Hello from sunny Florida! Well, technically, I’m back home today–but I was in Orlando at the #SoloPR Summit and Florida Public Relations Association Conference yesterday and earlier this week.
In this edition of the Talking Points Podcast, Kevin and I discuss a trend that (along with “emoji marketing”) can’t die soon enough, in my view: real-time marketing. We also discussed and talked about a few other things in this episode:
* Paul Maccabee’s post on the decision to include bylines in your corporate blog.
* The recent #ILookLikeAnEngineer campaign and what it means for brands trying to start memes like this.
* The recent slew of posts about how Facebook is counting video views.
* And finally, recognizing friend and former client, LeeAnn Fahl, on her new role at Securian!
Hope you’ll give the show a listen.
SHOW NOTES – August 13, 2015
“The real problem with real time marketing”
http://www.businessesgrow.com/2015/07/28/real-time-marketing/
“Put down the Oreos, real-time marketing is dead”
http://www.christopherspenn.com/2015/08/put-down-the-oreos-real-time-marketing-is-dead/
SPOTLIGHT: “#ILookLikeAnEngineer smashes stereotypes in the tech industry”
http://digiday.com/platforms/ilooklikeanengineer-smashes-stereotypes-tech-industry/
“Theft, Lies, and Facebook Video”
https://medium.com/@hankgreen/theft-lies-and-facebook-video-656b0ffed369
“To byline or not: 5 reasons why your blog should identify its authors”
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