Cision
MARCH 22, 2016
Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies.
Onclusive
MARCH 21, 2016
Can’t figure out why you’re not making any new connections? No one responding to your LinkedIn messages? Much like how the name of your company can repel even the most loyal customer or client, a bummer headshot can also “turn off” faster than a light switch. Whether you’re an aspiring entrepreneur, a mid-level manager, or […].
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ImPRessions - Crenshaw Communications
MARCH 22, 2016
As an yone in PR today knows, often times the comments on an article you had a hand in placing are as interesting, if not more interesting, than the article itself. The comments section is such a fascinating topic, there’s even a book about it ( “Reading the Comments” ). Comments sections themselves, however, are somewhat controversial due to the often seriously negative conversations they can spark, prompting many publications to limit them or do away with them altogether.
Melissa Agnes
MARCH 21, 2016
photo credit: ra2studio/shutterstock. A LinkedIn connection of mine recently wrote me an interesting message. He began the message with the sentence: “Why CRISIS is a bad word,” and followed it up with the following wordplay – People: C reate their problems; R eact by blaming others; I nfer that all will be okay; S ecure themselves behind false claims; I ndependent they become instead of working as a collective; and.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
MARCH 22, 2016
Brand crises take many forms. And while no crisis is enviable, brand trolls can be some of the most annoying and damaging for your brand. So how can you protect your brand’s image? To keep your brand’s reputation from getting tarnished, you need a mixture of influencer relations and media intelligence in your crisis communication strategy. With social listening tools and a strong army of third-party advocates, your brand can identify damaging content, debunk trolls’ tales and protect your reputa
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MARCH 24, 2016
Public relations practitioners are acutely aware of the changing seasons and what’s happening on the calendar. Back-to-school time brings pitches about ramping up and starting anew, while the holidays generate story angles about celebrating, gifting, feasting, and making resolutions. Now that winter is receding in the Northeast, we’re seeing people flock to spring-like activities , and PR people are no exception.
Ishmael's Corner
MARCH 22, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. PR under utilizes illustration as a form of visual storytelling. Yet, one could make an argument that no visual form better suits PR. After all, anything is possible with illustration (literally). Still, the idea of engaging with an illustrator can seem daunting — if not downright scary — for those steeped in the world of.more.
Cision
MARCH 24, 2016
Authenticity is key to successful PR. A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. To immerse itself further in America’s fine wine, spirits and artisanal food scene, New York-based integrated communications firm Colangelo & Partners recently opened its first satellite office in the B
Communications Conversations
MARCH 22, 2016
The last few months, I’ve attended a number of local events here in Minneapolis. Good events put on by great people. And, in all cases, the speakers were solid. Except for one thing. They all continue to break a number of public speaking cardinal sins. Which is surprising, really. I mean, these cardinal sins, they’re kinda common sense. I would think any speaker who’s done any amount of public speaking would know enough not to break these rules.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
MARCH 25, 2016
A relationship with a public relations agency can be a little like a marriage. It starts with a spark, yet like any partnership, it can change over time. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing.
Ishmael's Corner
MARCH 20, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Many business professionals today accept storytelling as an effective means for communicating … in theory. Whether they actually embrace the act is a different story (retaining my reputation for bad puns). Of course, many books promise to recast you with Ira Glass’s gift for narrative and Jimmy Kimmel’s wit.
Cision
MARCH 24, 2016
When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. So how can you take charge and own the conversation in real time? You need to have influencers on your side. With strong influencer relationships, your brand can call on its allies to come to its defense in times of crisis or to mobilize its audience when an opportunity arises.
The Stalwart Blog
MARCH 25, 2016
I recently accompanied my fiancé on a work trip to Blackberry Farm in Walland, TN. Rough life, right? They were kind enough to take us behind-the-scenes to see the farm animals, garden where they grow heirloom vegetables, fine dining restaurant, etc. Sometimes inspiration comes in the most unexpected places. I can’t stop thinking about a quote I read on a clean white board inside the building where they make cheese: “The Best Is Yet To Come” Sam Beall.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Frederik Vincx
MARCH 25, 2016
Reading Time: 1 minutes How do you use the PESO communications model? We all know the theory, but I haven’t seen many communications teams put PESO to practice. Till now it mostly seems to be part of sales pitches of PR agencies trying to steal away the budgets of digital, SEO and advertising agencies. Meet the PESO kit: a collection of magnetic inspiration cards to help you plan your PESO communication campaigns.
