Sat.Sep 01, 2018 - Fri.Sep 07, 2018

Ethics and You: Leading the Way

PRSay

One of my favorite sayings is, “Either lead, follow or get out of the way.” There’s so much truth and significance in this statement, especially in today’s hyper-connected communications world.

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What to do when PR is “not working”

Agility PR Solutions

Every so often a client will tell us they aren’t sure our PR efforts are working.

Nike’s Kaepernick Campaign Is Brilliant — And Risky

ImPRessions - Crenshaw Communications

As many in PR and politics have observed, the president has a talent for exploiting cultural flashpoints. The NFL’s battered reputation has been partly blamed on his criticism of players who chose to take a knee during the national anthem at the start of many games.

The new era of transparency is a huge opportunity for PR

Communications Conversations

“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for social platforms right now. And, most importantly, it’s top of mind with consumers.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Harvard Latest University to Respond to PR Fire

Ronn Torossian

More Trending

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered.

The top 3 challenges for new PR pros

PR Daily

Getting your first PR job, or any job for that matter, can be both thrilling and terrifying. Not only are you excited to start your career, but you’re eager to make a good impression.

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization.

5 digestible content tricks we learned from Snapchat and Instagram Stories

NewsWhip

Snapchat and Instagram Stories have become a quick and easy way to reach your audience. We take a look at getting started. The way that people consume and interact with media is changing rapidly.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Tips To Win The Fourth Quarter

ImPRessions - Crenshaw Communications

Suddenly, it’s fall! That means the fourth quarter will be here in no time. Is your PR plan ready for the stretch run to the end of 2018? The summer always goes too fast, so it pays to jump in with both feet after Labor Day.

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How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.

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15 tips to improve your SEO

PR Daily

Web traffic is the heartbeat of any website or other digital property. You can always pay for traffic, and PPC (or paid search) is an excellent way to reach your potential customers.

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An Introduction to Ethics Month, With Thanks

PRSay

Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month we’re in.

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5 tips for dealing with a crisis from a PR perspective

Agility PR Solutions

Every business owner must know what to do when they are in the middle of a public relations crisis. These are the kinds of things that can happen to literally any company at all. In fact, if a company is around long enough, they are almost certainly going to be in the middle of a […].

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Warming up for the Great North Run

Stephen Waddington

The Great North Run takes place in the North East this weekend. It’s one of my favourite days out. See you on the start line. It’s that time of year again. Sunday will see 60,000 runners run the 13.1 miles from Newcastle across the iconic Tyne Bridge, through Gateshead to South Shields.

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8 time-saving social media marketing tools

PR Daily

Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers.

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Keeping silent – PR lessons for evaluating purpose and influence

PR Conversations

There probably couldn’t be two more contrasting campaigns being talked about in one week than the 30th anniversary Nike’s Dream Crazy commercial fronted by Colin Kaepernick and the single Listerine sponsored post by Instagram ‘influencer’ Scarlett Dixon.

The dark side of influencer marketing—is Big Tobacco baiting kids with “cool” influencers?

Agility PR Solutions

Influencers have gained massive power online over the last few years and, as PR pros know, have even become a new industry standard of successful marketing—but as we know all too well, where there’s power, there can be unscrupulous exploitation.

How to use owned media

Stephen Waddington

Control your message and your media by using owned media. It’s a powerful form of communication for trusted organisations. Owned media is arguably the most compelling form of media in the paid, earned, shared and owned (PESO) model. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast. Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures.

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6 communication takeaways from football

PR Daily

Are you ready for some football? Even if you’re not, perhaps you are ready for some communication insights derived from the most popular, and controversial, league in the land? Let’s huddle up, heave it to the end zone and hope you score—with these six points: 1. Take a bold stand—or not.

There are now more than 6 PR pros for every journalist

Muck Rack

There are now more than 6 PR pros for every journalist

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Consumers see a world of contradictions in emerging technologies

Agility PR Solutions

Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years.

How to Make a Networking Event Count

Critical Mention

In today’s digital world, some professionals perceive the concept of in-person networking as antiquated. With LinkedIn and Facebook groups, texting, Slack chats and videoconferencing, who needs to spend two hours at a networking event?

4 alternatives to a press release

PR Daily

Are you still relying on a press release to do your heavy lifting? You’re sitting in a conference room talking about an announcement your company needs to make, you say, “We need a press release!”

Proactive Responses to a PR Crisis

5W PR

Sometimes, a PR crisis happens when you least expect it. Something you say, do, or publish that you feel is perfectly innocuous sets off a chain reaction of negative headlines that catches you completely off guard and knocks you on your heels like a heavyweight uppercut to the chin.

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Analyzing focus groups—are they still essential for consumer research?

Agility PR Solutions

In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research.

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The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

Situational awareness is a concept I first learned in the military. It’s the idea that most environments that warrant a military presence are fluid and dynamic.

Why and how to use IGTV for content marketing

PR Daily

Video is king of today’s social media landscape. With the recent launch of IGTV , Instagram clearly has its eyes set on seizing the throne. Can I watch TV on Instagram? The answer depends on what you consider TV.

Instagram pods indicative of 10-year social media trend

Communications Conversations

Like my friend Sarah Ziehr said on Facebook, if there was an “eye roll” emoji, I would have used it when I saw this post on Hubspot’s blog last week. Not so much because “Instagram pods” are an actual thing and they are (arguably) an effective tool used by influencers.

How a sleek, informative website can be your brand’s best PR face

Agility PR Solutions

The world of PR is in a constant state of change. Evolving trends and emerging technologies ensure that the business of PR is always moving forward.

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PR Tip: When should you use off the record with a journalist?

Stuart Bruce

In the last few days two famous people have both had problems with journalists reporting comments that they made ‘off the record’. This modernised PR tip is about when you should, or shouldn’t, use ‘off the record’. This is the… Continue Reading → Media Relations PR Tips public relation

Report: CEOs taking a stand online can boost reputation and sales

PR Daily

Many chief executives use their online presences to connect with stakeholders and boost their brands—but they should also take a stand on the issues of the day. BRANDfog. and McPherson Strategies.