Onclusive
JULY 1, 2015
BOOM. CRACK. Sparkle, sparkle, sparkle. It’s the deafening jingle we all look forward to hearing the fourth day of the seventh month every year. While it seems the twinkling cacophony has become nothing more than a prompt for nationwide “oohs” and “ahhhs” — and incantations of “I think that’s the finale…oh wait, no, that’s the […].
Cision
JULY 1, 2015
I imagine that the housekeeping staff at the Las Vegas Westin has seen their fair share of early morning shenanigans. So hopefully, they thought nothing of me running through the hall in my socks and banging on the door of Room 831 shortly after 6 a.m. one January morning in 2013. Sadly, I wasn’t returning from a raucous night out. Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed.
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Deirdre Breakenridge
JULY 3, 2015
A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Ronn Torossian
JULY 1, 2015
With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed, was king. People didn’t want Old Media anymore when they could get it on [.]. The post Winning In Public Relations With The New News appeared first on Ronn Torossian 5WPR Founders Blog.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Rock the Status Quo
JUNE 30, 2015
If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. Every skill gained is improved by experience, clients expect incredible amounts of it no matter what their budget might be, and we are all challenged at finding the time. Enter multitasking!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Deirdre Breakenridge
JULY 3, 2015
A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
The Proactive Report
JUNE 30, 2015
Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any customer engagement.
Shift Communications
JULY 1, 2015
Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. Twitter is a social media platform that sometimes gets a bad reputation as confusing, overwhelming, and just another social network to manage – which, there is some truth to – but, if you learn how to use it properly and to your advantage, it’s a useful tool.
Cision
JUNE 30, 2015
As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. 1. Use a Period Before Your Tweet. When you use the @ symbol at the start of your tweet to talk directly to someone on Twitter, only that person, as well as anyone who follows both you and that person, will see it.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Melissa Agnes
JUNE 28, 2015
Welcome to episode #054 of The Crisis Intelligence Podcast, with Melissa Agnes and Claudia Liute. Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. In her experience, one of the things she sees far too often is people rushing in with the best of intentions for helping, but too often forgetting to first take the time to speak with the communities to get their take on things, their needs and preferred means of communication.
The Proactive Report
JUNE 29, 2015
As the demand for visual content grows the ability to create excellent original images is a valuable skill. Google’s recent quality update menitoned images and the need for compelling original visuals. Here are 9 Composition Tips from Award-Winning Photographer Steve McCurry. Courtesy www.artFido.com/popular-art.
Shift Communications
JUNE 29, 2015
Google announced a new experiment to assist journalism in stepping up its game, the News Lab. News Lab bundles Google’s most popular storytelling tools together and guides journalists through a short online course to help them make the most of the Google toolkit: Unsurprisingly, Google’s News Lab is incredibly useful to anyone creating content and telling stories.
Cision
JUNE 27, 2015
Once you take control of a crisis and find operations returning back to normal, you may feel tempted to sit back and celebrate your plan’s success. But don’t take your eye off the horizon when the storm moves on to wreak havoc elsewhere! A post-crisis plan is just as essential as a pre- or mid-crisis plan. Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. 1.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
JUNE 29, 2015
I came across one of those “40 quotes that…” posts last week on Forbes. As usual, one quote stuck with me: “You are your priorities.” Can’t remember who said it, but I like it because it hits on something I’ve been thinking a lot about lately. How we manage our lives. My priority list is pretty easy: 1) Family, 2) Business, 3) Volunteering, 4) Fun.
The Proactive Report
JUNE 29, 2015
Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So alhtough it is not strictly a Panda update – it is related to quality of content.
Shift Communications
JULY 2, 2015
You’re trying to convince Joe Rockstar to write about your company. When Joe Rockstar blogs, people share. When Joe Rockstar tweets, people re-tweet. If you can convince Joe Rockstar that your company is wicked awesome, the customers, VCs, the mainstream media, etc. will come knocking. But Joe Rockstar is busy, eh? Deluged by pitches. You’ve pinged him umpteen times without success.
Cision
JUNE 29, 2015
This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amou
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Rock the Status Quo
JULY 1, 2015
This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail. This week’s video is about whether we are mistakenly using press release distribution lists for pitching… Here we go! This post appeared first on Rock The Status Quo and is written by Carrie Morgan.
Ishmael's Corner
JUNE 28, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Finally, I don’t have to evangelize the value of storytelling from a tattered pulpit. This is the first post curating the best content since the new blog design went live. I still marvel that the microphone works. Here’s my take on the best posts from the first of half of 2015.
Shift Communications
JUNE 30, 2015
When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? How many hits we can get? Make sure to get a mix of tech mastheads, bloggers and (hopefully) business/broadcast media. Don’t forget to cross promote on social. What’s the supporting content strategy? Blog series? Contributed articles? Social calendar for the next 30 days?
Cision
JULY 2, 2015
Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Consequently, communicators should reassess which model they’re using to measure PR, especially if they consider defending their budget a top priority.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Communications Conversations
JULY 2, 2015
Today, my podcast partner, Kevin Hunt interviews Social Fresh founder, Jason Keath. They talk social media conferences, blogging, and social media careers paths. Hope you’ll consider listening! SHOW NOTES – July 2, 2015. JasonKeath.com. [link]. Social Fresh. [link]. Social Fresh Conference. [link].
Ishmael's Corner
JUNE 30, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s always fun raking through the posts at the mid-year point. Monday’s post included half of the list capturing my top posts from this year, including Alex Rodriguez showing his sensitive side (not a pretty picture). Here’s the rest of the list. 6 Reverse Engineering the Storytelling in a New York Times Feature In short, PR […].
The Proactive Report
JUNE 29, 2015
Composition Tips with Award-Winning Photographer Steve McCurry! www.artFido.com/popular-art.
Sword and the Script
JUNE 30, 2015
In 2013 three BASE jumpers snuck into the World Trade Center in the wee hours of the morning, climbed to the top, and jumped off with parachutes. The trio filmed the stunt, were later tracked down by authorities and charged with criminal offenses including a felony. About two years later, in June 2015, the three were acquitted of the felony but found guilty on lesser counts.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Mark My Words
JUNE 29, 2015
The agency faces a formidable challenge fighting the wildfire of speculation surrounding the Olympic athlete since a Panorama investigation was aired. Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. But amid the distances smashed and gongs awarded the only section of the page that matters now is a four-line paragraph headed ‘BBC Panorama investigation’.
Shift Communications
JULY 3, 2015
In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. What does that mean to you as a founding partner? As a quick clarification, we are “independent” in the recognized sense of the world (i.e. not a part of a giant, monolithic agency or holding company) and as a group of (employee)
PR in High Definition
JUNE 29, 2015
Are you proud of the industry you’re in? I really hope so. Life is too short not to be. We all have a crazed moment of hating and sounding off about certain professions, and generalising a group of professionals or workers as @%?£!’s as (add your preferred assortment of expletives, all insulting). Last Saturday at […]. The post Ethics in the PR industry: Are you a spinner, smoother or soother appeared first on Firefly Communications.
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