Deirdre Breakenridge

DECEMBER 24, 2014

'I met John Muscarello, founder of Endless Job Offers , a few years ago. We immediately established a mentor (me) / mentee relationship. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog.

Interviews 410

Interviews LinkedIn Groups Meeting 410

Melissa Agnes

DECEMBER 21, 2014

'Welcome to episode #029 of The Crisis Intelligence Podcast, with Melissa Agnes, Captain Chris Hsiung, Tim Burrows and Louis Hayes. Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis. Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow.

Crisis 264

Crisis LinkedIn Government Community 264

Rock the Status Quo

DECEMBER 23, 2014

'Happy holidays, everyone! I hope you are spending time with family and loved ones, or doing something that brings you joy and/or peace. To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Just click here or on the image to open the PDF.

eBook 172

eBook Pitching How To Media 172

The Proactive Report

DECEMBER 22, 2014

'As the year draws to a close we’re all thinking about 2015. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Adding a photo to your to tweets can boost re-tweets by 35%. If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content tr

Training 157

Training Video Digital PR Social Media 157

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ishmael's Corner

DECEMBER 21, 2014

'Whether it’s taking over a restaurant to cook a meal or trying to stay upright playing broom ball (hockey minus ice skates,) company off sites often bring a creative bent to team building for a PR agency. But when I heard our Japan team was headed to a place called “Jigoku” which literally means “hell,” I asked Shingo Nomura, our North Asia VP and Japan GM to chronicle the journey.

Agency 143

Agency Travel Creativity Groups 143

Polaris

DECEMBER 23, 2014

'Just 2 more days until Christmas. If you’re working today (and you probably are or you wouldn’t be reading this blog), you may not be feeling particularly motivated. Why not goof-off for the next 15 minutes—the total time required to read this post and watch all the videos (provided you don’t watch all 40 minutes of Hootsuite’s Holiday Owl)? Actually, some of the videos have educational value.

Video 117

Video Travel Content Marketing Groups 117

Reputation Us

DECEMBER 23, 2014

'At LT Public Relations, we are firm believers that good PR doesn’t just happen—it takes thoughtful analysis and planning. The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of your company’s PR efforts and prepare for the next 12 […]. The post Start 2015 Off Right…With a PR Plan!

Crisis Management 129

Crisis Management Crisis Communications Reputation Crisis 129

Ishmael's Corner

DECEMBER 23, 2014

'Everyone perceives advertising agencies as creative. Forget the football game. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. As Exhibit A, check out the Budweiser Puppy Love ad which has had over 54 million views and counting. People also categorize the digital shops under creativity.

Creativity 122

Creativity Communications Storytelling Transportation 122

Melissa Agnes

DECEMBER 21, 2014

Welcome to episode #029 of The Crisis Intelligence Podcast, with Melissa Agnes, Captain Chris Hsiung, Tim Burrows and Louis Hayes. Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis. Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow.

Crisis 100

Crisis LinkedIn Crisis Management Twitter 100

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Communications

Sword and the Script

DECEMBER 23, 2014

'It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Mark My Words

DECEMBER 23, 2014

'Certainly I did not predict the extent of the Sony hack, nor was I alone in suggesting that it might be a festive dose of creative hype to life a mediocre film. As it turns out, the ongoing escalation will text the strength of the top tier leadership and the ability to survive ruthless hacks and attacks. Statistically ninety percent of motor vehicle crashes are caused at least in part by human error.

Film 94

Film Leadership Web Crisis 94

Shift Communications

DECEMBER 23, 2014

'As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Q2 was rife with moments that exemplified how core concepts in PR, marketing and media are evolving, and not necessarily in the ways we expected.

Comparison 94

Comparison Measurement Engineering Blogging 94

The Stalwart Blog

DECEMBER 23, 2014

'Santa is one of the world''s most recognizable symbols despite being referred to by several different names in various cultures. Like many favorite brands he can be intimately involved in our day-to-day lives. He sees you when you''re sleeping and knows if you''ve been bad or good. That''s a pretty impactful differentiator. . These thoughts led me to the wildly entertaining and tongue-in-cheek " Santa Brand Book " recently created by UK-based agency Quietroom.

Brand 84

Brand Branding Agency Tools 84

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Crisis Management

Reputation Us

DECEMBER 22, 2014

'LTPR is excited to announce that Luke-Dorf is our 2015 Nonprofit Challenge recipient! As a reminder, the LTPR Nonprofit Challenge is an annual initiative that awards 12 months of pro bono PR assistance to one deserving local charity. Luke-Dorf provides compassionate multidisciplinary treatment, supportive services and housing to low-income adults with mental illness.

Nonprofit 74

Nonprofit Local Reputation Media Relations 74

PR in High Definition

DECEMBER 22, 2014

'2014 has been an exciting year for the PR and digital media industry, and at Firefly we have enjoyed a load of giggles and awed at some of social media’s finest moments. As the year draws to a close, we thought we would share with you our top picks of the year. Introducing Firefly Communications’s […]. The post Firefly’s top 8 moments in social media 2014 appeared first on Firefly Communications.

Social Media 74

Social Media Media Blogging Industry 74

Waxing UnLyrical

DECEMBER 22, 2014

'It’s the end of the year, a time for reflection and a chance for a fresh start. So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. Don’t skim the post too quickly, though – there’s an important event announcement in there as well!

Web 73

Web Creativity Blogging LinkedIn 73

David PR Group

DECEMBER 20, 2014

'Honestly, my first reaction to hearing the news that Sony was cancelling the release of its movie The Interview because of threats from North Korean hackers and blowback from theater chains was this: North Korea, you need to lighten up. Have you seen Seth Rogen and James Franco? Have you seen their movies? Do you really think they could be a danger to the North Korean military?

Interviews 69

Interviews Film Journalism Reputation 69

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Reputation Us

DECEMBER 22, 2014

'LTPR is excited to announce that Luke-Dorf is our 2015 Nonprofit Challenge recipient! As a reminder, the LTPR Nonprofit Challenge is an annual initiative that awards 12 months of pro bono PR assistance to one deserving local charity. Luke-Dorf provides compassionate multidisciplinary treatment, supportive services and housing to low-income adults with mental illness.

Nonprofit 60

Nonprofit Local Reputation Tools 60

Norton's Notes

DECEMBER 21, 2014

'With the end of the year quickly approaching I know we are all out wining and dining in the PR industry but come January everyone will be hitting the gym again and what better way to get ready for the new year than learning how to train with weights properly. At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves.

Blogging 44

Blogging Training Exercises Sports 44

The Proactive Report

DECEMBER 24, 2014

'Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And they were right. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.

Mobile 201

Mobile Strategy Web Consumer 201

Shift Communications

DECEMBER 22, 2014

'As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the first quarter of 2014 focused on social media and content.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR in High Definition

DECEMBER 23, 2014

'Started the year by celebrating Vine’s first birthday and Facebook’s 10th. Firefly was awarded SABRE Certificate of Excellence and shortlisted for upcoming CIPR Excellence Award for our ‘technology on the high street’ campaign for client Omnico Group. We hosted our event about handling social media in a crisis. We were tested and luckily we stayed calm, […].

Crisis 91

Crisis Groups Technology Social Media 91