Sat.Jun 27, 2015 - Fri.Jul 03, 2015

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients.

Dear PR People: Calm Down

Cision

I imagine that the housekeeping staff at the Las Vegas Westin has seen their fair share of early morning shenanigans. So hopefully, they thought nothing of me running through the hall in my socks and banging on the door of Room 831 shortly after 6 a.m. one January morning in 2013.

PR Firms That Are I-N-D-E-P-E-N-D-E-N-T And Killin’ It

Onclusive

CRACK. Sparkle, sparkle, sparkle. It’s the deafening jingle we all look forward to hearing the fourth day of the seventh month every year. While it seems the twinkling cacophony has become nothing more than a prompt for nationwide “oohs” and “ahhhs” — and incantations of “I think that’s the finale…oh wait, no, that’s the […].

Winning In Public Relations With The New News

Ronn Torossian

With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed, was king.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients.

More Trending

Rock Your Personal Branding With LinkedIn Long-Form Posts

Rock the Status Quo

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience.

10 pointers to defuse social media attacks

PR Daily

I've spent years talking about the benefits of social media marketing—especially its ability to bring in leads and sales. Some businesses have embraced social media and online reputation management, but there are many more sitting on the sidelines.

How to Build Rapport and Pitch Media Using Twitter

Shift Communications

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities.

5 Social Media Hacks You Need to Know

Cision

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. Use a Period Before Your Tweet.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Multi-National Marketers Take Note: What’s Different About Canadians

Polaris

Happy Canada Day! July 1st is the day we celebrate the founding of our great country 147 years ago—and friends gather in our backyard for our annual rib-fest. As you read this post, I’m either filling a cooler with beer, making some last-minute butter tarts , or dancing to Rush as the day winds down.

Are painted murals a part of PR's future?

PR Daily

When it isn’t being mistaken as celebrities getting free tickets to personal crisis management, public relations typically involves managing the spread of information from an individual or an organization to the public.

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Google News Lab for PR and Marketing Professionals [video]

Shift Communications

Google announced a new experiment to assist journalism in stepping up its game, the News Lab.

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The Implications of the Growth of Social News

Cision

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post.

Are We Confusing Press Release Distribution Lists with Media Pitch Lists?

Rock the Status Quo

This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail. This week’s video is about whether we are mistakenly using press release distribution lists for pitching… Here we go!

3 tips for tapping into the power of blogs

PR Daily

Many consumers now trust bloggers more than mainstream journalists, according to a recent Affilinet Trust Index. That’s why blog networks such as BlogHer drive thousands—if not millions—of consumers to the products, services and issues they cover. Breaking in can be difficult.

Influencing the Influencers

Shift Communications

You’re trying to convince Joe Rockstar to write about your company. When Joe Rockstar blogs, people share. When Joe Rockstar tweets, people re-tweet. If you can convince Joe Rockstar that your company is wicked awesome, the customers, VCs, the mainstream media, etc. will come knocking.

Has the Digital Age Affected the Impartiality of the Press?

Cision

[Impartiality] is to be distinguished from balance (the allocation of equal space to opposing views) and objectivity (by which journalists usually mean an effort to exclude subjective judgement).

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results.

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8 simple ways to improve your PR writing

PR Daily

The public relations profession is evolving, but good, persuasive writing remains a core component of good PR. Since strong writing is a skill to be maintained and improved, a refresher course is always in order.

B2B Launch Checklist: Micro-Moments and the Buyer Experience

Shift Communications

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? How many hits we can get? Make sure to get a mix of tech mastheads, bloggers and (hopefully) business/broadcast media. Don’t forget to cross promote on social.

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4 Things Brands Should Do After Surviving a Crisis

Cision

Once you take control of a crisis and find operations returning back to normal, you may feel tempted to sit back and celebrate your plan’s success. But don’t take your eye off the horizon when the storm moves on to wreak havoc elsewhere! A post-crisis plan is just as essential as a pre- or mid-crisis plan. Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future.

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9 Image Composition Tips

The Proactive Report

As the demand for visual content grows the ability to create excellent original images is a valuable skill. Google’s recent quality update menitoned images and the need for compelling original visuals. Here are 9 Composition Tips from Award-Winning Photographer Steve McCurry.

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How to become a content marketing fox

PR Daily

According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. With increased budgets comes more responsibility and expectations. How can you make best use of this newfound money?

What if NYC Made WTC BASE Jumping an Annual Event?

Sword and the Script

In 2013 three BASE jumpers snuck into the World Trade Center in the wee hours of the morning, climbed to the top, and jumped off with parachutes. The trio filmed the stunt, were later tracked down by authorities and charged with criminal offenses including a felony.

4 Steps for Turning Measurement Into Money

Cision

Everyone’s talking about PR data and measurement. But is that where the money really is? Not exactly. The money’s found in what you do with the data. For instance, how are you measuring your PR program? What data is being fed to analytics or other measurement software? How are the findings used?

The Best Storytelling Posts from the First Half of 2015

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Finally, I don’t have to evangelize the value of storytelling from a tattered pulpit. This is the first post curating the best content since the new blog design went live.

How to tell better brand stories

PR Daily

What's the best story you've heard about a brand this year? Do any come to mind? According to an infographic by Headstream, 79 percent of people are interested in brands' stories, but 85 percent can't recall a memorable one. Although brand managers are telling stories, they have to get better at it.

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Google Confirms Quality Update

The Proactive Report

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals.

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Keep it Simple: Getting Started With a Multi-Touch Attribution Model

Cision

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Consequently, communicators should reassess which model they’re using to measure PR, especially if they consider defending their budget a top priority.

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The Best Storytelling Posts from the First Half of 2015 (Part II)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s always fun raking through the posts at the mid-year point.

6 tested tips to get the most out of LinkedIn

PR Daily

LinkedIn gives access and exposure to important people.

You are your priorities: How to say “no” and better manage your professional life

Communications Conversations

I came across one of those “40 quotes that…” posts last week on Forbes. As usual, one quote stuck with me: “You are your priorities.” ” Can’t remember who said it, but I like it because it hits on something I’ve been thinking a lot about lately.

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