Onclusive
MARCH 16, 2015
'We’ve got a massive crush on everything PRTech, and why not? Nothing has changed our industry more than technological innovation. This evolution has ushered in an era where PR pros must commit to researching new platforms and learning new skills that allow us … Continued.
ReimaginePR
MARCH 17, 2015
'My inbox and my patience had reached capacity. A plethora of irrelevant unsolicited press releases sent by publicists were landing in my primary folder. I would have believed that anyone would have recognized this practice as spam if it weren’t for the regular frequency I received these communications. So I asked “Does it bother anyone else when someone collects your emails off of this group and sends an unsolicited press release?
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Polaris
MARCH 20, 2015
'Every business owner needs to know something about search engine optimization. If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.
Rock the Status Quo
MARCH 19, 2015
'A Sneak Peek For My Favorite Peeps I’m so excited to be working on a fabulous new identity for Rock The Status Quo! It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Shift Communications
MARCH 19, 2015
'Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stuart Bruce
MARCH 19, 2015
'Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!). Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed.
Polaris
MARCH 17, 2015
'Careers are funny things. You often end up in a place your younger self would never imagine. Freshly armed with a BA in English Literature, I wanted to be a librarian. That was many years ago and here I am today running my own PR agency. What happened? The library job wasn’t such a great fit. I moved across the country, attended business school and after graduating, I landed a marketing job at Unilever.
Shift Communications
MARCH 16, 2015
'Should you issue press releases to win at Google News? Last week, Reuters reported the following : A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. The measure may cost news publishers web traffic and risks misleading users, analysts said. “The goal of search is to get users the right answer at any one time as quickly as possible — that may mean returni
Ishmael's Corner
MARCH 18, 2015
'Public relations at its best acts as the conscience of a company. Here’s what I mean. Companies often go through the painstaking exercise of crafting a mission or values statement. For example Starbucks adheres to the following values: Creating a culture of warmth and belonging, where everyone is welcome. Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
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Stuart Bruce
MARCH 16, 2015
'I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member. I’ve recently been having online and offline conversations with various colleagues about the value of joining professional and trade associations and several have been trying to persuade
Reputation Us
MARCH 16, 2015
'As a former broadcast news producer, I often find myself looking at public relations through a different lens. It would be fascinating to see a graph on the number of “news” releases distributed each year and compare that to the number that were published. Now, I’d only want to see the graph, someone else can […]. The post News? What News? Four News Release Tips appeared first on LTPR.
Melissa Agnes
MARCH 14, 2015
Welcome to episode #041 of The Crisis Intelligence Podcast, with Melissa Agnes and Dave Carroll. In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. This video, as I’m sure you recall, was titled “ United Breaks Guitars ” – and it created a media frenzy that a) sent United Airlines’s reputation down a downward spiral, resulting in an estimated $1.8 million dollar loss that
Ishmael's Corner
MARCH 15, 2015
'Would you have reached this point if the headline simply read, “A Plea for Your Input on the Name ‘Ishmaels’ Corner’?”. It doesn’t matter. You’re here; clickbait be damned. Here’ the situation. The “look and feel” of my blog harkens back to a time when AOL dominated and MySpace was hot. I believe my first notion to redesign the blog occurred four years ago.
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Shift Communications
MARCH 20, 2015
'As with anything in PR and marketing, a big component of networking is flexing your professional muscles. In her blog post this past week, SHIFT’s Learning & Development Coordinator, Kristina Norris, likened networking to hitting the gym. She couldn’t be more right – just as there are many different ways to work out, there are also many different approaches to networking.
Stuart Bruce
MARCH 18, 2015
'Today is the first day of the new recording cycle for Chartered Institute of Public Relations (CIPR) continuous professional development (CPD) points. Earlier this year I recorded my points in much the same way as I’ve done in previous years. A last minute look through the list on the CIPR websites to see what I’d done that I could get points for.
Communications Conversations
MARCH 17, 2015
'If you want to get under a consultant’s skin, call them a FREELANCER. It’s been an ongoing conversation in the solo world for years. What do we call ourselves? Some people call themselves a “solo PR pro.” Some people call themselves a “freelancer.” And some people call themselves a consultant (or, an “independent consultant”).
