Sat.Mar 19, 2016 - Fri.Mar 25, 2016

Headshot Faux Pas: 10 Mistakes Not to Make


Can’t figure out why you’re not making any new connections? No one responding to your LinkedIn messages? Much like how the name of your company can repel even the most loyal customer or client, a bummer headshot can also “turn off” faster than a light switch.

3 Ways PR Can Leverage A Comments Section

ImPRessions - Crenshaw Communications

As an yone in PR today knows, often times the comments on an article you had a hand in placing are as interesting, if not more interesting, than the article itself. The comments section is such a fascinating topic, there’s even a book about it ( “Reading the Comments” ).

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Behind the Headlines With Sharon Ward Keeble


Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story.

How Focus Groups Can Help Your PR Plans


[By Jason Mollica]. One of the great things about public relations is digging deep into research you or your team has done to get better insights into a potential campaign.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Transforming the Word “CRISIS” from Negative to Positive

Melissa Agnes

photo credit: ra2studio/shutterstock. A LinkedIn connection of mine recently wrote me an interesting message.

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More Trending

Behind the Headlines With Juliana Colangelo


Authenticity is key to successful PR. A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience.

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7 crucial steps for preparing your spokespeople

PR Daily

An untrained spokesperson is a ticking time bomb for your brand. These people are the voice and personification of your brand, and it’s important that they are informed, prepared and knowledgeable.

Romancing the C-Suite: How to Communicate Results That Resonate

PR Expanded

The following article originally appeared on the AirPR blog. . Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love, huh?

How To Get The Best From A PR Agency

ImPRessions - Crenshaw Communications

A relationship with a public relations agency can be a little like a marriage. It starts with a spark, yet like any partnership, it can change over time.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 Reasons Why Your Brand Must Be Mobile


For our newest findings, check out the State of the Media 2016 Report! Since 2011, the percentage of U.S. adults who own a smartphone has grown from 35 to 68 percent.

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7 reasons to stop predicting content marketing’s death

PR Daily

Communications pros can be quick to declare the death of fields and approaches. With the rise of digital media, marketing and PR were declared dead on more than one occasion.

The Best is Yet To Come: A Case Study For Vision

The Stalwart Blog

I recently accompanied my fiancé on a work trip to Blackberry Farm in Walland, TN. Rough life, right? They were kind enough to take us behind-the-scenes to see the farm animals, garden where they grow heirloom vegetables, fine dining restaurant, etc.

8 Ways PR Pros Can Fight Spin

PR Matters

My latest article has just been published by PR Daily. I hope you enjoy it. Best Practice PR Reputation Management Spin

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Twitter’s Facebook-like Algorithm: What It Means for PR


Last week, Twitter announced that they would implement their Facebook-like algorithm across all user accounts. Previously available as an “opt-in” feature, users must now opt-out of this feature to see their full complement of tweets. Spoiler alert: few people are opting out.

4 spring cleaning tips for social media managers

PR Daily

Can you feel it? Spring is coming. Many are getting the cleaning bug. They’re cleaning their homes, cars, offices and desks, but what about a social cleaning strategy? Many PR pros spend the last few weeks of Q4 planning for the new year.

The Mechanics of Working with an Illustrator (from a PR perspective)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. PR under utilizes illustration as a form of visual storytelling. Yet, one could make an argument that no visual form better suits PR. After all, anything is possible with illustration (literally). Still, the idea of engaging with an illustrator can seem daunting — if not downright scary — for those steeped in the world of.more.

As Salaries Rise, PR Firm Fees Per Billable Hour Fall

Sword and the Script

by Frank Strong. “I I haven’t raised my prices in 20 years,” she said. She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring.

4 Ways Influencers Support Brands in Real Time


When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. So how can you take charge and own the conversation in real time? You need to have influencers on your side.

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3 ways to boost Instagram engagement

PR Daily

Instagram is about to become much harder for brand managers to use effectively. The photo-sharing app recently announced that users’ timelines will switch to an algorithmic formula.

5 Reasons to Embrace Advocacy Marketing Before It’s Too Late

Beyond PR

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. It’s not surprising; multiple research reports have demonstrated the positive impact customer advocacy has on conversion rates, revenue and client retention.

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Building the Habit of Business Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Many business professionals today accept storytelling as an effective means for communicating … in theory. Whether they actually embrace the act is a different story (retaining my reputation for bad puns). Of course, many books promise to recast you with Ira Glass’s gift for narrative and Jimmy Kimmel’s wit. I wrote about one such a.more.

March Madness Rounds 1 & 2: Let the Social Games Begin


As the Sweet 16 tips off, here’s a look at the top moments of rounds 1 and 2. Cision analyzed the NCAA tournament with its social software , collecting and providing insights from those enthralled with March Madness. Let’s take a look! Most Buzzworthy Teams.

Study: Why and how PR pros can dominate content marketing

PR Daily

The growing trend of content marketing and native advertising isn’t just for the Don Drapers of the world.

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SHIFTxSW – See Y’all Next Year

Shift Communications

Sunday marked the final day of SXSW. For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX.

How I Used Machine Learning To Predict Soccer Games For 24 Months Straight

Doctor Spin

This is a guest post by Ola Lidmark Eriksson, CTO at Wide Ideas. Two years ago, I asked myself if it would be possible to use machine learning to better predict the outcome of soccer games.

Are You Juggling Too Many Social Media Sites?


Social media management has become a hamster wheel for many: lots of work with little to no payoff. If you’re running on that wheel, overwhelmed with the effort it takes to update as many sites as you’re trying to maintain a presence on, you’re probably also not getting the results you want.

10 crucial steps to great media interviews

PR Daily

Speaking to the news media can be a tricky business. This is especially true if you are not a professional communicator or former journalist—or possess expertise in media relations and strategic communications.

7 Ways to Mix It Up and Make Your Marketing New Again

Beyond PR

Any professional can get into a groove and follow the same routine of how they do things. This makes sense: It’s part standardizing processes for efficiency, and part “if it ain’t broke, don’t fix it.”.

The four cardinal sins public speakers continue to break

Communications Conversations

The last few months, I’ve attended a number of local events here in Minneapolis. Good events put on by great people. And, in all cases, the speakers were solid. Except for one thing. They all continue to break a number of public speaking cardinal sins. Which is surprising, really.

How Can Brands Put Crises Into Context?


Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Brands can’t control the message on social.

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How brands can boost fan engagement on Facebook

PR Daily

Do shorter or longer Facebook posts get more "likes," comments, and shares? Is it better to embed videos directly on the social network or use YouTube links? What days and times see the highest engagement rates?