Sat.Feb 07, 2015 - Fri.Feb 13, 2015

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

On Tuesday, February 17, 2015 at 8:30 p.m. ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient.

8 Brand Voices We ? Like Whoa


I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued. Musings brand voice Canva entrepreneur Gapingvoid Good Eggs Kabbage love MailChimp Quartz Rocketship Education SplashThat

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The Best Way to Handle Online Trolls: Engage Versus Ignore


Conventional wisdom suggests the best way to deal with online trolls is to ignore them. Don’t feed the trolls, the experts say, it’s what they want and only fuels the flames, encouraging them to continue spewing their vitriolic hatred, racist commentary and/or misogynistic babble.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? When each of the above occupied its designated plate space with very little to zero overlap.

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More Trending

You Can’t Own a Conversation

Shift Communications

Hashtags are everywhere. The convention began on Twitter years ago as a way to create centralized conversation topics between people that cared about the same thing but who weren’t necessarily following each other. It eventually spread to Instagram, Facebook and most major social networks.

Google Alerts New Look & the Google/Twitter Impact on Social Signals

Rock the Status Quo

Some exciting things happened this week! Changes came to the Google Alerts dashboard – it isn’t being discontinued after all – and Twitter signed back up with Google to have tweets indexed. Listen to today’s video to learn the deets, PR pros!

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3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days.

PR pro confessions: Is your desk a mess?

PR Daily

Is your desk a magnet for weathered Post-It notes, trade magazines dating back to 2009 and clients’ outdated press kits? If so, it might not be as big of a problem as it seems. It partially depends on your co-workers.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The State of Social Media: a new eBook from SHIFT

Shift Communications

Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media.

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Six Things That Might Surprise You About Silicon Valley

Ishmael's Corner

I attended the Joint Venture Silicon Valley (JVSV) annual conference last week, which in essence delivers the Valley’s version of the State of the Union. Silicon Valley being Silicon Valley, no byte was left unturned.

Your Guide for Data Breach Crisis Communication

Melissa Agnes

Target, Home Depot, Sony and now Anthem. How many data breach hacks are you going to watch happen to others before you get your team in gear and take the necessary precautions to minimize this risk from happening to your organization?

PR pros vow not to pitch on Valentine's Day

PR Daily

What gift are you giving to that special journalist in your life for Valentine’s Day, PR pros? With only one shopping day left until Feb. 14, you may be out of options. But fear not: You can certainly do what HB Agency did.

State of Social Q4 2014: LinkedIn is the real MVP

Shift Communications

With unemployment nearing all-time lows, how is LinkedIn faring? Are job seekers still using the site? Does it have any relevance in the new labor environment? In a word: yes. LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers.

Contrast as a Storytelling Technique in Business Communications

Ishmael's Corner

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. I think of contrast as a poor man’s failure. Several posts have highlighted the power of failure in lifting a narrative, but most companies won’t go there.

Public Relations, A Love Letter

Reputation Us

Dear Public Relations, Okay, awkward folk-rhymes aside, I love public relations. I might be in my “honeymoon phase” with the field, having only worked in it for a bit more than a year now, but I can say it’s made quite the impression on me.

Applying 8 modern dating rules to PR

PR Daily

With Valentine''s Day almost here, it''s not uncommon for PR pros to compare their jobs to the dating scene. But has wooing reporters evolved like dating has?

Death to the RFP

Shift Communications

This post was originally posted on PR Squared. It’s been updated to reflect the most recent version of our SMNR. A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! Press Release! Die! ”

CIPR general election manifesto

Stuart Bruce

The Chartered Institute of Public Relations has published the CIPR Manifesto to “provoke an open and informed debate” ahead of the 2015 UK general election. It discusses seven issues and challenges and for each of them calls for specific action from the next UK government.

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly).

Is PR on its deathbed?

PR Daily

It may come as a shock to the estimated 200,000 professionals working in public relations to hear PR is dead. Yet that’s what the title of PR veteran Robert Phillips’ new book, “Trust Me, PR is Dead,” insists.

Will You Be Our Valentine?

Shift Communications

Happy (almost) Valentine’s Day! The holiday we all love … or love to hate. Regardless of your feelings, we put together some valentines just for our fellow PR and marketing pros with the help of someecards. Yes, they’re so bad, they’re good.).

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Why so many Employer Brands struggle with social media

Communications Conversations

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”

TCIP #036 – How To Conduct a Crisis Simulation with Garth Rowan

Melissa Agnes

Welcome to episode #036 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. Crisis simulations are an amazing way to test your crisis plan and strengthen your team’s crisis communication skills. I’ve been conducting crisis simulations for a few years now and the results that they bring to my clients never cease to amaze me. That said, I often get asked questions like “how do I conduct a crisis simulation?”;

What online matchmaking and media relations have in common

PR Daily

million people in the U.S. have tried online dating. That number is huge. Even living in Silicon Valley, where online dating is pretty much the norm, I was still amazed to see that so many people have tried it.

And it wasn’t even raining

Mark My Words

Remember last year at the Oscars? “No, No, it wasn’t a marketing stunt”, said Samsung, who may have paid a reported £12m for its advertising “integration” but the company, it insisted, was every bit as astonished as everyone else when host Ellen De Generes’s star-studded selfie, taken during the broadcast on a Samsung smartphone, became the most retweeted message of all time.

Snapchat: As explained by a 42-year-old

Communications Conversations

A couple weeks ago, I was reading an article saying Snapchat may be wildly underestimating its total number of users. I wasn’t necessarily *astounded* by the numbers.

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Cars, Trains, Planes Hacked… A Transportation Risk That Leaves Us All Vulnerable

Melissa Agnes

Oh my goodness. I just had a conversation with a colleague after publishing a post on how to communicate in a data breach or hack crisis , and the conversation lead to a petrifying realization.

3 PR lessons from 'Super Smash Bros.'

PR Daily

Video games aren’t just a way for kids to pass the time. Playing them can bring friends together to share in some childhood nostalgia. I recently played some old Nintendo 64 video games, including "Super Smash Bros.,"

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Stop and think; it might not always be worth it

The Stalwart Blog

We live in an era where high profile personalities are more accessible than ever before. And with the proximity, which has become possible because communication has become so digitalized, can come a number of ugly interactions.

Gary Vaynerchuk Shows Us Why Twitter’s New Video Feature Matters

PR 20/20

When serial entrepreneur and CEO of VaynerMedia ( @varynermedia ) Gary Vaynerchuk ( @garyvee ) wants to learn about a new app or feature, he doesn’t just read about it. He spends the time using it. Social Content

What Taylor Swift Can Teach You About Social Media Marketing


Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’)