Sat.Nov 12, 2016 - Fri.Nov 18, 2016

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

The Power of the Good Deed


I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!).

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How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct.

26 Solid Pitch Ideas that Will Make You a B2B Public Relations Pro

B2B PR Sense

Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. Yet, the two have a common need.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Can Bill Murray breathe life back into golf gear?

Ronn Torossian

It’s no secret that golf clothing brands have been suffering in recent years. Without a notable “face” to promote its brand, Nike golf hung up its clubs months ago. Reports that Titleist and other brands are suffering pop up week after week and golf merchandisers have been begging for a savior.

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More Trending

Five Key Skills For Modern PR Professionals

ImPRessions - Crenshaw Communications

In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Technology – from marketing automation to Virtual Reality – has done much to change the paradigm.

Want the Best Pitch? The No-Fail Checklist For Improved B2B Public Relations

B2B PR Sense

In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Why's that? With layoffs continuing to dwindle their numbers down, journalists are racing to keep up with the busy pace of modern media. What does this mean for you?

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In Defense of “Fake News”

Flack's Revenge

More people are wondering about the weird crap that mysteriously appears in their news. Is News Today too Much Like the Magic 8 Ball? feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess?

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4 Ways to Align Your Content Marketing with Your Holiday Promotions


It’s the time of year when businesses frantically try to make up for lackluster sales from the rest of the year in a few short weeks. Holiday promotions abound.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Touts The Season’s Top Turkeys

ImPRessions - Crenshaw Communications

Typically public relations agencies like to count the things we’re thankful for at this time of year. These lists often include new technology-based PR tools or the latest social or other media platforms.

7 important LinkedIn features for savvy pros

PR Daily

LinkedIn sometimes seems like a forgotten social network. Many professionals have profiles on the site, although only 22.6 percent are active each month. LinkedIn has 467 million members, 106 monthly active, as of October 2016. ).

Trust Economy: Summaries to 4 Content Marketing Studies

Sword and the Script

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Yet it’s still important to pause from time-to-time and review the data and trends.

Behind the Headlines with ProPublica’s Dan Golden


The story must guide the journalist– never the other way around. Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Three Media Tips for Your B2B PR Program

Shift Communications

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. That’s where we come in.

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6 email marketing mistakes that can crush your efforts

PR Daily

Email marketing is one of the best ways for brand managers to communicate with current and prospective clients. It can be used to drive traffic to your website, share promotions, solicit feedback and share stories about your brand.

How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

The term “buyer persona” has reached peak interest in the last five years, according to Google Trends. If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. Personas ought not be viewed as a fad.

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The Impact of Data, Research for PR

The Proactive Report

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets.

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What Is Data-Driven PR, Part 2: Question Development

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

How politics and branding intersect

PR Daily

Although many brand managers try not to vocalize their specific political positions, they often reveal their political allegiances when communicating with customers and prospects.

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CARMA’s Panel Considers Pharma Industry Reputation

Media Bullseye

On October 26, 2016 at the National Press Club in Washington D.C., CARMA hosted a forum entitled, A Crisis of Trust? Pharma and Healthcare Beyond 2016. This event discussed the reputation of, media and public perceptions about, and policies and practices concerning the pharmaceutical industry.

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity.

A Guide to Growing Your Small Business on Social Media

PR 20/20

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it. Social media is a communication cornerstone for more than one generation.

How to more effectively manage your brand’s reputation

PR Daily

Reputation management—especially online—is crucial for tracking customer experiences and influencing consumers’ perception of your brand. Do you know what people are saying about you across multiple social media platforms?

6 critical skills for the modern PR pro

Media Bullseye

We’re nearing the end of the year, and for some, that means gearing up a job search to start the New Year off in a new gig. For others still in school who will enter the PR job market next year, it means shifting focus to how they will develop their resumes and market themselves to secure jobs.

The APR Is a Mountain You Can Climb


When I first learned about Accreditation in Public Relations (APR), the requirements involved seemed like a mountain of work that I did not have the energy to attempt. Not only that, I didn’t see a connection between the APR and my military career.

Granddaughter Brings an Edge to Her Hallmark Card Writing (and birthday wishes)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s my birthday today. As my family and friends know, I’m not a big birthday guy. This has nothing to do with the annual reminder that more grains of sand in the hourglass have sifted south. Instead, it’s a byproduct of being a closet introvert. I typically do a good job of sidestepping the concentration of.more.

Coca-Cola Co. takes selfies to new heights—the end of a bottle

PR Daily

Coca-Cola Israel has introduced what is likely the world’s first “selfie bottle.”. As soon as you tilt the bottle 70 degrees, a device at the bottom of the bottle snaps your pic. The user can share that photo on the social media venue of choice.

Global PR: what PR professionals need to know in a shrinking world

Media Bullseye

A recent post on Media Bullseye examined skills needed for the modern PR pro. One of the biggest changes in PR, now and in the future, is the increasing focus on global PR. This brings with it challenges and opportunities. Bilingual skills will become increasingly valuable.

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5 Mistakes You’re Making In Your Content

Beyond PR

Content marketing is no longer optional for your brand. As a massively effective strategy, with conversion rates that are six times higher than and driving three times as many leads as traditional marketing, it’s no secret that your brand should be using content marketing.

#SocialPR Spotlight: Sean Sorita

Waxing UnLyrical

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016.

3 tips for success as a one-person communications team

PR Daily

I am not a PR pro. I took one public relations class in college. Until last year, I was the one-person marketing team at a company that designed and built museum exhibits.