Sat.Mar 26, 2016 - Fri.Apr 01, 2016

[Podcast] Applying the Farm-to-Table Concept to Influencer Marketing

Onclusive

I’ve been thinking about the power of customer advocates and influencers a lot lately, not only because they’re part of today’s buzzword stew but because, in my role, I sit on both sides of the table.

See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing.

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Instagram Video Changes: Is Longer Better For Brands?

Cision

It’s safe to say that many Instagram users have been in freak out mode lately. First, the platform announced at the end of March that it will switch from chronological timelines to algorithmic ones.

Back to Basics: Press Release “Musts” To Check For Before You Submit

Marketwired

By Angela Buna & Kait Fowlie]. Many PR professionals are well-versed in the basics of writing news releases (for those of who you want a refresher, refer to our editorial guide – revisit our post, How to Build Successful News Releases ).

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Things PR Can Learn From College Admissions

ImPRessions - Crenshaw Communications

It’s college admissions season, and there are surprisingly many parallels between public relations work and the process of gaining acceptance to the school of your choice.

More Trending

Behind the Headlines With Matt Sutton

Cision

If you’re not providing the media with anything of value, they won’t give your story a second glance. Matt Sutton, senior account executive at The Rosen Group, says you have to be willing to do something different and go outside of the box to stand out.

What it Takes to Land a Business Feature

Shift Communications

Companies hire PR pros to land big media wins, and most often when they onboard a firm, have their sights set on a splashy business press story that positively touts company’s growth, acknowledges their company as a disruptor in the space or compares them to a longstanding leader in the space.

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The PR Stunt that Saved Batman for Generations

Sword and the Script

by Frank Strong. PR is a long term strategy. Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business.

6 writing mistakes PR pros should never rmake

PR Daily

It's not difficult to spot a weak writer in the workplace. Writing is unavoidable in many jobs. Think of all the emails, reports and performance reviews written each day—many opportunities for someone to gauge your writing.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How A Holistic Approach to Social Media Can Improve Brand Performance

Cision

For many, the name MGM Resorts International conjures up images of the big green hotel on the Las Vegas strip, aka the MGM Grand.

Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.

6 Pinterest PR Secrets To Drive Conversions

Social PR Chat

Social media posts that include images generate higher engagement , so it’s not surprising that image-centric platforms such as Pinterest and Instagram are getting the attention of online retailers. Pinterest, in particular, is perfectly set up for businesses to drive traffic and increase conversion.

Get unstuck: 10 ways to obliterate writer's block

PR Daily

You have something to write: A reply to a challenging email message. A brief or presentation about a new project. A post for the blog you swore you would maintain. You are fully aware that this content will not write itself.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

FOR IMMEDIATE RELEASE. April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing.

Hollywood Drama: The Lakers, D’Angelo Russell and Snapchat?

The Stalwart Blog

For those of you that might not know — I’m a basketball nut. More importantly, I’m a diehard Los Angeles Lakers fan. .

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Why PR metrics matter

PR Daily

You work with small budgets and limited time on brand-defining messages within and without your organization. It’s more than managing crises and chasing journalists to pitch the latest story. It’s telling your organization’s story.

3 Relationships That Shift During a Crisis

Cision

A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. So how can your brand share its side of the story?

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Content Strategy Challenges for Digital Marketers

The Proactive Report

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Guest: Brandon Andersen, Chief Strategist Ceralytics. Previously Marketing Director for Cision.

What’s a Social Media Strategy for Tragedy? #Blab with @CathyHackl + @LisaBuyer

Social PR Chat

Are brands becoming immune to the death, destruction and tragedy happening in the social media newsfeed? It’s one thing to newsjack a story to tie in relevance with your organization, but what about when the trending hashtag #JeSuisBrussels floods the newsfeeds after a terror attack?

4 PR books you should be reading

PR Daily

Most PR pros don’t have the time to shop for—or even download—a new book. Books are an important resource for expanding what you know about your practice. Professional development matters—especially to clients—so it’s essential that you not let it take a back seat to everything else on your plate.

What Instagram’s New Timeline Means

Cision

You ’ re not going to stop using Instagram. Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. They always come back. Actually, they never leave.

Content Strategy Challenges for Digital Marketers

The Proactive Report

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Guest: Brandon Andersen, CEO and co-founder of Ceralix. Previously Marketing Director for Cision.

Why “content librarian” will be one of the hot new jobs in 2016

Communications Conversations

According to a recent Accenture Interactive survey, 50 percent of marketers now have more content than they can effectively manage. Mark Schaefer predicted it two years ago –content shock is officially upon us now, folks. And, that means a slew of challenges for brands on the strategy side.

7 ways PR grads can impress on internship applications

PR Daily

Landing an intern job is the goal of many graduating college students. PR and communication majors fight hard to be agency and company interns every semester. Employers now look outside the pool of communication and PR majors when selecting PR interns.

3 Steps to Centralize Your Enterprise Content Strategy

Cision

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. .

Trade Show Marketing Tips for First-Time Exhibitors

Beyond PR

Exhibiting at your first trade show can feel a lot like the first day of high school. The bell rings, everyone else seems to know where they’re going, and you’re not even sure you’re in the right building. It’s easy to get overwhelmed, especially if you’re a small company at a big show.

Getting Started With Influencer Marketing? Traackr’s Got You Covered

Waxing UnLyrical

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Everyone and their brother is jumping on that bandwagon.

The speech is not about you: 4 tips for speaking success

PR Daily

“Why the hell am I so nervous?” I wondered. In moments I would get up to speak to an audience of three thousand in Mexico City at an entrepreneurship conference. Despite the many people, I wasn’t sure why I was so nervous. Usually, the larger the crowd, the more excited, not nervous, I got.

6 Tips to DIYing Your Own Crisis Communication

Cision

Not every company needs to hire a PR firm to manage its crisis communication. If you’ve got a solid marketing team, you can build your own DIY plan to ensure that if there ever is a PR crisis that threatens your business, you can keep it contained and prevent it from doing further damage.

How to Transform Your Marketing with Real-Time Content

Beyond PR

There’s no debating content marketing’s critical role in driving revenue and ROI. However, to get the most out of your investment, you can’t create content for content’s sake. Marketers and PR pros are called on to strategically develop content that resonates with audiences’ fluctuating needs.