Deirdre Breakenridge

OCTOBER 20, 2015

A Guest Post By Ai Zhang, Professor, Stockton University. “To learn without thinking, one will be lost in his learning. To think without learning, one will be imperiled.” – Confucius. Learning and reflecting are my daily staples. After all, I am an educator, right? I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland.

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Cision

OCTOBER 23, 2015

Think of your marketing strategy as a chessboard. Content is often referred to as the king, and engagement has been crowned his queen …but those aren’t the only two pieces on the board. Often overlooked or misused are the knights — the influencers. These key players can increase conversion rates by three to 10 times more , especially if your brand has the right strategy up its sleeves.

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Creativity Strategy Education LinkedIn 252

Rock the Status Quo

OCTOBER 19, 2015

According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. It’s not that they don’t care–most, anyway–I believe they don’t have resources in place to catch (or handle) the mentions, and they don’t realize how damaging neglect can be.

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Ronn Torossian

OCTOBER 20, 2015

For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired. However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. It also requires some basic knowledge about how the media industry works, [.]. The post 3 Great Ways To Acquire Earned Media with PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ReimaginePR

OCTOBER 17, 2015

My best friend used to own a flower shop. Every Valentine’s Day, I’d take the day off and go in and help her deal with ridiculously panicked men who had forgotten to plan their grand romantic gesture. Declined credit cards, tempers at the boil and a lot of physical jockeying to get to the front of the line, Valentine’s Day in the flower shop was my yearly reminder of what happens when you don’t have a plan.

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The Resolution Blog

OCTOBER 21, 2015

We know that our PR campaigns do a great deal more than just raising awareness, but it’s difficult to simply prove that our target audience took action after reading, watching or listening to our coverage. What if there was there was a free tool that could prove this in 30 seconds? I can prove it to you now with Google Trends. An example. I’m going to use the 2015 Cannes Lions Grand Prix winner; Always #Likeagirl campaign ‘Turning an insult into a confidence movement’ by

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Ronn Torossian

OCTOBER 21, 2015

Is your company trying to decide what kind of social media policy to follow? You’re not alone. As companies harness the power of social media, it’s important to have a policy in place to support and protect the integrity and reputation of the company. So here are some tips to incorporate in your social media [.]. The post Social Media Policy & What Works for Most Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Ishmael's Corner

OCTOBER 21, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve advocated that PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.” As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more.

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Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great.

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The Stalwart Blog

OCTOBER 23, 2015

Is it just me or are we experiencing a resurgence of the email newsletter? I never thought I’d look FORWARD to receiving emails and even some on the daily! This can’t be the future of news and branded content…or can it? I never thought I’d see Janet Jackson in concert either, but there she was last Saturday night dancing her way through an entire show at 50-years-old.

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Software Writing Instagram Corporate 107

Shift Communications

OCTOBER 22, 2015

The air is beginning to crisp and leaves are starting to turn, which means that PR professionals have been thinking about the holidays for months already. Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio.

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Ishmael's Corner

OCTOBER 18, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. All companies recognize that customers saying positive things about their products is marketing gold. Think about the last time you were searching for a ramen restaurant and put stock — can’t resist a bad pun — in Yelp to find your destination.

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Cision

OCTOBER 20, 2015

You want journalists to write about your business. You’ve pitched countless journalists , but nobody’s biting. You’re ready to give up on public relations altogether. Before you do, read on. Networking could be your ticket to getting the press you’ve been clamoring for. Why Networking is a Magical Experience. If you’re new to networking, you’ll love it.

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Trade Shows Pitching Conference Meeting 245

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Communications Conversations

OCTOBER 21, 2015

Last week, Playboy announced it was cutting the nudity out of its magazines. I know, weird way to start a post, right? Stay with me for a moment. The Playboy news was a long time coming. The internet killed Playboy’s corner on naked woman many years ago. But, for YEARS, Playboy did have the corner on the market. But, what Playboy owned wasn’t “naked women”–it was the ALLURE and IMAGINATION of naked women.

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Shift Communications

OCTOBER 23, 2015

As a technology PR professional who started her career on the editorial desks of daily newspapers, I’m fascinated with traditional media’s efforts to keep up with the times (pun sort of intended) and the use of emerging tech in communications. So it caught my interest earlier this week when The New York Times announced a partnership with Google to bring the news home via the Google Cardboard virtual reality headset.

