Sat.Dec 10, 2016 - Fri.Dec 16, 2016

The Best PR Conferences to Attend in 2017

Onclusive

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

Leadership Beyond Your Job Title

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. We expect them to lead the way and tell us what to do, the next steps and where to stop.

How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Holiday tech offers a bright new way to set the mood

Ronn Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions? Well, now you can. Christmas decorating options go well beyond LEDs and battery operated candles.

More Trending

Do These Mistakes Keep You From A Bigger Social Media Budget?

Cision

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. I’ll get to that. But first, let’s bust some myths.

How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point.

Agency 184

How to Measure PR Effectively

The Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.

Where employee relations, media relations and crises intersect

PR Daily

No brand is immune to crisis. Take Wal-Mart for example. A few years ago, its customers were fed up. Many complained that visiting the store was unpleasant: Bathrooms were dirty, checkout lines took forever, and sales associates were scarce. In 2015, executives decided to start paying workers more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Behind the Headlines with Jamilah Lemieux

Cision

Social media leverage and a keen understanding of your audience are vital to standing out in the marketplace. Jamilah Lemieux, the VP of News and Men’s Programming with Interactive One, explains how she has branded herself and stays focused on her goals to produce smart, timely content.

#PRGoals For 2017

ImPRessions - Crenshaw Communications

In public relations agency offices around the country, the time has come for a few annual rites of passage. Planning a holiday soiree, check! Buying client gifts, done! Sending end-of-year greetings or newsletter, got it! What remains?

B2C 179

Marketing Budgets, Planning and Benchmarks for 2017 [UML]

Sword and the Script

The end of the year is usually jammed packed. We strive to accomplish in three weeks what we usually complete in four.

B2B 148

What is ‘true native’ advertising?

PR Daily

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. In 1895, John Deere launched a magazine called. The Furrow , which successfully offered non-intrusive tips for farmers. In today’s marketing climate, consumers own 3.64

7 PR Mistakes to Avoid in 2017

Cision

According to research from Havas Media , a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing. What do you do when a good percentage of your target audience do not naturally trust you? You work on your PR game.

Hold the Presses: When to Wait on Investing in a Public Relations Program

Shift Communications

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences.

12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Webinars have long been a staple of B2B marketing. There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic.

B2B 133

McDonald’s holiday cups become fodder for internet snark

PR Daily

Brand managers might want to take a breather from issuing holiday cups. Starbucks seems to suffer an annual bout of backlash when it releases its holiday design, and now McDonald’s is suffering the internet’s clever wrath.

Reddit 143

Q&A with Steve Cox, VP of PR at Sodexo

Cision

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth.

B2C 177

What is Data-Driven PR, Part 6: Analysis

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

#SocialPR Spotlight: Brandon Andersen

Waxing UnLyrical

Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!) but because today’s #SocialPR Spotlight shines bright on one of the absolute smartest and nicest people ever: Brandon Andersen, Chief Strategist at Ceralytics.

Film 109

The 10 most popular LinkedIn articles of 2016

PR Daily

Roughly 8 million articles were published on LinkedIn this year. In that sea of writing and thinking, plenty of pieces stood out, but which ones transcended industry audiences and sparked a real conversation? Which made readers cry—or scream?

Behind the Headlines with Poppy MacDonald

Cision

Taking advantage of opportunities, honing your skills, and following the needs of customers to craft your strategy are just a few of the vital ways to make your way in the communications field. In September, Poppy MacDonald joined POLITICO U.S. as their new president.

Ethics 175

2016 – A Year in Traditional Media

Shift Communications

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? From the perspective of the consumer team in the Boston office the answer is a resounding, NO!

Print 109

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014.

8 tips for marketers on a budget

PR Daily

Data from HubSpot say the third top marketing challenge execs face is a lack of budgeting resources. Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. Here some ways you can market your business with a limited budget. Go guerilla.

Reddit 137

44 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Air Staff Engagement Coordinator , British Embassy, Washington, DC – apply by Jan.

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers.

Anne Glauber: A PR Story for the Times and Time of Year

PR News

What would you do if you found out you had a life-threatening disease? Another question: What would you do with your life if you’d overcome the disease, at least for the time being?

With email marketing, timing is everything

PR Daily

To reach consumers through email, when you decide to hit “send” is almost as important as the content of your message. To resonate with busy professionals, survey results from Reach Mail suggest taking an in-depth look at when your emails are going out, as some of your data might be outdated.

Survey 137

Spotify campaign displays fusion of creative content and data

Media Bullseye

PR Measurement pros and data analysts are invested in utilizing numerical information in their work, but for those without an analytical background, hard data can be difficult to work with. With its most recent ad campaign, however, Spotify is proving that data has more versatile uses.

Data 93

How to Create Shareable Content that Will Get Your PR Efforts Noticed

PRSay

Today, your news release is only one part of any successful PR effort. To see your campaign and activities really take flight you need to invest in creating engaging, shareable content. Start by Providing Value.

Survey 131

Banking on Marijuana: Study Reveals Public Perception of Serving the Legal Cannabis Industry

Reputation Us

It’s no secret that the legal marijuana industry is exploding right now. With U.S. sales expected to crest $7 billion by the end of the year, and eight new states joining the growing ranks of states where marijuana is legal in some form, the “ green rush ” is clearly on.