Sat.Nov 10, 2018 - Fri.Nov 16, 2018

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect.

Tech Lingo Public Relations Professionals Should Know

Ronn Torossian

The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand.

These 5 PR tactics will help your start-up hit the ground running

Agility PR Solutions

All start-ups have one common issue: they need attention and brand recognition to grow, but they typically need to compete against larger, more established businesses. This can dampen the spirits of many start-up companies looking for ways to cut through the noise that mega-corporations are making.

Turn Your Holiday Press Release Into Holiday Sales

Business Wire

It’s my favorite time of the year! We are at the point when press release goals move swiftly from awareness to purchase or donation. It is the time when products, events, guides and wrap-ups become lead stories. public relations marketing

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Use Humor To Help Solve Common Workplace Issues

Melissa Agnes

Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.

How To 258

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video.

Video 177

Looking Back at CES Unveiled Paris & Preparing for CES 2019

Business Wire

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Infographic: A digital marketing tools cheat sheet

PR Daily

The number of digital marketing tools available is remarkable—and incredibly overwhelming. This smorgasbord of tools aimed at simplifying your online efforts is only helpful if you understand their benefits and purposes.

Tools 167

Starbuck's Learns Sign Language

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence If you’ve gone to a really loud concert, gotten a bad ear infection, or had a clogged ear canal, you know a little about hearing loss.

Retail 148

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Consumers now expect brands to respond to social media comments within hours 

Agility PR Solutions

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I

Why People Believe Brands Should or Should Not Take a Political Stand

Sword and the Script

It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, it’s an optional question – with an open-ended comment field – immediately following a quantitative question that’s central to a survey.

Brand 117

5 things communicators must do to succeed

PR Daily

What makes a communicator an exceptional, indispensable part of a team? What are the most essential functions you should focus on every single day? You must be mindful of many crucial tasks, but these five should top the list: 1. Be the guardian of the corporate culture.

How the Digital Revolution Is Making Pitching Easier — Sometimes

PRSay

Yes, journalists and bloggers are bombarded by more pitches than ever. Yes, mainstream outlets are consolidating and shrinking. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it.

A tale of two PR crisis responses—why only one of them worked

Agility PR Solutions

Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more professionally.

Crisis 102

Say Hello to Barokas Communications

Barokas

As many of you know, we celebrated our 20 th birthday at the end of September – that’s a lot of candles to blow out! While 20 years sounds like a long time, it’s flown by more quickly than I ever could have imagined.

8 tips to craft a sensible corporate social media policy

PR Daily

Social media platforms can be a blessing or a curse for organizations. How can you reap the connectivity and collaboration rewards of social media and avoid unwanted pitfalls, confusion, distractions or crises?

5 Brands That Earned Our Trust in 2018

PR 20/20

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. The study found that people are unwilling to believe information they see and read. The media scored as the least-trusted global institution, with social media and search engines following closely behind.

Brand 97

Question of the Month: What Are You Thankful for in Your PR Career?

PRSay

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of Thanksgiving, we posed the following question for November: “What are you thankful for in your PR career?”

Amplifying content for video amplifies purchases, particularly for Millennials

Agility PR Solutions

In an age when plain-text content just doesn’t get the job done, communicators are realizing that amplifying their content across channels is the best way to reach the full variety of today’s power purchasers.

B2B 95

10 #PRFail tweets to help practitioners land coverage

PR Daily

If you’ve been in PR for a while, you’ve probably run into a smug journalist. or two on Twitter. Journalists are the most verified profession. on Twitter, making up about one-quarter of all verified accounts, and most are daily users.

Celebrating the CIPR at 70 and pioneering practitioners

Stephen Waddington

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward. Platinum is the story of the CIPR as told by its members.

Print 130

Intel Cracks the Code on News Release Structure

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago.more.

Getting public relations right—3 fundamental tips for effective PR

Agility PR Solutions

Public relations helps shape people’s perception of your brand and determines how well you’re received. But good PR often comes at a cost—it can be a costly, time consuming and demanding process. However, the returns and results are very much worth it.

5 essential lessons PR pros can learn from marketing

PR Daily

Companies used to rely on sales language and promotional content to engage their audiences. Canned press releases and email blasts to media outlets kept people updated on what companies were up to, and no one relied much on brands for entertainment or education—just the facts and an occasional pitch.

How running changed my career and life

Stephen Waddington

It started - as these things often do - as a throwaway comment. David Sawyer contributed to a book that I wrote in 2015 and was keen to have a crack himself.

Platinum: The CIPR Turns 70

Sarah Stimson

The CIPR has released a number of interesting reads over the past decade including Share This and Share This Too. The latest release from the industry body is Platinum, a celebration of 70 years of the CIPR.

Consumers want brands to respond to online reviews—here’s how it improves CX

Agility PR Solutions

While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. But should they actually respond to reviews? Most of us think they should—but are brands well served to do so?

Infographic: 10 ways to keep readers from leaving your website

PR Daily

Your hit count might be high—but that could be a worthless metric if users are leaving your website immediately after landing. Red Website Design. says slow load times and poor content are just a few of the reasons readers might flee your digital destination, according to this infographic.

How Gen Z is changing how we consume content

NewsWhip

This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z will comprise […].

20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

Are you still using any of these outdated PR SEO terms? More than 16 thousand reads and over 2000 shares – this is Lisa Buyer’s most popular article on Search Engine Journal. Are you still using any of these outdated PR SEO terms?

SEO 78

Gen Z’s preference for “sensory journalism” reflects new trend in news consumption

Agility PR Solutions

Generally speaking, Generation Z—the “digital native generation“—is no different than other sectors in that an overwhelming majority (nearly two-thirds) say they watch or listen to more news than they read. However, both Millennials and Gen Z are very different when it comes to how those visual elements are formatted and enhanced. New research from strategic communications firm […].

Infographic: How to get the most from your Google Drive

PR Daily

How do you keep your work organized? Do you store backups in the cloud, or save your work to a backup hard drive? How do you share files with remote employees or team members? The Google suite offers a lot of flexibility for content creators and communicators working with spread-out teams.

Google 147