Sat.Sep 01, 2018 - Fri.Sep 07, 2018

Ethics and You: Leading the Way


One of my favorite sayings is, “Either lead, follow or get out of the way.” There’s so much truth and significance in this statement, especially in today’s hyper-connected communications world.

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What to do when PR is “not working”

Agility PR Solutions

Every so often a client will tell us they aren’t sure our PR efforts are working.

Nike’s Kaepernick Campaign Is Brilliant — And Risky

ImPRessions - Crenshaw Communications

As many in PR and politics have observed, the president has a talent for exploiting cultural flashpoints. The NFL’s battered reputation has been partly blamed on his criticism of players who chose to take a knee during the national anthem at the start of many games.

Harvard Latest University to Respond to PR Fire

Ronn Torossian

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.

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More Trending

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

A Guest Post By Rhys Schueren, Student, Loyola University Maryland. This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida.

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization.

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered.

The top 3 challenges for new PR pros

PR Daily

Getting your first PR job, or any job for that matter, can be both thrilling and terrifying. Not only are you excited to start your career, but you’re eager to make a good impression.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

An Introduction to Ethics Month, With Thanks


Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month we’re in.

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5 digestible content tricks we learned from Snapchat and Instagram Stories


Snapchat and Instagram Stories have become a quick and easy way to reach your audience. We take a look at getting started. The way that people consume and interact with media is changing rapidly.

PR Tips To Win The Fourth Quarter

ImPRessions - Crenshaw Communications

Suddenly, it’s fall! That means the fourth quarter will be here in no time. Is your PR plan ready for the stretch run to the end of 2018? The summer always goes too fast, so it pays to jump in with both feet after Labor Day.

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15 tips to improve your SEO

PR Daily

Web traffic is the heartbeat of any website or other digital property. You can always pay for traffic, and PPC (or paid search) is an excellent way to reach your potential customers.

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The dark side of influencer marketing—is Big Tobacco baiting kids with “cool” influencers?

Agility PR Solutions

Influencers have gained massive power online over the last few years and, as PR pros know, have even become a new industry standard of successful marketing—but as we know all too well, where there’s power, there can be unscrupulous exploitation.

The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

Situational awareness is a concept I first learned in the military. It’s the idea that most environments that warrant a military presence are fluid and dynamic.

Keeping silent – PR lessons for evaluating purpose and influence

PR Conversations

There probably couldn’t be two more contrasting campaigns being talked about in one week than the 30th anniversary Nike’s Dream Crazy commercial fronted by Colin Kaepernick and the single Listerine sponsored post by Instagram ‘influencer’ Scarlett Dixon.

8 time-saving social media marketing tools

PR Daily

Social media use, interaction and strategy have changed dramatically in recent years. Influencers have transformed how brands reach potential customers, video storytelling has enhanced engagement potential, and interactivity has shattered the wall between content creators and consumers.

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5 tips for dealing with a crisis from a PR perspective

Agility PR Solutions

Every business owner must know what to do when they are in the middle of a public relations crisis. These are the kinds of things that can happen to literally any company at all. In fact, if a company is around long enough, they are almost certainly going to be in the middle of a […].

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5,000 ways to celebrate now that you’ve made it onto the Inc. 5000 list

Axia PR

Promote your company and its accomplishments. Congratulations on making it to the Inc. 5000 list! Whether your company is No. 1 or No. 5,000, it’s a tremendous honor to receive, and it’s time to spread the word of your company’s achievement. So, where should you start?

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

6 communication takeaways from football

PR Daily

Are you ready for some football? Even if you’re not, perhaps you are ready for some communication insights derived from the most popular, and controversial, league in the land? Let’s huddle up, heave it to the end zone and hope you score—with these six points: 1. Take a bold stand—or not.

Consumers see a world of contradictions in emerging technologies

Agility PR Solutions

Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years.

Proactive Responses to a PR Crisis


Sometimes, a PR crisis happens when you least expect it. Something you say, do, or publish that you feel is perfectly innocuous sets off a chain reaction of negative headlines that catches you completely off guard and knocks you on your heels like a heavyweight uppercut to the chin.

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A common sense approach to media relations

HMA Public Relations

In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. While it […]. The post A common sense approach to media relations appeared first on HMA Public Relations. Featured Media Relations clips Common Sense Google media

Why and how to use IGTV for content marketing

PR Daily

Video is king of today’s social media landscape. With the recent launch of IGTV , Instagram clearly has its eyes set on seizing the throne. Can I watch TV on Instagram? The answer depends on what you consider TV.

Analyzing focus groups—are they still essential for consumer research?

Agility PR Solutions

In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research.

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PR Tip: When should you use off the record with a journalist?

Stuart Bruce

In the last few days two famous people have both had problems with journalists reporting comments that they made ‘off the record’. This modernised PR tip is about when you should, or shouldn’t, use ‘off the record’. This is the… Continue Reading → Media Relations PR Tips public relation

To Break the Glass Ceiling, Simply Blow it Up Blockbuster Style


How can women break the glass ceiling? Today's guest author has the answer: simply blow it up! Cassandra Brooksbank is a commercial director currently in pre-production on her first action film, Thieves Die Alone.

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4 alternatives to a press release

PR Daily

Are you still relying on a press release to do your heavy lifting? You’re sitting in a conference room talking about an announcement your company needs to make, you say, “We need a press release!”

How a sleek, informative website can be your brand’s best PR face

Agility PR Solutions

The world of PR is in a constant state of change. Evolving trends and emerging technologies ensure that the business of PR is always moving forward.

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How PR and SEO work together and why you don’t need a link

Stuart Bruce

Today just about every SEO firm claims to do PR. They’ve often got a very shaky grasp of what public relations is, but they claim to do it all the same. Today, some PR firms claim to do SEO. Some… Continue Reading → Content corporate communications public relations SEO

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Warming up for the Great North Run

Stephen Waddington

The Great North Run takes place in the North East this weekend. It’s one of my favourite days out. See you on the start line. It’s that time of year again. Sunday will see 60,000 runners run the 13.1 miles from Newcastle across the iconic Tyne Bridge, through Gateshead to South Shields.

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