How to use owned media
SEPTEMBER 4, 2018
Control your message and your media by using owned media. It’s a powerful form of communication for trusted organisations. Owned media is arguably the most compelling form of media in the paid, earned, shared and owned (PESO) model. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast. Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures.