Sat.Apr 16, 2016 - Fri.Apr 22, 2016

5 Tactics For Ensuring Customer Success

Onclusive

What do you think makes a B2B company successful? Turning a profit? Going public? Rapid growth?

B2B 241

13 Fortunate Truths about PR

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

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Capture viral behavior with strange projects

Marketwired

[By Karen Geier]. When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions.

Viral 203

#WhisperMoore Bench Project: Q&A With Artist & Curator, Ava Mallett

PR Expanded

Host Deirdre Breakenridge interviews President Cecelia Fitzgibbon at Moore. On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon , on my podcast show, Women Worldwide.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Social Tools Summit Cheat Sheet

Flack's Revenge

Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators.

Tools 181

More Trending

Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.

Cision

When the Coachella Valley Music & Arts Festival started in 1999, it boasted music acts like Beck, Tool and Rage Against the Machine. They were $800,000 in red after that.

Data 249

Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals.

B2B 173

Responding to Crisis

Ronn Torossian

Crisis management and communication is the most common PR function known to the public. This is because, unfortunately, many brands do not call on PR specialists until tragedy strikes. Giving PR a bad reputation in the public eye, as the bad guys called in to hide or spin the truth and help brands to cover up mistakes and even illegal activities.

Crisis 163

How to secure bigger budgets using coveragebooks

The Resolution Blog

So the hard work is done. You’ve pulled off the campaign and the coverage has rolled in. You want to do a similar campaign. But next time bigger and better. To get the extra budget signed off you need to showcase the campaign.

How To 156

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Behind the Headlines With Deborah Radman

Cision

If you can’t earn your audience’s trust, you won’t earn their business. Trust is the foundation of any relationship, says Deborah Radman, senior associate at The Stevens Group. She recommends personalizing brand communication to build more personal relationships with your audience.

Ethics 248

How To Win A PR War (Hubspot vs Dan Lyons)

ImPRessions - Crenshaw Communications

Marketing software company Hubspot’s recent feud with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation.

How To 171

TCIP #056 – Terrorist Attack Crisis Management with Daniel Linskey

Melissa Agnes

Welcome to episode #056 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Linskey. I recently had the honor of sitting down with Daniel Linksey, former Superintendent in Chief of the Boston Police Department, to record an episode of the Crisis Intelligence Podcast.

Whole Foods denies writing gay slur on cake, countersues pastor

PR Daily

On the Internet, not everything is as it seems. On Monday, Kaplan Law Firm uploaded a YouTube video that showed Jordan Brown, an openly gay Texas pastor, accusing Whole Foods of writing an offensive word on a cake he had purchased.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Year of the Influencer

Cision

Influence — it ’ s the buzz word of 2016. Thought leaders, including myself, have it written in our Trapper Keepers with hearts around it. We love organic content because it gets better responses. Influencers make it easier to convince and convert with that organic content.

Tips for brands handling death on social media

The Stalwart Blog

These two articles caught my attention throughout the last 24 hours: Mashable "Brands awkwardly try to pay tribute to Prince". Adweek "Brands post tributes to Prince, but struggle to make them Heartfelt and Not Promotional". Death can often bring out the worst in brands, and people, on social media.

Want a job in communications? Prepare by using this interview question checklist

PR Matters

The Undercover Recruiter , Europe’s leading HR and recruitment blog, published my article on the (ultimate) interview question checklist you’ll need for any job in communications. If you can answer all of these questions well, you’ll be more than prepared.

8 tips for writing compelling headlines

PR Daily

Writing an effective headline is a tricky skill to master. On average, only 20 percent of people who read your headline will read the article. A headline is an integral part of your content, and it must be given sufficient time and thought.

4 Sources to Find the Right Reporters to Pitch

Cision

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters.

Report 221

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My little Toyota Corolla didn’t quite roll to the intersection. It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person.

What Makes a News Release Share-Worthy?

Marketwired

Writing a quality news release takes time. Coming up with a compelling angle, crafting a punchy headline, tightening up each sentence, formatting, editing, and making fixes is no quick or simple task.

Why the news release is officially over

PR Daily

Telling media relations pros that the news release is dead might be too harsh. Let me rephrase: “The news release hasn’t been useful for a long time.”.

Behind the Headlines With Alan VanderMolen

Cision

Reaching your audience with the right message can be a challenge. But for global brands, the right message may not be the same for every audience.

Local 218

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Guest Post by Jordan Feise. [Ed: Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.].

In Pursuit of Happiness

Maine PR Maven

Brand 123

How to boost your content marketing with video

PR Daily

Video content marketing is the new normal for brands and agencies that are eager to find relevance in a cluttered and ever-evolving landscape.

Behind the Headlines With Glenn Boyet

Cision

Authenticity can mean the difference between connecting with your audience and losing them to a competitor. Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication.

How to Pick the Best Stock Images for Your Message

Beyond PR

Abiding by the best practices of modern content marketing, you need to include a visual with every piece of content your brand distributes. Depending on the scope of your content production and distribution strategy, that can quickly add up to a lot of graphics.

Bytes & Bites: The State of PR in 2016

TrendKite

Almost every Friday during lunch the TrendKite team enjoys a visit from a guest speaker -- a weekly event we like to call Bytes & Bites.

5 PR tips from an outstanding video pitch

PR Daily

PR pros, take note: The bar for video pitches has been raised. Jim Cliff demonstrated his video production skills with an “endorsement” from President Barack Obama for a video producer job at Buzzfeed ’s London office.

Video 126

3 Ways Journalists Use Social

Cision

Sending a pitch to a journalist without building rapport in advance almost guarantees rejection. So where should communication professionals go to connect with journalists and ensure a more positive response to their pitches? Social media.

Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

If I asked you to list out which audiences are central to your PR and marketing efforts, I bet it’d be safe to surmise your current and prospective customers are at the top. Somewhere on your list, though, will be your organization’s executive team, investors, and other stakeholders.