Sat.Mar 14, 2015 - Fri.Mar 20, 2015

7 PRTech Solutions Every PR Pro Needs

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We’ve got a massive crush on everything PRTech, and why not? Nothing has changed our industry more than technological innovation. This evolution has ushered in an era where PR pros must commit to researching new platforms and learning new skills that allow us … Continued. All About Tech Canva Google Analytics HARO Influence&Co OneSpot PR PR education PR measurement PR solutions PR Tech PR tools Prezly PRTech PRTech ecosystem PRTech solutions public relations TechCalendar

STOP! Read this before you email that press release!

ReimaginePR

My inbox and my patience had reached capacity. A plethora of irrelevant unsolicited press releases sent by publicists were landing in my primary folder. I would have believed that anyone would have recognized this practice as spam if it weren’t for the regular frequency I received these communications. So I asked “Does it bother anyone else when someone collects your emails off of this group and sends an unsolicited press release?”

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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

Every business owner needs to know something about search engine optimization. If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. And we’d held those positions for several years. Sound too good to be true?

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Brand Clarity Comes Before Trust & Reputation

Rock the Status Quo

A Sneak Peek For My Favorite Peeps I’m so excited to be working on a fabulous new identity for Rock The Status Quo! It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. After all, what’s more vibrant and visible than a peacock? Talk about brilliantly colored!

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 punctuation essentials for every writer

PR Daily

Writers can avoid most punctuation errors by mastering the following conventions: 1. Introductory words, phrases and clauses are followed by a comma. Incorrect: Moreover students are expected to read at least one English classic every six weeks. Correct: Moreover, students are expected to read at least one English classic every six weeks. Moreover is an introductory word and should be followed by a comma. Incorrect: To become fluent readers students must read outside school hours.

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Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services.

Trust Me, PR is dead – long live public relations

Stuart Bruce

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!). Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed. The book isn’t really that much about PR. In fact it is far more interesting.

Study: ‘Influencer marketing’ on the rise

PR Daily

It’s no surprise that word-of-mouth marketing is effective, but when brand managers combine it with the power of social media, they see greater campaign success, all while spending less money. A recent study in the Journal of Consumer Research found. people on social media often form opinions or make judgments about products and services based on the opinions of those they follow. A recent e-book by Tapfluence and Intuitive. supports those findings.

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PR Agency: Multi-National versus Boutique

Polaris

Careers are funny things. You often end up in a place your younger self would never imagine. Freshly armed with a BA in English Literature, I wanted to be a librarian. That was many years ago and here I am today running my own PR agency. What happened? The library job wasn’t such a great fit. I moved across the country, attended business school and after graduating, I landed a marketing job at Unilever.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Volume of Bad PR Pitches is Out of Control

Sword and the Script

by Frank Strong. For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. Oh, how fun it is to be so loved. Everyone wants to be in your column or article. Slow news day, eh? I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative ). My views have changed.

Should you issue press releases to win at Google News?

Shift Communications

Should you issue press releases to win at Google News? Last week, Reuters reported the following : A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. The measure may cost news publishers web traffic and risks misleading users, analysts said.

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PR Daily acquires PR University

PR Daily

Ragan Communications-owned PR Daily , the No. 1 PR website, has extended its reach in the industry with the purchase of the PR University webinar brand from Bulldog Reporter. In a move that expands offerings for customers, the acquisition brings together the two leading brands in communications education, says PR Daily Publisher Mark Ragan. “We We were very happy to buy PR University, because the brand meant a lot to a lot of people,” Ragan says.

News? What News? Four News Release Tips

Reputation Us

As a former broadcast news producer, I often find myself looking at public relations through a different lens. It would be fascinating to see a graph on the number of “news” releases distributed each year and compare that to the number that were published. Now, I’d only want to see the graph, someone else can […]. The post News? What News? Four News Release Tips appeared first on LTPR.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR – the public relations profession – being a member, joining in and taking part

Stuart Bruce

I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member.

PR as the Conscience of a Company

Ishmael's Corner

Public relations at its best acts as the conscience of a company. Here’s what I mean. Companies often go through the painstaking exercise of crafting a mission or values statement. For example Starbucks adheres to the following values: Creating a culture of warmth and belonging, where everyone is welcome. Acting with courage, challenging the status quo and finding new ways to grow our company and each other. Being present, connecting with transparency, dignity and respect.

6 key tasks for a marketing manager’s first month

PR Daily

Whether you’ve landed a position at a new organization or received a promotion at your current one, your first month in a new marketing communications job can be daunting. Once you’ve figured out where the bathrooms are and how to work the copy machine, you might not be sure what your first official task should be.

Get Creative in Building Your Connections

Shift Communications

As with anything in PR and marketing, a big component of networking is flexing your professional muscles. In her blog post this past week, SHIFT’s Learning & Development Coordinator, Kristina Norris, likened networking to hitting the gym. She couldn’t be more right – just as there are many different ways to work out, there are also many different approaches to networking.

My CIPR CPD (continuous professional development) goals for 2015

Stuart Bruce

Today is the first day of the new recording cycle for Chartered Institute of Public Relations (CIPR) continuous professional development (CPD) points. Earlier this year I recorded my points in much the same way as I’ve done in previous years. A last minute look through the list on the CIPR websites to see what I’d done that I could get points for. I detailed my experience here and was delighted that my blog post encouraged several other CIPR members to record their CPD points as well.

