Sat.Nov 10, 2018 - Fri.Nov 16, 2018

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.

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Tech Lingo Public Relations Professionals Should Know

Ronn Torossian

The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. In terms of PR and branding, we have benefited greatly from the wide reach […]. The post Tech Lingo Public Relations Professionals Should Know appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Publicity 199
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These 5 PR tactics will help your start-up hit the ground running

Agility PR Solutions

All start-ups have one common issue: they need attention and brand recognition to grow, but they typically need to compete against larger, more established businesses. This can dampen the spirits of many start-up companies looking for ways to cut through the noise that mega-corporations are making. Much like David and Goliath, you need to think […].

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Looking Back at CES Unveiled Paris & Preparing for CES 2019

Business Wire

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide. In his introductory speech, Mr. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), was keen to remember that Europe – and France – is well-positioned in innovation and emerging

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How To Use Humor To Help Solve Common Workplace Issues

Melissa Agnes

Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more. Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more.

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SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy

Prowly

It doesn’t really sound like it has anything to do with PR in the classic sense. But just take a quick glance at how communication and PR function today to understand that SEO may have a huge influence on the outcome of your PR campaigns. The post SEO For Public Relations – 8 Reasons Why It’s Important For Every PR Strategy appeared first on Prowly Magazine.

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Turn Your Holiday Press Release Into Holiday Sales

Business Wire

It’s my favorite time of the year! We are at the point when press release goals move swiftly from awareness to purchase or donation. It is the time when products, events, guides and wrap-ups become lead stories.

Marketing 255
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How the Digital Revolution Is Making Pitching Easier — Sometimes

PRSay

Yes, journalists and bloggers are bombarded by more pitches than ever. Yes, mainstream outlets are consolidating and shrinking. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. For example, one of the biggest complaints I used to hear from reporters was this: “Oh, I hate it when I publish/air a story on a topic, and then I’m inundated with calls from PR people pushing their sources on that topic.

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What the #?!* is PR?

Steve Barrett on PR

PR firms are going to market in an increasingly diverse number of ways, with some doubling down on the term PR while others tout their wider marketing credentials - the truth is there is no one-size-fits-all approach.

Marketing 135
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros

Prowly

2019 will most likely be another exciting year for the world of public relations. Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. Yet, as we just touched on, email still has so much to offer. The post What 2018 Email Industry Report by Campaign Monitor Is Telling PR Pros appeared first on Prowly Magazine.

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A tale of two PR crisis responses—why only one of them worked

Agility PR Solutions

Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more professionally. One of Google top executives and Android founder, Andy Rubin, left the company […].

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Say Hello to Barokas Communications

Barokas

As many of you know, we celebrated our 20 th birthday at the end of September – that’s a lot of candles to blow out! While 20 years sounds like a long time, it’s flown by more quickly than I ever could have imagined. I attribute this in a large part to working with clients in the tech industry and the pace at which tech has changed (and continues to change) the communications industry.

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How Gen Z is changing how we consume content

NewsWhip

This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z will comprise […]. The post How Gen Z is changing how we consume content appeared first on NewsWhip.

Consumer 110
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Intel Cracks the Code on News Release Structure

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain.

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Consumers now expect brands to respond to social media comments within hours 

Agility PR Solutions

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I see [social media] as a way where […]. The post Consumers now expect brands to respond to social media comments within hours appeared first on Agility PR Solutions.

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Readability or Pleasure?

Prowly

It is true that in many cases the form of a text is of secondary importance compared to its content. However, after all, it is the form that allows us to grasp the message and can either turn it into a process we will enjoy or lead to a situation when trying to comprehend a text will require much of our effort. The post Readability or Pleasure? appeared first on Prowly Magazine.

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Why People Believe Brands Should or Should Not Take a Political Stand

Sword and the Script

Why? It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, it’s an optional question – with an open-ended comment field – immediately following a quantitative question that’s central to a survey. A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics?

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Proud of public relations

Stephen Waddington

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps no one. An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. " Our work is not as bold, strategic or well crafted as ad agencies

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Gen Z’s preference for “sensory journalism” reflects new trend in news consumption

Agility PR Solutions

Generally speaking, Generation Z—the “digital native generation“—is no different than other sectors in that an overwhelming majority (nearly two-thirds) say they watch or listen to more news than they read. However, both Millennials and Gen Z are very different when it comes to how those visual elements are formatted and enhanced. New research from strategic communications firm […].

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Question of the Month: What Are You Thankful for in Your PR Career?

PRSay

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of Thanksgiving, we posed the following question for November: “What are you thankful for in your PR career?” “I am thankful for all the bosses, mentors and clients who allowed me to experiment, learn, explore and work in the most amazing profession.

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What Makes Good PR coverage?

5W PR

Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience. Good PR is more than press releases – it’s about providing value for your audience, building strong relationships, engaging your audience and telling the story of a brand.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Empathy: What It Is, Why It Matters, and How You Can Improve

Masters in Communications

Empathy is a word that is used often by many people. It's commonly known that empathy is a good thing to have, but it isn't always a priority in people's lives. Did you know that 98% of people have the ability to empathize with others ? The few exceptions are psychopaths, narcissists, and sociopaths which are people who are unable to understand or relate to other people's feelings and emotions.

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Celebrating the CIPR at 70 and pioneering practitioners

Stephen Waddington

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward. Platinum is the story of the CIPR as told by its members. It’s a crowdsourced project conceived by President Sarah Hall. The book includes contributions from a mix of academics, teachers and practitioners; young and old; agency, public, private and third sector; and both regional and national contributors.

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3 Categories of PR and Earned Media

Shift Communications

All earned media, like all public relations efforts, are not the same. To start thinking about the broad categories of earned media today, let’s go back to basics. Here’s the gist: Broadly, the primary purpose of media is to generate audience , to start buzz, to create awareness. Media brings people to your doorstep, curious to learn more.

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Event Recap: My/Mo x Color Factory

5W PR

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. 5W was tasked with leveraging this opportunity in such a way that felt ownable. How did we activate? A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). 5W brought both brand and product storytelling to life in the multi-room space in creative, socially-sticky ways in order to inspire and earn so

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Time Your PR Right to Get the Most From It Over the Holidays

Garrett Public Relations

We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […]. The post Time Your PR Right to Get the Most From It Over the Holidays appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Amplifying content for video amplifies purchases, particularly for Millennials

Agility PR Solutions

In an age when plain-text content just doesn’t get the job done, communicators are realizing that amplifying their content across channels is the best way to reach the full variety of today’s power purchasers. And whether you’re creating content for consumers or B2B audiences, video has proven to be the most engaging and effective. New […]. The post Amplifying content for video amplifies purchases, particularly for Millennials appeared first on Agility PR Solutions.

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5 new business ideas I’ve been considering – what do you think? – 11/16

Communications Conversations

Like many of you, this is the time of year when I start planning for the year ahead. Part of that involved thinking about new ideas. New ideas for how I can drum up new business. New ideas for how I can be an active member of our local digital/comms community. And new ideas for how I can drive more awareness for my name and what I offer. And, in some cases, rethinking exactly WHAT I offer.