Cision

MAY 21, 2015

This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. Over the past 11 or so years in the communication industry, I’ve observed what works and what doesn’t as a press trip coordinator and attendee and as a press release writer and recipient. As you can imagine, the opportunity to observe the complex relationship between journalists and publicists has given me a unique perspective (and strong feelings!

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Onclusive

MAY 19, 2015

As a professional communicator and nearly obsessive people observer, one thing I often find myself doing at events is listening in on conversations between individuals and groups of people. Some may call this eavesdropping; I like to think of it as … Continued.

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Groups Big Data Communications Data 245

Deirdre Breakenridge

MAY 20, 2015

In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. If you don’t want to stand idle and feel the need to propel forward, but just don’t know how to get there, then the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, by Dorie Clark, is a great place to start.

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Video How To Brand Branding 237

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. While it sounds simple, high converting landing page design is definitely not as straightforward as it seems.

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eBook Newspapers Writing Print 157

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MAY 22, 2015

This is a guest post by Nova Halliwell, a PR professional in New York City. Quick show of hands – who’s heard this line before: “All I know about PR is that most of the people who do it are pretty dumb.”. I, for one, have had that insult hurled at me on several occasions – which means that I’ve mastered the ability to mutter “Your face is dumb,” into a cocktail straw before strolling off in search of better company.

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Hotels Fashion Ethics Meeting 262

Rock the Status Quo

MAY 21, 2015

I’m not taking the sudden onset of an empty nest very well. It’s heinous and I hate it. I raised my children in a home with constant activity, constant flow of children in and out and, yes, a bit of chaos. I like it that way. We’re comfortable with it. It’s a much quieter home these days and it’s been a particularly difficult transition for me.

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ReimaginePR

MAY 16, 2015

Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. We get it. There have been so many new tools to learn in the last several years, it’s hard to keep up with everything. And brand storytelling feels like something anybody can do. But it’s harder than it looks.

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Storytelling Survey Corporate Course 131

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes.

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Customer Service Social Media Analysis Data 250

Melissa Agnes

MAY 20, 2015

*See bottom of post for updates. Earlier this week, an oil pipeline burst on the coast of Santa Barbara, California, resulting in more than 20,000 gallons of crude oil spilling across 9 miles of shoreline. The pipeline belongs to Plains All American Pipeline, L.P., and I have to say that I’m pretty astonished at their lack of crisis communications since the oil spill occurred.

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Crisis Crisis Communications Crisis Management Twitter 154

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Stuart Bruce

MAY 20, 2015

My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. It has 19 chapters, each by a different contributor, detailing tips and tools you can use for different areas of public relations practice and activity. Some chapters use multiple tools so it explains how to use more than 40 different tools to improve how you do different public relations activity and tasks.

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Tools eBook SEO Blogging 127

Communications Conversations

MAY 18, 2015

When I first met Morgan Hay-Chapman (in I believe 2011) she was the president of the U of M MN PRSSA chapter (a big deal), president of the MN Daily (an even BIGGER deal), a full-time student (ho-hum), and I believe she had an internship, too (at space150, where she is currently employed–go figure). As I got to know Morgan just a bit better, it seems this is par for the course for her.

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Meeting Local Industry Journalism 122

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Obviously, that wasn’t a comprehensive or exhaustive list. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level. 1.

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Ishmael's Corner

MAY 17, 2015

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. New England created a microsite to defend Tom Brady’s honor and the integrity of the franchise after the Wells Report reignited Deflategate. For the 27 Americans out there who aren’t football fans, Deflategate refers to the accusation that the New England Patriots secretly let some of the air out of the footballs to

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Shift Communications

MAY 21, 2015

It’s a great story. I heard in the back of an Uber earlier this week. The stuff of classic silicon valley lore – a woman spends seven years writing down the tidbits of trivia she runs across in her everyday life into a small notebook she keeps with her, because trivia fascinates her as a hobby, and one day she realizes she has accidentally penned the next great trivia game.

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Storytelling Wikipedia Mobile Training 118

Sword and the Script

MAY 19, 2015

by Frank Strong. Bellbottoms are coming back in style. It seems every few years I hear this but the retro-trend never actually see it materialize. It makes for good chit chat, but beyond that such chatter is more or less idle. It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution.

