Sat.Aug 27, 2016 - Fri.Sep 02, 2016

How to Empower Data-Driven PR Leaders


Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals.

Zika spread causing PR problems for CDC

Ronn Torossian

Well, it had to happen, and now it has. Zika has been passed – in the United States – from a man with no discernible symptoms of the disease.

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The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

PR Expanded

September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.”

Ethics 291

5 Ultimate Press Release Components That Will Boost Your B2B Marketing

B2B PR Sense

With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. Yet, it's been estimated that some 2,000 releases are sent a day by the major wire services alone. In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients.

B2B 187

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Eight Habits Of Successful PR People

ImPRessions - Crenshaw Communications

What does it take to be a great public relations professional? I’m sometimes asked this question by those entering the PR industry. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to hard skills like written and verbal communications.

SEO 181

More Trending

Does Your Crisis Scenario Plan Need Some Love?


A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams.

Crisis 242

How to Succeed In B2B Small Business PR With Social Media

B2B PR Sense

Are you a small B2B fish in the overwhelmingly big pond that is social media? Do you want to show prospects that you mean business, and that you’re here to stay? Then create a killer B2B social media strategy that will amplify your small business PR.

What PR Can Learn From “The Night Of”

ImPRessions - Crenshaw Communications

The critically acclaimed HBO crime series, “The Night Of” wrapped up this past week, and there are some lessons for public relations teams.

System 165

Crisis Management Tip: What To Do if You Genuinely Have Nothing to Say

Melissa Agnes

Many organizations face this dilemma. They have the best of intentions to communicate with their stakeholders in a crisis, but for one reason or another, they just simply feel as though they genuinely have nothing to say. So they say nothing, which ends up being a major crisis management mistake.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 Brand New Facebook Features You Should Know About


Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. On a charitable day, I would characterize most company videos as dreadful.

The do’s and don’ts of professional networking on social media

PR Daily

These are the kinds of headlines many PR pros expect to see when logging in to LinkedIn: We just had our first baby, and isn’t she beautiful? Please think of my family member in his time of need. This politician said that, and it makes me so mad.

The Magic Formula for Managing Stress in a Crisis

Melissa Agnes

I was recently asked an interesting question by an audience member. The question was: “Is there a secret formula for ensuring our crisis team remains calm in a fast-paced, high profile crisis?” ” Good question. It’s true that crises are stressful times.

Crisis 176

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 Things We Can Learn from PR Practitioners in Africa


I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.

Local 239

How to Make the Most of a Small Public Relations Budget

Shift Communications

Working on a small public relations budget is difficult for many reasons, but some of the most successful campaigns I’ve worked on were executed with a small budget. Below are some pointers to help you when working on a smaller PR budget. Determine The Client’s Goals.

5 tips to succeeding in PR

PR Daily

As a millennial with several years of experience under my belt, I’m always looking for ways to expand my career. Inspired by the article, “ 11 Millennials On The One Piece Of Career Advice That Their Generation Needs To Hear ,” here are a few takeaways from my own journey: Be patient, and persevere.

What is Content Seeding and how can it help your PR Efforts

Media Bullseye

“Content remains king!” Ketchum President Barri Rafferty exclaimed in a post on Ketchum’s blog last year. Later in the post, Rafferty discussed the changes in the PR industry she expected to see in 2015 and beyond. “If

Travel 109

5 Ways to Ride the Social Journalism Trend


Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media.

Trends 231

Google Hangs Up on Popups and Hangouts [UML]

Sword and the Script

Few companies have ushered in the error of online influence like Google. Even fewer have been able to retain that influence. It was the first to company to help people find things on the web – but it approaches to doing so proved better. It changed searched with a lasting formula for backlinks.

5 ways PR pros can become better writers

PR Daily

Whether your niche lies in public relations or marketing, communications or digital, your ability to write will make or break many opportunities that come along for you. It’s a core skill, and if you haven’t got it, you’ll soon be found out. Luckily, it’s one that can be learned and honed.

Film 124

Advertising Goldmine: How to Craft Your Best Social Media Ad

Media Bullseye

As social media continues to grow and thrive, it demonstrates its incredible value to the PR and marketing industries. Specifically, social media has become an effective platform for online advertising.

5 More Foolproof Tips for Hosting Winning Webinars


It’s good to see you again! I’m glad you came back for more of Cision’s best webinar practices. Previously, I discussed best practices for planning and promoting your webinar. Now it’s time for the day-of webinar best practices.

Survey 212

Proof of B2B Marketing Value Does Not Start with the Competition

Sword and the Script

What’s the best way for B2B marketers to prove their value to senior management? Position your brand against the competition – according to a survey by the ANA and reviewed by eMarketer in a piece titled How Can B2B Marketers Prove Their Worth to Senior Management ?

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6 essential tips for a robust PR and marketing site

PR Daily

If you’re a PR pro, your client’s newsroom might need a little TLC—or maybe a lot. Let PressPage bring that deserted wasteland back to life, activity and usefulness! Take that crucial step: Attend Ragan/PressPage’s FREE webinar, “ Transform Your Newsroom ,” airing Sept. 1 from 1–2 p.m. Central time.

SEO 124

FIR #49 – Crisis and Internal Comms; Paying for Winning

Media Bullseye

I was thrilled to be asked back as a panelist on the August 22 episode of the FIR podcast , a show that CustomScoop by CARMA has long sponsored.

Behind the Headlines With Dayna Calkins


If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch.

What Should Public Relations Majors Really Be Studying in School?

Shift Communications

Oh, college. I look back on my university years fondly. ( Go Terriers! ) We put a lot of money into going to school and getting a degree, and it’s often interesting to look back and see which courses really prepped us for post-grad life. As I thought about it – some of my answers surprised me a bit.

Study 95

10 ways B2B marketing pros can gather leads

PR Daily

Lead generation is any company’s lifeblood, and coming up with a strategy to increase and sustain leads is important if you want to maintain revenue and growth. The challenge in planning a lead generation strategy arises from the abundance of information out there.

B2B 124

45 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. Exact numbers and percentages can add that WOW factor that your company needs.

Getting Placements in a Non-Stop News Cycle

Shift Communications

To my old school PR friends, we have been here before. Every four years the world stand stills and all eyes are on the candidates. On a given day, The New York Times published 492 articles online; of that number, 60 were dedicated to the election.