Sat.May 03, 2025 - Fri.May 09, 2025

article thumbnail

Regional PR Strategies for Global Brands

Ronn Torossian

Learn how global brands can adapt PR strategies for regional markets, from cultural sensitivity to local media relations and effective campaign execution tips. The post Regional PR Strategies for Global Brands appeared first on.

Strategy 195
article thumbnail

7 vitals to build public relations strategies in the spa industry

Agility PR Solutions

In an industry rooted in wellness, personal care, and trust, public relations is a powerful way to attract new clients to your spa. The public image of your spa is what will bring in more clients and help build trust with them, so they can become your permanent clients. So, how can you implement effective […] The post 7 vitals to build public relations strategies in the spa industry first appeared on Agility PR Solutions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Find Best Affordable Press Release Distribution Services Now

PR Fuel

Investopedia reports that around 45% of small businesses fail to reach their fifth year. Countless factors could be at play here, but marketing issues are common culprits. Smaller companies don’t need to overpay for press coverage to make an impact. With the right affordable press release distr … Read more The post Find Best Affordable Press Release Distribution Services Now appeared first on eReleases.

article thumbnail

Understanding and engaging the public in public relations

Axia PR

Public relations might sound vague, but it's really about creating positive connections between your brand and its audience. Think of PR as a bridge that helps ideas, feelings, and messages travel from one side to the other. The audience on the other side theyre the "public" in PR. Understanding who they are, what they want, and how they think is key to effective communication, and it gives PR professionals a strong foundation to build upon.

article thumbnail

Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

article thumbnail

Aligning PR Messaging With Recruitment Goals

Ronn Torossian

Learn how to align PR messaging with recruitment goals through strategic employer branding, storytelling, and reputation management to attract top talent effectively. The post Aligning PR Messaging With Recruitment Goals appeared first on.

More Trending

article thumbnail

AI in public relations: The new frontier in 2025

Agility PR Solutions

The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the realm of science fiction or corporate boardrooms, AI is now being actively […] The post AI in public relations: The new frontier in 2025 first appeared on Agility PR Solutions.

Publicity 107
article thumbnail

Learning from Recent Data Breaches: A Guide to Effective Crisis Communication

5W PR

Data breaches have become an increasingly common threat to organizations across industries, with the average cost of a breach reaching $4.45 million in 2023, according to IBM’s Cost of a Data Breach Report. The way companies communicate during these crises can mean the difference between maintaining customer trust and suffering long-term reputational damage.

article thumbnail

The Complete Guide to Planning Seasonal PR Campaigns

Ronn Torossian

Learn how to plan successful seasonal PR campaigns with expert tips on timing, gift guides, authentic messaging and measurement strategies for 2025. The post The Complete Guide to Planning Seasonal PR Campaigns appeared first on.

article thumbnail

Notified’s New Era: Expanding Innovation and Strengthening Trusted Service

Notified

Read this special message from Dan Kramer, Chief Executive, Global Shareholder Services at EQ.

Publicity 130
article thumbnail

The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

article thumbnail

Beyond the big names: 5 niche and emerging social media platforms changing the face of modern PR

Agility PR Solutions

Most brands today spend their PR energy chasing the spotlight on the big, shiny stages: Instagram, TikTok, Facebook, X (formerly Twitter). It’s understandable. These platforms offer massive audiences, immediate engagement metrics, and a sense of “being everywhere.” But here’s the uncomfortable truth: if your PR strategy starts and ends with the biggest trends and platforms, […] The post Beyond the big names: 5 niche and emerging social media platforms changing the f

article thumbnail

PR Strategies For Toy Crowdfunding Success

5W PR

Running a successful crowdfunding campaign for toys and games requires strategic public relations efforts that start months before launch. Data from Kickstarter shows that campaigns with strong pre-launch PR are 3 times more likely to reach their funding goals compared to those that wait until launch day. The toy industry presents unique PR challenges, as creators must build trust with both parents and retailers while proving their products meet strict safety standards.

article thumbnail

How To Build A Personal Brand In PR

Ronn Torossian

Learn how to build a strong personal brand in PR through content creation, speaking opportunities and authentic networking. Expert tips for PR professionals to become industry leaders. The post How To Build A Personal Brand In PR appeared first on.

How To 195
article thumbnail

ReputationUs Welcomes Sydney Webb as 2025 Summer Reputation Intern

Reputation Us

LOUISVILLE, KY, May 8, 2025 ReputationUs (RepUs), a global public relations, reputation enhancement, and crisis mitigation firm, is pleased to announce the addition of Sydney Webb as a Summer 2025 Reputation Intern. Webb is a first-year student at the University of Texas at Austin majoring in Public Relations. She is also Editor-in-Chief of the Moody College of Communications magazine publication where she leads a team in editorial planning and content creation.

article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

Low-key PR: The smart way to build credibility in real communities

Agility PR Solutions

Low-key PR is a subtle, long-game approach to building credibility and trust in communities without overtly promoting yourself or your brand. Jeffrey Zhou, CEO and Founder of Fig Loans, puts it this way: To most people, the concept of PR often conjures images of press releases, LinkedIn posts, and media fluff designed to capture attention. […] The post Low-key PR: The smart way to build credibility in real communities first appeared on Agility PR Solutions.

article thumbnail

Crisis Management for Martech Brands: A Strategic Response Framework

5W PR

Data breaches and algorithm failures present existential threats to Martech companies, where customer trust directly ties to revenue. Recent incidents at major platforms show how quickly technical issues can spiral into full-blown PR disasters. Facebook’s Cambridge Analytica scandal wiped $37 billion from its market value in just days. When HubSpot experienced a data breach affecting 30,000 customers in 2020, their response became a masterclass in crisis management.

article thumbnail

How To Get Quoted As A Source

Ronn Torossian

Learn how to get quoted in media coverage through HARO, ProfNet & direct outreach. Guide covers journalist connections, crafting pitches & building media relationships. The post How To Get Quoted As A Source appeared first on.