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Sword and the Script

OCTOBER 20, 2015

by Frank Strong. Former pitch man for the President, Jay Carney , came out swinging in a big way for Amazon today. He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New York Times Didn’t Tell You. Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor.

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Crisis Communications Crisis Case Study Viral 88

Cision

OCTOBER 21, 2015

Press releases are chock full of benefits for building brand recognition and gaining publicity. Whether or not you’re successful in reaping what you distribute depends on many variables, the most important being your press release’s news angle. Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Mark My Words

OCTOBER 23, 2015

“Once the press officer becomes the story, it is the end of the press officer.” This was the verdict of one of David Cameron’s inner circle on Andy Coulson. For Seamus Milne the knives were out from day one. Jeremy Corbyn’s new PR chief- branded “fascist” and “odious” on Twitter and treated as “a man with questionable views” on Newsnight- started his job by spinning his own appointment.

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Waxing UnLyrical

OCTOBER 21, 2015

Guest Post by Leta Soza. There’s something irresistible about a perfect pairing. Like when peanut butter combines with jelly to make a satisfying yet simple snack. Each individual aspect of a PB&J has its merits, but it’s when they co-mingle that the tastiness factor goes through the roof. Summing it up. I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling.

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Storytelling Data Analytics Engineering 72

PR 20/20

OCTOBER 20, 2015

I remember a session at Content Marketing World 2014 where Buddy Scalera ( @MarketingBuddy ) was interviewing Joe Pulizzi ( @JoePulizzi ). Pulizzi was telling us how he made the decision to leave his job and start his own company. He explained his thought process, what challenges he faced, what was important to him and how that led to the creation of Content Marketing Institute.

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How To Content Marketing Conference Interviews 71

Cision

OCTOBER 22, 2015

Storm clouds are brewing on your brand’s horizon. Only 40 percent of brands have a go-to plan for when crisis strikes. Will your brand take the time to prepare for torrential rain and heavy winds, or risk wrecking the ship? Michael Fineman, president of Fineman PR makes crisis communication easy by providing clients with a mid-crisis checklist. Called PANTCHEK, the handy (and hilarious) acronym breaks the process down into eight straight-forward steps.

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Crisis Video Crisis Communications Crisis Management 223

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Solo PR Pro

OCTOBER 20, 2015

With autumn now in full swing and the kids nicely settled into school, we can once again turn our attention back onto our own morning routines and daily work schedules. As solopreneurs, we can sometimes find ourselves in need of a productivity boost, particularly as we jumpstart our workdays when the sun rises. And it’s always good to take stock of our work habits to see where we can be more efficient and economical with our time.

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Frederik Vincx

OCTOBER 19, 2015

Reading Time: 4 minutes As a vendor of public relations tools I meet a lot of agencies and in-house teams. They often know about the PRstack project that my team at Prezly built and published. PRstack is a crowd-sourced catalog of over 250 PR tools + 48 guides on how to use these tools. The PR teams that I speak with are usually impressed by the amount of tools in PRstack.

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Tools How To Software Education 60

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. The Pinnacle Awards dinner celebration will be held in conjunction with the conference, where winners will be announced.

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Healthcare Marketing Conference Training 53

Cision

OCTOBER 19, 2015

Listening is important. Think of what would happen to your relationships if you spent all the time talking. It wouldn’t last long, right? The same principle applies to customers. If you don’t listen to them, they’ll walk away without ever looking back. But if you do listen, the relationship grows stronger. You know what they like and can deliver on that knowledge.

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Stern + Associates

OCTOBER 21, 2015

In the late 1980s, when Susan Stern was learning what it’s like to run a company, one of her first employees delivered some unsettling news: An important client thought Stern. The post How Surviving Cancer Helped Keep This Entrepreneur Strong (Inc.) appeared first on Stern Strategy Group.

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Employee Groups Strategy Company 48

Reputation Us

OCTOBER 19, 2015

The post Nonprofit PR Support Nomination appeared first on LTPR.

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Nonprofit 60

RH Strategic

OCTOBER 21, 2015

A data strategy in PR may sound like a daunting task that’s not worth the time, effort and expense. But a data strategy conceived of correctly can be hugely valuable for a company’s brand without breaking the bank. Data, more than ever, is what journalists want for their stories; it’s what social media managers and. Read More. The post Got Data? Maximize it for Big PR Results appeared first on RH Strategic.

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