Sat.Apr 09, 2016 - Fri.Apr 15, 2016

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5 Tips for Taking Ownership of Your Online Persona

Onclusive

We’ve already discussed headshot no-nos, and given our field, I’m guessing you’re well aware of the power of positive and negative publicity. But are you applying your PR and communications smarts to your own personal brand, in addition to those of your clients? To take a deep dive into the importance of owning your online […].

Brand 219
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Information Silos are Hurting your Crisis Preparedness

Melissa Agnes

Information silos can trigger issues and handicap your crisis management. True crisis preparedness requires more than a plan, it requires the right corporate culture. Part of ensuring the right corporate culture means adapting the right mindset. Something that I see many organizations suffer from – especially large organizations that have been around for decades – is an information silo’d mindset, and thus culture.

Crisis 200
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Behind the Headlines With Josh Culling

Cision

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Josh Culling, senior vice president at Dezenhall Resources, Ltd., says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché stat

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Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. The perception is not the same.

Employee 174
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

Deirdre Breakenridge

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. On Tuesday, April 19th at 8:30 p.m.

Financial 164

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Why Established Social Networks Are (Probably) the Best for PR

Cision

Facebook is concerned that you’re not sharing enough personal information on its network. They call it “context collapse” and while it may be real, it is a problem that any other social network would be happy to have. Don’t take my word for it, check this out: While Facebook was concerning itself with the minutia of your life that you are forgetting to document on its platform, Pheed shut down.

Pinterest 186
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PR in a New Age Digital World

Ronn Torossian

Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. Subsequently, PR specialists transform static and one-sided news media into a two-way communication opportunity between brands and their target market.

Software 150
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Are Websites Still Where Your PR Focus Should Be?

Marketwired

[By Jason Mollica]. When it comes to strategy, public relations pros often get asked where should we be driving “eyes.” Should it be the brand’s popular Facebook page or YouTube channel? Should it be the Twitter account for a spokesperson or communications pro? While all of these channels are terrific, a brand or company website is still the place where you should be sending people.

Facebook 123
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Changes to coveragebook.com pricing plans

The Resolution Blog

I’m getting old. I’m starting to talk about how quickly time flies by. But to say we launched covergebook.com as a paid service just over a year ago.well… doesn't time fly? Since then we’ve shipped improvements to the tool almost every week. We’ve become somewhat obsessive about this. We now very lucky to have over 600 loyal customers worldwide.

Course 120
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj

Cision

Digital stars are now even more popular than mainstream celebrities – even Taylor Swift and Bruno Mars, according to a recent survey from Variety. Influence is shifting, and your audience is looking to social media influencers to shape their opinions. If you aren’t partnering with those influencers, you’ll miss out on major opportunities to boost brand awareness and connect with your audience.

How To 186
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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site? You’d think that just any website is better than none, but that’s not always true.

Mobile 100
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Inside Podcast Promotion

Marketwired

[By Aaron Broverman]. Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. While listenership of podcasts is still small, that audience gets increasingly larger each year.

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Event Marketing Done Right

The Stalwart Blog

I had the distinct privilege of attending the annual Operation Homefront ’s Military Child of the Year gala in the Washington D.C. area yesterday. The event was attended by nearly 500 individuals and underwritten by a host of national and global companies. I was honored to be a judge and continue to serve on the organization’s regional Board of Advisors.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Behind the Headlines With Adriana Stan

Cision

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy

Fashion 182
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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site? You’d think that just any website is better than none, but that’s not always true.

Mobile 100
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Adding APR to Your Routine

PRSay

When I made the decision to pursue my Accreditation in Public Relations (APR), I had been completely removed from formal education for about six years. Needless to say, it was a challenging adjustment to pick up a textbook again to sit down and study. However, I quickly realized that I needed to make APR work […].

