Sat.Mar 19, 2016 - Fri.Mar 25, 2016

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts.

Romancing the C-Suite: How to Communicate Results That Resonate

PR Expanded

The following article originally appeared on the AirPR blog. . Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love, huh?

Headshot Faux Pas: 10 Mistakes Not to Make

Onclusive

Can’t figure out why you’re not making any new connections? No one responding to your LinkedIn messages? Much like how the name of your company can repel even the most loyal customer or client, a bummer headshot can also “turn off” faster than a light switch.

3 Ways PR Can Leverage A Comments Section

ImPRessions - Crenshaw Communications

As an yone in PR today knows, often times the comments on an article you had a hand in placing are as interesting, if not more interesting, than the article itself. The comments section is such a fascinating topic, there’s even a book about it ( “Reading the Comments” ).

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Behind the Headlines With Sharon Ward Keeble

Cision

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story.

More Trending

Transforming the Word “CRISIS” from Negative to Positive

Melissa Agnes

photo credit: ra2studio/shutterstock. A LinkedIn connection of mine recently wrote me an interesting message.

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5 Things PR People Do In Spring

ImPRessions - Crenshaw Communications

Public relations practitioners are acutely aware of the changing seasons and what’s happening on the calendar. Back-to-school time brings pitches about ramping up and starting anew, while the holidays generate story angles about celebrating, gifting, feasting, and making resolutions.

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Behind the Headlines With Brooks Wallace

Cision

Every day, journalists receive tons of pitches from communication professionals just like you. So how can you stand out from the crowd and ensure your brand gets coverage? If at first you don’t succeed, try, try again.

#CreativePR: Measurement and Data-Based Insights

Marketwired

This is post 5 of our 5-part #CreativePR blog series. Read the entire series here. . The data-driven world has significantly reshaped the way the communications industry works.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 crucial steps for preparing your spokespeople

PR Daily

An untrained spokesperson is a ticking time bomb for your brand. These people are the voice and personification of your brand, and it’s important that they are informed, prepared and knowledgeable.

How To Get The Best From A PR Agency

ImPRessions - Crenshaw Communications

A relationship with a public relations agency can be a little like a marriage. It starts with a spark, yet like any partnership, it can change over time.

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Behind the Headlines With Juliana Colangelo

Cision

Authenticity is key to successful PR. A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience.

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The Best is Yet To Come: A Case Study For Vision

The Stalwart Blog

I recently accompanied my fiancé on a work trip to Blackberry Farm in Walland, TN. Rough life, right? They were kind enough to take us behind-the-scenes to see the farm animals, garden where they grow heirloom vegetables, fine dining restaurant, etc.

7 reasons to stop predicting content marketing’s death

PR Daily

Communications pros can be quick to declare the death of fields and approaches. With the rise of digital media, marketing and PR were declared dead on more than one occasion.

8 Ways PR Pros Can Fight Spin

PR Matters

My latest article has just been published by PR Daily. I hope you enjoy it. Best Practice PR Reputation Management Spin

3 Reasons Why Your Brand Must Be Mobile

Cision

For our newest findings, check out the State of the Media 2016 Report! Since 2011, the percentage of U.S. adults who own a smartphone has grown from 35 to 68 percent.

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As Salaries Rise, PR Firm Fees Per Billable Hour Fall

Sword and the Script

by Frank Strong. “I I haven’t raised my prices in 20 years,” she said. She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring.

John Kasich's squandered PR opportunities

PR Daily

When you turn on CNN or MSNBC, the coverage of Ohio Gov. John Kasich is sparse.

The Mechanics of Working with an Illustrator (from a PR perspective)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. PR under utilizes illustration as a form of visual storytelling. Yet, one could make an argument that no visual form better suits PR. After all, anything is possible with illustration (literally). Still, the idea of engaging with an illustrator can seem daunting — if not downright scary — for those steeped in the world of.more.

Top Trends From State of the Media 2016

Cision

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer.

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SHIFTxSW – See Y’all Next Year

Shift Communications

Sunday marked the final day of SXSW. For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX.

4 spring cleaning tips for social media managers

PR Daily

Can you feel it? Spring is coming. Many are getting the cleaning bug. They’re cleaning their homes, cars, offices and desks, but what about a social cleaning strategy? Many PR pros spend the last few weeks of Q4 planning for the new year.

Building the Habit of Business Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Many business professionals today accept storytelling as an effective means for communicating … in theory. Whether they actually embrace the act is a different story (retaining my reputation for bad puns). Of course, many books promise to recast you with Ira Glass’s gift for narrative and Jimmy Kimmel’s wit. I wrote about one such a.more.

Twitter’s Facebook-like Algorithm: What It Means for PR

Cision

Last week, Twitter announced that they would implement their Facebook-like algorithm across all user accounts. Previously available as an “opt-in” feature, users must now opt-out of this feature to see their full complement of tweets. Spoiler alert: few people are opting out.

How I Used Machine Learning To Predict Soccer Games For 24 Months Straight

Doctor Spin

This is a guest post by Ola Lidmark Eriksson, CTO at Wide Ideas. Two years ago, I asked myself if it would be possible to use machine learning to better predict the outcome of soccer games.

3 ways to boost Instagram engagement

PR Daily

Instagram is about to become much harder for brand managers to use effectively. The photo-sharing app recently announced that users’ timelines will switch to an algorithmic formula.

How A MacBook Changed My Life

Waxing UnLyrical

Mac OS X 10.0 was released 15 years ago today. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then!

4 Ways Influencers Support Brands in Real Time

Cision

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. So how can you take charge and own the conversation in real time? You need to have influencers on your side.

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The four cardinal sins public speakers continue to break

Communications Conversations

The last few months, I’ve attended a number of local events here in Minneapolis. Good events put on by great people. And, in all cases, the speakers were solid. Except for one thing. They all continue to break a number of public speaking cardinal sins. Which is surprising, really.

Study: Why and how PR pros can dominate content marketing

PR Daily

The growing trend of content marketing and native advertising isn’t just for the Don Drapers of the world.

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The PESO KIT: plan communication campaigns with your team

Frederik Vincx

Reading Time: 1 minutes How do you use the PESO communications model? We all know the theory, but I haven’t seen many communications teams put PESO to practice.

Infographic: How Can You Slay Social Trolls?

Cision

Brand crises take many forms. And while no crisis is enviable, brand trolls can be some of the most annoying and damaging for your brand. So how can you protect your brand’s image? To keep your brand’s reputation from getting tarnished, you need a mixture of influencer relations and media intelligence in your crisis communication strategy.