Deirdre Breakenridge

SEPTEMBER 21, 2015

A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

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Cision

SEPTEMBER 21, 2015

For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an extension of our personal and professional selves. But social media engagement of that type isn’t especially scalable, and there are a lot of instances where automation helps to bridge the gap between the resources that you need and the resources that you have.

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Social Media Customer Service Media Resources 261

Onclusive

SEPTEMBER 24, 2015

Several weeks ago, I had the opportunity to sit down and chat with ESG Senior Analyst Nik Rouda about big data and analytics trends. Nik is one of the most innovative people I know working to solve problems involving data and business intelligence, so I enjoyed hearing his insights about how to make more effective […].

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Big Data Analytics Data Trends 260

ReimaginePR

SEPTEMBER 24, 2015

So these Emmys are coming to live with us! Mike Erskine-Kellie has won a regional Emmy for the show we created and wrote called Scientastic. The show has won two, one for best special or program (youth) and another for its music (Mike wrote the lyrics). We couldn’t be happier and are so grateful to be working on a show that really tries to engage girls in science at around the age they give up on it.

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Community 178

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

SEPTEMBER 21, 2015

Infotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central than the networks.” Yep, you likely have. And, with more Millennials entering the consumerist time of [.].

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Communications Conversations

SEPTEMBER 22, 2015

Ok, so the headline might be a little provocative, but the more I think about it, the more I think many big brands continue to under-utilize one of the more effective and useful social networks on the web today. What am I talking about? Think about these three questions: Why do brands continue to use LinkedIn solely to promote jobs? Posts like the one above from Fairview are all too common on LinkedIn.

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LinkedIn Brand Branding Tools 128

ReimaginePR

SEPTEMBER 19, 2015

Have you ever tried to sell your home? Remember just how much decluttering you had to do? You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities. The same principle applies in film. I was a reader at an entertainment company.

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Real Estate Film Television Writing 171

The Resolution Blog

SEPTEMBER 25, 2015

“We want a halloween idea to go out in October!” “We’d like to be considered as ownership contenders of Valentine’s Day!” “We want to send a home improvements idea out this Bank Holiday!” Sound familiar? News tends to be on a loop. There are always new angles to take but there isn’t always the opportunity to explore them. This is something that every PR professional will know.

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Banking Interviews Course Writing 120

Cision

SEPTEMBER 25, 2015

This is a guest post by Nova Halliwell, a communications professional living in New York City. . Working in PR has become formulaic and we have ourselves to blame. My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Like most entry-level jobs, there was hardly anything glamorous about my position as a “runner” – which, as the name implies, involved dashing from station to station to deliver materials, take away finished jobs, and, as my gra

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Survey Print Creativity Energy 254

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Shift Communications

SEPTEMBER 24, 2015

I admit it: I have a lot of baseball on my mind these days. Not only are both NY teams poised to make playoff runs, but little league “fall ball” is now well underway. As such my weekends are now spent teaching 5 th graders how to embrace their inner Derek Jeter. After an exciting opening weekend of little league, I couldn’t help but think about how fitting many of the rules of baseball are to my day job as a public relations practitioner.

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Fashion Pitching Media Relations Local 115

The Stalwart Blog

SEPTEMBER 25, 2015

Set out to recruit fresh members for PRSSA at SDSU (you know, because I’m Vice Prez… holla!!). I entered into a class entitled JMS 210: Social Media In The Digital Age. After my fabulous, invigorating and entertaining speech about why lower division PR students should join PRSSA, I passed around a sign up sheet and took a seat in the back of the packed 400-person lecture hall.

Social Media 104

Social Media Media YouTube Video 104

The Resolution Blog

SEPTEMBER 24, 2015

“We want a halloween idea to go out in October!”, “We’d like to be considered as ownership contenders of Valentine’s Day!” “We want to send a home improvements idea out this Bank Holiday!” Sound familiar? News tends to be on a loop. There are always new angles to take but there isn’t always the opportunity to explore them.

Banking 120

Banking Interviews Course Writing 120

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Yet, we still receive feedback from clients that, although our media coverage secured looks great, it doesn’t appear to have a tangible impact on the bottom line .

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Measurement Comparison Analytics Nonprofit 254

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Shift Communications

SEPTEMBER 22, 2015

When we’re approached about strategy at SHIFT, we’re often being asked about the reasons behind why we’ve made the recommendations or choices we have about the approach to a program. Alternatively and understandably, clients want to try the shiny new marketing thing they’ve heard about – social media, remarketing, retargeting, and so on.

