Sat.Jan 03, 2015 - Fri.Jan 09, 2015

Where is the PR Industry Heading in 2015?

Ronn Torossian

These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.].

Have a cow, no seriously…


One of my favorite go-to phrases in PR consultant-land was always: “You can’t put lipstick on a pig.” Translation: “Hey, listen buddy, if you have a crappy product, a less than stellar website, and missed the market trend by more … Continued. Musings cow PR PR paradigm PR tip public relations

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Ringing in the New Year with #PRStudChat’s January 21st Discussion: PR Wishes & Best Practices

PR Expanded

It’s t ime to ring in the New Year with #PRStudChat! On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015.

3 Social Media Myths We Need to Squash in 2015


There’s a lot of social media advice floating around these days. I’m sure it would stretch to the moon and back several times, even if you wrote it all down in a teeny, tiny font. Some of it’s useful, grounded in solid marketing and business strategy. The rest of it?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Snack on This: Smartphone Addiction

Rock the Status Quo

This year, I tried more than ever before to truly be in the moment during the holiday season. I’m all too aware that my teenagers are about to fly the nest and I’ll be alone. I’m not scared about the word “alone,” though, since it opens the door to Carrie 2.0.

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3 PR lessons from 'The Interview'

PR Daily

Sony Pictures'' "The Interview" has drawn quite a bit of attention with its scheduled, then cancelled , then re-scheduled release. Despite the threats of international violence, Sony released the film in a handful of theaters and online, to the approval of free-speech advocates.

How to Write a PR Brief and Get the Business Results You Deserve


Think you don’t have time to write a PR brief ? Think again. A well-written brief that provides your PR team with the right information will actually save you time in the long-run. Don’t believe me? Consider the benefits of a written brief for a moment.

Keep PR Weird: SHIFT Starts 2015 With New Austin Office

Shift Communications

Let’s start 2015 with a bang! I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX! My original plan for this blog post was to be a bit cheeky.

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TCIP #031 – Dealing with Internet Defamation and False Online Reviews with Whitney C. Gibson

Melissa Agnes

Welcome to episode #031 of The Crisis Intelligence Podcast, with Melissa Agnes and Whitney C. Gibson. Dealing with and removing internet defamation and other damaging content from the internet is a big challenge for countless professionals and organizations these days.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

15 buzzwords to avoid this year

PR Daily

It''s that time of year again: time to give buzzwords the buzz saw. The folks at Houston PR, a U.K. firm, have updated its list of overused industry catchphrases. Last year, the firm inducted. winners such as "evangelist," "deliverables" and "SoLoMo" (my favorite) to the buzzword hall of infamy.

What is PR? A definition for 2015

Stuart Bruce

What is public relations? Why in 2015 are we still asking what is PR?

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The Future of Marketing with C.C. Chapman

Shift Communications

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration).

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Obama unveils college proposal on Vine, Facebook and Twitter

PR Daily

President Obama wants to make the first two years of college free, and he’s turned to social media to get the word out.

Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. In most cases the company had been aware of the issues for some time, says Baskin.

Holiday Healthcare Marketing: How Providers Leveraged the Season for Social Good

Shift Communications

Another holiday season has come and gone, and once again served as the perfect time to tap into loyal supporters to help those in need. Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving.

The Indispensible Role of Today's Public Relations Pro

PR Job Coach

As we enter 2015, the importance of public relations today can not be underestimated. And for aspiring PR pro''s this is especially relevant to keep in mind. Public relations is essential to a functioning of society and its enterprises.

12 off-the-beaten-path ways to elevate your blogging

PR Daily

Do you ever find yourself slogging through blogging? If your answer is “no,” then you’re either kidding yourself or you’re just darn lucky. For those that answered yes, take note of these 12 less-than-obvious ways to help you jog, rather than slog, through posting to your blog.

Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. One could make an argument that the China decision was one of the three biggest in Google’s history up there with the acquisition of Android and Larry Page replacing Eric Schmidt as CEO.

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PR and Marketing in 2015: The Road Ahead

Shift Communications

As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things or improving old ways. As businesses and brands, this is one of the key challenges facing us. What’s different, what’s new, what should we be doing?

Brand, Image and Logos

The Proactive Report

Guest post by Mike Falkow, Creative Director. Even if your company name is just written in a regular font, very simple, no color, that’s still a logo. It’s a choice – and it represents you, as a company, in a visual way. It’s what your customers and stakeholders see as your brand.

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4 opportunities you're missing without data

PR Daily

For years when I heard the word “data,” I immediately conjured images of graphs, charts, and equations that made my eyes cross. I’ve learned something fascinating in recent years: Data doesn’t have to be intimidating. Iit can be as simple as you need it to be to give you the information you want.

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Avoid the Noid: A Mascot that Became a PR Crisis Case Study

Sword and the Script

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014.

4 Social Media Commandments for 2015 (and Beyond)

Shift Communications

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Those likely include a few work-related items you would like to achieve and improve upon.

Seven “PR Is Stranger Than Fiction” Predictions for 2015

Ishmael's Corner

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. As always, my predictions are for recreational purposes only. PR Agency Resigns from CPAP Machine Consortium. .

5 social media goals PR pros should set

PR Daily

Most PR pros know social media is well past the point of being an optional, add-on service. Most of us have been helping our clients navigate the digital waters for years. We’re familiar and comfortable with social media. And that can be a problem.

The importance of internal and external communication

The Stalwart Blog

I recently called to schedule my daughters 13-month check-up and while I was on the phone with the receptionist, I was informed that her pediatrician is moving out of state and I’d have to schedule with another doctor.

Communications and campaigning has to be different in 2015

Stuart Bruce

In the UK general election fever is already dominating the news more than four months before the actual election giving the electorate (note I don’t say voters) more than long enough to get turned off and disillusioned.

3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

Happy New Year! 2014 was an eventful year, especially when it came to crises of all different sizes and scales. But let’s not be fooled. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not.

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10 ways TV wrongly depicts the PR industry

PR Daily

When it comes to public relations, pop culture has it all wrong, and that makes for a sad state of affairs when PR professionals try to counter television''s inaccurate depiction of the industry.

Why it pays to stay connected to your college alumni group

Communications Conversations

Last year, I accepted a role on my alma mater’s (Winona State University’s) alumni board.

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