Sat.Jan 25, 2014 - Fri.Jan 31, 2014

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Is outsourcing social media right for you?

Lauri Pehar Borsh

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes.

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Forget Everything You Ever Learned About Body Language

Waxing UnLyrical

'Guest Post by Rob Biesenbach. If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” It’s all about your body language, right? Image: José Luis Ruiz via Flickr, CC 2.0. Well, prepare to have your mind blown: that figure is a myth. But because so many people accept it as gospel, they tie themselves up in knots in presentations, job interviews, and other important moments.

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By: Grab Those Metrics! | JOUR 445 PR Laboratory

Katie Paine's Measurement Blog

'[…] Katie Paine’s Measure What Matters, and you can check out her website. […].

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Can PR Change the World? Why the hell not?

Tough Sledding

'Hardly a day goes by that a Facebook friend or Twitter follower doesn’t link with pride to positive coverage earned for an employer/client. PR people are experts at securing news coverage for clients. We’ve learned all the tricks of media manipulation, and we can manufacture news on a moment’s notice. I don’t say this to judge.

Ethics 35
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Are You Aware? Awareness is Dead

Stern + Associates

'If, like me, you work in public relations or marketing communications, you may not be aware – or at least not aware of what I’m about to declare. Awareness … is dead. Kaput. Extinct. No longer relevant. Toast. Finished. Let’s not shed a single tear for its passing. For far too long, our profession has touted “raising awareness” as the basic measure of success.

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Monday Roundup: Breaking the Cycle of Mistakes

Waxing UnLyrical

'Anyone remember what’s happening at the end of this week? Sunday will be Groundhog Day here in the U.S. I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . George Santayana references aside, “moving on” means acknowledging and learning from what we did wrong.

Film 78