Sat.Sep 05, 2015 - Fri.Sep 11, 2015

The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

PR Expanded

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations.

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How’s Your Data Literacy? Take our quiz and find out!


POP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares. In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […]. All About Tech Data Literacy Data Literacy Quiz PR PR data PR education PR Quiz PRTech public relations

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The Present & Future Tech Trends PRs Should Prepare For


In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector.

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Good Jobs are Good for Canada


John used to step over men asleep on the streets and hope he’d never lose his job as an IT executive. But he did and, 2000 resumes later, he still doesn’t have anything. He’s starting to doubt he ever will.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 ways to make use of a press release

PR Daily

This article was originally published in August 2014. Press releases aren’t dead. You just have to know how to use them. If you're only sending them out to reporters, or only posting them to your website, you're not using your press releases to their full potential.

More Trending

4 Reasons Your Assistant Shouldn’t Manage Your Social Media


Social media? Can’t my assistant manage that for us? It doesn’t seem too complicated. It’s amazing how many businesses — of every size — toss over social media to someone who’s not qualified to do it.

What will you post on Facebook or Twitter in 14 days’ time?

Stuart Bruce

The UK government’s new bill restricting trade unions has an alarming proposal in it that has potentially devastating negative consequences for people working in public relations, digital communications and social media including members of the CIPR and PRCA.

Overcome your phone phobia to get things done right

PR Daily

Do you become a shrinking violet, start twitching nervously or suddenly lose all power to speak if you have to make a phone call to a client, editor or source? It’s OK; it happens to the best of us in this age of all email all the time.

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What PR Pros Can Learn from Drake

Shift Communications

If anyone were to spend a day in our Austin office, there’s a 99.9 percent chance that you will hear a Drake song or two, and that’s simply because we love Drake (except for Matt). But, it’s also because there are some relevant PR tidbits in Drake’s glorious raps.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 Ways to Engage Your Community


PR is nothing without community. You need fans to spread the word about your brand so you can grow your following organically. But to attract new followers, you need to know how to engage with them. With social media, engaging with your community has become easier than ever.

My choices between being a ‘Digital Dinosaur’ or a ‘Digital Competent’

The Resolution Blog

It’s a myth that ostriches bury their heads in the sand when sensing danger or feeling threatened. Instead, they use their powerful assets to best effect: a kick that can kill a Lion or legs that can stride faster than 40mph.

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How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts.

We don’t want to brag but…


Super excited to have worked on Good For Canada , a website presenting an alternative election platform put forth by Canadian Centre for Policy Alternatives.Loved the piece the Toronto Star wrote.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The 5 Biggest Takeaways From Content Marketing World


Content Marketing World may be at a close, but that doesn’t mean our work is over. With so much great knowledge and insights, conference attendees walked away with more than they bargained for.

3 ways Yanis Varoufakis failed with media relations

PR Matters

I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below

Instagram opens advertising to all

PR Daily

Facebook appears to be trying to recoup some of the $1 billion it spent three years ago to acquire the wildly popular photo-sharing app. When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum.

6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

Shift Communications

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix?

7 Highlights From Day One of Content Marketing World


What happens when you place all of the world’s top content marketers in one place? You learn, you laugh and you try to keep up.

From Founder to Manager in 3 easy steps

Ronn Torossian

You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing, you’re probably not as good a manager as you are an entrepreneur. You do so much of [.]. The post From Founder to Manager in 3 easy steps appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Entrepreneur Media Relations Ronn Torossian 5WPR PR Agency Pubilc Relations

Content marketing and brand journalism best practices

PR Daily

Want to boost your brand’s reputation and turn your organization into an authoritative industry voice? You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov.

New eBook: Google Analytics Basics for PR Pros

Shift Communications

Leads are important. Sales are important. Think PR has nothing to do with either one? Think again. PR may not have the ability to directly impact sales, but it can help. Google Analytics can show you how.

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Last Night a Blog Post Changed My Life


I devoured books as a child. Couldn’t put them down. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm.

To Do or to Act is the First Step to Successful Cross Cultural Communications

Waxing UnLyrical

Guest Post by Amith Prabhu. Last month, India celebrated its 69th Independence Day. In the last 25 years, this young democracy has seen many career options emerge, one of which is Public Relations. Almost all the leading global firms have made inroads into the country organically or inorganically.

9 digital trends reshaping PR

PR Daily

Last month, I spoke at the Florida Public Relations Association Annual Conference in Orlando. My topic: Digital trends reshaping the PR industry.

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Media and Influencer Outreach, What’s the Difference?


PR professionals have been engaging in media outreach since the invention of public relations. Influencer relations, on the other hand, is a modern concept. We are often asked about the distinction between the two and the best way to prioritize outreach.

49 Days in Provence

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. No, Peter Mayle hasn’t written an abbreviated sequel. But I am feeling the pressure to write a post that’s “stylish, witty and delightfully readable.” How about “simply readable?” Anyway, the tweaked book title portends a looming personal adventure. My wife, Heather, and I head to Aix en Provence today for a seven-week assignment.If the word.more.

Behind-the-Scenes PR Tour of Universal Orlando Resort

Solo PR Pro

Universal Orlando Resort includes two theme parks: Universal Islands of Adventure ® and Universal Studios Florida ®. Dozens of incredibly lucky PR students got a behind-the-scenes look at both during the Florida PR Association conference.

Why and how communicators should be lifelong learners

PR Daily

As my co-worker, Laura Petrolino , recently wrote, professional development and keeping your skills fresh through ongoing learning are essential for today's communicator. I have a friend who, at 4 p.m. every day, shuts down what she is working on and opens some sort of learning.

Talking Points Podcast: How declining trust in CEOs impacts PR

Communications Conversations

SHOW NOTES – September 10, 2015. Why PR pros should care about declining trust in CEOs”. link]. SPOTLIGHT: “Peace Day Burger”. link]. SPOTLIGHT: “An Open Letter To Burger King” [link].

Best PR stunts featuring our Queen

PR in High Definition

That’s it, it’s official. Queen Elizabeth is now the longest reigning monarch. At 5:30 BST on 9th September 2015, our Queen will have reigned over Britain for 63 years, 7 months, 16 hours and approximately 30 minutes. She surpasses the reign of her great-great-grandmother Queen Victoria. Across the nation (well, aside from republicans), there is much love for […]. The post Best PR stunts featuring our Queen appeared first on Firefly Communications. Blog PR stunt Queen pr stunt

Chat Recap: Social Media Planning and Execution

Solo PR Pro

On the second Wednesday in September, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat.