Sat.Aug 15, 2015 - Fri.Aug 21, 2015

Fighting Back Against Passive PR Pitches


One of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. It’s rough stuff […]. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relations

Five Tips to Make the CFO of the Company Your BFF

PR Expanded

For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings. But, you have to know how to use the opportunity to your advantage.


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CASL — one year on


RIVER FALLS,WISCONSIN-AUGUST 22,2014: A can of Hormel brand Spam spread. Hormel is an American food company based in Austin,Minnesota. So Canada’s Anti-Spam Law (CASL) went into effect last summer. Since then, the sky hasn’t fallen. In fact, there has been only a handful of brands that have been penalized for breaking the law. No doubt there will be others. But brands are getting cocky, assuming they won’t get caught. I own a particular brand of phone.

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6 Ways to Connect With Consumers Using Periscope


Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. By allowing users to broadcast footage with a simple finger tap and Internet connection, the app focuses on bringing people from around the world together in a new way. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Denver: A Rapidly Growing American City

Ronn Torossian

Denver, Colorado’s beautiful capital city, has the distinction of being named as one of Forbes’ fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list were in states such as California and Texas. It’s no big surprise at all that the Mile [.]. The post Denver: A Rapidly Growing American City appeared first on 5WPR CEO Ronn Torossian Founder's Blog. 5WPR News PR Agency BRANDING

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13 ways to boost your LinkedIn presence

PR Daily

Editor's note: This story is taken from Ragan's distance-learning portal. The site contains hundreds of hours of case studies, video presentations, and interactive courses. What a great blog post that was, if you do say so yourself. Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts. If you're seeking to establish yourself as a thought leader—and who isn't inspired by your thoughts?—try

6 Quotes on Effective Communication From Gary Vaynerchuk


With the ubiquity of social media and the Internet today, connecting with others is easy. But for brands, connecting with your audience can be much more difficult. With so many messages being shared at all times, how do you make yours stand out? Gary Vaynerchuk , business builder and owner of VaynerMedia , knows the secret to attracting your audience: quality content and effective communication.

How to Choose a PR Strategy, Part 4 of 6: Innovative environment

Shift Communications

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR environment.

3 Reasons to Improve your Visual Literacy

The Proactive Report

Mouse over the image. Watch and read all the added content on this image. What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphic ally. Visual literacy is more than a skill, it’s a form of critical thinking that enhances your intellectual capacity. Brian Kennedy TEDx talk. Here are three reasons why anyone in marketing or PR should improve their visual literacy skills. The Demand for Visual Content.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Emojis are here to stay, so figure out how to use them

PR Daily

The emoji string at l eft is my feeble attempt to pose a question: Is communication better with emojis? Among my peers, I mostly hear a lot of disdain for these cartoony icons strung together to form a sentence or a thought, or to convey an idea or emotion. On his now-defunct "Jay Today," Jay Baer asked if marketers should take emoji seriously. Comments to the YouTube post were mostly dismissive, characterized by this one: “I am too old to spend extra time trying to translate what emojis mean.

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The PR Implications of Edelman’s 2015 Trust Barometer Study


Trust is an important concept in commerce. It underlies every deal, making every transaction appear more or less hazardous. This in turn affects the likelihood of consumers buying into your advertising and PR efforts.

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B2B Solved the Biggest Content Marketing Challenge Yesterday

Sword and the Script

by Frank Strong. Sometimes the answers are hidden in plain sight. Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge in the 2015 B2B Content Marketing survey by the Content Marketing Institute and Marketing Profs. Those in the content trenches, know exactly what this feels like: We are never done.

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Is Your Practice Group the Best Fit for You?

Shift Communications

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts. Now that I’ve had some time to reflect, I can chalk this up to my analytical personality and preferences.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How Coca-Cola's op-ed hit the 3 O's of crisis management

PR Daily

Coca-Cola is embroiled in a slow-moving but nevertheless monumental corporate crisis. The seller of sugary drinks has increasingly come under fire for not only fueling America’s obesity woes, but also attempting via Coke-backed research to shift the debate away from its products and toward topics such as exercise.

5 Tips to Reel Viewers in With Streaming Video


Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. With a blog post, you can get away with some fluff words here and there. The audience is likely to forgive a blurry photo on Instagram. They aren’t as gracious with live streams. If you don’t capture their attention within the first five seconds, they’re off to a different stream.

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What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

(Nerd post alert. Endorsed and paid for by Carrie’s Inner Geek.). Well, this is rather interesting!! I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . Looks promising, right? The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World.

What’s All the Fuss About Semantic Search?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google wants the best content to win. The more Google serves up content for searches that you find useful, the more likely you keep returning to the search engine. The company’s business model depends on this concept with the high volume of traffic to organic search essentially feeding paid search, the ads that appear above.more.

