Sat.Mar 05, 2016 - Fri.Mar 11, 2016

Up Your PR Game Using BuzzFeed’s Measurement Mindset


I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy.

Obtaining & Enhancing a Career in Communications

PR Expanded

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.”

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Behind the Headlines With Amy Neben


Your audience trusts their peers more than they trust your CEO. If you want to make an impact on your audience, you need an influencer on your side. Influencers make powerful brand partners, but how do they become so influential? The answer lies behind the scenes with talent manager Amy Neben.

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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Sending and Formatting Your Email


We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything.

More Trending

#CreativePR: Brainstorming for Ideas


This is post 4 of our 5-part #CreativePR blog series. Stay tuned for the final post, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Every campaign, pitch, or piece of content starts with an idea.

Beyond Green Beer: PR Ideas For St. Patrick’s Day

ImPRessions - Crenshaw Communications

For those in PR who love to take advantage of holidays, St. Patrick’s Day can be among the most fun. After all, what other occasion calls for lunching on green bagels and green beer? But even the most die-hard followers of the Irish Apostle can tire of the same old tricks year after year.

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Five Tips on Using Live Streaming Video


Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). It did not go well.

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Flint crisis has national PR ramifications

Ronn Torossian

When people are faced with bad news, even if they are not at all impacted, doubt can set in. That doubt grows, unaided, like a nefarious seed, creating PR issues for groups and organizations completely unrelated to the initial issue. When any entity fails to grasp the public relations fallout from a significant PR crisis and allows that message to spin out of their control, the trouble can expand exponentially. Consider the impact of the water crisis in Flint, Michigan.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 traits of hirable PR agencies

PR Daily

Selecting a PR agency—just like vetting an employee—can be an arduous and expensive process. The cost of replacing an employee is “higher than it seems,” Marketplace recently reported. Citing studies, its article states, “the cost of replacing an employee can be 1.5

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PR Pitches & Podcasts: 5 Questions To Ask Before You Start

ImPRessions - Crenshaw Communications

Podcast listenership is way up , and this is good news for PR people as well as content junkies. We just can’t get enough stimulating, relevant conversation or hear enough stories. Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include.

How the World of Influencers Has Shifted


In the last year, PR has become much smarter in how it curates relationships with influencers. I should know, I ’ m both in PR and an influencer. I can uniquely see it from both angles.

Peyton Manning’s farewell, was it enough for the recent scandal?

Ronn Torossian

On Monday, March 7th, Peyton Manning officially announced his retirement from football. The week before that was a bit rough as allegations were filed in a Title IX lawsuit against him and his college team, including one female trainer’s claim that Peyton assaulted her sexually in 1996, as well as claims the University of Tennessee team used human growth hormone to enhance function during the time he was part of the squad.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Choosing Content Formats: Are you sure that article shouldn’t be a list?


[By Karen Geier]. Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way.

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3 magical content marketing tips from Disney Parks

PR Daily

Walt Disney has inspired many business owners and executives, but the Disney Parks team has learned to embody its founder’s approach by considering two questions. What if?’ and ‘Why not?’. “We

3 Ways to Humanize Your PR Story


Pitching a journalist (or 10) and not hearing back can be disheartening. Yes, you understand that journalists are crazy busy and can’t respond to every single pitch they get, but still. A little love would be nice!

Why HR Should Have a Seat at the Crisis Management Table

Melissa Agnes

Image credit: bikeriderlondon/ A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis.

RIP press releases. Hello brand stories.


Today marks the start of a new era for Prezly. We’re killing off the press release. Put simply, the term “press release” no longer makes much sense. Our environment is one in which brands share stories with a wealth of audiences via fragmented channels.

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10 social media myths to quash

PR Daily

Though business owners and organizational execs have begun to embrace social media, many misconceptions still exist.

How to Succeed on Social in 4 Steps


Brands, large and small, turn to a dedicated individual or team to take the social reins. But when social is separated from the rest of the organization, it’s not as effective as it could be. So what should your business do to ensure you’re using social media to its full potential?

PR Salary: What’s a PR Pro Worth in 2016?

Sword and the Script

by Frank Strong. Across the industry and experience levels, the median PR salary rose to $92, 125 in the last 12 months. By definition, averages pose pitfalls in data interpretation.

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PR and the Google Customer Journey to Online Purchase

Shift Communications

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs.

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4 PR crisis missteps to avoid

PR Daily

Managing a public relations crisis feels like piloting an out-of-control plane. You want to minimize the damage, not point the nose toward Earth and push the throttle. Keep your business from going into an uncontrollable free fall by avoiding these big PR mistakes: 1.

Crisis 140

Free White Paper! Combat Crises in Real Time


Without the right strategy in place, crises can devastate your brand. But when every crisis presents new challenges, how can you be prepared? Your crisis mitigation strategy can only get you so far.

So what? 10 tips for coverage commentary

The Resolution Blog

Automation in PR is currently a big topic. We are all for automating anything and everything that makes your life easier. It’s what Coveragebook is based on; automating the tasks that are mundane and you don’t need a brain for.

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals.

Ten tips for creating a successful podcast

PR Daily

As natural communicators, PR pros might see starting a podcast as a solid approach to strengthening their personal brand. To get familiar with the format, it’s best to listen to various podcasts from around the Web.

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Behind the Headlines With Adam Friedman


Social media has a major impact on how your brand is perceived. If you’re not monitoring what people are saying, your brand could have a full-blown crisis on its hands.

How to respond during a crisis

The Stalwart Blog

Last Friday I received a call from a family member who saw a story on the news pertaining to Ford Motor Company. They shared that there was an alleged brake recall on the 2013 and 2014 F-150 models.

What about Snapchat? Part 1 of 2

Shift Communications

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. If you haven’t downloaded it yet, do so (it’s free). One of the biggest takeaways: what do we do about Snapchat?

Whole Foods pushes anti-food waste effort by selling ‘ugly fruit’

PR Daily

No marketing tricks here: Whole Foods wants to sell consumers “ugly” produce at a reduced cost. Plenty of consumers pay attention to wasted and uneaten food. Although much of it is perfectly safe to eat, some of it isn’t picture perfect.