How To 195
article thumbnail

Warren Buffett’s Communication Secrets

Culpwrit

By John Millen Warren Buffett, the 94-year-old legendary investor, yesterday announced that he will be retiring as CEO of Berkshire Hathaway at the end of the year. You may know Buffett as one of the worlds richest people. You may have seen him on TV or as a rock star speaker talking to thousands… Continue reading Warren Buffett’s Communication Secrets The post Warren Buffett’s Communication Secrets appeared first on Culpwrit.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

15 common web design errors and how to avoid them

Agility PR Solutions

With the world moving increasingly in the direction of digital interaction, your website will most likely serve as your brands initial impression for your prospective clients or customers. Whether yours is an e-commerce website, portfolio, or company website, the quality of your web design directly influences the manner in which others view your company.

Web 101
article thumbnail

Influencer Marketing In Health And Wellness: A Complete Guide

5W PR

Social media has transformed how health and wellness brands connect with their target audiences. According to recent data from Business Insider, the health and wellness industry’s influencer marketing spending reached $4.1 billion in 2023, marking a 25% increase from the previous year. This growth reflects the increasing power of social media personalities to shape consumer health decisions and brand preferences.

article thumbnail

Maximizing Trade Show Roi

Ronn Torossian

Learn how to boost trade show ROI through strategic planning, engaging booth experiences, and effective lead management, with proven tactics for maximizing return on event investments. The post Maximizing Trade Show Roi appeared first on.

article thumbnail

How Long Does it Take to Get Email Outreach Replies? [Study]

Buzzstream

It takes roughly 12 hours for link builders and digital PRs to get a response from outreach. Getting links or press mentions doesnt happen overnight. Crafting a persuasive pitch, building a targeted list, and sending emails at just the right time to ensure they see and open them is a process. But the most challenging part is the waiting. Some responses take hours, others days.

Study 62
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Belichick’s worst call: No hoodie can cover a PR breakdown like this

Agility PR Solutions

Bill Belichick has never been a media darling. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media. But his recent CBS Sunday Morning interview even caught the attention of people who dont follow sports. And it wasnt anything he saidor didnt say. His 24-year-old girlfriend and publicist, Jordan Hudson, fumbled […] The post Belichicks worst call: No hoodie can cover a PR breakdown like this first appeared on Agility PR Solutions.

Sports 110
article thumbnail

Cultural Sensitivity in AdTech: Building Ethical Global Advertising Systems

5W PR

The rise of automated advertising has created new challenges for brands operating across cultural boundaries. Recent data shows that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment, while companies that prioritize cultural adaptation in their AdTech strategies see up to 30% higher engagement rates. These statistics underscore a critical reality: the intersection of artificial intelligence and cultural understanding determines success in modern adverti

System 78
article thumbnail

‘Heartbreaking’ David Beckham ‘feud’ shows family ‘can’t escape,’ PR expert claims

Mark My Words

The Mirror Speaking about the matter to the Telegraph , public relations consultant Mark Borkowski highlighted how difficult it must be for David to deal with such public speculation over a very private matter. He told the publication: It’s heartbreaking when your dispute is played out in public – it must be incredibly difficult. This is the dark side of fame: there’s no place to hide.

article thumbnail

Marketing budgets, as a percentage of revenue, are recovering, CMO survey says

Sword and the Script

Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty Marketing budgets are beginning to inch up again. Its good to see because its long overdue. It might even have been anticipated given a round of marketing surveys published last fall forecasted that budgets would recover some.

Survey 92
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

How to align PR, SEO, and content marketing for maximum brand impact

Agility PR Solutions

Public relations, search engine optimization (SEO), and content often run on separate tracks. The impact? Duplicated efforts, missed opportunities, and unclear results. But when you align these efforts, you not only improve consistency, you also create a coherent brand message that builds trust and enhances online visibility. Lets take a closer look at how to […] The post How to align PR, SEO, and content marketing for maximum brand impact first appeared on Agility PR Solutions.

SEO 96
article thumbnail

How to Speak Tech Like a Local in Indonesia

The Hoffman Agency

A ‘techplomatic’ approach is vital to keep pace in a fast-moving, regulation-shifting market, a message we highlighted at a recent workshop in Jakarta. Indonesia is often hailed as being full of opportunity. It has a young, mobile-first nation of more than 270 million people, with a surging digital economy and an entrepreneurial spirit. Yet beneath the surface lies a challenging terrain for multinational tech companies.

Local 36
article thumbnail

Agency Business Report 2025: Editor’s letter

Steve Barrett on PR

Despite a world in constant flux, PR is valued more than ever by C-suites and CEOs.

Agency 78