Sat.Apr 23, 2016 - Fri.Apr 29, 2016

How To Best Manage Outsourced PR


Whether you’re on an in-house PR team that occasionally outsources specialized work or you’re engaging with a PR agency for the first time ever, there are a handful of best practices for optimizing outsourced PR to keep in mind.

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Your Awesome Content Is Useless, Until…

Rock the Status Quo

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together.

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What PR Can Do – And What It Can’t

ImPRessions - Crenshaw Communications

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs.

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Behind the Headlines With Ray Hennessey


Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why the Entrepreneurial Spirit Will Always Be Vital to a Business

Ronn Torossian

Fostering and growing an entrepreneurial spirit within an organization can be a challenging but worthwhile task to make a business profitable and keep it profitable. While not everyone identifies as an entrepreneur, entrepreneurial traits can be found in employees to foster a collective staff of creative and hard-working minds. Now, when we speak about an entrepreneurial spirit, that does not mean that every staff member is seeking to open a new business necessarily.

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5 Tips For PR Pros Too Busy To Write

ImPRessions - Crenshaw Communications

A top public relations agency is a busy, demanding workplace.

Social Media Influencers: The Ultimate Partners for Your Brand


Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put their trust in a business. So how will brands resonate with their audiences if they aren’t listening? Social media influencers.

Importance of PR and Marketing for Small Businesses

Ronn Torossian

Why small businesses don’t believe public relations are important cornerstone to growing their business is perplexing and troubling. At times, public relations gets enveloped within the marketing arm of business but they are not one in the same. Marketing is the promotion of goods and services to a consumer with the aim to make a profit whereas PR is the promotion of goodwill and communication between the company and its publics (clients, shareholders, etc.).

12 nonverbal ways to improve speeches and interviews

PR Daily

When Jenna Cooper was a TV anchor, her news director let her in on a key secret of how he hired his on-air staff. He would cover up the bottom half of the candidate's face to see whether his or her eyes told the story, says Cooper, founder and president of Gratia PR. "If

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 PR Commandments For Startups

ImPRessions - Crenshaw Communications

For a technology startup company, good public relations can go a long way. But when and how to execute a strategic PR program can vary with the individual business. Principals of early early-stage companies don’t always recognize how to deploy PR to maximum effect.

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What Facebook Thinks You Should Know About Their Ad Products


Often you’ll read that Facebook is a “pay-to-play” platform for businesses. There may be 1.5

When Is It OK to Implement an Offensive Crisis Management Strategy?

Melissa Agnes

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. But you and I, we’re not the majority of people, are we?

Help your clients have something to say

PR Daily

“We don’t have anything to say,” is something PR pros continually hear from clients, especially those in the private equity industry who don’t have a deal or offering to announce. What should we tell them? There’s always something to say.”.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Blaming Social Media is Always Bad PR


[By Jason Mollica]. Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets.

When Tragedy Hits, Should Brands Take to Social?


“As much good social media has brought to us, it has also disconnected us from the human element.” – Kim Garst. I took away a lot of learning experiences from the Social Media Marketing World in San Diego.

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Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices.

How long should it take to write a speech?

PR Daily

How long does it take to write a speech? A questioner on Quora asked that very thing a while ago , as well as inquiring about what factors affect the timeframe.

Breaking into B2B Tech PR

Shift Communications

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out.

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5 Research-Backed Tips to Significantly Improve Your Public Relations


John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. Public perception of your brand matters.

Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices.

Improve your PR skills in as little as an hour a day

PR Daily

How do you eat an elephant? One bite at a time. We who build startups—not pachyderms—know that the keys to success are persistence and consistency. Yet, too many owners become frustrated because their businesses aren't winning the press and social media mentions they deserve.

Digging Deeper: The Power of Niche Influencers


It’s common sense to use Google searches and Twitter searches to find people who are already interested in your industry or in your target demographic. But if you want to go above and beyond in your influencer marketing efforts and find niche influencers who could really connect with you, dig deeper.

Behind the Headlines With Ashley Simmons


New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals.

The Crisis Preparedness Checklist

Katie Paine's Measurement Blog

Please note: This piece originally appeared as a free article in the late April 2016 edition of The Measurement Advisor newsletter. This specific article is a companion piece to “Build a Measurement Dashboard Now & Survive a Crisis Later.”

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5 ways PR pros can use social media sentiment

PR Daily

Social media metrics don’t always tell you the full story. Too often, they lack context, telling you the “what” but not the “why” or “how.”. However, one metric that stands out from the rest is “sentiment.”

Your Awesome Content Is Useless, Until…

Rock the Status Quo

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. If customers require multiple touch-points with a brand to become aware of it, and they do their online sleuthing long before they make a purchase… then it makes sense to take control of those touch-points. Each one is an opportunity to be found and make an impression.

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Behind the Headlines With Holly Beverly


Your audience wants to interact with your brand in new and unexpected ways. Are you providing them with the content they are looking for? Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience.

How #Yoga Can Save Your Social Media Obsessed Life. #Blab

Social PR Chat

Yoga for Life. Are you running social media or is social media running you? There’s a yoga pose for that.

3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. In 2011, Oprah ended her reign as queen of daytime talk shows.

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The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour.

Are You Making PR Measurement Mistakes?


The C-Suite expects every department to report its ROI, including public relations. Can you provide what your executives are looking for? One-third of public relations professionals still aren’t measuring the value of their work.