Onclusive
MARCH 16, 2016
Two people stand on opposite sides of a two-lane highway, separated by a four-foot wide, one-foot high, concrete median. Cars fly past them at nearly break-neck speed. They need to figure out a way to reach one another to exchange a backpack (which is full of vital information), but the noise from the highway makes […].
Cision
MARCH 14, 2016
Today’s audiences are bombarded with content. If you want to your audience to hear your brand’s message heard, you need to make them pay attention. But how? Visuals and video. Some of the biggest social trends of 2015 included livestreaming, Snapchat and Facebook video. Your audience is looking for unique video content and your brand needs to be there to meet them.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ReimaginePR
MARCH 12, 2016
On average, I am asked to donate time to projects and causes about 4 times a week. I usually accept at least one request, which usually takes at least 3 hours out of my week. Some weeks, I’ve donated entirely, because I too have pet causes, ones that I have donated hundreds, probably thousands of hours to over the years. My mother gets an automatic yes.
Marketwired
MARCH 15, 2016
[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance. However, a strong personal brand can actually enhance and grow a company internally and externally.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
MARCH 16, 2016
For a public relations professional, it’s annoying to read about “ DIY PR. ” These types of articles – usually targeted to small companies or startups – sometimes contain useful information. But they imply that anyone can learn to do PR with a crash course enabled by reading a few blog posts. Maybe it’s just professional pride speaking, but no one who has built a career likes to think that it comes so easily.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
MARCH 17, 2016
Whether you’re a freelancer, author, blogger or entrepreneur, your personal brand is the most influential factor of your success. It is a symbol of who you are; it establishes the first impression that prospective clients will use to determine whether or not they’re interested. Personal branding can be fun, but it’s also a professional marketing strategy that can make or break your career.
The Proactive Report
MARCH 16, 2016
Email wins yet again. It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. The tactic that seems to be giving the most trouble is Social Media.
ImPRessions - Crenshaw Communications
MARCH 15, 2016
PR and communications professionals are constantly on the lookout for new and useful services to enhance their work. Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. What is Medium? Cofounder Ev Williams calls it “a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends.” Anyone with a voice and point of view should consider posting on its well-read
Cision
MARCH 16, 2016
Public relations is a tough job. You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships. But once you establish yourself as the go-to resource in your field and shift those influencers’ eyes from seeing you as a coverage-hungry PR monster to a respected thought leader, your efforts will have paid off.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Polaris
MARCH 16, 2016
Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. If you’re an advertiser, and you’re not ready to trust an automated caption copywriter, you’ll have the opportunity to review and edit the captions in the ad creation tool before you post the ad.
The Proactive Report
MARCH 16, 2016
Email wins yet again. It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Social Media. The tactic that seems to be giving the most trouble is Social Media.
ImPRessions - Crenshaw Communications
MARCH 17, 2016
Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns. New in content-sharing: audio. New apps for sharing content always interest communications professionals.
Cision
MARCH 18, 2016
You may be seeing a lot of engagement on social, but are your social campaigns driving real business results? You’ll never find out if you aren’t measuring your social ROI. Social ROI shows the value of your social strategy by comparing the amount of money you are getting out of your social efforts to the amount of money you’ve invested. It allows you to track the impact social is having on your company’s bottom line and how it benefits your business.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Stalwart Blog
MARCH 15, 2016
So this really isn’t a marketing blog post. Well, maybe it is….kinda sorta. Let me explain. As the head of an agency that proudly serves a wide range of organizations, our mission is to increase their awareness and positive perception to a wider audience. We do so by promoting positive messages and espousing our clients’ virtues without denigrating their rivals.
Shift Communications
MARCH 17, 2016
Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. The process often involves disassembling something and analyzing its components and workings in detail. –Wikipedia. Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response?
Communications Conversations
MARCH 15, 2016
Hey–it’s not me asking this question. It’s a topic that’s coming up with clients and friends I’ve talked with in town for a little while now. Is there a social media skills gap among younger folks here in Minneapolis? Maybe. Maybe not. The bigger issue is this: Why are we even having this discussion? I thought young people were supposed to be all over social media?
