Cision
MARCH 31, 2016
Crises can hit your brand without warning, and if you’re not prepared, you could have a full-blown catastrophe on your hands. So how can your brand be ready for anything? Start by arming yourself with a crisis communication plan. Not every crisis will go according to plan though. You should also be able to think on your feet and adapt to each issue as it comes.
Onclusive
MARCH 28, 2016
I’ve been thinking about the power of customer advocates and influencers a lot lately, not only because they’re part of today’s buzzword stew but because, in my role, I sit on both sides of the table. As part of my role at AirPR, I collaborate with influencers from a brand perspective and as a journalist, […].
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Flack's Revenge
MARCH 28, 2016
I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. Neal Schaffer and Brian Mahony invited me back following last year’s Boston event, which was a blast (see my blog wrap ), and I jumped at the opportunity. It looks like it is shaping up to be another great event.
Marketwired
MARCH 29, 2016
Mu. [By Angela Buna & Kait Fowlie]. Many PR professionals are well-versed in the basics of writing news releases (for those of who you want a refresher, refer to our editorial guide – revisit our post, How to Build Successful News Releases ). Aside from structure and content, there are certain essential elements of a release, from an operational perspective, that are worth reviewing.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
MARCH 30, 2016
It’s safe to say that many Instagram users have been in freak out mode lately. First, the platform announced at the end of March that it will switch from chronological timelines to algorithmic ones. The panic showed in the form of a Change.org petition that attempted to stop the changes, attracting over 300,000 signatures. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Proactive Report
MARCH 29, 2016
The next #DigitalPR chat on Twitter is Friday April 1, 2016. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Guest: Brandon Andersen, Chief Strategist Ceralytics. Previously Marketing Director for Cision. @andersenology. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing.
Shift Communications
MARCH 30, 2016
Companies hire PR pros to land big media wins, and most often when they onboard a firm, have their sights set on a splashy business press story that positively touts company’s growth, acknowledges their company as a disruptor in the space or compares them to a longstanding leader in the space. We’re with you, and we’re all about it! While this is certainly not an unrealistic wish and one that your PR team is dedicated to achieving, it’s important to remember that feature stories about your compa
Cision
MARCH 30, 2016
If you’re not providing the media with anything of value, they won’t give your story a second glance. Matt Sutton, senior account executive at The Rosen Group, says you have to be willing to do something different and go outside of the box to stand out. In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important.
Communications Conversations
MARCH 30, 2016
According to a recent Accenture Interactive survey, 50 percent of marketers now have more content than they can effectively manage. Mark Schaefer predicted it two years ago –content shock is officially upon us now, folks. And, that means a slew of challenges for brands on the strategy side. But today, I want to talk a little about what that means for brands on the OPERATIONAL side of things.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Proactive Report
MARCH 29, 2016
The next #DigitalPR chat on Twitter is Friday April 1, 2016. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Guest: Brandon Andersen, CEO and co-founder of Ceralix. Previously Marketing Director for Cision. @andersenology. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing.
Shift Communications
MARCH 28, 2016
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. A marketing technology stack is a term derived from IT, information technology.
Cision
MARCH 31, 2016
For many, the name MGM Resorts International conjures up images of the big green hotel on the Las Vegas strip, aka the MGM Grand. But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S. and in China. One other figure that might surprise you is that in those Las Vegas establishments, gambling accounts for only 30 percent of the revenue.
Communications Conversations
MARCH 28, 2016
There’s a conversation I keep having with colleagues close to my age level (35-45, shall we say). Not sure if it’s a new conversation, but it’s one that doesn’t get a lot of attention when it comes to the larger career discussions. “I don’t want to be a SVP. I don’t want to be a managing partner. I just want to stay at the level I’m at now, continue to be challenged, and do good work.” In essence, what these people are really wondering is thi
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ishmael's Corner
MARCH 29, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Agency opened its doors in Asia on Oct. 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run. I made my first trip to Asia in 1994 as part of a press tour for Hyundai Electronics (now known as Hynix).
Shift Communications
APRIL 1, 2016
FOR IMMEDIATE RELEASE. April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee.
