Sat.Jun 25, 2016 - Fri.Jul 01, 2016

Israeli Startups Join Axis Innovation at NYSE

Flack's Revenge

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony.

Strategic Public Relations Leaders Are All of These Things

Onclusive

Do you like taking assignments or leading the charge? If the latter, good for you!

7 Pitching Tips For Better Tech PR

ImPRessions - Crenshaw Communications

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news.

5 Things You Should Know About B2B PR

B2B PR Sense

Ask five different people in PR to define public relations and you'll probably receive five different answers. Now, narrow it down to the specialized field of B2B PR, and you may even receive a few blank stares. Is B2B PR really that difficult to define? No, it's really not.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Brexit Sparks Global Financial Concerns: A Look at Social Reaction

Cision

Imagine if New York state, home of the largest stock exchange in the world and an important cultural hub in America, voted to secede from the Union. Translate that to a trans-Atlantic perspective and that’s what happened with Brexit, or Britain’s referendum from the European Union.

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5 Signs You Should Wait To Invest In Tech PR

ImPRessions - Crenshaw Communications

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.”

PR Winners and Losers in the NBA Draft

Ronn Torossian

There’s a reason drafts are becoming some of the most interactive programming in professional sports. The shows are not just about who the teams pick, they’re about uniting the fans and filling the faithful with hope so they will show up for games, buy merchandise, and Talk Talk Talk about “their” team. And this draft gave teams and fans plenty to talk – and argue – about. The 76ers, coming off a string of disappointing years, drafted another big … READ MORE ».

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Behind the Headlines With Ed Chambliss

Cision

Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions.

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8 reasons job seekers should start blogging

PR Daily

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force, and I always recommend blogging to get ahead in almost any career. Here's why: 1. Show what you're made of. In a job interview, you have to try to convince people of what you know.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years.

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Sendible – Content Curation Suggestion Feature

The Proactive Report

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement.

The Evolution of Multimedia Across Social Media

Cision

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. .

Crystal Pepsi is coming back—via ‘The Oregon Trail’

PR Daily

Rejoice, nostalgia fans: Crystal Pepsi is coming back to a shelf near you. On Wednesday, PepsiCo said it was bringing back the clear cola for a limited time. Canadian consumers can buy a bottle on July 11, and it will be available in United States on Aug.

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Tips for Feeding the Content Beast in Modern PR

Media Bullseye

Content is King.

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The Communications Question You’re Not Asking — Why Now?

Reputation Us

I was always taught that answering the five W’s was essential when crafting any communication, whether it’s a press release, a media pitch or an internal email. And it’s true.

5 Live Streaming Lessons From an Unexpected Source

Cision

“There’s an app called Periscope, and I understand that if too many people watch it that it crashes, so if other people had it or wanted to download it, maybe they’d like to try it out too and it would generate a little more capacity for the effort.” – Rep. Scott Peters.

Proper spelling and grammar in emails: It’s important

PR Daily

I’m compulsive. I want to edit everything I see and hear. It doesn’t matter if it’s copy on a cereal box or song lyrics on the radio. Why does John Mellencamp sing, “I cannot forget from where it is that I come from ”? That extra “from” has bothered me for 30 years.).

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The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications

ISEBOX

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. In short, if you’re putting a drug ad out there, you can be sure there’s FDA oversight.

Influencer Relations: Magic Middle vs. the A-List

Sword and the Script

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a.

Social’s Place in the PESO Model: Q&A With Gini Dietrich

Cision

This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. How will this affect your brand? Posts from Pages will rank lower than those from friends or families.

4 ways PR pros can look good when others fail

PR Daily

Reputation has long been important in business. If you lose your customers’ trust, it won’t be long before you lose your business, too. Target ran into just such a trust issue back in 2013 with its massive data breach, affecting an estimated 110 million customers.

Recovering from a Bad Career Move – The Life You Save May Be Your Own

PR Job Coach

This advice was originally written for Blue Steps -- "Executive Career Insider, your expert source on executive search and careers."

Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing

Sword and the Script

There’s an old maxim about that says, “Never chase love, affection or attention. If it isn’t given freely by another person, it isn’t worth having.”. It seems true for personal relationships, but it may be at odds with some aspects of business.

3 Reasons Monitoring Competitors Boosts Your Brand

Cision

Every day, millions of posts, articles and releases are published which hold insights that your brand can leverage. But sorting through all that information is an impossible task for your brand to do on its own. That’s where real-time monitoring comes into the picture.

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9 simple public speaking tips

PR Daily

Most people experience nervousness or fright when speaking. For professional speakers, it’s the unsettling introductory speech. Mostly they speak to people they don’t know. Employees present to clients and a few managers and worry about impressing their team and closing the deal.

Join Organizations You Can Benefit From

The Stalwart Blog

Earlier this year, I joined the California School Public Relations Association (calSPRA). One of the biggest benefits of being in the group has been its active listserv, a “lifeline” for daily networking and mentoring with colleagues from across the state.

Five Ways Social Media Makes your Planning Process More Strategic

PRSay

Social media has changed the world of PR and it’s for the better. You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience.

Boosting Reach With the Paid Media 1-2 Punch

Cision

By 2020, the amount of online content is estimated to grow by 500 percent. But as more and more information becomes available to the masses, the longer they’ll take to comb through it all. Paid media is a key component to getting your content into the public’s hands.

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13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing.

Media Bullseye Roundtable 2016.07 with John Wall

Media Bullseye

In this episode of the Roundtable, John Wall, VP of EventHero and co-host of Marketing Over Coffee , joins me to discuss 3 topics in 30 minutes or less: Facebook’s decision to provide political bias training to its staff. Whether Reddit can go mainstream and attract big brand advertising.

PR Veteran Shares 5 Crisis Management Tips

TrendKite

Every brand or company is vulnerable to a crisis. If you don't have a plan or know how to ask the right questions, your stakeholders will suffer as a result.

Behind the Headlines With Sandy Lish

Cision

No matter how many new platforms and technologies emerge, the core PR foundation stays the same. Sandy Lish, principal and founder of Castle Group, says sending the right message in the right way should be at the heart of your PR strategy.