly appointed PM of the UK. Unfortunately – and infuriatingly – by making Boris Johnson our UK Government’s Foreign Secretary, she has committed an egregious error of judgement and a massive #PR

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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. In most cases there’s sufficient lead time to schedule each element carefully. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly relevant, we naturally avoid happenings that trigger cascading stories that could fight with our news, like the opening of the Olympic Games, Election Day,

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Behind the Headlines With Joanna Brahim

Cision

Your audience is no longer consuming content in the same ways they once did. So how can you ensure you reach them? Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Pokémon Go for PR and communications

Stuart Bruce

Despite only officially being available in Australia, New Zealand the USA Pokémon Go has taken the world by storm. So how is the PR and communications world responding? I’ve seen a couple of great examples. The first is this fantastic tweet from the Trades Union Congress, which is the federation of most UK trade unions. Find pokéballs at @The_TUC HQ on #PokemonGo.

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Best Practices for Finding PR Opportunities When You Don’t Have News

Shift Communications

As a PR person whose sole purpose is to pitch media opportunities, it is hard for me to ever believe that there can ever be a slow news day. At SHIFT, I am lucky to work on behalf of a dynamic consumer client base, and find it a rare occasion when a client does not have something new and exciting going on that they would like for us to share with the masses.

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Why “working remotely” may negatively impact your career trajectory

Communications Conversations

Today’s “remote” worker faces an unfair uphill battle. No one respects you. OK, so that might be taking it a bit far, but today’s remote worker certainly doesn’t enjoy the advantages as those who work in the traditional office environment. Consider the following two scenarios–assume both of these people are star employees who are looking to climb the corporate ladder.

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5 Things You Should Know About Twitter Live Sports

Cision

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). This past week during Wimbledon, Twitter demonstrated the delivery mechanism for live events: Twitter Live Sports.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

Guest Post by Scott Kaminski. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. And how do I know that?

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The PR rollercoaster

Prakkypedia

I’ve worked in a few PR roles over the years. Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. and so much more. But a lot of my work is in media pitching – which for the PR novice, means sending a story idea to a journalist in the hope of gaining coverage.

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The key to Snapchat is storytelling & intimacy

The Stalwart Blog

I feel like Instagram is a dinosaur and Facebook…don’t get me started. I’ve had a Snapchat account for awhile, but only became active a couple weeks ago. I thought I was too old or it was complicated, but now I am HOOKED. I think I love it so much for two reasons: Intimacy - sure you can take a video and share it on Instagram, Twitter or Facebook, but those platforms can get in the way of the viewing experience.

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4 Steps for Monitoring in Real Time

Cision

It’s impossible for your brand to sift through the millions of posts and articles published every day. But those posts and articles hold key insights that your brand can leverage to connect with its audience, spark conversation and surge ahead of competitors. So how can you find this valuable information efficiently? First, you need the right media monitoring software.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The not-so-secret way brands are creating podcasts (without exhausting internal resources)

Communications Conversations

These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. But, have all those numbers and charts translated into more companies producing podcasts as part of their marketing mixes?

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The Best Storytelling Posts for the First Half of 2016 (Part I)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m with the seagull. As my Mom will attest, I wasn’t big on rules. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. This is the time of year when I reflect, calling out what I consider to be the 10 best posts.more.

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The Psychology of More in Content Marketing and Social Media [UML]

Sword and the Script

There’s a new gimmick in the effort to gain Twitter followers that goes like this: perform searches for keywords and hashtags on topics of interest and then go about “liking” as many of these posts as possible in the hopes that some people will follow you back. In fact, you don’t have to do it at all as there are some emerging tools that will automate part of this process for you.

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Framing Social PR: Q&A With Shonali Burke

Cision

To connect with your audience, you need to break through the noise and make an impact. But how? Start building a social PR framework. At her recent webinar, “ Unleashing The Power of Social PR ,” Shonali Burke shared tips on how to build and motivate your community by using social media effectively. Shonali answered many webinar attendees’ questions, but she wasn’t able to get to them all.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Measure: The Infographic

Katie Paine's Measurement Blog

If you’ve ever seen or heard Katie Paine give a presentation, then you probably already know about her “6 Steps to Standards-Compliant Measurement.” However, what you haven’t seen (until now) is this infographic we created via Piktochart. It is yet another way to present valuable information that will enlighten you about how to measure in […].

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It’s True. Amazon and The New York Times Have Kissed and Made Up.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Turning to the front page of The New York Times business section yesterday, I did a double take. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle.

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Corp Comm Frets Leadership in Crisis Comms, says Study

Sword and the Script

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. The typical things that come to mind, at least in the B2B tech sectors, might range from data breaches to product recalls and from acts of nature to tragic accidents, but research out of the UK adds one more thing: upper management.

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