Onclusive
APRIL 25, 2016
Whether you’re on an in-house PR team that occasionally outsources specialized work or you’re engaging with a PR agency for the first time ever, there are a handful of best practices for optimizing outsourced PR to keep in mind. The goal of these practices is to provide a view of how it’s all supposed to work while setting proper expectations […].
Cision
APRIL 28, 2016
Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. Then, figure out how your brand can solve those problems.
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Deirdre Breakenridge
APRIL 25, 2016
The following article originally appeared on the AirPR blog. . A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR. A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years old within the last month.
Melissa Agnes
APRIL 26, 2016
What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. But you and I, we’re not the majority of people, are we? We therefore know that the truth is that exceptional crisis management – the kind your organization should always strive to achieve – has a much stronger goal.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Rock the Status Quo
APRIL 28, 2016
One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. If customers require multiple touch-points with a brand to become aware of it, and they do their online sleuthing long before they make a purchase… then it makes sense to take control of those touch-points.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
APRIL 26, 2016
Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR is most effective at: Packaging a company’s story to resonate with reporters. The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like a
Ronn Torossian
APRIL 29, 2016
Fostering and growing an entrepreneurial spirit within an organization can be a challenging but worthwhile task to make a business profitable and keep it profitable. While not everyone identifies as an entrepreneur, entrepreneurial traits can be found in employees to foster a collective staff of creative and hard-working minds. Now, when we speak about an entrepreneurial spirit, that does not mean that every staff member is seeking to open a new business necessarily.
Marketwired
APRIL 28, 2016
[By Jason Mollica]. Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because many still view it as the new kid on the block. Social networks have taken the world by storm.
Cision
APRIL 25, 2016
Often you’ll read that Facebook is a “pay-to-play” platform for businesses. There may be 1.5 million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
APRIL 28, 2016
A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. And that’s just the morning!
Ronn Torossian
APRIL 26, 2016
Why small businesses don’t believe public relations are important cornerstone to growing their business is perplexing and troubling. At times, public relations gets enveloped within the marketing arm of business but they are not one in the same. Marketing is the promotion of goods and services to a consumer with the aim to make a profit whereas PR is the promotion of goodwill and communication between the company and its publics (clients, shareholders, etc.).
PR Matters
APRIL 26, 2016
Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.
Cision
APRIL 26, 2016
“As much good social media has brought to us, it has also disconnected us from the human element.” – Kim Garst. I took away a lot of learning experiences from the Social Media Marketing World in San Diego. It was filled with amazing social media tips, ideas and strategies that I have taken back to work with me. But it was Garst’s quote that really got me thinking.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
ImPRessions - Crenshaw Communications
APRIL 27, 2016
For a technology startup company, good public relations can go a long way. But when and how to execute a strategic PR program can vary with the individual business. Principals of early early-stage companies don’t always recognize how to deploy PR to maximum effect. The most critical decision isn’t whether to hire a PR agency or an in-house director.
PRSay
APRIL 29, 2016
Every APR has a journey, a unique path to the Credential. I first heard of the APR Credential while in graduate school at New York University as I was working toward a Master of Science in public relations and corporate communications. My professor, Melissa May, APR, discussed the accreditation process and how difficult it was. […].
PR Matters
APRIL 26, 2016
Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.
Cision
APRIL 29, 2016
John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. Public perception of your brand matters. And with the far-reaching adoption of social media today, brands can be made or marred in seconds. Thankfully, research shows that there’s still hope; according to data from Landor Associates , 45 percent of a brand’s image can be attributed to what the brand
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Shift Communications
APRIL 26, 2016
Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Whether you’re beginning your PR career altogether or simply making the transition from a more consumer-facing discipline, B2B tech is a completely new beast filled with industries you probably know nothing about, confusing ling
Rock the Status Quo
APRIL 28, 2016
One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. If customers require multiple touch-points with a brand to become aware of it, and they do their online sleuthing long before they make a purchase… then it makes sense to take control of those touch-points.
Marketwired
APRIL 26, 2016
It’s common sense to use Google searches and Twitter searches to find people who are already interested in your industry or in your target demographic. But if you want to go above and beyond in your influencer marketing efforts and find niche influencers who could really connect with you, dig deeper. Why “go niche” in your searching efforts?
Cision
APRIL 26, 2016
New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The tools and technology will come after. In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and tak
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
PRSay
APRIL 26, 2016
It’s time to cut the jokes about public relations professionals and math. Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales. How can you make this happen? Brand journalism, which allows brands to discover and create their own news content, […].
Communications Conversations
APRIL 25, 2016
It’s a question I get a lot from industry peers and friends: “How do you do it all?” It’s the same question I ask of people like my friend, Natalie Bushaw, who leads PR for Life Time Fitness, has two growing boys, volunteers on multiple boards of directors and has about 435 other things in the hopper each week. It’s the same question I ask of people like Nora Purmort, who has a book coming out, writes for every publication now from Elle to HuffPo.
Katie Paine's Measurement Blog
APRIL 25, 2016
Please note: This piece originally appeared as a free article in the late April 2016 edition of The Measurement Advisor newsletter. (This specific article is a companion piece to “Build a Measurement Dashboard Now & Survive a Crisis Later.” They are designed to be used together so you’ll be well-prepared to weather any crisis).
Cision
APRIL 27, 2016
Your audience wants to interact with your brand in new and unexpected ways. Are you providing them with the content they are looking for? Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
PRSay
APRIL 27, 2016
PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident. Product publicists have loaned […].
PR News
APRIL 25, 2016
If that new car you’re shopping for doesn’t have the latest bells and whistles, it’s likely you’ll opt for the one that sports the coolest technology and whose dashboard displays practically everything except your blood pressure and daily calorie consumption. When it comes to PR measurement, however, your dashboard should be quite the opposite. It… Continued.
Waxing UnLyrical
APRIL 29, 2016
There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace.
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