PR Matters
MARCH 23, 2016
My latest article has just been published by PR Daily. I hope you enjoy it.
Cision
MARCH 24, 2016
As the Sweet 16 tips off, here’s a look at the top moments of rounds 1 and 2. Cision analyzed the NCAA tournament with its social software , collecting and providing insights from those enthralled with March Madness. Let’s take a look! Most Buzzworthy Teams. So where do the Sweet 16 teams stand before the games start up again tonight in terms of social conversation?
Communications Conversations
MARCH 24, 2016
Snapchat. It’s THE platform right now that brands *want* to figure out, but just can’t. I mean, 100 million active daily users draws a lot of attention, right? So, why can’t brands figure out Snapchat? For the same reason they couldn’t figure out Twitter initially–it’s not *designed* for brands (at least, most of Snapchat’s not designed for brands).
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Beyond PR
MARCH 25, 2016
“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. It’s not surprising; multiple research reports have demonstrated the positive impact customer advocacy has on conversion rates, revenue and client retention. Advocacy marketing isn’t just a passing fad, though. If the conversations at Influitive’s Advocamp 2016 were any indication, more and more marketers are beginning to understand and embrace its pow
Shift Communications
MARCH 22, 2016
Sunday marked the final day of SXSW. For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. Don’t worry, this is not another “Don’t move here” rant from a resident to attendees – instead, it is more to reinforce what you are dealing with when thinking of participating, speaking or attending SXSW.
Cision
MARCH 23, 2016
Social media management has become a hamster wheel for many: lots of work with little to no payoff. If you’re running on that wheel, overwhelmed with the effort it takes to update as many sites as you’re trying to maintain a presence on, you’re probably also not getting the results you want. Why We Overdo it On Social. Do you know how to measure social ROI?
Sword and the Script
MARCH 22, 2016
by Frank Strong. “I haven’t raised my prices in 20 years,” she said. “She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. I remember flailing with astonishment in momentarily in my chair, before unmuting and quickly shepherding the Q&A session to a speedier close.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Beyond PR
MARCH 22, 2016
Any professional can get into a groove and follow the same routine of how they do things. This makes sense: It’s part standardizing processes for efficiency, and part “if it ain’t broke, don’t fix it.”. But communications professionals know that if their campaigns are going to rise above every other message coming at buyers and influencers across channels, “don’t fix it” is not the path to continued success or better results.
Waxing UnLyrical
MARCH 25, 2016
Mac OS X 10.0 was released 15 years ago today. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then! They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. These sleek, funky machines were imbued with the gift of producing visuals, graphics, and who knows what else, to which the rest of us mere mortals could never
Cision
MARCH 25, 2016
Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Why? Brands can’t control the message on social. This reality is terrifying, if your brand is not equipped with the right best practices and social monitoring and engagement technology.
Katie Paine's Measurement Blog
MARCH 21, 2016
Please note: This piece originally appeared as a free article in the late March 2016 edition of The Measurement Advisor newsletter. This three-day idea fest that takes place in Miami every spring is organized by Don Stacks of the University of Miami. Within these three days, there are so many ideas presented that your brain needs […]. The post Who Needs Brain Training Software When We Have the IPRRC?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Beyond PR
MARCH 24, 2016
“Was it worth it?”. This is the one question you must be able to answer at the end of every PR and marketing campaign. Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit. To prove your campaign’s ROI, you need to report on meaningful metrics that relate directly to business goals.
Waxing UnLyrical
MARCH 23, 2016
While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. No, that doesn’t mean I don’t like my friends or family. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. And what’s better than e-meeting new people from across the globe and learning from their experiences?
prTini
MARCH 21, 2016
Hiring is tough. As an agency owner, the talent recruitment process is one of the harder parts of my job. Finding people who fit our needs — both culturally and skills-wise — is no easy task. But, I’ve learned that hiring young, aspiring, ambitious PR pros right out of college, or with a couple years experience, is a smart way to train on the way we do PR, without having to break the bad habits people inevitably pick up at other agencies.
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