Sat.Feb 28, 2015 - Fri.Mar 06, 2015

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Guest Post: 3 Ways To Promote Your Business

Deirdre Breakenridge

'A Guest Post By Natasha Clark, Founder of Lioness Magazine. One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises.

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Creating Content Google Loves

Onclusive

'A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco. Because I’m like, totally mature and non-competitive, and a rather supportive and … Continued.

Google 256
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Google+ Changes Reinforce Importance of Owned Media

Rock the Status Quo

'Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. Is anyone surprised? I’m not. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014). Time will tell what the difference is between fact and reality, since much of the editorial I’m reading today is pure speculation, but I know one thing for sure: it reinforces the importance of building OWNED MEDIA.

Google 192
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Use “Smartcuts” to Build Your Business and Improve the World

Polaris

'Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years? Or why one athlete excels when others who seem equally talented do not?

Airlines 152
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Future of Marketing eBook

Shift Communications

'Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. It has also never been more rapidly evolving, forcing marketers and professionals from all industry walks to work harder than ever to keep pace. We at SHIFT believe it is imperative to embrace the challenges this reality presents and focus on how we can think and do differently in order to overcome them.

eBook 131

More Trending

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Snack on This: Leveraging Audience

Rock the Status Quo

'Yet another Cinderella movie is in the works for Disney – hopefully with a fresh, modern perspective wrapped in to make it different from the others. At least it’s not animated. But what makes this interesting from a PR perspective? Wait for it……… it’s BRILLIANT. Leveraging the millions of little girls who were captivated by the movie Frozen and still obsess over it over fifteen months later – buying millions of dollars in merchandise and making it the

Film 130
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Davos World Communication Forum promises great speakers and debate

Stuart Bruce

'Playing the Three Wales Game at the World Communication Forum in Davos in 2014. The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015. This year I’m honoured to be moderating the first day and doing a round-up of the best of the day’s debates on the first day and at the end of the whole forum on the sec

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4 Mobile SEO Problems That PR Pros Must Conquer

Shift Communications

'Google is about to change the SEO rules again. This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. This change will have far-reaching implications for everyone with a website, and there are 4 additional twists for PR and marketing communications professionals. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

Mobile 131
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TCIP #039 – 5 Digital Trends That Impact Your Online Reputation with Martin Waxman

Melissa Agnes

Welcome to episode #039 of The Crisis Intelligence Podcast, with Melissa Agnes and Martin Waxman. The digital landscape continues to evolve, but it has also been mainstream long enough that it has begun to settle as well. For example, the way in which we navigate online has become customary enough that we can begin to understand behavioral trends. And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What will PR technology look like in 2025?

Communications Conversations

'A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” It’s always a fun thing for me to do since once upon a time I was APR certified (different story for a different day). I love going back and 1) Giving back to the an organization that gave me so much over the years, and 2) Seeing who is going through the APR process.

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How a Personal Touch in Communications Failed Big Time

Ishmael's Corner

'I have this theory that as our world increasingly tilts toward the digital side, the human touch, the personal touch, becomes more valuable. It’s only a matter of time before a newly minted Stanford MBA makes the rounds on Sand Hill Road trying to raise venture capital for the radical idea of bringing back the “milkman” for home delivery of dairy products.

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Got style?

Prakkypedia

'When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style by Strunk and White. It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar.

Writing 113
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Are PR and Marketing Entering the Moneyball II Era?

Shift Communications

'For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. And like sports, marketing is now going through a tremendous shift that feels momentous, the way Moneyball and its ilk were to sports. (Although I don’t know if we’ll see the Google Analytics movie anytime soon…).

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Purina Could Take Crisis Tips From Tylenol

Reputation Us

'In its handling of allegations that its Beneful brand of pet food has been poisoning animals, Purina could take a lesson from a 30-year-old case. When I first heard about Purina’s crisis, it reminded me of the Chicago Tylenol poisonings in the 1980s. I wasn’t alive when that happened, but it is frequently discussed in […]. The post Purina Could Take Crisis Tips From Tylenol appeared first on LTPR.

Crisis 103
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McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

'by Frank Strong. McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”.

