Sat.Jan 31, 2015 - Fri.Feb 06, 2015

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Big Data and the Human Experience

Onclusive

'Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. The conversations included thoughts and insights from some of … Continued.

Big Data 294
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#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

Deirdre Breakenridge

'A Guest Post by Jeremy Miller, President, Sticky Branding. There’s something in the DNA of people like Deirdre Breakenridge , Chris Brogan , Mitch Joel , Michael Hyatt , and Darren Rowse that propel them to grow remarkable platforms. Some might chalk up their success to their early adoption of blogging and social media. But that’s not fair or accurate.

YouTube 241
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Changing of the Guard: Refining the Message with the New Majority

Ronn Torossian

'One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are important surface differences that may occur in any “changing of the guard,” the structural similarities [.].

Groups 228
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Digital Image Tips

The Proactive Report

'We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%. We also know that posts with images on sites like Facebook and Twitter are getting way more response. How to take a great photograph.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Find and Fill Open Spaces to Connect with Customers

Flack's Revenge

'While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area that was unoccupied by defenders. Marketers of today can learn a thing or two from this philosophy.

B2B 150

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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Absolutely, why not? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. It’s a skill that gets developed and honed over time, with effort and attention. So what would it take for your organization, your team, to be considered a crisis communication pro?

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Trust and Online Reputation Management

The Proactive Report

'The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of “people just like me.” Another study done by BrightLocal showed that 88% of people trust online reviews from strangers as much as a personal recommendation – that’s up almost 10% in the last year. Online reviews are now an integral part of marketing and PR.

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Ponder Before You Post

PR Job Coach

'In this age of instantaneous communications and rapid sound bites, long gone is the luxury of correcting something said in haste. Today''s proliferation of channels and technologies has completely obliterated any chance of a safety net. There is no place to hide. The old axioms we thought were destined for the dustbins of history now take on new purpose and vigor.

Pinterest 128
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Which 2015 Super Bowl Ads won?

Shift Communications

'Marketers and advertisers Monday-morning quarterback after the Super Bowl (aka the Ad Bowl) every year: Whose ads were watched the most? Whose ads were talked about the most? Which ads were great, and which ads flopped? We looked at this from a different angle. Which 2015 Super Bowl ads got SHARED the most? After all, it’s easy to press the like button.

YouTube 125
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Execs Struggle with One of the Most Effective Storytelling Techniques

Ishmael's Corner

'Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. Yet, most executives do the exact opposite. They make a conscious effort to hide their humanity. Why? To paraphrase Rudyard Kipling, we’re told early in our careers that business is business, personal and personal and never the twain shall meet. It’s a missed opportunity.

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Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

'By Cokey Falkow. SuperBowl XLIX was a game changer – and it had nothing to do with football. No longer do we have to wait for the SuperBowl commercials, see theonce while the game is on and then it’s over. There are new ways of speaking to an audience, tapping in to their emotions and generating real-time engaged with your audience. In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience

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PR Rock Stars: Polaris’ Jamie Kvamme

Communications Conversations

'No offense to the many, many people I’ve interviewed for this series before, but this specific PR Rock Star interview may be my favorite. Solely because of the heart and spirit of the interviewee: Jamie Kvamme. Truth be told, I don’t know Jamie all that well. At least not until last year when I asked her to join the marketing/membership MIMA committee (more on that below!).

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State of Social Q4 2014: Twitter Flies Into Rough Skies

Shift Communications

'Twitter released its Q4 results, and the bird’s flown into rough skies. On the surface, it might look like things are all right. The user base grew by another 4 million monthly active users: Ad revenues went up by $112 million, a very respectable number: And ad revenue per user went up by 37 cents/user to $1.50 per user: With numbers like that, why would we say that Twitter’s numbers are in trouble?

Twitter 123
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Six Tips for the World’s Most Underrated Social Media Platform

Ishmael's Corner

'We are fans of SlideShare as a platform for business storytelling. The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies.

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Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

I can’t believe I just typed this title as my title. But I did. Why? Because I recently read this article and was appalled. Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors.

