Sat.Mar 14, 2015 - Fri.Mar 20, 2015

7 PRTech Solutions Every PR Pro Needs

Onclusive

We’ve got a massive crush on everything PRTech, and why not? Nothing has changed our industry more than technological innovation. This evolution has ushered in an era where PR pros must commit to researching new platforms and learning new skills that allow us … Continued.

STOP! Read this before you email that press release!

ReimaginePR

My inbox and my patience had reached capacity. A plethora of irrelevant unsolicited press releases sent by publicists were landing in my primary folder.

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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

Every business owner needs to know something about search engine optimization. If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012.

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10 punctuation essentials for every writer

PR Daily

Writers can avoid most punctuation errors by mastering the following conventions: 1. Introductory words, phrases and clauses are followed by a comma. Incorrect: Moreover students are expected to read at least one English classic every six weeks.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom.

More Trending

Trust Me, PR is dead – long live public relations

Stuart Bruce

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!).

Study: ‘Influencer marketing’ on the rise

PR Daily

It’s no surprise that word-of-mouth marketing is effective, but when brand managers combine it with the power of social media, they see greater campaign success, all while spending less money. A recent study in the Journal of Consumer Research found.

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PR Agency: Multi-National versus Boutique

Polaris

Careers are funny things. You often end up in a place your younger self would never imagine. Freshly armed with a BA in English Literature, I wanted to be a librarian. That was many years ago and here I am today running my own PR agency. What happened? The library job wasn’t such a great fit.

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The Volume of Bad PR Pitches is Out of Control

Sword and the Script

by Frank Strong. For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. Oh, how fun it is to be so loved. Everyone wants to be in your column or article. Slow news day, eh?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Should you issue press releases to win at Google News?

Shift Communications

Should you issue press releases to win at Google News? Last week, Reuters reported the following : A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses.

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PR Daily acquires PR University

PR Daily

Ragan Communications-owned PR Daily , the No. 1 PR website, has extended its reach in the industry with the purchase of the PR University webinar brand from Bulldog Reporter.

PR as the Conscience of a Company

Ishmael's Corner

Public relations at its best acts as the conscience of a company. Here’s what I mean. Companies often go through the painstaking exercise of crafting a mission or values statement.

News? What News? Four News Release Tips

Reputation Us

As a former broadcast news producer, I often find myself looking at public relations through a different lens. It would be fascinating to see a graph on the number of “news” releases distributed each year and compare that to the number that were published.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR – the public relations profession – being a member, joining in and taking part

Stuart Bruce

I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name).

6 key tasks for a marketing manager’s first month

PR Daily

Whether you’ve landed a position at a new organization or received a promotion at your current one, your first month in a new marketing communications job can be daunting.

Man Bites Dog; Makes Plea for Your Input on the Name “Ishmael’s Corner”

Ishmael's Corner

Would you have reached this point if the headline simply read, “A Plea for Your Input on the Name ‘Ishmaels’ Corner’?”. It doesn’t matter. You’re here; clickbait be damned. Here’ the situation. The “look and feel” of my blog harkens back to a time when AOL dominated and MySpace was hot.

Get Creative in Building Your Connections

Shift Communications

As with anything in PR and marketing, a big component of networking is flexing your professional muscles. In her blog post this past week, SHIFT’s Learning & Development Coordinator, Kristina Norris, likened networking to hitting the gym.

Brand Clarity Comes Before Trust & Reputation

Rock the Status Quo

A Sneak Peek For My Favorite Peeps I’m so excited to be working on a fabulous new identity for Rock The Status Quo!

What will '.sucks' domains mean for brands?

PR Daily

At the end of this month, a new web domain will go on sale to reside among the ranks of.com,org,biz and.gov. It’s called ".sucks", sucks", and for obvious reasons it could be a potential headache for brands. At this point, you might justifiably be asking, “Why?”.

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May 1: Tee up to help families with children battling cancer

The Stalwart Blog

Someone mentioned how gap intelligence and the Emilio Nares Foundation (ENF) finding eachother feels like fate. I couldn''t agree more.

Much to Loathe About Programmatic Thinking

Shift Communications

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S.

Engage Customers Beyond the Purchase: Market Like Vitamix

PR 20/20

Companies that sell costly items may not experience the same repeat buying behaviors as other companies, often making it difficult to market to customers. Vitamix ( @Vitamix ) knows this problem well. The company’s blenders are long-lasting, high-ticket items, making repeat purchases rare.

3 questions all marketers should ask before a campaign

PR Daily

Most business owners hear marketing and immediately think email, copy, Facebook and promotions—you know, tactics. Heck, most marketers do the same thing.

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How to successfully write your bio

Public Relations Sydney

You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

As you read this, you might be gearing up to celebrate St. Patrick’s Day tomorrow, even if you don’t have Irish roots. I find this “holiday” very interesting, because regardless of their religion, so many, many people come together around the world to “wear the green.”

Create Your Own Content Marketing Dream Team

PR 20/20

Following is a guest post by Roger C. Parker. Roger is a lifelong content marketer and frequent contributor to the Content Marketing Institute Blog. He learned content marketing in the take-no-prisoners world of retail advertising. He then wrote several bestselling marketing and design books.

No. 1 press interview tip: The microphone is always on

PR Daily

Robert Durst has a crisis on his hands in New Orleans. He is under arrest on murder charges, because of a major media interview goof-up. While being videotaped for a documentary on HBO, he went to the bathroom while still wearing the wireless microphone.

Demystifying the Home Office Deduction

Solo PR Pro

Disclaimer: This post is newly updated, and is not a substitute for the guidance of a tax professional. If you’re still working on your tax preparations, we’re not judging. Hopefully, you’re striving to keep as much of your hard-earned income as possible.

Is There a Method for Problem Solving?

Waxing UnLyrical

Guest Post by Lisa Gerber. It was 2009. My entire world was focused on recovering from the Great Recession. Heck, I was hoping just to make it through. My PR business (Big Leap Creative) was barely five years old at the time, and I, sadly, had to let my one employee go. It was back to me.

Don’t call me a freelancer

Communications Conversations

If you want to get under a consultant’s skin, call them a FREELANCER. It’s been an ongoing conversation in the solo world for years. What do we call ourselves? Some people call themselves a “solo PR pro.” ” Some people call themselves a “freelancer.”

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How 'words of apology' undermine presentations

PR Daily

My wife and I recently had plans to leave our house earlier than usual for a Sunday morning. As I went upstairs to shower, I turned back toward her and said, “Let’s try to aim to leave around 7:30.”. As soon as I said that, I knew there would be no chance of us leaving at 7:30.