Sat.Aug 15, 2015 - Fri.Aug 21, 2015

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Fighting Back Against Passive PR Pitches

Onclusive

One of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. It’s rough stuff […].

Pitching 295
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6 Ways to Connect With Consumers Using Periscope

Cision

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. By allowing users to broadcast footage with a simple finger tap and Internet connection, the app focuses on bringing people from around the world together in a new way. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Consumer 257
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Five Tips to Make the CFO of the Company Your BFF

Deirdre Breakenridge

For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings.

Company 253
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CASL — one year on

ReimaginePR

RIVER FALLS,WISCONSIN-AUGUST 22,2014: A can of Hormel brand Spam spread. Hormel is an American food company based in Austin,Minnesota. So Canada’s Anti-Spam Law (CASL) went into effect last summer. Since then, the sky hasn’t fallen. In fact, there has been only a handful of brands that have been penalized for breaking the law. No doubt there will be others.

System 222
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Reasons to Improve your Visual Literacy

The Proactive Report

Mouse over the image. Watch and read all the added content on this image. What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphic ally. Visual literacy is more than a skill, it’s a form of critical thinking that enhances your intellectual capacity. Brian Kennedy TEDx talk.

Analysis 171

More Trending

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Five Tips to Make the CFO of the Company Your BFF

Deirdre Breakenridge

For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings.

Company 238
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Denver: A Rapidly Growing American City

Ronn Torossian

Denver, Colorado’s beautiful capital city, has the distinction of being named as one of Forbes’ fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list were in states such as California and Texas. It’s no big surprise at all that the Mile [.]. The post Denver: A Rapidly Growing American City appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Blogging 163
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What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

(Nerd post alert. Endorsed and paid for by Carrie’s Inner Geek.). Well, this is rather interesting!! I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . Looks promising, right? The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World.

SEO 158
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5 Tips to Reel Viewers in With Streaming Video

Cision

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. With a blog post, you can get away with some fluff words here and there. The audience is likely to forgive a blurry photo on Instagram. They aren’t as gracious with live streams. If you don’t capture their attention within the first five seconds, they’re off to a different stream.

Video 249
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PR Measurement Course

The Proactive Report

Register for the Course. If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. This is much more than just a course on using Google Analytics – you will learn: What you can track and why you should track these indicators. ow to set up goals for paid, owned, earned and shared media.

Course 122
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How to Choose a PR Strategy, Part 4 of 6: Innovative environment

Shift Communications

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Today, we’ll examine the traditional PR environment.

Strategy 121
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What’s All the Fuss About Semantic Search?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google wants the best content to win. The more Google serves up content for searches that you find useful, the more likely you keep returning to the search engine. The company’s business model depends on this concept with the high volume of traffic to organic search essentially feeding paid search, the ads that appear above.more.

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5 Questions You Need to Answer Before Publishing a Press Release

Cision

As you walk through the steps of publishing a press release through an online distribution platform , you’re going to need to have answers to the following questions. Answer them ahead of time and shave time off of the distribution process. 1. Who’s My Point of Contact? You’ll need contact details for someone at your business to accompany your press release.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

Last Saturday, you may have read the scathing New York Times piece on Amazon’s culture. Huge story. Huge media buzz. Huge legs on social media. Numerous follow-up stories were written. Facebook was abuzz. It was an A topic for a few days. But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. Nick Ciubotariu, head of infrastucture development at Amazon, weighed in with this post on LinkedIn on Sunday.

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Is Your Practice Group the Best Fit for You?

Shift Communications

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts. Now that I’ve had some time to reflect, I can chalk this up to my analytical personality and preferences.

Groups 115
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Hillary Clinton, a Cigar and the Power of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders.

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Behind the Blog | John ‘Spartan’ Nguyen, Editor-in-Chief of Nerd Reactor

Cision

Welcome to Cision Blog’s newest content series, Behind the Blog, where we chat with a notable influencer in a particular digital space, such as food, fashion, or finance. . Nerd fare has become big business. Whether it’s comic books, video games, science fiction or fantasy, what was once the province of just a bespectacled few is now accessible to the masses; three of the top ten highest grossing films of all time are based on classic comic book properties.