Cision
MARCH 17, 2016
PR is not one-size-fits-all. So how do you know what the right strategy is for your brand? Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
MARCH 17, 2016
An Interview with Cheryl Procter-Rogers, APR, Fellow PRSA It says a lot about Cheryl Procter-Rogers, APR, Fellow PRSA that she has been invited to speak on leadership and communications at the third Public Relations Summit in Armenia next month, April 8 – 10. Last November, she was invited to speak on the same topics at […].
PR News
MARCH 17, 2016
As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on the receiving end of outstanding communications tactics, story ideas loaded with article fodder, introductions to top sources, and helpful intel… Continued.
Shift Communications
MARCH 16, 2016
Spring is right around the corner. And while that means better weather, longer days and outdoor eating, it also means college graduates hitting the job market and undergrads looking for internships. SHIFT tends to follow an “always interviewing” approach, since we are focused on smart growth and finding the very best talent in all four offices. So, naturally, we anticipate an increase in the number of candidates that are looking to get their foot in the door at SHIFT over the next few months.
Cision
MARCH 16, 2016
Nearly every brand is on social these days, but according to the latest CMO survey by Duke University , only 15 percent can prove social’s impact quantitatively. Are you trying to measure the success of your campaigns without metrics like the majority of brands? If you’re posting links across multiple social platforms, you must know what’s working. Learn which platforms and posts are bringing the most traffic and generating the most revenue for your business by incorporating UTM codes into your
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Ishmael's Corner
MARCH 13, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Earlier this year The New York Times celebrated the 20-year anniversary of its website. Prior to the launch, the paper’s online reach depended on that “pioneer of online media,” AOL. Friend, colleague and periodic co-trainer for our storytelling workshops, Peter Lewis, wrote the introduction story.
ISEBOX
MARCH 14, 2016
Visit Philly is the organization entrusted with bringing visitors to Philadelphia, the birthplace of the Declaration of Independence, home of Benjamin Franklin, and our nation’s 5 th largest city. I was introduced to Visit Philly’s Media Relations Director, Cara Schneider, three years ago through a mutual friend. I was new to ISEBOX and working on a consultative basis, and frankly, I was novice on the full benefits of ISEBOX and how it solved problems for communications professionals.
Shift Communications
MARCH 14, 2016
This is part 2 of 2 of a quick look at Snapchat. In Part 1 , we looked at how popular the app has become. Once upon a time, a long time ago, I too was a Snapchat denier. “It’s useless,” I would say. “I don’t get the point at all. I’ll never use it.”. Fast forward a few years later, and Snapchat is probably one of my top two most-used apps. I came around, and now I love it.
Cision
MARCH 15, 2016
Thanks to the Internet, all brands have a voice. But with so much non-stop noise, very few are heard. Are competitors drowning out your voice? Help your brand stand out with Cision’s “ 6 Steps for Harnessing Real-Time Influence.” The free tip sheet has the insights needed to reach, engage and mobilize your audience by collaborating with the people who already have their trust and attention: influencers.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Ishmael's Corner
MARCH 15, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Earlier this year, The New York Times celebrated the 20-year anniversary of its website. My Tuesday post shared a back story leading up to the site’s launch, compliments of Pete Lewis who was the paper’s foreign correspondent for cyberspace at the time.
Communications Conversations
MARCH 16, 2016
I recently read a post by popular blogger, podcaster and professor, Mark Schaefer, on influencer marketing. The post was titled “8 Practical Applications for Influence Marketing.” While I largely agreed with a lot of what Mark had to say in the post (especially #1 and #2 in the list), he made two claims that stopped me in my tracks. And, they were two claims that are absolutely key to the whole “influencer marketing” discussion.
PR News
MARCH 17, 2016
PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan DiSciullo, PR director, markets, sectors and firmwide leader at PwC, casually dropped this information at PR News’ recent Business Leadership… Continued.
Expert insights. Personalized for you.
200 
Let's personalize your content