Sat.Jan 24, 2015 - Fri.Jan 30, 2015

PR Search 2013 vs. 2014


Can you imagine a world without Search? Take a deep breath. Now think about all the things you search for in a day. Go on, do it. Now that you’ve thought about it, without Search… How would you know where … Continued. Industry Insights & Trends PESO PR industry PR measurement PR search PR SEO PR tips PR tools PRTech public relations

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Four Tips on Successfully Building Your Own Creative Department

PR Expanded

A Guest Post By Keith Bowman, Senior Art Director, Tonic Design Co. Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company?

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Never Stop Failing to Impress

Ronn Torossian

Everyone wants to know the “secret” of business success. Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors that can help you become more [.]. The post Never Stop Failing to Impress appeared first on Ronn Torossian 5W Public Relations CEO Blog. Business 5WPR CEO PR Careers Ronn Torossian

Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Video: What You Need To Know About Using Purchased Vector Art

Rock the Status Quo

Today’s video is about stock photography rights and common misunderstandings – do you have a hard-earned lesson to share? Similar Posts You Might Like: Is Pinterest Right For Your Brand? My Alternative to the Suddenly Expensive Video: Using LinkedIn Company & Showcase Pages for PR This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. Content Marketing Videos

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Mega’s New Audio and Video chat: What does it mean for Skype and related services?

Ronn Torossian

In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the coming years, the new company would expand to include, among other things, The post Mega’s New Audio and Video chat: What does it mean for Skype and related services? appeared first on Ronn Torossian 5W Public Relations CEO Blog. Brand PR News Ronn Torossian BRANDING

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State of Social Q4 2014: Facebook is the largest nation on Earth

Shift Communications

Facebook has released its fourth quarter and calendar year 2014 earnings report. The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people. Facebook’s user base is now larger than any nation’s population. The red line indicates their growth rate, which has stabilized in the 3% range since 2013.

A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared

Sword and the Script

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion. Valuing Content Changes the Context. A short while ago I noticed a promoted tweet.

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'The Brand Deck' turns branding sessions into a game

PR Daily

If you’ve ever been a part of a voice and tone strategy meeting or a branding session, you might have thought to yourself, “If only there were a way to gamify this tedious experience.” Well, now there is—almost. Scott Thomas, the design lead for the 2008 Obama presidential campaign, created “ The Brand Deck ,” a game with 100 adjectives which compare and contrast a brand’s traits. We may see more agencies and marketing departments break this out to give team brainstorms a little kick.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Ten Symbols That PR’s “Industrial Revolution” Is Underway

Ishmael's Corner

I hate hyperbole. But in this case, my hyperbolic headline — I do like alliteration — tells the truth. Today’s upheaval in the PR industry is redefining our business in a similar way that the industrial revolution retooled manufacturing. I’ve captured 10 symbols that remind us this isn’t our father’s PR industry. Meet Max Swisher. I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview.

Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Kristina Norris , the Agency’s Learning & Development Coordinator based in our San Francisco office. Kristina gives us insight into her role and offers advice for those looking for a glimpse into the SHIFT life. What are your main focuses as SHIFT’s Learning & Development Coordinator?

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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. But there’s one area – and it’s an important area – that I haven’t yet touched on. It involves your website. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. Tweet this!)

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Is writing a calling or just a job?

PR Daily

Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Are we called to write, or do we do it because it''s the thing we''re best at? Plus, the advertising/editorial wall is crumbling, and why we already know how to measure the quality of a speech. A calling or a job? : The New York Times has a pretty good weekly installment called Bookends, in which two writers take opposing views on a question about writing.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

One Action That Will Make Anyone in the Communications Business Smarter

Ishmael's Corner

When Warren Buffet spoke at Columbia University, a student asked what he could do now to prepare for a career in investing. As reported in the Omaha World Herald , Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him. Read 500 pages like this every day,” said Buffett, or words to that effect. That’s how knowledge works. It builds up, like compound interest.

The Pros and Cons of Podcasting

Shift Communications

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. People tuned in weekly to hear host Sarah Koenig discuss the infamous case of high school student Hae Min Lee’s 1999 murder and the conviction of her ex-boyfriend Adnan Syed. The explosive popularity of the podcast was surprising to non-podcast listeners, but it shouldn’t have been.

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“I’m here so I won’t get fined” Super Bowl vs. Media

Reputation Us

The following blog post is from LTPR’s winter intern, Kevin Gaboury. Ah, Super Bowl Media Day – a time when players, fans, coaches, and the media converge before the big game in a three-ring circus of pageantry and hoopla. It serves as forum for players to publicly talk smack about their opponents and get peppered with […]. The post “I’m here so I won’t get fined” Super Bowl vs. Media appeared first on LTPR.

7 questions PR pros should ask to tell a brand's story

PR Daily

To gain media coverage for your clients or your brand, you must be able to find interesting stories and share them in an appealing and simple way with journalists. Not all stories are obvious. People in unsexy or unglamorous industries may wonder why a journalist would be interested in writing their lives and work. However, all brand managers have stories, expertise or advice to share. The trick is to find and package the stories in an interesting way to catch a journalist’s attention.

