Sat.Jan 24, 2015 - Fri.Jan 30, 2015

PR Search 2013 vs. 2014


Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where … Continued.

Four Tips on Successfully Building Your Own Creative Department

PR Expanded

A Guest Post By Keith Bowman, Senior Art Director, Tonic Design Co. Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects.

Never Stop Failing to Impress

Ronn Torossian

Everyone wants to know the “secret” of business success. Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors that can help you become more [.].

Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Video: What You Need To Know About Using Purchased Vector Art

Rock the Status Quo

Today’s video is about stock photography rights and common misunderstandings – do you have a hard-earned lesson to share? Similar Posts You Might Like: Is Pinterest Right For Your Brand?

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More Trending

State of Social Q4 2014: Facebook is the largest nation on Earth

Shift Communications

Facebook has released its fourth quarter and calendar year 2014 earnings report. The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people.

Mega’s New Audio and Video chat: What does it mean for Skype and related services?

Ronn Torossian

In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the coming years, the new company would expand to include, among other things, The post Mega’s New Audio and Video chat: What does it mean for Skype and related services? appeared first on Ronn Torossian 5W Public Relations CEO Blog. Brand PR News Ronn Torossian BRANDING

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A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared

Sword and the Script

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it.

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'The Brand Deck' turns branding sessions into a game

PR Daily

If you’ve ever been a part of a voice and tone strategy meeting or a branding session, you might have thought to yourself, “If only there were a way to gamify this tedious experience.” Well, now there is—almost.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Ten Symbols That PR’s “Industrial Revolution” Is Underway

Ishmael's Corner

I hate hyperbole. But in this case, my hyperbolic headline — I do like alliteration — tells the truth. Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing.

Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Kristina Norris , the Agency’s Learning & Development Coordinator based in our San Francisco office.

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PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” ” I was part of the panel along with -.

Content creation expands with new Tumblr and Pinterest features

PR Daily

Tumblr announced an update Wednesday that will enable users to more easily create long-form blog posts, instead of the picture- and GIF-heavy posts that fill the platform.

One Action That Will Make Anyone in the Communications Business Smarter

Ishmael's Corner

When Warren Buffet spoke at Columbia University, a student asked what he could do now to prepare for a career in investing. As reported in the Omaha World Herald , Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him.

The Pros and Cons of Podcasting

Shift Communications

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. People tuned in weekly to hear host Sarah Koenig discuss the infamous case of high school student Hae Min Lee’s 1999 murder and the conviction of her ex-boyfriend Adnan Syed.

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Best Practice Guide for MPs Using Twitter for Open Up! – Speaker’s Commission on Digital Democracy

Stuart Bruce

Open Up! is the title and the sentiment of the report from the Speaker’s Commission on Digital Democracy in the UK. The Chartered Institute of Public Relations (CIPR) was asked to submit a report to the commission, which I was asked to write, on how national politicians should use Twitter.

Is writing a calling or just a job?

PR Daily

Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Are we called to write, or do we do it because it''s the thing we''re best at?

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. But there’s one area – and it’s an important area – that I haven’t yet touched on. It involves your website.

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The Future of Marketing: Paul Roetzer

Shift Communications

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

15 Digital Skills You Need in 2015

The Proactive Report

7 questions PR pros should ask to tell a brand's story

PR Daily

To gain media coverage for your clients or your brand, you must be able to find interesting stories and share them in an appealing and simple way with journalists. Not all stories are obvious.

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15 PR and social media career moves in Minnesota in 2014

Communications Conversations

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. This year’s list, like last year’s, is chock full of big moves. But, fewer BIG moves than I anticipated.

Friday Fun: #Patriots vs. #Seahawks

Shift Communications

Photo by Nike. Unless you live under a rock, you know that the New England Patriots won the AFC Championship and will be facing off this weekend with the Seattle Seahawks at Super Bowl 49 in sunny Glendale, AZ.

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The 15 Types of Social Media Know-It-All

Waxing UnLyrical

It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age.

Blogging for SEO: 7 tips

PR Daily

Do you want your organization’s website to be easier to find online? ?Blogging Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic.

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How to pitch the modern journalist

Communications Conversations

A recent report from the folks at Edelman last week got me thinking about how we approach and work with our colleagues on the media side. As our world has changed the last number of years, so has the media world. No big epiphany, right?

How is a Sale like a Love Affair? – Join This Week’s #Solopr Topic Chat

Solo PR Pro

Many communications consultants are confident in their abilities, except when it comes to business development –but it doesn’t have to be that way! Tomorrow (Wednesday, 1/28/15) at 1-2 p.m.

The Silliness of "Deflategate": How The Patriots Have Only Themselves To Blame

The Stalwart Blog

Let me first say that I really don''t like the Patriots. I think the organization is arrogant, egotistical and pretentious. They''re also a bunch of cheats. Okay - now that I''ve channelled my inner sports radio on-air caller persona, let me say that I think the whole Deflategate story is silly.

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'Discover' feature brings brand journalism to Snapchat

PR Daily

Snapchat has partnered with brands on a new “Discover” tool that will help the service connect its young user base with new content.

Twin Cities PR This Week – Jan. 30

Communications Conversations

Earlier this week, I made a post highlighting some of the biggest moves in PR/social media here in the Twin Cities in 2014. You may see a few familiar faces! It’s indicative of all the great talent we have here in Minnesota.

Media pitching is more than a numbers game

Public Relations Sydney

The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published. There are many approaches to pitching a story, you could send an email or pick up the phone and talk to a journalist.

Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Whenever we approach the end of a year, we invariably see a flurry of “year in review” type posts, not to mention trend and forecast posts. Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen.