Sat.Jul 09, 2016 - Fri.Jul 15, 2016

Behind the Headlines With Lauren Kaufman

Cision

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Getting the Most Out of LinkedIn Pulse

Onclusive

As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content.

Convergence: The intersection of marketing and PR

PR Daily

How to forge the ideal relationship between marketing and public relations is a debate as old as the industries themselves. Some argue that the goal of PR, building mutually beneficial relationships , is incompatible with marketing’s focus on sales.

Using Social Media During a Crisis

Ronn Torossian

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. With a scroll and a click, people reminisce on their past, see what old friends are up to now and even dig into the seemingly scandalous personal lives of A-list celebrities. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Behind the Headlines With Nick Hawley

Cision

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. But are you letting opportunities to extend the life of your content pass you by?

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Top B2B PR Mistakes to Avoid [Infographic]

B2B PR Sense

Have you ever been in a conversation where someone talks to you like you're in kindergarten? Most of us have, and, if you're like me, it's one of the fastest ways to ellicit an inner eye roll. Conversely, being spoken to in language that only a literary PhD would understand is equally frustrating.

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Facebook Calls the News Shots, Upending Media and Marketing

Flack's Revenge

I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media.

Behind the Headlines With Joanna Brahim

Cision

Your audience is no longer consuming content in the same ways they once did. So how can you ensure you reach them? Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways.

Winning PR Strategies For Nonprofits

ImPRessions - Crenshaw Communications

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” ” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle.

How to Get Into the Mind of a Millennial

B2B PR Sense

B2B marketing is all about finding out what's most important to your target audience and seeing how your product or service can fill in the blanks. However, when it comes to marketing to millennials, many find themselves a bit lost. What's really important to Millennials?

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5 Things You Should Know About Twitter Live Sports

Cision

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ).

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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. In most cases there’s sufficient lead time to schedule each element carefully.

Navigating the changing world of media relations

PR Daily

When I started in marketing, PR involved measuring coverage with a ruler and looking in a directory to find out a journalist’s name and fax number. In-house teams and PR agencies can no longer rely on old-fashioned practices including leisurely lunches wining and dining journalists.

Big Buffoon Johnson Appointed Foreign Secretary a Disastrous Error of Judgement by Theresa May

PR Matters

Where Johnson should have remained, out of trouble and out of reach. Mind you, he’s always out of touch, irrespective of where he is.). The government I lead will be driven not by the interests of the privileged few, but by yours [the citizens of the UK].

4 Steps for Monitoring in Real Time

Cision

It’s impossible for your brand to sift through the millions of posts and articles published every day. But those posts and articles hold key insights that your brand can leverage to connect with its audience, spark conversation and surge ahead of competitors.

Was the Dallas Police Department Crisis Ready?

Melissa Agnes

Over the last week, the world has watched as the U.S. struggles to manage a nation-wide crisis. It’s one we’ve seen before – but, like lessons in life, crises don’t go away until they’re truly learned from and managed.

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8 truths behind the biggest digital marketing myths

PR Daily

Digital marketing has grown exponentially over the past 10 years, but that doesn’t mean we’re doing it right. The ability to reach people on the web and other online platforms in a rich, authentic way is something that many marketers strive to achieve, but few of us do with aplomb.

Pokémon Go for PR and communications

Stuart Bruce

Despite only officially being available in Australia, New Zealand the USA Pokémon Go has taken the world by storm. So how is the PR and communications world responding? I’ve seen a couple of great examples.

Framing Social PR: Q&A With Shonali Burke

Cision

To connect with your audience, you need to break through the noise and make an impact. But how? Start building a social PR framework. At her recent webinar, “ Unleashing The Power of Social PR ,” Shonali Burke shared tips on how to build and motivate your community by using social media effectively.

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Social Media Marketing: 7 Signs You’re Doing it Right

Social PR Chat

What happens when you get a group of social media marketing experts and ask them the exact same questions? The best possible insight, predictions, and tips in the industry.

Resources for getting out of your PR rut

PR Daily

Do you ever feel that you don’t really understand PR? Even if you’ve been working in the PR and marketing industry for years, it can be easy for that world to feel muddled. After all, there’s often a great deal of differing information floating around.

The Psychology of More in Content Marketing and Social Media [UML]

Sword and the Script

There’s a new gimmick in the effort to gain Twitter followers that goes like this: perform searches for keywords and hashtags on topics of interest and then go about “liking” as many of these posts as possible in the hopes that some people will follow you back.

How to Apply Agile Methodology to Your Marketing Projects

Cision

While developers do have plenty of efficient systems in place that don’t apply to the marketing world, Agile isn’t one of them. Before I get into it, I’ll explain a little about what Agile is.

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Best Practices for Finding PR Opportunities When You Don’t Have News

Shift Communications

As a PR person whose sole purpose is to pitch media opportunities, it is hard for me to ever believe that there can ever be a slow news day.

Forever 21 apologizes for children’s T-shirts

PR Daily

Is it a case of political correctness gone awry—or an ill advised marketing decision? In March, Forever 21 said it “strives to exemplify the highest ethical standards” after it pulled a shirt from its racks. that many thought inappropriately weighed in on the topic of sexual consent.

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The PR rollercoaster

Prakkypedia

I’ve worked in a few PR roles over the years. Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. and so much more.

Does Your Target Audience Notice Your Story?

Cision

In such a content-cluttered world, the odds are not in your brand’s favor. Consumers have grown overwhelmed and hesitate to make a purchase before consulting their peers first. So how can you convince consumers you’re worth their time? Partner with influencers.

Corp Comm Frets Leadership in Crisis Comms, says Study

Sword and the Script

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens.

How and why plain text is making a comeback—via chatbots

PR Daily

The next big organizational communication frontier could be plain text, with an occasional emoji thrown in. Chatbots—or just bots—are the technology behind these text missives that may—and should —become part of any company’s communication toolkit.

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58 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Online Content Manager, School of Communication , American University, Washington, DC.

Should Social Be Part of Your Pitching Strategy?

Cision

Years ago, the only way to reach a journalist was to call, send a letter or stalk her in person. Now, thanks to technology (and restraining orders), we have much easier ways to connect, including social media. Today’s journalist is social media savvy.