Fostering and growing an entrepreneurial spirit within an organization can be a challenging but worthwhile task to make a business profitable and keep it profitable. While not everyone identifies as an entrepreneur, entrepreneurial traits can be found in employees to foster a collective staff of creative and hard-working minds.

Now, when we speak about an entrepreneurial spirit, that does not mean that every staff member is seeking to open a new business necessarily. Rather, we speak to the individual values entrepreneurship encapsulates such as innovation, creativity and passion. When employees display one or many of these traits, they often find their own personal motivation that fuels their want of a rewarding career. When individuals with these ideals come together as a collective, the power they hold in innovating and bringing creative ideas to the table can help grow the business immensely.

In this case, the marketing department is not the only arm of the company tasked with being creative. If a company embraces the idea that ‘any good idea can come from anywhere’ internally, a previously untapped resource pool opens up and employees are given the chance to push themselves out of their comfort zone mentally but within their scope.

One of the biggest factors for a successful fostering of this community will stem from its head, a passionate leader at the helm. A passionate leader will do all they can to allow an ambitious passion and spirit infuse into the careers of their employees. And together, tackling client challenges will become a welcome task and an opportunity to really put this entrepreneurial spirit to the test time and time again.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.