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5 must-haves for a PR survival kit

PR Daily

Public relations disasters can affect businesses of all shapes and sizes. Whether you work for a Fortune 500 company, a startup, a nonprofit organization or even a church, no one is immune to a PR crisis. Though organizations can often heal their reputations with time and smart communications strategies, silence isn’t always golden. Preparing for and managing crises will significantly soften the blow and price you might pay in plummeting sales, employee retention or a negative brand image.

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5 Questions You Need to Answer Before Publishing a Press Release


As you walk through the steps of publishing a press release through an online distribution platform , you’re going to need to have answers to the following questions. Answer them ahead of time and shave time off of the distribution process. Who’s My Point of Contact? You’ll need contact details for someone at your business to accompany your press release. Now, if you have a public relations manager, it’s a no-brainer who that contact should be.

Not Always There When You Call, But I’m Always On Brand

Shift Communications

You’re walking into a new business pitch, do you know where your personal brand is? It’s 9 a.m. on a Monday, do you know where your personal brand is?? Your manager is making small talk with you by the Keurig, do you know where your personal brand is??? If you answered no to any of the above, continue reading. If you answered yes, still continue reading. Your greatest weapon can be your personal brand but only if you take this seemingly useless and laughable concept completely serious.

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Hillary Clinton, a Cigar and the Power of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders.

5 reasons to build your marketing around millennials

PR Daily

Studies show that the 83 million millennials possess $1.3 trillion in annual buying power, and are set to inherit $30 trillion more from their Generation X and baby boomer parents. Thus, Fortune 500 companies have been investing heavily in marketing to millennials. These companies are complementing their “core” business model and trying to tap into the now-largest population in the U.S.

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Behind the Blog | John ‘Spartan’ Nguyen, Editor-in-Chief of Nerd Reactor


Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . Nerd fare has become big business. Whether it’s comic books, video games, science fiction or fantasy, what was once the province of just a bespectacled few is now accessible to the masses; three of the top ten highest grossing films of all time are based on classic comic book properties.

Tip for Alaska Air - Don’t threaten your customers

The Stalwart Blog

Our family recently took our annual family vacation to Bend, Oregon. The trip couldn’t have gone any smoother - except for our return flight. On the first leg of our trip home, we traveled on a smaller plane. Everyone boarded the aircraft and we appeared ready to hit the runway. Then, the flight attendant announced, “This aircraft is equipped with 6 infant lifejackets. Unfortunately, there are seven infants on the plane. We’re going to need one infant on another flight.”. The plane went silent.

One Not-so-little Detail Missing from the Debate on Amazon’s Culture

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The hoopla triggered by The New York Times on the Amazon culture has not subsided. Cruel Bruising Dickensesque (as a literary reference, my personal favorite) And these were some of the more measured descriptions of the Amazon culture that have come to light and created a PR crisis. Amazon CEO Jeff Bezos was quick to.more.

Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. a recent report from The Acquity Group. The report. was based on data from a survey of more than 2,000 consumers in the United States. Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3

Master Podcasting Practices: Q&A With Kerry O’Shea Gorgone


With a loyal, engaged listener base, podcasting proves audio content is worth getting into, especially if your target audience is always on the move. But where do you start if you’ve never had experience recording episodes or editing audio?

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Breaking Up: San Diego & The Chargers

The Stalwart Blog

As a San Diego native and lifelong fan of the San Diego Chargers, these past few months have been difficult. In our town, summer is a time for sunny, joyful optimism about the potential of an upcoming season, an expectation that this time things will be different. But this year, things are different, a cloud hangs over my beloved Bolts, the gloomy nature of which, has nothing to do with wins or losses on the playing field, but rather the uncertainty of what’s going to happen off of it.

Disrupt Yourself (Here’s How)


PR has changed rapidly in the last couple of years. Here’s what you need to do to stay relevant. Blog infograph PR Advice Reimagine PR

Why you should talk to your employees first in a crisis

PR Daily

Put yourself in this scenario: One of your top clients, with your advice, seems to have avoided a potentially negative media response to a workplace injury. The non-fatal accident at a large manufacturing plant is getting more attention than expected, but you were prepared and had thought of presumably everything. You briefed a company spokeswoman and armed her with strong talking points. Reporters were responded to swiftly and honestly. Initial online reports were fair and balanced.

Invest in Podcasts With the Latest Best Practices


If we were to compare Aesop’s The Tortoise and the Hare to content marketing, podcasting would be the slow but steady-paced tortoise. While podcasting isn’t a new medium for PR professionals, with one-fifth of Americans listening each month, podcasting is on its way to winning the race. But how can you start running a podcasting if you don’t have any previous experience? Start by knowing your listener base.