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Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines. Lack of news value. Useless quotes. Poor writing. Those flaws top the common complaints journalists levy against press releases and PR pitches. MORE
The 2020 U.S. presidential election is approaching, bringing more attention to the saturation of fake news on social media platforms. MORE
As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. MORE
You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones. MORE
Living somewhere between opinion piece and brand messaging, blogs have become a standard component of the marketer’s toolkit. They range from informal to informative, giving brands and executives a platform to build credibility through thought leadership. MORE
Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. MORE
Slang evolves with every generation, though certain awesome terms have epic linguistic legs. Enjoy these groovy words that have gained favor among hipsters and swells. What’s your favorite word of compliment or admiration? How do you express approval? MORE
It’s bound to happen at some point: A data breach will occur, or perhaps some other calamity. Heed these warnings so you’re not caught flatfooted. Unfortunately, it’s not a matter of if , but when a cyber incident or a data breach will hit your company. MORE
Want to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone. MORE
SEPTEMBER 13, 2019
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have? MORE
Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence. MORE
“A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” ” – John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor. MORE
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team. MORE
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared? There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis. MORE
Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft. How can I write more quickly and efficiently?”. It’s by far the question people ask me most often. MORE
‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Read on for more insights you can employ in your own online efforts. Since 2006, retailer Tom’s has given shoes, sight and safe water to more than 94 million people around the world. MORE
Public service media are in crisis. They are struggling to reach younger, less educated audiences. A Reuters' Institute report suggests they risk decline and irrelevance. The audience for public service news is old and educated. MORE
As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. But what happens when you discover that your organization doesn’t share your belief in that commitment? MORE
The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative. Help can also be an asset. MORE
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. MORE
The top 50 podcasts, according to UVM MORE
Many people talk about company culture when discussing the success of a business and its appeal to new employees—but what does this actually mean? The company culture of your business is the environment that you are working in, the goals and the shared beliefs. MORE
As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies. MORE
A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. MORE
Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline member. MORE
For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics? MORE
Washington Media Group found success with Flack Pack, seeing audience growth and a raft of other business benefits—and winning PR Daily’s award for best podcast. When it launched the Flack Pack podcast , Washington Media Group imagined it as a practice run for creating client content. MORE
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate. MORE
In today’s digital world, many people seek the answers to their most important questions online. Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. With that said, your online presence plays an incredible role in your organization’s reputation. MORE
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. MORE
In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! MORE
One woman’s 50-State search for kindness delivers a few PR lessons MORE
Flack's Revenge
SEPTEMBER 11, 2019
Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team.
Ronn Torossian
SEPTEMBER 13, 2019
When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have?
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PR Daily
SEPTEMBER 7, 2019
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
B2B PR Sense
SEPTEMBER 8, 2019
For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics?
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
PR Expanded
SEPTEMBER 9, 2019
Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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PR Daily
SEPTEMBER 9, 2019
Washington Media Group found success with Flack Pack, seeing audience growth and a raft of other business benefits—and winning PR Daily’s award for best podcast. When it launched the Flack Pack podcast , Washington Media Group imagined it as a practice run for creating client content.
The Resolution Blog
SEPTEMBER 10, 2019
In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows!
Agility PR Solutions
SEPTEMBER 8, 2019
As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies.
Ronn Torossian
SEPTEMBER 9, 2019
A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
SEPTEMBER 13, 2019
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared? There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis.
Sword and the Script
SEPTEMBER 10, 2019
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks.
Critical Mention
SEPTEMBER 13, 2019
Want to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone.
Agility PR Solutions
SEPTEMBER 8, 2019
“A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” ” – John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
PR Daily
SEPTEMBER 12, 2019
Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft. How can I write more quickly and efficiently?”. It’s by far the question people ask me most often.
Muck Rack
SEPTEMBER 12, 2019
The top 50 podcasts, according to UVM
PRSay
SEPTEMBER 9, 2019
As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. But what happens when you discover that your organization doesn’t share your belief in that commitment?
Agility PR Solutions
SEPTEMBER 12, 2019
The 2020 U.S. presidential election is approaching, bringing more attention to the saturation of fake news on social media platforms.
PR Daily
SEPTEMBER 13, 2019
Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines. Lack of news value. Useless quotes. Poor writing. Those flaws top the common complaints journalists levy against press releases and PR pitches.
NewsWhip
SEPTEMBER 11, 2019
There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year.
Barokas
SEPTEMBER 12, 2019
Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare.
Agility PR Solutions
SEPTEMBER 10, 2019
Living somewhere between opinion piece and brand messaging, blogs have become a standard component of the marketer’s toolkit. They range from informal to informative, giving brands and executives a platform to build credibility through thought leadership.
PR Daily
SEPTEMBER 11, 2019
‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Read on for more insights you can employ in your own online efforts. Since 2006, retailer Tom’s has given shoes, sight and safe water to more than 94 million people around the world.
Stephen Waddington
SEPTEMBER 10, 2019
Public service media are in crisis. They are struggling to reach younger, less educated audiences. A Reuters' Institute report suggests they risk decline and irrelevance. The audience for public service news is old and educated.
Contently - Strategy
SEPTEMBER 12, 2019
You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones.
Agility PR Solutions
SEPTEMBER 9, 2019
Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline member.
PR Daily
SEPTEMBER 11, 2019
Slang evolves with every generation, though certain awesome terms have epic linguistic legs. Enjoy these groovy words that have gained favor among hipsters and swells. What’s your favorite word of compliment or admiration? How do you express approval?
Garrett Public Relations
SEPTEMBER 12, 2019
As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Muck Rack
SEPTEMBER 9, 2019
One woman’s 50-State search for kindness delivers a few PR lessons
Agility PR Solutions
SEPTEMBER 8, 2019
Many people talk about company culture when discussing the success of a business and its appeal to new employees—but what does this actually mean? The company culture of your business is the environment that you are working in, the goals and the shared beliefs.
PR Daily
SEPTEMBER 9, 2019
It’s bound to happen at some point: A data breach will occur, or perhaps some other calamity. Heed these warnings so you’re not caught flatfooted. Unfortunately, it’s not a matter of if , but when a cyber incident or a data breach will hit your company.
Critical Mention
SEPTEMBER 10, 2019
In today’s digital world, many people seek the answers to their most important questions online. Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. With that said, your online presence plays an incredible role in your organization’s reputation.
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