Sat.Feb 28, 2015 - Fri.Mar 06, 2015

Creating Content Google Loves


A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco. Because I’m like, totally mature and non-competitive, and a rather supportive and … Continued.

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Guest Post: 3 Ways To Promote Your Business

PR Expanded

A Guest Post By Natasha Clark, Founder of Lioness Magazine. One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas.

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Google+ Changes Reinforce Importance of Owned Media

Rock the Status Quo

Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. Is anyone surprised? I’m not. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014).

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March NY Tech Meetup

Flack's Revenge

People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather. Skirball Hall at NYU was packed to capacity, as it tends to be for these events. All seemed excited and ready to see the evening’s demos.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Use “Smartcuts” to Build Your Business and Improve the World


Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years?

More Trending

The Future of Marketing eBook

Shift Communications

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. It has also never been more rapidly evolving, forcing marketers and professionals from all industry walks to work harder than ever to keep pace.

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Snack on This: Leveraging Audience

Rock the Status Quo

Yet another Cinderella movie is in the works for Disney – hopefully with a fresh, modern perspective wrapped in to make it different from the others. At least it’s not animated. But what makes this interesting from a PR perspective? Wait for it……… it’s BRILLIANT.

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3 Surefire Open Spaces Marketing Tactics

Flack's Revenge

Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the tech sector.

7 tips for covering events and conferences

PR Daily

I recently returned from Las Vegas, where I covered an absolutely massive conference. I was reminded of what a huge undertaking it can be.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 Mobile SEO Problems That PR Pros Must Conquer

Shift Communications

Google is about to change the SEO rules again. This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results.

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McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

by Frank Strong. McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age.

Got style?


When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style by Strunk and White.

What a changing media landscape means for marketers and PR pros

PR Daily

February was a hard month in the world of TV and print journalism. On the national broadcast front, Brian Williams took a major hit for telling war stories that weren’t exactly true, as did Bill O''Reilly.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Davos World Communication Forum promises great speakers and debate

Stuart Bruce

Playing the Three Wales Game at the World Communication Forum in Davos in 2014.

How a Personal Touch in Communications Failed Big Time

Ishmael's Corner

I have this theory that as our world increasingly tilts toward the digital side, the human touch, the personal touch, becomes more valuable.

Are PR and Marketing Entering the Moneyball II Era?

Shift Communications

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years.

13 ways to get on a journalist's good side

PR Daily

Pitching journalists can be difficult for a novice or even a seasoned PR pro. One wrong move can kill a burgeoning relationship, but that comes with the territory.

Purina Could Take Crisis Tips From Tylenol

Reputation Us

In its handling of allegations that its Beneful brand of pet food has been poisoning animals, Purina could take a lesson from a 30-year-old case. When I first heard about Purina’s crisis, it reminded me of the Chicago Tylenol poisonings in the 1980s.

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Anecdote Takes Center Stage in a National News Story

Ishmael's Corner

That’s exactly what happened last week when CNN covered President Obama’s intention to veto the Keystone XL pipeline that would transport oil from Canada to Mexico. Check out the headline. Meet the pen Obama used to veto the Keystone XL pipeline.”.

Fear the Bot

Shift Communications

Heartbroken. That’s how I felt on the anniversary of the death of one of my favorite authors, media personalities, and general antagonist to the status quo, Hunter S. Thompson, a few weeks ago.

Could Yik Yak be the next Facebook?

PR Daily

On a cold, blustery day in February 2004 at Harvard University, the seeds of the social media revolution were sown. That’s when Mark Zuckerberg and his then-pals launched what now is Facebook, the world’s largest social media network. Facebook germinated at college campuses around the U.S.

Instagram Plays Role in Raising Funds for Family

The Stalwart Blog

A few months ago, I became virtually introduced to the story of Kylie Elizabeth Rowand, a San Diego toddler diagnosed with Stage 4 High Risk Neuroblastoma.

Content Is King: How To Produce Royal Content On A Budget

Doctor Spin

This week my friends over at Mynewsdesk will be launching an experiment. They will be following a senior citizen on her first week online over at the campaign site Mynewsdesknow (the site is in Swedish).

3 Digital Marketing Trends You're Not Talking About—But Should Be

PR 20/20

This post is part of HubSpot ’ s second annual Inbound Marketing Week , a worldwide series of events inviting marketers to share industry knowledge and strategy best practices. At the onset of each year, marketing influencers and brands weigh in on the leading trends expected to impact our industry.

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New Twitter features enable brand managers to post videos and measure tweets

PR Daily

Twitter rolled out a pair of new features this week, which could help PR and marketing pros go visual and better measure their efforts on the social media platform.

4 Employer Brands that Get Social Media Marketing

Communications Conversations

A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I researched these Employer Brands, I noticed a number of brands (big brands, mind you) making some fairly common missteps when it came to how they used social media.

Top 5 Ways to Generate PR for Your Start-up


Whatever type of business your new start-up is involved in, getting your name out there and making an impression is essential. Many choose to do this via advertising but that can be very expensive and the results hit and miss.

Give Your Content Marketing a Human Face

Waxing UnLyrical

Guest Post by Jeremy Miller. Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust.

3 tools someone should invent for PR pros

PR Daily

If you think your press releases could stand to lose some jargon, a new font by Pixel Ambacht could help. Dubbed “Sans Bullsh*t Sans,” the font replaces each buzzword with a (somewhat profane) Comic Sans-style censorship bar. “Is Is your friend a rockstar brogrammer?

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What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” ” It’s always a fun thing for me to do since once upon a time I was APR certified (different story for a different day).

Top 10 PR Fails You Should Know About


No matter how established a company is, mistakes still happen. And when they do, that''s where a good Public Relations (PR) team will come in handy. From social media to marketing and advertising, here are the top 10 PR fails you should know about.