Blogging 237
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Tip for Alaska Air - Don’t threaten your customers

The Stalwart Blog

Our family recently took our annual family vacation to Bend, Oregon. The trip couldn’t have gone any smoother - except for our return flight. On the first leg of our trip home, we traveled on a smaller plane. Everyone boarded the aircraft and we appeared ready to hit the runway. Then, the flight attendant announced, “This aircraft is equipped with 6 infant lifejackets.

Travel 98
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Not Always There When You Call, But I’m Always On Brand

Shift Communications

You’re walking into a new business pitch, do you know where your personal brand is? It’s 9 a.m. on a Monday, do you know where your personal brand is?? Your manager is making small talk with you by the Keurig, do you know where your personal brand is??? If you answered no to any of the above, continue reading. If you answered yes, still continue reading.

Branding 104
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One Not-so-little Detail Missing from the Debate on Amazon’s Culture

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The hoopla triggered by The New York Times on the Amazon culture has not subsided. Cruel Bruising Dickensesque (as a literary reference, my personal favorite) And these were some of the more measured descriptions of the Amazon culture that have come to light and created a PR crisis.

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Invest in Podcasts With the Latest Best Practices

Cision

If we were to compare Aesop’s The Tortoise and the Hare to content marketing, podcasting would be the slow but steady-paced tortoise. While podcasting isn’t a new medium for PR professionals, with one-fifth of Americans listening each month, podcasting is on its way to winning the race. But how can you start running a podcasting if you don’t have any previous experience?

Software 236
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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B2B Solved the Biggest Content Marketing Challenge Yesterday

Sword and the Script

by Frank Strong. Sometimes the answers are hidden in plain sight. Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge in the 2015 B2B Content Marketing survey by the Content Marketing Institute and Marketing Profs.

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Conducting an SEO Audit Pt. 2: On-Site Components

Shift Communications

In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. If you walked through those and found yourself saying, “I sure do need one,” then keep on reading. So you need an SEO audit. Perhaps your organic traffic could be better. Or your competitors are smoking you out on search.

SEO 97
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9 Digital Trends Reshaping PR

Communications Conversations

Last week, I spoke at the Florida Public Relations Association Annual Conference in Orlando. Our annual #SoloPR Summit was part of the event (thanks to the efforts of Kellye Crane), so I was graciously invited to speak. My topic: Digital trends reshaping the PR industry. My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!

Trends 97
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MediaPulse | A Weekly Media Round-Up

Cision

Here are some media industry stories we’re following this week: Laugh Out Loud: Saturday Night Live has announced its first three hosts including Amy Schumer , Miley Cyrus , and former cast member Tracy Morgan ( CNN ); Banksy’s latest offering, Dismaland , a spoof on Disneyworld comes complete with an (ironically?) crashing website ( BBC ); A 4.0 earthquake hit the Bay Area Monday morning, and was caught on air at KTVU-TV ( Poynter ).

Media 140
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Breaking Up: San Diego & The Chargers

The Stalwart Blog

As a San Diego native and lifelong fan of the San Diego Chargers, these past few months have been difficult. In our town, summer is a time for sunny, joyful optimism about the potential of an upcoming season, an expectation that this time things will be different. But this year, things are different, a cloud hangs over my beloved Bolts, the gloomy nature of which, has nothing to do with wins or losses on the playing field, but rather the uncertainty of what’s going to happen off of it.

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UK government communications and PR leads the world

Stuart Bruce

Too many people think of the public sector as being slow to modernise and that the best innovation comes from the private sector. In the public relations profession that couldn’t be farther from the truth as many of the best examples of modernised public relations I know come from the public sector. The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other

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Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Guest Post by Julie O’Neil. Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. For many years public relations practitioners have been asking for measurement standards to ensure that all their public relations efforts can be evaluated using consistent definitions and measurements.

Report 83