Sat.Mar 12, 2016 - Fri.Mar 18, 2016

Why Training Your Employees on Personal Branding is Good PR

Marketwired

[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance.

Why DIY PR Will (Usually) Fail

ImPRessions - Crenshaw Communications

For a public relations professional, it’s annoying to read about “ DIY PR. ” These types of articles – usually targeted to small companies or startups – sometimes contain useful information.

The Power of Storytelling in PR

Cision

“We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times. Billboards, people, advertisements, your friend, your boss. Our attention is constantly under attack. People are constantly trying to put information in front of us.” .

A Simple Customer Philosophy: “Meet Me Halfway”

Onclusive

Two people stand on opposite sides of a two-lane highway, separated by a four-foot wide, one-foot high, concrete median. Cars fly past them at nearly break-neck speed. They need to figure out a way to reach one another to exchange a backpack (which is full of vital information), but the noise from the highway makes […]. Musings customer philosophy Jimmy Wayne meet halfway public relations RetailROI sales tip Walk To Beautiful

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Steps to Creating Your Influencer Marketing Program

Marketwired

No one expects vloggers or bloggers to be certified experts in any given field, but among the most successful of today’s, their power of influence speaks for itself. Did you know 3% of people in any online conversation create 90% of the impact on the web?

More Trending

Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post.

The Art of the Ask

ReimaginePR

On average, I am asked to donate time to projects and causes about 4 times a week. I usually accept at least one request, which usually takes at least 3 hours out of my week. Some weeks, I’ve donated entirely, because I too have pet causes, ones that I have donated hundreds, probably thousands of hours to over the years. My mother gets an automatic yes. Everyone else not named “my mother” falls into the “maybe” camp.

Behind the Headlines With Sophie Raine

Cision

If your PR strategy looks the same as your competitors, progress will be a challenge. So how can you become a trailblazer and rise to the top? Use your creativity. As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions.

3 Tech Trends PR Should Care About

ImPRessions - Crenshaw Communications

Public relations is always changing, and technology trends are a big influence on how PR evolves.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Tips for Building Your Personal Brand

Ronn Torossian

Whether you’re a freelancer, author, blogger or entrepreneur, your personal brand is the most influential factor of your success. It is a symbol of who you are; it establishes the first impression that prospective clients will use to determine whether or not they’re interested. Personal branding can be fun, but it’s also a professional marketing strategy that can make or break your career.

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How (and Why) to Use the Silent Treatment in Facebook Video Ads

Polaris

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible.

5 Best Practices For Social Lead Generation

Cision

Despite the fact that social media is so embedded in our lives, social lead generation remains quite difficult for many businesses. Although the big social platforms have improved their targeting mechanisms, finding any target is far easier than finding the right target and converting them.

How and why to expand your vocabulary

PR Daily

"You talk to your kids like that?" asked a friend who overheard a conversation I was having with my then 5-year-old son. I wasn't bad-mouthing him or saying anything critical. I spoke to him as I would speak to anyone—using the words I would normally use.

Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

Image credit: GaudiLab/shutterstock.com. I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate.

I Miss Tip O'Neill and Ronald Reagan

The Stalwart Blog

So this really isn’t a marketing blog post. Well, maybe it is….kinda kinda sorta. Let me explain. As the head of an agency that proudly serves a wide range of organizations, our mission is to increase their awareness and positive perception to a wider audience.

4 Steps to Creating Effective Video Content

Cision

Today’s audiences are bombarded with content. If you want to your audience to hear your brand’s message heard, you need to make them pay attention. But how? Visuals and video. Some of the biggest social trends of 2015 included livestreaming, Snapchat and Facebook video.

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4 social media marketing trends that won’t go away

PR Daily

If Facebook were a country, it would be the most-populous nation in the world (1.55 billion users at Jan. 1, 2016). When it launched, most thought it just another fad. My Space was already fading; Facebook was just the next shiny object.

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Best & Most Difficult Digital PR and Marketing Tactics

The Proactive Report

Email wins yet again. It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing.

Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. The process often involves disassembling something and analyzing its components and workings in detail. Wikipedia.

4 Ways to Connect With Customers Through Content

Cision

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective.

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What pros should know about Google’s PR standard for SEO

PR Daily

Google updates its search engine algorithm constantly. In an effort to outfox the SEO industry and avoid attempts at manipulation, Google uses as many as 200 different parameters to rank your website. It has made SEO cheating nearly impossible.

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Kicking Ass With Multimedia Content Marketing

ISEBOX

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously).

ROI: Is Marketing Getting Harder or Easier?

Sword and the Script

by Frank Strong. It’s never been to get a message out than it is today. Marketing is surely getting easier. Yet prospects also require more touch points – twice or triple the work – along the buyer’s journey. Marketing is seemingly getting harder. There’s marketing. And then there’s Marketing ROI.

How to Engage Influencers (and Get Them To Care About You)

Cision

Public relations is a tough job. You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships.

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Why you shouldn’t schedule social media posts

PR Daily

Social media calendars are anti-social. Scheduling content is one of the most alienating things you do for your brand. Before you protest, let me explain myself: Although there are beneficial content management tools—many simplify the lives of social media managers—I don’t advise using them.

2016 is the Year for Video Marketing

PR 20/20

Who doesn’t love a good round up of predicted trends every New Year ? Marketers are especially into emerging mediums, as it’s imperative we build our activities and tactics around the latest and greatest innovations.

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Connecting the Dots: A Retrospective on SXSW Interactive 2016

TrendKite

SXSW Interactive is so often described as a scene of absolute organized chaos. In many ways, this is an accurate description.

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3 Reasons to Measure Social ROI

Cision

You may be seeing a lot of engagement on social, but are your social campaigns driving real business results? You’ll never find out if you aren’t measuring your social ROI.

5 crisis tips from ‘The Walking Dead’

PR Daily

For years, family and friends exalted " The Walking Dead." They invited me to Walker parties and asked my opinion on planning for a zombie attack. Everyone I knew loved zombies. Now, thanks to Netflix and my DVR, I’m inviting others into the fold.

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What it Takes to be in PR

Shift Communications

Spring is right around the corner. And while that means better weather, longer days and outdoor eating, it also means college graduates hitting the job market and undergrads looking for internships.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

My guest on today’s #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial. Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years.

Behind the Headlines With Ed James

Cision

PR is not one-size-fits-all. So how do you know what the right strategy is for your brand? Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy.

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