Sat.Apr 09, 2016 - Fri.Apr 15, 2016

5 Tips for Taking Ownership of Your Online Persona

Onclusive

We’ve already discussed headshot no-nos, and given our field, I’m guessing you’re well aware of the power of positive and negative publicity. But are you applying your PR and communications smarts to your own personal brand, in addition to those of your clients?

The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years.

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Information Silos are Hurting your Crisis Preparedness

Melissa Agnes

Information silos can trigger issues and handicap your crisis management. True crisis preparedness requires more than a plan, it requires the right corporate culture. Part of ensuring the right corporate culture means adapting the right mindset.

Crisis 260

Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. The perception is not the same. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Behind the Headlines With Josh Culling

Cision

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Josh Culling, senior vice president at Dezenhall Resources, Ltd.,

More Trending

Are Websites Still Where Your PR Focus Should Be?

Marketwired

[By Jason Mollica]. When it comes to strategy, public relations pros often get asked where should we be driving “eyes.” Should it be the brand’s popular Facebook page or YouTube channel? Should it be the Twitter account for a spokesperson or communications pro?

Changes to coveragebook.com pricing plans

The Resolution Blog

I’m getting old. I’m starting to talk about how quickly time flies by. But to say we launched covergebook.com as a paid service just over a year ago.well… doesn't time fly? Since then we’ve shipped improvements to the tool almost every week.

Course 156

Why Established Social Networks Are (Probably) the Best for PR

Cision

Facebook is concerned that you’re not sharing enough personal information on its network. They call it “context collapse” and while it may be real, it is a problem that any other social network would be happy to have.

How PR Can Treat Every Company Like a Start-Up

ImPRessions - Crenshaw Communications

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Inside Podcast Promotion

Marketwired

[By Aaron Broverman].

6 Ways Facebook Branded Content Changes the Influencer Game

Shift Communications

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts.

How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj

Cision

Digital stars are now even more popular than mainstream celebrities – even Taylor Swift and Bruno Mars, according to a recent survey from Variety. Influence is shifting, and your audience is looking to social media influencers to shape their opinions.

How To 242

PR in a New Age Digital World

Ronn Torossian

Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. Subsequently, PR specialists transform static and one-sided news media into a two-way communication opportunity between brands and their target market. Use Innovative Technology Because of the new digital age, PR specialists must remain open to innovations in technology.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Pitching app seeks to be Tinder for PR pros and reporters

PR Daily

The importance of building relationships with journalists has always been crucial for PR pros looking to land media coverage. In the digital age, those relationships have become harder to cultivate—but now there’s a Tinder for PR pros and journalists.

Report 135

Event Marketing Done Right

The Stalwart Blog

I had the distinct privilege of attending the annual Operation Homefront ’s Military Child of the Year gala in the Washington D.C. area yesterday. The event was attended by nearly 500 individuals and underwritten by a host of national and global companies.

Behind the Headlines With Adriana Stan

Cision

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant.

Nick Cicero Unlocks Snapchat Storytelling Secrets and Strategies

Social PR Chat

Nick Cicero is the CEO and founder of Delmondo , which is an innovative Snapchat analytics and influencer company. In a recent two-part interview with Lisa Buyer, he shared some of his experiences, tips, and hacks when using Snapchat for marketing purposes.

6 tools to power your blog’s content

PR Daily

Running a full-time blog can be a demanding task, especially if you’re publishing posts regularly to gain popularity. However, title generators and other online tools can suggest effective headlines and can help you write entire blog posts.

Client Spotlight: Sunshine Nut Company

ISEBOX

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. That’s not just lip service. In talking to Ryan Shenk, Manager of US Operations at Sunshine Nut, it’s hard not to get excited about what these guys are doing.

2 Keys to Successful Influencer Marketing: Analytics and Trust

Cision

What drives successful influencer marketing initiatives? Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update.

Mobile 130

4 reasons to bring back ‘old school’ customer service

PR Daily

Digital marketing has exploded, and organizations have innovated wildly to meet customer expectations. Sleek, streamlined, fast-paced organizations abound, and although it’s what customers want, there’s something cold and impersonal about many 21 st -century transactions.

5 Ways For You To Excel In Marketing/PR Today

ISEBOX

I don’t know about you, but my day moves so incredibly fast that sometimes I don’t know whether. I’m coming or going.

Behind the Headlines With Max Borges

Cision

There’s no prescribed path to successful public relations. Indeed, sometimes bucking industry trends can yield big results, and an outsider’s view can be your greatest asset.

Agency 170

How to Pick the Best Content Promotion for Your Marketing

Beyond PR

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.

6 writing mistakes PR pros should never make

PR Daily

It's not difficult to spot a weak writer in the workplace. Writing is unavoidable. in many jobs. Think of all the emails, reports and performance reviews written each day—many opportunities for someone to gauge your writing.

Managing Client Expectations

Shift Communications

Earlier this year I realized that 2016 marks my 20 th year in high-tech PR. As an agency “lifer,” I’ve learned a lot along the way on what makes a successful, collaborative client engagement (and what doesn’t).

Involve Influencers in Real-Time Events

Cision

So you’ve used social listening tools to identify a conversation your brand wants to join. Now what? For your real-time contributions to truly make an impact, you must be seen as a credible source. However, this is easier said than done.

Brand 156

Adding APR to Your Routine

PRSay

When I made the decision to pursue my Accreditation in Public Relations (APR), I had been completely removed from formal education for about six years. Needless to say, it was a challenging adjustment to pick up a textbook again to sit down and study.

Study 122

PR takeaways from Maria Sharapova's doping crisis

PR Daily

Maria Sharapova captivated the world as a bright-eyed 17-year-old teenager when she defeated Serena Williams in the 2004 Wimbledon final. Since then, Sharapova has crafted a reputation as one of the best, smartest, richest players in the sport.

Crisis 124

Prezly launches Mailbox Integration

Prezly

Corporate communication teams are in the business of relationships. Now more than ever, those relationships live in mailboxes. Up until now it was hard to keep track of these conversations. Meet Mailbox Integration.