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Success Secrets of PR Legends - What We Wish We Knew At 22

MaccaPR

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? And what mistakes do they wish they could have avoided – so you could benefit form their hard-won wisdom? In this first installment, we offer career secrets from Minnesota pros who bravely took their own hard knocks, so you don’t have to.

Travel 89
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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2 Keys to Successful Influencer Marketing: Analytics and Trust

Cision

What drives successful influencer marketing initiatives? Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. In the weekly podcast InfluencePros , hosts Heidi and Todd discussed with special guest Rebekah how to get results from influencer marketing, honing in a key first step. Brands considering utilizing influencer marketing need to “understand from the outset what their goals are,” Rebekah says, noting that goals help brands identi

Analytics 156
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The Key to Storytelling for Startups: Avoid the “H” Word

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. In the world of startups, there’s truth to the cliché, “Ignorance is bliss.” If the founders truly understood what was ahead of them — the agony of pushing the boulder up the hill only to have it backslide over one’s toes — many wouldn’t choose such a path.

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PREthics: Integral to Achieving Your APR

PRSay

Putting the letters APR after my name was a milestone, as it is for many public relations professionals. It signifies a disciplined focus, rigorous study and develops a deeper understanding of the principles of public relations. Ethics in public relations is a significant focus in APR preparation and the exam; just as it is the […].

Ethics 95
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6 Conversational Habits That May Be Hurting Your Professional Career

PR News

Conversing one-on-one reminds me of writing by hand—they’re both modes of communication that have been eroded by the electronic screens that are perpetually in front of our faces. There’s an important distinction to be made between these two modes. Poor penmanship is not likely to hurt your career, but poor conversational skills likely will hurt… Continued.

Writing 90
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Involve Influencers in Real-Time Events

Cision

So you’ve used social listening tools to identify a conversation your brand wants to join. Now what? For your real-time contributions to truly make an impact, you must be seen as a credible source. However, this is easier said than done. Often, brands find more success by building connections with the people their audience already trusts and listens to: influencers.

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Do news releases REALLY help with SEO?

Communications Conversations

In my perusing of Linked last week, I came across this post from Nancy Shenker, CEO of the ONSwitch. In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Except, every time I hear that, I want to call BS. Now, I’m not hear to get into a discussion about the ins and outs of technical SEO mechanisms.

SEO 76
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Client Spotlight: Sunshine Nut Company

ISEBOX

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. That’s not just lip service. In talking to Ryan Shenk, Manager of US Operations at Sunshine Nut, it’s hard not to get excited about what these guys are doing. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying.

Company 70
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Managing Client Expectations

Shift Communications

Earlier this year I realized that 2016 marks my 20 th year in high-tech PR. As an agency “lifer,” I’ve learned a lot along the way on what makes a successful, collaborative client engagement (and what doesn’t). One of the most important – and most difficult – things to learn was how to first meet, and then set client expectations. Here are a few things to think about as you onboard clients that can lay the foundation of a healthy client-agency relationship, starting with the all-important kickof

Agency 69
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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From Cision’s Media Database to NBC’s ‘Today’ Show

Cision

“All it took was 10 minutes of using Cision to secure my client a 5 minute, 19 second story on NBC’s ‘Today’ show,” says Rafe Gomez, owner of PR and sales support consultancy VC Inc. Marketing. Knowing your target audience is important, but pitching the right contacts is what ultimately leads to winning major publicity. Does your media database have the influencers you’re looking to pitch?

Media 120
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How to Pick the Best Content Promotion for Your Marketing

Beyond PR

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Because each one of your content campaigns comes with its own unique set of goals, your multichannel marketing strategy requires more than a one-size-fits-all solution.

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5 Ways For You To Excel In Marketing/PR Today

ISEBOX

I don’t know about you, but my day moves so incredibly fast that sometimes I don’t know whether. I’m coming or going. Deadlines creep up on me faster than I like to admit,and it’s easy to get caught up in the sweep of going with the path of least resistance to get things out the door and checked off my mile-long to-do list. But, I don’t want to do the bare minimum.