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Strategy eBook Leadership Resources 110

Sword and the Script

SEPTEMBER 22, 2015

by Frank Strong. If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon , it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. In a contributed article for PRNewser – Amazon Case Marks an Employee Takeover of the Communications Machine – Irina Efremova nailed it: While PR experts and the CEO were working on a formal response to the negative coverage, an employee allegedly decided to post a strong opinion before giving the com

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Employee Crisis Crisis Communications LinkedIn 96

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. The CMI suggest that it will help those who don’t ‘get it’ to ‘get it’ It’s a great film, but I’m not convinced as I can’

Film 91

Film Content Marketing Case Study Marketing 91

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. As this number increases, the number of journalists refraining from joining Twitter, Facebook or the like for work purposes continues to decrease (12 percent to 6 percent), emphasizing the fact that social media has and will continue to transform the state of the media.

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Journalism Social Media Media Study 250

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Shift Communications

SEPTEMBER 23, 2015

Google Analytics can be an amazing tool…if you know how to use it. It gives PR and marketing professionals a glimpse into our websites, and allows us to make smart, data-driven decisions. Trouble is, all the data in the world is no use if you don’t know what it means. Think you’ve got the chops to tackle Google Analytics’ toughest questions?

Analytics 101

Analytics Google eBook Data 101

PR Conversations

SEPTEMBER 22, 2015

By Enrica Orecchia. A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. Framework. A few years ago, I wrote a post for PR Conversations, where I detailed issues faced by Italian women working in PR. With great pleasure, I accepted the invitation from Judy Gombita to provide an updated perspective.

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Interviews Enterprise Corporate Internal 86

Reputation Us

SEPTEMBER 25, 2015

News and PR pros are often entangled in a chess match where their actions can develop a relationship of either mutual benefit or mutual destruction. It all depends on how each approaches this give and take relationship. Who better to provide perspective than someone from the media? To bridge the gap, I decided to interview […].

Interviews 83

Interviews Media Media Relations Communications 83

Cision

SEPTEMBER 24, 2015

Millennials are eager to strike out on their own. One way they demonstrate their independence and “find themselves” is through travel. Cision’s report, “Planning Travel: What Drives Travel Decisions,” analyzed social media posts from millennials, as well as other key travel audiences, to determine what factors influence their travel decisions. In their social media posts, millennials (adults currently between the ages of 18 and 34) frequently describe independent travel as a rite of passage.

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Travel Hotels Mobile How To 232

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Shift Communications

SEPTEMBER 25, 2015

This series walks through the components of an SEO audit. In the first post , we walked through the questions you should ask to find out whether or not you need an audit; in the second post , we covered on-site components. Today, we discuss search aspects. One of the first things we think of when we hear the term ‘SEO’ is, well, search. After all, it all leads back to that.

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SEO eBook Analytics Google 76

PR 20/20

SEPTEMBER 21, 2015

It’s hard to believe that Content Marketing World has come and gone for another year. It seems to fly by faster each year. But, as always, there was a ton of information packed into my two days (I didn’t attend any workshops). It’s no wonder that we all leave inspired, motivated … and a bit dazed. With so many tracks and speakers to choose from, the key takeaways really are a bit of a Choose Your Own Adventure book.

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Content Marketing Marketing Industry Strategy 70

Waxing UnLyrical

SEPTEMBER 21, 2015

I’m leaving… on a jet plane… … Do know when I’ll be back again… I head to India tomorrow for more or less a month abroad (India + UK, all work!). I’m excited – this is my first time keynoting at #PRAXIS2015 , as well as teaching multiple workshops around India and the UK. I also wonder where the scheduling gods were when we started working on this trip, because on the first leg of my trip, I will be in 7 cities in 9 days.

Travel 67

Travel Content Marketing Corporate Writing 67

Cision

SEPTEMBER 19, 2015

Want to extend your brand’s reach and engage with new members of your target audience? Third-party validation from reporters, journalists and influential social personalities can make a big impact on your brand. But how do you find the influencer who will help you the most? Media and influencer lists. Compiling a list of the most influential people in your industry will help you target the right media professionals and influencers.

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Report Content Marketing Pitching Study 232

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Solo PR Pro

SEPTEMBER 22, 2015

This is a guest post from Mary Deming Barber, APR, Fellow PRSA, president of The Barber Group. A continually important topic, it has been updated from the original version, which ran on this blog in 2010. Solo practitioners regularly seem to chat about the best way to scale up their businesses. The topic of interns versus assistants is the topic of discussion.

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Internal International Telecommunications Tourism 66

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? There are already a number of studies and theories out there on writing the perfect blog post. But—if no one feels inclined to click on your post—your subheads, word count, images and creative hook don't stand a chance. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content.

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Writing Viral How To Content Marketing 68

Waxing UnLyrical

SEPTEMBER 25, 2015

In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research. Margot Savell of Hill+Knowlton Strategies. Johna Burke of BurrellesLuce. Katie Paine of Paine Publishing. Donna Vincent Roa of Securing Water for Food TA Facility.

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Measurement Web Analytics Twitter 66