Marketing 102
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Anecdote Takes Center Stage in a National News Story

Ishmael's Corner

'That’s exactly what happened last week when CNN covered President Obama’s intention to veto the Keystone XL pipeline that would transport oil from Canada to Mexico. Check out the headline. “ Meet the pen Obama used to veto the Keystone XL pipeline.”. Obviously, the focus of the story lies on a Presidential decision. Yet, the pen makes headline. But we don’t actually “meet the pen” until almost 500 words later at the very end of the story: That pen is a left-handed Cross Townsend, assembled at

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Fear the Bot

Shift Communications

'Heartbroken. That’s how I felt on the anniversary of the death of one of my favorite authors, media personalities, and general antagonist to the status quo, Hunter S. Thompson, a few weeks ago. I don’t mark the anniversary with anything special, in fact, this year, I nearly forgot about it altogether, had a well-intentioned but misinformed bot acting on behalf of technology PR not brought it to my attention.

Insurance 104
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Instagram Plays Role in Raising Funds for Family

The Stalwart Blog

'A few months ago, I became virtually introduced to the story of Kylie Elizabeth Rowand, a San Diego toddler diagnosed with Stage 4 High Risk Neuroblastoma. I’ve had the privilege of working with the LLS San Diego chapter on raising awareness for its Light the Night Walk in the past and a big part of that entailed working with young kids who were battling cancer and sharing their story.

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The world now spins a story

Mark My Words

'Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course. Today storytelling is colonising every aspect of business, taking precedence in the order of things. It’s not hard to see why stories are so powerful. Borkowski was built on the premise of stories and we have been telling them for thirty years. Advocacy messages, whether for a cause or a brand, automatically invite scrutiny (think politics) They prompt us to put our defenses up.

Tourism 78
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Talking Points Podcast: A Conversation with Shel Holtz

Communications Conversations

'In this week’s edition of the Talking Points Podcast, Kevin and I had the distinct pleasure to sit down with a PR podcasting legend: Shel Holtz. We talked a bit about Shel’s work, the surge in podcasting recently, and his recent post that discussed the widening skills gap in the PR industry in terms of digital/social chops. SHOW NOTES – March 5, 2015.

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3 Digital Marketing Trends You're Not Talking About—But Should Be

PR 20/20

'This post is part of HubSpot ’ s second annual Inbound Marketing Week , a worldwide series of events inviting marketers to share industry knowledge and strategy best practices. At the onset of each year, marketing influencers and brands weigh in on the leading trends expected to impact our industry. Even through the repetition, we continuously look to these articles with hopes that they will illuminate the keys to success or, better yet, provide us with an entirely new concept or idea.

Trends 71
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Calculating your worth in public relations

PR Conversations

'A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that you are employed for, but how many hours you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. It has become ingrained in practice that clocking up hours, and getting the job done is what’s important.

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Give Your Content Marketing a Human Face

Waxing UnLyrical

'Guest Post by Jeremy Miller. Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg.

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Twin Cities PR This Week – March 2

Communications Conversations

'I was out of town late last week, so I’m getting this to you all a day late. But, as usual there’s been a lot going on here in the Twin Cities the last couple weeks. See below for the full list of comings, goings, promotions, events and open jobs. Promoted… Congrats to Derrick Shields who was recently appointed as vice president on the MIMA board.

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March Fourth Offers a Mandate

Solo PR Pro

'We’re more than two months into 2015, and some (most?) new year’s resolutions have fallen by the wayside. But just when we’re about to relax into old routines, the calendar offers us a date to serve as a reminder: March Fourth! This day offers a great opportunity to reflect on whether you are truly marching forth – to stretch, grow and meet your goals for the first quarter and the year.

eBook 54
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 Ways PR Pros can Use Slack to Get More Done

prTini

'While internal collaboration platform Slack is the current darling of the tech world, the features are quite useful for PR pros, regardless of industry. For example: Collaboration, internally or with clients. This is the obvious example of how to use Slack. If you’re drowning from email overload; need a better way to brainstorm with your team; or want a collaboration hub for clients (internal or external), try Slack.

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Monday Roundup: Content Creation Ideas

Waxing UnLyrical

'Seeing as how March is Women’s History Month, we’ll be shining the spotlight on women communicators of all stripes this month. To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. Enjoy! 1. 4 Ways to Streamline High-Quality Content Creation. Why: “When you’re in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads,

Web 65
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Calculating your worth in public relations

PR Conversations

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that you are employed for, but how many hours you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. It has become ingrained in practice that clocking up hours, and getting the job done is what’s important.