SEO 124
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Consider your audience when giving examples

The Stalwart Blog

'One of the biggest lessons I’ve learned over the years is the importance of considering your audience when providing examples. Whether you’re giving a speech, writing an article or just having a conversation, it’s key to keep in mind who you’re talking to. There have been a few occasions when I’ve been at an event and the speaker mentions something that, to be honest, goes completely over my head because I have no clue who or what they just referenced and it’s not something I can relate to.

Examples 109
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Stop Hoping for Overnight Success

Shift Communications

'“I need a quick hit.” Maybe you’ve got a new product release coming up that you forgot about. Maybe a competitor made a huge splash and your board of directors or CEO wants a bigger splash. The request comes from on high to churn the waters of media — fast. Here’s the problem: the quick hit that creates overnight success is a myth.

YouTube 121
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Art of Your Message and Visual Storytelling

Reputation Us

'In the modern business landscape, visual storytelling takes center stage. Lately, more video e-newsletters have been rolling into my inbox. They take at least 4 minutes longer to ingest than those with still images, but they are infinitely more interesting because the images keep moving. They capture my attention; but am I wasting time watching […].

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TCIP #035 – The Science of Rumors with Laurent Gaildraud

Melissa Agnes

Welcome to episode #035 of The Crisis Intelligence Podcast, with Melissa Agnes and Laurent Gaildraud. Rumors have existed since the beginning of human behavior. A good rumor is deep-seeded and hypnotic. A good rumor can launch an organization or public figure into a crisis that is not terribly easy to manage or overcome. But what makes a good rumor and how can your organization best protect itself from this risky phenomenon?

Crisis 100
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Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

'When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1.

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Embracing the Data-Driven PR Future (And Math)

Shift Communications

'Some public relations professionals have said they entered the field to avoid complex math. It seemed like a pretty safe bet. No longer. The Internet has significantly changed the way every industry works. As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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People. Process. Product. The Engine of LTPR

Reputation Us

'“We the People” – Part 1 of a three part series. I am hooked on CNBC’s “The Profit.” Each week, the program showcases a company desperately needing guidance to either thrive or survive. Marcus Lemonis, CEO of Camping World, assesses a company and determines if it is worth investing. Along the way, he offers sage […]. The post People.

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Could two professional memberships really make sense?

Communications Conversations

'Last Saturday, I had the honor or presenting at one of the annual PRSA APR study sessions thanks to my friends Betsy Anderson and Julie Eastling. I opened up my presentation by saying I had sat in the exact chair these folks had been sitting in 10 years ago as an APR student. I had been a PRSA member for years. I had been on the PRSA board. I had been involved with PRSA for a long time.

SMB 87
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We Must Not Help to Advance the ISIS Agenda

Mark My Words

'ISIS craves prominent news coverage, and they crave momentum behind their desire to spread terror. This week their heinous images spread quickly online – propaganda meant to both shock the West and recruit new devotees. It raised a sensitive issue for news outlets again. Should they show the images, after all just one click away for anyone online or refrain?

Film 81
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B2B Marketers: Even more data is coming, are you ready?

Shift Communications

'The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

B2B 103
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Ill-informed politicians and journalists kicking NHS PR professionals – again

Stuart Bruce

' The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’ Oh the irony of a journalist falling for a politician’s spin about spin. What galls is that I know that most of these politicians don’t really believe what they say. They are simply attacking investment in PR because it’s brilliant election campaign fodder to be bashing something that has a dodgy reputation with the public.

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5 tips to get the most out of PR video interviews

PR in High Definition

'In the first of a two part series, I’ll be providing tips about how to get the most out of a PR video interview. My background is teaching video skills to would-be journalists and bloggers in Vietnam. What I learnt there translates beautifully to the UK – after all, the art of communication is not […]. The post 5 tips to get the most out of PR video interviews appeared first on Firefly Communications.

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29 Ways to Stay Creative [Infographic]

Solo PR Pro

'I don’t know about you, but I always have a harder time getting going in the winter. Gray skies and heavy clothes can make me feel lethargic and uninspired. Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??).