Sat.Aug 29, 2015 - Fri.Sep 04, 2015

Guest Post: 5 Signs You Know You’re Prepared to Work in #PR

PR Expanded

A Guest Post by Susan Young, CEO, Get in Front Communications. Whether you’re gearing up for your coveted “first job in the real world” or you’ve been working in PR for a bit, we know preparation is the key to success. Well, preparation mixed with perseverance, persistence and patience.

Leveraging 4 key types of PR data


Are you sick of talking about PR data yet? Neither are we. Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the bajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, […]. PR Education assessment data campaign data demographic data perception data PR PR data PR education PR tips public relations types of data

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5 Ways Live Streaming Strengthens Your Relationship With Your Audience


Celebrities like Jimmy Fallon and Madonna have already jumped on the live streaming video train, and it’s time for your brand to do the same. Live streaming apps, like Meerkat and Periscope , present a huge opportunity for your brand to connect with your audience on a more personal level.

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51 words you should know how to pronounce

PR Daily

Fred Astaire drew laughs back in the 1930s with his song "Let's Call the Whole Thing Off" in which the lovers can't agree on the pronunciation of words like either , neither , and tomato.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Five Storytelling Techniques to Give Business Communications Liftoff

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications.

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The 7 Commandments of Video-Streaming Apps


Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Meerkat was the darling of SXSW and Periscope was the big Twitter acquisition that stole some of Meerkat’s thunder.

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3 branding insights from Google's logo change

PR Daily

A new era, a new logo. Google, the company that has become the key to information's front door, has changed its logo a few weeks after it introduced a major restructuring through their new parent company, Alphabet. Google’s new font, known as “Product Sans,” is the same used for Alphabet.

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How to Choose a PR Strategy, Part 6 of 6: Choosing the right strategy

Shift Communications

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Public Relations ROI

The Proactive Report

Online PR conversion engagement public relations ROI

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The 4 Measurement Trends PR Pros Should Watch


Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting.

Why PR pros should care about declining trust in CEOs

PR Daily

Falling trust in CEOs is a growing public relations problem with heavy consequences. Executives estimate that 44% of their company’s market value is attributable to the reputation of their CEO,” according to the study the CEO Reputation Premium by Weber Shandwick.

7 Elements of “Good” PR

Shift Communications

In true Flashback Friday fashion, I was looking over some older blog posts I wrote back in the day.

Barcelona Principles 2.0 – my first thoughts

Stuart Bruce

The Barcelona Principles 2.0 launched this morning. Unfortunately, I couldn’t get to the launch event, but thanks to Richard Bagnall I was able to watch most of it via his live Periscope stream.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Keep Your Communication Chugging While Out of the Office


One of the things I truly love about modern-day communication is the fact that so much of it can be automated. I recently spent several weeks on vacation in France, and let me tell you: my business didn’t suffer as a result.

6 tips to help stressed-out PR pros through the day

PR Daily

Public relations can get a bad rap. The profession often ranks in the top 10 most stressful jobs in America. I don’t think we’re getting a fair shake, so here’s an inside look into what helps me stay happy on the job, even during the most stressful of times.

How To Turn An Interview Into Coverage a Year Later

Shift Communications

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. When I hear this it simultaneously makes me apprehensive and excited.

Ask A Millennial: She Said, He Said Edition

The Stalwart Blog

According to a recent San Diego Union-Tribune article , more than one and three American workers today are millennials (ages 18 to 34), surpassing both GenXers and baby boomers to become the largest share of the American workforce.

Targeting the Traveler: What Drives Travel Decisions


Planning decision drivers vary widely depending on the purpose of travel and the age/life stage of the traveler. So how do you create messaging, content and promotions that will resonate with millennials, families and retirees?

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Announcing the finalists for the 2015 Media Relations Awards

PR Daily

We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more.

Jab, Jab, Left Hook: Media Interview Preparation Ronda Rousey Style


On receiving the Best Fighter ESPY (note the award was for best fighter, NOT best female fighter) and beating Floyd Mayweather in the process, undefeated UFC champion Ronda Rousey quipped, “I wonder how Mayweather feels being beat by a woman for once.”. It was a memorable sound bite, a reference to Mayweather’s long, disturbing history of domestic violence , and a fitting comment for a woman who almost single-handedly elevated the popularity of women’s fighting.

Search Dominates Top News Sites for September 2015

The Proactive Report

The News search websites are still at the top of the list. These are the Top 15 News sites for September 2015 (Source Yahoo News – Still holding on to the top spot with 175,000,000 visitor per month.

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The 3 Biggest Media Mistakes Top Executives Make


This is a guest post by Brad Phillips , author of The Media Training Bible. Join his free webinar on Sept. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide.

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The setbacks of automated marketing communications

PR Daily

In the world of marketing, people have looked for the easy way to automate marketing and sales, and with the onslaught of marketing automation software the ability to do so has become relatively easy. It may work for some industries, but the way many businesses are approaching it is atrocious.

Blog Redesign Offers Yet Another Way For PR To Get the Visual Storytelling Religion

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The science behind persuasive language makes one point clear. Words alone don’t win the day. For speakers, non-verbal communications ranging from posture to voice intonations to dress have just as much impact — some would argue even more — as the actual words in determining how the audience responds. The same dynamic holds true for.more.

Putting Your Blog to Work: 4 Milestones to Hit Before Trying to Turn Your Blog into Your Business

Shift Communications

Blogs are like opinions — nowadays, it seems like everyone has one. College study abroad students, aspiring fashionistas, and even mothers of my friends are all people I have recently encountered who have assumed the mantle of “the blogger.”.

Be Human: 4 Lessons From xPotomac 2015


Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message.

5 habits PR people must break

PR Daily

PR is an evolving field, as advances in business and technology change the way we do our jobs. Many standard operating practices once deemed “must-do” for every practitioner have become “must-don’t.”. Here we examine some “highly ineffective” habits that may be holding PR pros back: 1.

40 PR Pros Share Influencer Marketing Tips & Tricks [SlideShare]

PR 20/20

The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers.

The Queen is dead, long live the Queen – Who needs PR?

Mark My Words

Rebekah Brooks is back. To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. Michael Wolff, the American author of a biography of Mr Murdoch called The Man Who Owns the News, said that the UK had gone to war with the media mogul and “the UK lost.”.

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact


Humans are strange beings. We know what we believe and we believe in what we know. Sometimes we ignore facts, and sometimes we change our minds. Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers.

5 inspirational quotes from Wayne Dyer

PR Daily

When Wayne Dyer was in the third grade, he misheard a teacher who called him a “disturbing element” and thought he was being called a “scurvy elephant.”.