Sword and the Script
MARCH 17, 2015
'by Frank Strong. For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. Oh, how fun it is to be so loved. Everyone wants to be in your column or article. Slow news day, eh? I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative ).
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
MARCH 17, 2015
'In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Thompson, the man who first used that phrase to title anything (and long before the movie of the same name came into being).
Public Relations Sydney
MARCH 16, 2015
'You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers. Your bio is just one of the many tools you can use to showcase […]. The post How to successfully write your bio appeared first on Public Relations Sydney.
Communications Conversations
MARCH 19, 2015
'Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. In this case, I was asking folks if they’ve ever flown Spirit–and what their experience was like. I was considering flying Spirit for a family trip this summer. The response I got was, shall we say, “less than stellar.” I mean, just look at some of these comments.
Waxing UnLyrical
MARCH 16, 2015
'As you read this, you might be gearing up to celebrate St. Patrick’s Day tomorrow, even if you don’t have Irish roots. I find this “holiday” very interesting, because regardless of their religion, so many, many people come together around the world to “wear the green.” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR 20/20
MARCH 17, 2015
'Companies that sell costly items may not experience the same repeat buying behaviors as other companies, often making it difficult to market to customers. Vitamix ( @Vitamix ) knows this problem well. The company’s blenders are long-lasting, high-ticket items, making repeat purchases rare. Instead, the company focuses on helping its customers learn how to use their newly purchased blenders to increase customer satisfaction and loyalty.
Solo PR Pro
MARCH 17, 2015
'Disclaimer: This post is newly updated, and is not a substitute for the guidance of a tax professional. If you’re still working on your tax preparations, we’re not judging. Hopefully, you’re striving to keep as much of your hard-earned income as possible. An often-neglected deduction for self-employed professionals is the home office deduction. In the U.S., many people who qualify for the home office deduction (via Form 8829 – Expenses for the Business Use of Your Home ) choose not to take it.
Communications Conversations
MARCH 20, 2015
'In this week’s episode of the Talking Points Podcast, Kevin and I talk about millennials and their refusal to pay for the news (say it ain’t so millennials!), Victory’s big win with VR, Meerkat (of course), PR and analytics and three content formats that one blog predicts will take off in 2015. Hope you’ll take a listen! SHOW NOTES – March 19, 2015. “Millennials say keeping up with the news is important to them — but good luck getting them to pay for it”
Waxing UnLyrical
MARCH 18, 2015
'Guest Post by Lisa Gerber. It was 2009. My entire world was focused on recovering from the Great Recession. Heck, I was hoping just to make it through. My PR business (Big Leap Creative) was barely five years old at the time, and I, sadly, had to let my one employee go. It was back to me. I had taken one step forward, two steps back, and I wasn’t sure how to reverse it.
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prTini
MARCH 16, 2015
'When Rent the Runway built out their leadership team, Jennifer Hyman, the first C-level executive hired, was a chief of data analytics. Interesting for a fashion company, right? You’d think maybe they’d hire a chief creative officer, or a CMO. Maybe even a CTO. Nope. Data was that important. During her South by Style talk , Jennifer explained that understanding all the data and relying on it to inform business decisions has been critical to Rent the Runway’s success.
Mediagraphix PR
MARCH 17, 2015
The public relations agency helps the organization to achieve its objective smoothly and with greater efficiency. Public relations helps to create a good image for industries. Public relations is usually hyped for making false goodwill. However, this does not hold much truth. Since false images cannot be projected for such a long period. With good… The post Need For Public Relations To Boost Your Brand Promotion appeared first on Best Public Relations (PR) Agency in Delhi, India.
Communications Conversations
MARCH 16, 2015
'If you live outside the Twin Cities area, you may not have heard the big news this week: Target laid off 1,700 employees on Tuesday. Including a few friends of mine. I blogged about this on Thursday –and I’ve offered up my assistance to a few friends already. Now, I challenge you–what can you do to help our friends over at Target?
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