Sat.Aug 08, 2015 - Fri.Aug 14, 2015

4 Pitfalls of Brand Journalism to Avoid

Onclusive

Perhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”

Trump, Tinder, Press Offender – New Rules of Taking on Media

Flack's Revenge

Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the barrel. This seems to be changing.

Media 249

Why Companies Should Be Training All Employees to Use Social Media

Cision

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. A guy I know posted this article about….

6 ways to build and maintain a positive presence online

PR Daily

Most entrepreneurs assume that a lack of an online reputation is a good thing. In reality, it’s negative, because people who can’t find you or any mention of your startup anywhere on the Internet assume you are not savvy or have something to hide.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Content Strategies in 2015: Make it Visual, Make it Mobile

Shift Communications

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Most of these posts center on questions around things like content volume, distribution, channel selection and engagement metrics.

Mobile 160

More Trending

How to Handle a Negative Tweet About Your Brand

Cision

If you’re paying attention to what’s being said about your brand on Twitter, you’re staying on top of b oth the glowing reviews and the snarky complaints. But what can you do to turn the negative comments into something positive? Let’s look at a few scenarios and how to handle them.

Brand 339

10 Facebook trends of 2015 (so far)

PR Daily

Facebook has been busy. Over the last several months, it has been rapidly evolving from a site where you were subjected to an endless stream of photos of your acquaintances’ children to a modern media company.

Trends 171

The Shocking Beef about Feeding the Content Monster

Sword and the Script

by Frank Strong. The burger business tells us a thing or two about content marketing. We can take a spin down the main drag in most cities and towns and find a burger joint. In most cases, we’ll find two or three and often more.

Radio 153

The Best Way to Reach Chinese Media

Flack's Revenge

This post first appeared on Fusion Forum. We have dispelled myths about how PR works in Asia , and offered tips for getting tech news covered in China. This post focuses on WeChat , a messenger app that is one of the best ways to reach Chinese media.

Media 156

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 Easy Hacks To Make You a Productivity Ninja

Cision

You’re probably familiar with the egalitarian adage that “we all have the same 24 hours in a day.” And although this is technically true, life is not egalitarian. Disparity in ability and resource oftentimes constrain what we can accomplish on any given day.

Man poses as Target on Facebook, trolls complaining consumers

PR Daily

In a move that will make you say, “I’m surprised this doesn’t happen more often,” a man posed as a Target customer service rep on Facebook and gave hilarious fake responses to real outraged customers. Target doesn’t see Facebook user Mike Melgaard as a hero, but comedy aficionados certainly will.

Keeping It Fresh 10 years Into A Gig

Shift Communications

The number one question I get when I turn the it over to job applicants is a variation of why I’ve stayed with SHIFT this long (I completed – gasp – 10 years this week). The short answer is it’s equal parts culture, opportunity, flexibility, mentors and team members.

PR Measurement – New Tools and New Skills

The Proactive Report

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. It is a numbers game. That’s what gets the attention of the C-suite.

More Journalists Find Social Media Helpful, Useful to Assignments

Cision

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media.

Love PR Daily? Come work for us!

PR Daily

If you love PR Daily so much that you dream about working for it, your time has come. If you like to complain about all the stuff you would do to make PR Daily better, your time may have come, too. We're looking for someone to take on the position of co-editor of the No. 1 PR news site on the Web.

Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google.

SEO 190

Sifting Through Journalists’ Gripes and Grumbles for PR Lessons

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since I embarked on my PR adventure in 1983, everything has changed. Except one dynamic. Journalists griped about PR folks back in 1983, and they’re still griping today.

How to Use Instagram to Tell Your Brand’s Story

Cision

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. However, marketing and PR professionals can become easily overwhelmed by the number of best practice lists published on the Internet.

Beware these 6 social media traps

PR Daily

Some social media mistakes are so common that nearly every digital marketer and business owner has made them at some point. Check out this list, and discover how you can stop yourself from making these serious social media faux pas : 1. Pretending all social media platforms are the same.

How to Choose a PR Strategy, Part 3 of 6: Chaotic environment

Shift Communications

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

What Happens to Journalism When It’s All About the “Bass”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. Of course quality suffers.

How to Make Podcasting Work for Your Brand

Cision

Podcasting is easier than you think. You don’t need tons of fancy equipment or software. In fact, you can do everything from a mobile device if you want. So why haven’t you started a podcast for your brand yet?

Brand 328

5 content marketing lessons from 'Pretty Little Liars'

PR Daily

The ABC Family series "Pretty Little Liars" promised something big with its summer finale this week, and apparently it delivered, prompting tons of discussion. The series' status as a social media event shows no signs of slowing down any time soon.

Navigating BlogHer as the N.K.O.T.B.

Shift Communications

These days there is a conference or convention for just about everything, from consumer electronics and comic books to niche interests such as BronyCon (if you don’t know what this is, pause now and research immediately).

Why Freelancers Are Rising As The New Marketing Elite

Doctor Spin

I’ve met my fair share of venture capitalists — and entrepreneurs seeking their funding and support. One online startup I used to know went through 25-30MSEK (2,6-3,1MEUR) in less than two years without generating any revenue whatsoever.

Viral 112

3 Tips to Be a Pro Podcaster

Cision

Podcasting is an alluring medium to PR pros, marketers and communicators. With the tool, you can reach a highly engaged audience that—wonder of wonders—really and truly wants to hear from your brand. They’re loyal and vocal, too, meaning they’ll share the podcast with friends, family and colleagues.

Writer responds 'I love you' to PR pitches

PR Daily

It is a tale of love for the ages, worthy of William Shakespeare or Jane Austen. Ralph Jones, a writer whose inbox is flooded with press releases, spent a month replying to every such email with the words "I love you.". In a recent piece.

Hey Dad? You Out There?

Shift Communications

For the first 20 years of my career the number one focus of my efforts in public relations was securing the interest of dear old mom. Mom is the purveyor of goods. Mom holds the purse strings. Mom makes the decisions for her family and influences her friends. But guess what?

Agency 111

PR teams. Stop Dicking about & Start using Google Data. 3 Actions.

The Resolution Blog

You're a world class link builder. And you probably don’t even know it. If your editorial online coverage links to your brand website you’re a world class SEO link builder. Getting a brand to appear in Google’s organic search results is big business.

Google 156

4 Ways to Prepare for Podcasting

Cision

With one-fifth of Americans listening to podcast episodes at least once a month, brands are beginning to reach out to this loyal, highly engaged audience.

Film 314

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Reporters could claim a space at one of the long, counter-like tables that served as workstations as long as we pretended to clear out by the end of the day.

Print 171

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

Guest Post by Fay Shapiro. Some of you might remember the transistor radio. In some respects, it was the great grandfather of the iPod. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product.

Radio 99