Sat.May 16, 2015 - Fri.May 22, 2015

Smart Speak: Ditch the business jargon to build trust

Onclusive

As a professional communicator and nearly obsessive people observer, one thing I often find myself doing at events is listening in on conversations between individuals and groups of people. Some may call this eavesdropping; I like to think of it as … Continued.

PR Tactics in 2015: What’s Changed & What We Can Improve

Cision

This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com.

Hotels 342

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The Often-Overlooked PR Gold Mine: Online Public Speaking

Rock the Status Quo

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial.

Book Review: Stand Out by Dorie Clark

PR Expanded

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level.

Video 308

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Landing Page Design: Rules of Thumb Your Boss Expects You to Know

Polaris

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information.

eBook 204

More Trending

Snack on This: Client Love Languages

Rock the Status Quo

I’m not taking the sudden onset of an empty nest very well. It’s heinous and I hate it. I raised my children in a home with constant activity, constant flow of children in and out and, yes, a bit of chaos. I like it that way. We’re comfortable with it.

Survey 173

How Lucky Brand wisely used social media to win customers

PR Daily

There’s no doubt that social media has changed the way customers covet fashion apparel brands. Every time consumers interact with a message, they're acting as foot soldiers for brands, influencing peers to desire what they do.

PRstack book of tools and tips for modern PR practice

Stuart Bruce

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. It has 19 chapters, each by a different contributor, detailing tips and tools you can use for different areas of public relations practice and activity.

Tools 164

3 Things to Know About Social Listening (That No One Tells You)

Cision

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data.

Data 326

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week.

SEO 153

3 tips for writing unforgettable PR messages

PR Daily

Want to handle media interviews with greater confidence? Want to deliver more persuasive presentations? Want to write more effective PR copy and social media posts? The following approaches will help you stay on point—whether you’re crafting a speech or drafting a news release: 1.

Come Closer, I Want to Tell You A Story

Shift Communications

It’s a great story. I heard in the back of an Uber earlier this week.

5 More Outside-The-Box Content Marketing Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Obviously, that wasn’t a comprehensive or exhaustive list.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Reason PR Fails Often Goes Back To Before the Storytelling

Ishmael's Corner

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content.

Keys to writing the best headline ever

PR Daily

Shoulder pads. Hot coffee. Time on my hands. When these three elements collided as I sat in my fluorescently-lit corporate cube in the late 1990s, I would flip through Adweek , its large letters gleaming back at me with that imposing black font, bathed in all of its Madison Avenue glory.

How to Face Down a Unicorn

Shift Communications

It’s now a weekly occurrence. Headline: “XXX takes on additional funding of YYY Millions, latest to reach Unicorn status.” I’m challenged to think of an industry where there isn’t at least one of these formerly mystical companies cropping up. .

How To 146

How’s Your Press Release Call to Action?

Cision

In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. It’s kind of like herding cats.

The Reason PR Fails Often Goes Back To Before the Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise.

10 things the best speakers never say

PR Daily

While it's hard to immediately win over a crowd, it's easy to lose the room within the first minutes of your presentation.

Need help with your storytelling? We have an easy solution for you.

ReimaginePR

Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. We get it. There have been so many new tools to learn in the last several years, it’s hard to keep up with everything. And brand storytelling feels like something anybody can do. But it’s harder than it looks. And if you’ve ever just tried to go it alone, you know exactly what I’m talking about.

#Authority2015: Why Different Is Better Than Better

Cision

Sequels often fall short, but the second day of Authority Rainmaker brought a round of communication insights as equally amazing as those from day one.

Networking is Still King

Shift Communications

We’re a pretty adaptive species. Just 32 years ago , our primary mode of communication was still the landline telephone. Now, we’re barely making phone calls. Texting during work meetings is a norm. K-12 school systems that once prohibited gum chewing now allow cell phone use among their students.

5 ancient public relations secrets

PR Daily

The practice of public relations is not what it used to be. In the past, great care and effort went into crafting messages and pitch development. For example, when Julius Caesar wrote his compelling pitch in 50 B.C.,

For She’s a Jolly Good Fellow. And So Is He

ZudePR

So, I’ve been going more than a year now. Zude PR , that is. It’s been amazing. I’ve been meaning to say thanks to everyone who’s helped me over the past 12 months. A gratitude blog post if you will. I’ve nicked the idea from Stephen Waddington.

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3 Measurement Tools for PR Pros

Cision

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. PR professionals are realizing that measurement needs to be a standard part of every campaign strategy—and, luckily, there are tools and technology now to make it a bit easier. Below are three types of tools you can use to demonstrate the ROI and impact of your campaigns. Analytics.

California Oil Spill: Plains All American Pipeline’s Lack of Crisis Response

Melissa Agnes

*See bottom of post for updates. Earlier this week, an oil pipeline burst on the coast of Santa Barbara, California, resulting in more than 20,000 gallons of crude oil spilling across 9 miles of shoreline. The pipeline belongs to Plains All American Pipeline, L.P.,

Crisis 176

30 jobs in the PR and marketing world

PR Daily

Communications professionals— whether they work at agencies or for brands —know that not all positions are created equal. As it turns out, not all cities are, either. Glassdoor published its 25 Best Cities for Jobs Report on Tuesday, revealing the top places in the United States to work.

Travel Tips for Marketers and Communicators

Shift Communications

Marketers and PR professionals are on the road quite a bit. Customers ask for onsite meetings. Conferences demand speakers. Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake.

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What Analytics Mean for PR & Media Relations

Cision

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Small Business Social Media Use Study

The Proactive Report

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

8 features your media room needs right now

PR Daily

When people seek official news about your company or organization, a media or investor relations room is often an important stop. Your company website is probably static—its content doesn't update or change often, except your blog.