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Infographics Customer Service Exercises Software 95

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. PR professionals are realizing that measurement needs to be a standard part of every campaign strategy—and, luckily, there are tools and technology now to make it a bit easier.

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Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. If you don’t get this upfront step right — pull out the type of content that the outside world will care about — you’re forced to make cabbagade out of cabbage.

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Storytelling Interviews Software Industry 116

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Shift Communications

MAY 22, 2015

It’s now a weekly occurrence. Headline: “XXX takes on additional funding of YYY Millions, latest to reach Unicorn status.” I’m challenged to think of an industry where there isn’t at least one of these formerly mystical companies cropping up. . If you’re one of these companies, reaching unicorn status brings many benefits, including: “Halo” of viability – always an asset as a startup with established competitors.

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ZudePR

MAY 22, 2015

So, I’ve been going more than a year now. Zude PR , that is. It’s been amazing. I’ve been meaning to say thanks to everyone who’s helped me over the past 12 months. A gratitude blog post if you will. I’ve nicked the idea from Stephen Waddington. But I’ve never gotten round to it. And, to be honest, I probably never will.

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eBook Crisis Management Small Business Training 113

Cision

MAY 18, 2015

Sequels often fall short, but the second day of Authority Rainmaker brought a round of communication insights as equally amazing as those from day one. Day two featured industry luminaries—including Joe Pulizzi , Scott Stratten and Danny Sullivan —and punk music legend business DIY-er Henry Rollins to cover everything from content to email to search to testing to passion.

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Creativity Analysis Communications Resources 185

Ishmael's Corner

MAY 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. If you don’t get this upfront step right — pull out the type of content that the outside world […].

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Storytelling Interviews Writing Communications 105

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Shift Communications

MAY 20, 2015

We’re a pretty adaptive species. Just 32 years ago , our primary mode of communication was still the landline telephone. Now, we’re barely making phone calls. Texting during work meetings is a norm. K-12 school systems that once prohibited gum chewing now allow cell phone use among their students. With so many ways to connect with friends, family and strangers, you would think our traditional channels of communication would completely shift in all areas of our personal and professional lives.

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Meeting Local Twitter System 99

Mark My Words

MAY 20, 2015

For Thomas Cook accepting responsibility was a last resort– but it will survive. If tackling the greatest ecological catastrophe of recent times with golf balls failed to reassure the US public the pronouncement by BP’s aloof chief exec Tony Hayward that he wanted his life back is the definition of insult to injury. This moment encapsulates the less than slick handling of the Gulf of Mexico oil spill, a PR blowout that has become one of the canonical texts of crisis mismanagement.

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Airlines Crisis Corporate Financial 94

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders.

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Analytics Media Relations Media Software 180

Reputation Us

MAY 22, 2015

I recently had the privilege of attending the Public Relations Society of America’s 2015 Health Academy Conference in Cleveland, Ohio. Aside from returning to my home state—the land of milk and honey, LeBron James and, more importantly, Urban Meyer and THE Ohio State Buckeyes—the conference was a great opportunity to gather with some of the country’s […].

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Conference Publicity Healthcare Employee 78

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Publicity

Shift Communications

MAY 17, 2015

Marketers and PR professionals are on the road quite a bit. Customers ask for onsite meetings. Conferences demand speakers. Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Business travel done wrong has far-reaching negative impact. You work less efficiently.

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Travel Communications Insurance Insurance 97

Communications Conversations

MAY 21, 2015

This week, we had a special co-host on the show: Allianz Life’s Jamie Plesser! Jamie shared a bit about his current role and background and then joined us as a guest commentator for the rest of the show. Enjoy! SHOW NOTES – May 21, 2015. “Facebook’s new ‘Instant Articles’ program poses dilemma for publishers” [link]. “Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook” [link].

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Hotels Facebook Social Media Marketing 73

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Why wouldn’t they? Video content creation is a powerful way to connect, engage and inspire audiences. However, communicators still are less comfortable putting together video stories than written ones.

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