INDUSTRY INSIGHTS YOUR PEERS ARE READING
Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines. Lack of news value. Useless quotes. Poor writing. Those flaws top the common complaints journalists levy against press releases and PR pitches. MORE
The 2020 U.S. presidential election is approaching, bringing more attention to the saturation of fake news on social media platforms. MORE
As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. MORE
It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. MORE
On Aug. MORE
You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones. MORE
Living somewhere between opinion piece and brand messaging, blogs have become a standard component of the marketer’s toolkit. They range from informal to informative, giving brands and executives a platform to build credibility through thought leadership. MORE
Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. MORE
Slang evolves with every generation, though certain awesome terms have epic linguistic legs. Enjoy these groovy words that have gained favor among hipsters and swells. What’s your favorite word of compliment or admiration? How do you express approval? MORE
Want to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone. MORE
SEPTEMBER 13, 2019
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have? MORE
Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence. MORE
Some of you may know that I have an online review management service that I offer small and mid-sized businesses, by which I allow them to get feedback from customers after a recent experience. MORE
As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best work with her, and her […]. The post Meet the Media—Q&A with Abrar Al-Heeti of CNET appeared first on Agility PR Solutions. Public Relations media relations MORE
“A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” ” – John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor. MORE
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team. MORE
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared? There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis. MORE
Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft. How can I write more quickly and efficiently?”. It’s by far the question people ask me most often. MORE
When is a boycott more than just PR? What makes it work? Recent reports about a slowdown in SoulCycle’s business made me wonder about the staying power of customer boycotts. Why do most fade while others gain traction and even force change? MORE
As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. But what happens when you discover that your organization doesn’t share your belief in that commitment? MORE
The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative. Help can also be an asset. MORE
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. MORE
The top 50 podcasts, according to UVM MORE
Busy tasks and incessant outside requests will sap your time, energy and cheerful disposition. Try these approaches to set and maintain your priorities. Are you feeling over-tasked at work, maybe even overwhelmed? If so, you’re not alone. MORE
As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies. MORE
A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. MORE
Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline member. MORE
For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics? MORE
Washington Media Group found success with Flack Pack, seeing audience growth and a raft of other business benefits—and winning PR Daily’s award for best podcast. When it launched the Flack Pack podcast , Washington Media Group imagined it as a practice run for creating client content. MORE
Formats, frequency, flexibility and follow-up are all essential to engaging your audience and meeting all your other content marketing objectives. Every good content marketing strategy starts with a well-planned content calendar. Here are eight steps for building an effective calendar: 1. MORE
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate. MORE
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. MORE
One woman’s 50-State search for kindness delivers a few PR lessons MORE
Flack's Revenge
SEPTEMBER 11, 2019
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team.
Ronn Torossian
SEPTEMBER 13, 2019
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have?
PR Daily
SEPTEMBER 7, 2019
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
ImPRessions - Crenshaw Communications
SEPTEMBER 12, 2019
When is a boycott more than just PR? What makes it work? Recent reports about a slowdown in SoulCycle’s business made me wonder about the staying power of customer boycotts. Why do most fade while others gain traction and even force change?
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
B2B PR Sense
SEPTEMBER 8, 2019
For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics?
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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PR Expanded
SEPTEMBER 9, 2019
Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence.
PR Daily
SEPTEMBER 13, 2019
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared? There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis.
Sword and the Script
SEPTEMBER 10, 2019
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks.
Ronn Torossian
SEPTEMBER 9, 2019
A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Agility PR Solutions
SEPTEMBER 8, 2019
“A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” ” – John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor.
PR Daily
SEPTEMBER 9, 2019
Washington Media Group found success with Flack Pack, seeing audience growth and a raft of other business benefits—and winning PR Daily’s award for best podcast. When it launched the Flack Pack podcast , Washington Media Group imagined it as a practice run for creating client content.
Muck Rack
SEPTEMBER 12, 2019
The top 50 podcasts, according to UVM
PRSay
SEPTEMBER 9, 2019
As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. But what happens when you discover that your organization doesn’t share your belief in that commitment?
Agility PR Solutions
SEPTEMBER 12, 2019
The 2020 U.S. presidential election is approaching, bringing more attention to the saturation of fake news on social media platforms.
PR Daily
SEPTEMBER 12, 2019
Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft. How can I write more quickly and efficiently?”. It’s by far the question people ask me most often.
Garrett Public Relations
SEPTEMBER 12, 2019
As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
NewsWhip
SEPTEMBER 11, 2019
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year.
Agility PR Solutions
SEPTEMBER 8, 2019
As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies.
PR Daily
SEPTEMBER 10, 2019
Formats, frequency, flexibility and follow-up are all essential to engaging your audience and meeting all your other content marketing objectives. Every good content marketing strategy starts with a well-planned content calendar. Here are eight steps for building an effective calendar: 1.
Critical Mention
SEPTEMBER 13, 2019
Want to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone.
PRSay
SEPTEMBER 9, 2019
On Aug.
Agility PR Solutions
SEPTEMBER 10, 2019
Living somewhere between opinion piece and brand messaging, blogs have become a standard component of the marketer’s toolkit. They range from informal to informative, giving brands and executives a platform to build credibility through thought leadership.
PR Daily
SEPTEMBER 13, 2019
Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines. Lack of news value. Useless quotes. Poor writing. Those flaws top the common complaints journalists levy against press releases and PR pitches.
Barokas
SEPTEMBER 12, 2019
Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare.
Muck Rack
SEPTEMBER 9, 2019
One woman’s 50-State search for kindness delivers a few PR lessons
Agility PR Solutions
SEPTEMBER 9, 2019
Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline member.
PR Daily
SEPTEMBER 13, 2019
Busy tasks and incessant outside requests will sap your time, energy and cheerful disposition. Try these approaches to set and maintain your priorities. Are you feeling over-tasked at work, maybe even overwhelmed? If so, you’re not alone.
The Stalwart Blog
SEPTEMBER 9, 2019
Some of you may know that I have an online review management service that I offer small and mid-sized businesses, by which I allow them to get feedback from customers after a recent experience.
Contently - Strategy
SEPTEMBER 12, 2019
You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones.
Agility PR Solutions
SEPTEMBER 11, 2019
As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best work with her, and her […]. The post Meet the Media—Q&A with Abrar Al-Heeti of CNET appeared first on Agility PR Solutions. Public Relations media relations
PR Daily
SEPTEMBER 11, 2019
Slang evolves with every generation, though certain awesome terms have epic linguistic legs. Enjoy these groovy words that have gained favor among hipsters and swells. What’s your favorite word of compliment or admiration? How do you express approval?
PRSay
SEPTEMBER 10, 2019
It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos.
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