Cision
MARCH 29, 2016
According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors. – Richard Toohey, writing in Public Relations Quarterly , Fall 1972.
The Stalwart Blog
APRIL 1, 2016
For those of you that might not know — I’m a basketball nut. More importantly, I’m a diehard Los Angeles Lakers fan. . It’s been a tough year for my Lakers, so far we’ve posted a franchise worst 16-59 record, our beloved leader Kobe Bryant is limping off into the sunset and our prized collection of young talent has all but sputtered on the court. It seemed like things couldn’t get any worse, until they did… .
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
APRIL 1, 2016
Letters are a big deal, right? Whether school letters, Greek letters, professional letters, they become symbols that deliver a sense of pride, a sense of belonging. In high school, wearing your letters was laying claim to your friends, your teachers, often your teenage world. The same was true in college, where letters bearing the names […].
PR News
MARCH 30, 2016
Are these signs of the times? Last week a sports announcer was pilloried for what some felt was an inappropriate remark. The University of Virginia men’s basketball team in the Elite 8 of the NCAA tournament had what seemed to be a comfortable 15-point lead over Syracuse with fewer than 10 minutes to play. When… Continued. The post Time to ‘Resurrect’ That Crisis Plan on Your To-Do List appeared first on PR News Blog.
Cision
MARCH 28, 2016
A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. So how can your brand share its side of the story? By identifying the right places and people to mobilize. With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has t
Beyond PR
MARCH 30, 2016
Exhibiting at your first trade show can feel a lot like the first day of high school. The bell rings, everyone else seems to know where they’re going, and you’re not even sure you’re in the right building. It’s easy to get overwhelmed, especially if you’re a small company at a big show. As soon as you register for an event or sign a contract to exhibit, the mountain of tasks looms – from booking your travel and designing your booth to planning your marketing and sales strategie
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PRSay
MARCH 28, 2016
Believing we’re ethical and conducting ourselves ethically are two different things. While many of us claim to like the idea of ethics, it’s hard to ignore the all-too-frequent headlines about public servants and corporate figures whose ethical behavior leaves a lot to be desired. Through various popular narratives carried in the media, we try to […].
Steve Barrett on PR
APRIL 1, 2016
As the elite of the CCO profession prepares to gather in New York City for the Arthur W. Page Society Spring Seminar, the time has come to move the agenda beyond academic debates into real actions.
Cision
APRIL 1, 2016
You ’ re not going to stop using Instagram. Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. They always come back. Actually, they never leave. This time the proposed change is a non-chronological timeline.
Beyond PR
MARCH 29, 2016
There’s no debating content marketing’s critical role in driving revenue and ROI. However, to get the most out of your investment, you can’t create content for content’s sake. Marketers and PR pros are called on to strategically develop content that resonates with audiences’ fluctuating needs. While evergreen content is useful in establishing a strong foundation, you must balance it with real-time content that’s responsive to the trends and topics currently making waves in your industry.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PRSay
APRIL 1, 2016
Tiffany Cody sat down with Chief Joy Officer Patrice Tanaka to discuss diversity and gender equality in the public relations industry. Name Patrice Tanaka Employer Joyful Planet LLC Title Chief Joy Officer Self identification (race/ethnicity) Asian-American PR/MarCom field (agency/healthcare/consumer/nonprofit/etc) My background is largely in consumer PR, which I love.
Sword and the Script
MARCH 29, 2016
by Frank Strong. PR is a long term strategy. Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business. While reinvention is a timeless PR positioning strategy , for Batman the process would take decades of passion, luck and a PR stunt. A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman.
Cision
MARCH 30, 2016
Not every company needs to hire a PR firm to manage its crisis communication. If you’ve got a solid marketing team, you can build your own DIY plan to ensure that if there ever is a PR crisis that threatens your business, you can keep it contained and prevent it from doing further damage. Tip 1: Understand What a Communication Crisis Is. There’s a spectrum of crises, from something as huge as Land’s End ticking off anti-abortion audiences down to a ranting negative review on Yelp.
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