Man Bites Dog; Makes Plea for Your Input on the Name “Ishmael’s Corner”

Ishmael's Corner

Would you have reached this point if the headline simply read, “A Plea for Your Input on the Name ‘Ishmaels’ Corner’?”. It doesn’t matter. You’re here; clickbait be damned. Here’ the situation. The “look and feel” of my blog harkens back to a time when AOL dominated and MySpace was hot. I believe my first notion to redesign the blog occurred four years ago. Obviously, acknowledging a problem and doing something about it are not one and the same. But the moment has arrived.

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What will '.sucks' domains mean for brands?

PR Daily

At the end of this month, a new web domain will go on sale to reside among the ranks of.com,org,biz and.gov. It’s called ".sucks", sucks", and for obvious reasons it could be a potential headache for brands. At this point, you might justifiably be asking, “Why?”. Vox Populi Registry, which will administer.sucks domains, explains on a website set up for the June 1 sale that the domain “is designed to help consumers find their voices and allow companies to find the value in criticism.

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Much to Loathe About Programmatic Thinking

Shift Communications

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Thompson, the man who first used that phrase to title anything (and long before the movie of the same name came into being).

May 1: Tee up to help families with children battling cancer

The Stalwart Blog

Someone mentioned how gap intelligence and the Emilio Nares Foundation (ENF) finding eachother feels like fate. I couldn''t agree more. I remember taking a peek at People magazine way back in 2009 and reading about this amazing San Diego-based nonprofit that ensures no child misses their cancer treatment due to lack of transportation. People profiled 30 "All Stars Among Us" including Richard Nares, ENF co-founder and executive director.

Engage Customers Beyond the Purchase: Market Like Vitamix

PR 20/20

Companies that sell costly items may not experience the same repeat buying behaviors as other companies, often making it difficult to market to customers. Vitamix ( @Vitamix ) knows this problem well. The company’s blenders are long-lasting, high-ticket items, making repeat purchases rare. Instead, the company focuses on helping its customers learn how to use their newly purchased blenders to increase customer satisfaction and loyalty. Brand Industry Business

11 ways to master Twitter chats

PR Daily

For PR pros and marketers, Twitter chats can be a great way to find like-minded individuals, build expertise and learn more, all for free. Whether you want to participate for the first time, have been asked to join as a special guest host or are thinking of creating your own Twitter chat, these 11 tips can help you be a social media rock star: For participants. Find the right chats. To take part, you must find Twitter chats that are relevant to you.

How to successfully write your bio

Public Relations Sydney

You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers. Your bio is just one of the many tools you can use to showcase […]. The post How to successfully write your bio appeared first on Public Relations Sydney.

TCIP #041 – Life After United Breaks Guitars with Dave Carroll

Melissa Agnes

Welcome to episode #041 of The Crisis Intelligence Podcast, with Melissa Agnes and Dave Carroll. In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. This video, as I’m sure you recall, was titled “ United Breaks Guitars ” – and it created a media frenzy that a) sent United Airlines’s reputation down a downward spiral, resulting in an estimated $1.8

Create Your Own Content Marketing Dream Team

PR 20/20

Following is a guest post by Roger C. Parker. Roger is a lifelong content marketer and frequent contributor to the Content Marketing Institute Blog. He learned content marketing in the take-no-prisoners world of retail advertising. He then wrote several bestselling marketing and design books. He’s worked with firms ranging from startups to Apple Computer, HP, Microsoft and Yamaha. Contact him at rcpcontent@gmail.com or follow @rogercparker.

3 questions all marketers should ask before a campaign

PR Daily

Most business owners hear marketing and immediately think email, copy, Facebook and promotions—you know, tactics. Heck, most marketers do the same thing. I’ve been working with business owners for more than 25 years, and I’m here to once again affirm that none of the tactics matter until you are crystal clear about a handful of things. If you’ve heard me talk at a conference in the last 10 years, you’ve heard me say repeatedly: Strategy before tactics is the simple road to success.

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When Millennials Take Over [Book Review]

Waxing UnLyrical

By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. Go get it (disclosure: I received a free review copy but no other incentives, monetary or otherwise). What When Millennials Take Over is about. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today.

Demystifying the Home Office Deduction

Solo PR Pro

Disclaimer: This post is newly updated, and is not a substitute for the guidance of a tax professional. If you’re still working on your tax preparations, we’re not judging. Hopefully, you’re striving to keep as much of your hard-earned income as possible. An often-neglected deduction for self-employed professionals is the home office deduction. In the U.S., many people who qualify for the home office deduction (via Form 8829 – Expenses for the Business Use of Your Home ) choose not to take it.

Don’t call me a freelancer

Communications Conversations

If you want to get under a consultant’s skin, call them a FREELANCER. It’s been an ongoing conversation in the solo world for years. What do we call ourselves? Some people call themselves a “solo PR pro.” ” Some people call themselves a “freelancer.” ” And some people call themselves a consultant (or, an “independent consultant”). You’re probably thinking: “Who cares?” ” Why does it matter what people call you?