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15 PR and social media career moves in Minnesota in 2014

Communications Conversations

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. This year’s list, like last year’s, is chock full of big moves. But, fewer BIG moves than I anticipated. A lot of agency folks stay put in 2014–something I didn’t see coming. With this much demand, I thought we’d see much more movement.

The Future of Marketing: Paul Roetzer

Shift Communications

Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Who is Paul Roetzer? A CEO. He started PR 20/20, an inbound marketing agency, in 2005.

The 15 Types of Social Media Know-It-All

Waxing UnLyrical

It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age. There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not.

Blogging for SEO: 7 tips

PR Daily

Do you want your organization’s website to be easier to find online? ?Blogging Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. Here are seven tips to get you there: 1. Post as often as possible. Updating your blog regularly, down to the same time of day and day of the week, is vital.

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Prince Andrew and the cold hard facts

Mark My Words

As stories go, it’s a good one! Prince Andrew, underage sex, plus a reputation and questionable judgement already in question now under further scrutiny. This is the age of perceptions. Reputation is driven by what we feel and not by the cold, hard facts. Without a rock-solid purpose for yourself, being a spare is a very considerable challenge and Andrew seems dazzled by money and power.

Friday Fun: #Patriots vs. #Seahawks

Shift Communications

Photo by Nike. Unless you live under a rock, you know that the New England Patriots won the AFC Championship and will be facing off this weekend with the Seattle Seahawks at Super Bowl 49 in sunny Glendale, AZ. With one SHIFT office smack dab in the middle of #PatriotsNation, we are obviously paying close attention to game news and media day reports. In this Friday Fun post, we wanted to share a few fun things coming out of AZ.

How to pitch the modern journalist

Communications Conversations

A recent report from the folks at Edelman last week got me thinking about how we approach and work with our colleagues on the media side. As our world has changed the last number of years, so has the media world. No big epiphany, right? But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?”

'Discover' feature brings brand journalism to Snapchat

PR Daily

Snapchat has partnered with brands on a new “Discover” tool that will help the service connect its young user base with new content. The feature, which is accessed within the Snapchat app, features content from CNN, Comedy Central, Cosmopolitan, Daily Mail, ESPN, Food Network, National Geographic, People, Vice, Yahoo! News and Warner Music Group. These media partners will be included in individual "channels" displaying five to 10 stories daily.

How is a Sale like a Love Affair? – Join This Week’s #Solopr Topic Chat

Solo PR Pro

Many communications consultants are confident in their abilities, except when it comes to business development –but it doesn’t have to be that way! Tomorrow (Wednesday, 1/28/15) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter ( never participated in a Twitter chat? Here’s how ). Our special guest will be Jack Vincent , sales coach and author of A Sale Is a Love Affair. With Jack’s expert input, we’ll be discussing the following topics: 1.

The Silliness of "Deflategate": How The Patriots Have Only Themselves To Blame

The Stalwart Blog

Let me first say that I really don''t like the Patriots. I think the organization is arrogant, egotistical and pretentious. They''re also a bunch of cheats. Okay - now that I''ve channelled my inner sports radio on-air caller persona, let me say that I think the whole Deflategate story is silly. Even if New England is found to have supplied footballs that were not inflated to NFL standards, it does not excuse the Indianapolis Colts from failing to show up for the AFC Championship game.

Twin Cities PR This Week – Jan. 30

Communications Conversations

Earlier this week, I made a post highlighting some of the biggest moves in PR/social media here in the Twin Cities in 2014. You may see a few familiar faces! It’s indicative of all the great talent we have here in Minnesota. Judging by the number of open positions so far in 2015, I may have to expand the list next year. Take a peek at what I’ve been seeing across the Twin Cities in terms of open positions, job changes, and events in the last couple weeks.

5 obstacles to better writing—and how to overcome them

PR Daily

It astonishes me that every time I cite a principle that I''ve mentioned what feels like a million times (mind-mapping, for example), some readers are surprised. Am I speaking Greek, I wonder? Are there really people who''ve missed my mighty obsession with mind-mapping ? I had some insight into this quandary recently, thanks to my piano lessons. I''ve noticed that my teacher has to mention principles many times before I respond.

How to Prepare a Company Spokesperson for a Live Broadcast Interview

PR 20/20

You researched…. you pitched …. and, you succeeded (at landing a live broadcast interview!). This occasion warrants the happiest of dances , my friend. But hold off on busting out all of your best moves—your job isn’t over yet. PR / Media Relations

Media pitching is more than a numbers game

Public Relations Sydney

The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published. There are many approaches to pitching a story, you could send an email or pick up the phone and talk to a journalist. But before you start writing that email or dialling a journalist’s number, think about what it is you are pitching and how to make it appealing to the journalist.