Lessons for critical communications from the Sochi Olympics
Melissa Agnes
FEBRUARY 24, 2014
'By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. When bad things happen, some of us rise and some fall. These are the times when you want to tap into the mindset of an Olympic gold medal winner. Why? It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel.
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