Flack's Revenge

SEPTEMBER 11, 2019

Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team. Like other PR Crises? A cyber-attack is a special kind of crisis. It has some things in common with other types (e.g. product liability, malfeasance) in that the company’s reputation can also be at stake.

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Ronn Torossian

SEPTEMBER 13, 2019

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have? Without taking the time to consider the audience that is viewing the […]. The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on.

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Deirdre Breakenridge

SEPTEMBER 9, 2019

Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence. “The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” The article went on to discuss how Millennials want to create change and value takes priority.

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PRSay

SEPTEMBER 9, 2019

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. But what happens when you discover that your organization doesn’t share your belief in that commitment? Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? Such a scenario presented itself to me in 2010 and 2014.

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

The Resolution Blog

SEPTEMBER 10, 2019

In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the […]. The post Tinder for cows appeared first on PR Resolution — by CoverageBook.

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Prowly

SEPTEMBER 10, 2019

In the case of IR, relations built with shareholders or institutional and individual investors are based on reliable information about the market and public companies operating on it. The post Transparency, Communication, Trust: Ragged Buzzwords or Major Bonus for Good Investor Relations? appeared first on Prowly Magazine.

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Sword and the Script

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

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PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value.

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Ronn Torossian

SEPTEMBER 9, 2019

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. Mastering SEO, gathering analytics like clockwork, investing in paid search and social — all of these are intended to make […].

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

SEPTEMBER 8, 2019

As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies. Increasingly, successful companies are building social media advertising calendars as part of an automated process to help increase the impact and efficiency of their social media marketing approach. So never again miss an important date […].

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PR for Anyone

SEPTEMBER 13, 2019

Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I just want to remind you guys that it’s okay to say, ”I don’t know” when you’re being interviewed. I know we get nervous about that if somebody asks a question and you think you have to answer it. But […].

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Garrett Public Relations

SEPTEMBER 12, 2019

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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PRSay

SEPTEMBER 9, 2019

On Aug. 28, a crowd of 200 Dallas-area PR professionals were treated to a panel of standout women communications leaders — Traci Otey Blunt , the NFL’s senior vice president of corporate communications; Netta Conyers-Haynes , Google’s head of communications; and Kelly Ann Doherty , chief people and communications officer at Mr. Cooper. Moderated by Jennifer Cho , executive vice president at Weber Shandwick Southwest, and hosted by PRSA Dallas , the panelists discussed a variety of to

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

SEPTEMBER 11, 2019

As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best work with her, and her […]. The post Meet the Media—Q&A with Abrar Al-Heeti of CNET appeared first on Agility PR Solutions.

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PR for Anyone

SEPTEMBER 13, 2019

Hi everyone. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I just want to remind you guys that it’s okay to say, ”I don’t know” when you’re being interviewed.

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Interviews 100

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. sassy. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers.

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PRSay

SEPTEMBER 12, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. I recently participated in a local Chapter workshop where we shared tips for practitioners that offered scads of information and resources that help make our jobs ea

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Agility PR Solutions

SEPTEMBER 12, 2019

It used to be that when a new game was released, we would huddle over the shoulders of friends or family to watch them play. These days, you can watch a new (or old game) in action through live streaming platforms like Twitch, finding a Twitch streamer to subscribe and donate to potentially. With Twitch […]. The post How to promote your Twitch channel appeared first on Agility PR Solutions.

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Critical Mention

SEPTEMBER 13, 2019

Want to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone. Every organization must identify and establish its brand’s tone. Different tones appeal to different audiences.

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NewsWhip

SEPTEMBER 11, 2019

There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year. Before a crisis. First, you have to decide what constitutes a crisis.

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Contently - Strategy

SEPTEMBER 12, 2019

You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones. I wouldn’t recommend putting any of those in your next smoothie, but I would recommend watching Blendtec’s “Will It Blend?” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales.

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Agility PR Solutions

SEPTEMBER 8, 2019

“A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” – John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor. Among the most important things he taught me was to always keep the audience in mind. […]. The post It’s always about the audience—the broader lesson of milkshake marketing appeared first on Agility PR Solutions.

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Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Doing this at scale has proven challenging for many marketing and communications professionals — with 50 percent of B2B marketers reporting that consistently producing content remains a top challenge.

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Stephen Waddington

SEPTEMBER 10, 2019

Public service media are in crisis. They are struggling to reach younger, less educated audiences. A Reuters' Institute report suggests they risk decline and irrelevance. The audience for public service news is old and educated. Public service media in many countries is failing to provide a universal service. They are struggling to reach younger audiences and people with limited formal education.

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Steve Barrett on PR

SEPTEMBER 13, 2019

CEOs are looking for help as they adapt to a world of permanent disruption and they're not fussy about where they get it from.

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Communications 101

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Agility PR Solutions

SEPTEMBER 12, 2019

The 2020 U.S. presidential election is approaching, bringing more attention to the saturation of fake news on social media platforms. New research from business news and how-to website The Manifest finds people are aware of the potential for fake news on social media—and they say they’re confident in their ability to spot it. The majority of […].

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5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. So, what does it take to get into this exciting profession? In the past, many journalists who left traditional news media migrated into public relations.

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Muck Rack

SEPTEMBER 12, 2019

The top 50 podcasts, according to UVM

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