Sat.Sep 07, 2019 - Fri.Sep 13, 2019

How to Contain PR Fallout from a Cyber-attack

Flack's Revenge

Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team.

Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have?

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A mix of skills—new and old—that PR pros must master

PR Daily

PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Good News for Leaders, Here’s What #Millennials Like About You

PR Expanded

Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence.

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How PR pros can find new audiences through podcasts

PR Daily

Washington Media Group found success with Flack Pack, seeing audience growth and a raft of other business benefits—and winning PR Daily’s award for best podcast. When it launched the Flack Pack podcast , Washington Media Group imagined it as a practice run for creating client content.

Tinder for cows

The Resolution Blog

In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows!

7 steps to building an effective social media advertising calendar

Agility PR Solutions

As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies.

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR crises that have defined 2019

PR Daily

Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared? There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis.

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks.

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Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Want to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone.

It’s always about the audience—the broader lesson of milkshake marketing

Agility PR Solutions

“A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” ” – John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

10 tactics for more efficient writing

PR Daily

Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft. How can I write more quickly and efficiently?”. It’s by far the question people ask me most often.

The top 50 podcasts, according to UVM

Muck Rack

The top 50 podcasts, according to UVM


An Ethical Test: Why I Blew the Whistle on Corruption at My Organization


As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. But what happens when you discover that your organization doesn’t share your belief in that commitment?

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As the 2020 election draws nearer, are consumers confident they can spot fake news?

Agility PR Solutions

The 2020 U.S. presidential election is approaching, bringing more attention to the saturation of fake news on social media platforms.

Win journalists over in 4 steps

PR Daily

Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines. Lack of news value. Useless quotes. Poor writing. Those flaws top the common complaints journalists levy against press releases and PR pitches.

How to use NewsWhip for crisis monitoring


There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year.

Crisis 101

Need a Sustainable Content Strategy? Reduce, Reuse, Recycle.


Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare.

5 attributes of blogs that people actually want to read

Agility PR Solutions

Living somewhere between opinion piece and brand messaging, blogs have become a standard component of the marketer’s toolkit. They range from informal to informative, giving brands and executives a platform to build credibility through thought leadership.

4 ways Tom’s drives consumer success and sales on social media

PR Daily

‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Read on for more insights you can employ in your own online efforts. Since 2006, retailer Tom’s has given shoes, sight and safe water to more than 94 million people around the world.

Public service broadcasters failing public

Stephen Waddington

Public service media are in crisis. They are struggling to reach younger, less educated audiences. A Reuters' Institute report suggests they risk decline and irrelevance. The audience for public service news is old and educated.

How to Use Video Content to Generate Leads and Drive Sales

Contently - Strategy

You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones.

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Become a viral sensation—how to achieve every marketer’s dream

Agility PR Solutions

Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline member.

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13 wonderful, whimsical words to express approval

PR Daily

Slang evolves with every generation, though certain awesome terms have epic linguistic legs. Enjoy these groovy words that have gained favor among hipsters and swells. What’s your favorite word of compliment or admiration? How do you express approval?

How to Build Trust – 10 Lessons from Content Marketing World

Garrett Public Relations

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

One woman’s 50-State search for kindness delivers a few PR lessons

Muck Rack

One woman’s 50-State search for kindness delivers a few PR lessons


5 comms-focused tips for improving company culture

Agility PR Solutions

Many people talk about company culture when discussing the success of a business and its appeal to new employees—but what does this actually mean? The company culture of your business is the environment that you are working in, the goals and the shared beliefs.

5 common missteps in crisis communication

PR Daily

It’s bound to happen at some point: A data breach will occur, or perhaps some other calamity. Heed these warnings so you’re not caught flatfooted. Unfortunately, it’s not a matter of if , but when a cyber incident or a data breach will hit your company.

5 Ways to Improve your Online Reputation

Critical Mention

In today’s digital world, many people seek the answers to their most important questions online. Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. With that said, your online presence plays an incredible role in your organization’s reputation.