Sat.Oct 17, 2015 - Fri.Oct 23, 2015

Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

A Guest Post By Ai Zhang, Professor, Stockton University. “To To learn without thinking, one will be lost in his learning. To think without learning, one will be imperiled.” – Confucius. Learning and reflecting are my daily staples. After all, I am an educator, right?

Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode.

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What Goes in a PR Tactical Plan


My best friend used to own a flower shop. Every Valentine’s Day, I’d take the day off and go in and help her deal with ridiculously panicked men who had forgotten to plan their grand romantic gesture.

Seeking an Influencer? Consider These 3 Factors.


Think of your marketing strategy as a chessboard. Content is often referred to as the king, and engagement has been crowned his queen …but those aren’t the only two pieces on the board. Often overlooked or misused are the knights — the influencers.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 Great Ways To Acquire Earned Media with PR

Ronn Torossian

For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired. However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. It also requires some basic knowledge about how the media industry works, [.]. The post 3 Great Ways To Acquire Earned Media with PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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The Exciting Technology In Back to the Future No One Noticed

Shift Communications

via IMGUR. If you’re joining us at the time this blog posts, Marty, Doc, and Jennifer should be arriving in a few hours. While we wait, let’s discuss the future. Or at least, the future predicted and represented in “Back to the Future: Part II”.

5 PR Skills That Never Go Out of Style & Refresher Tips for Each


Students have gone back to school, but they aren’t the only ones with homework to do. New technology continues to emerge and digital tools change constantly, affecting how we communicate and get our work done.

Social Media Policy & What Works for Most Companies

Ronn Torossian

Is your company trying to decide what kind of social media policy to follow? You’re not alone. As companies harness the power of social media, it’s important to have a policy in place to support and protect the integrity and reputation of the company. So here are some tips to incorporate in your social media [.]. The post Social Media Policy & What Works for Most Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Hold the hysteria: A quick primer on the exclamation point

PR Daily

Something exciting has happened, and you want to tell the whole world about it. Naturally, you go to social media to announce your news. You're charged up, knowing that your friends and family will be just as thrilled as you.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#PRstack: Using Google Trends to prove audience action

The Resolution Blog

We know that our PR campaigns do a great deal more than just raising awareness, but it’s difficult to simply prove that our target audience took action after reading, watching or listening to our coverage. What if there was there was a free tool that could prove this in 30 seconds?

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Once Upon a Time…3 Keys to Good PR Storytelling


In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

How to win a PR or social media award using objectives and results

Stuart Bruce

The secret of winning PR and social media awards is simple. Be excellent. You don’t deserve an award for being good. You’re paid by your employer or your client to be good at your job every single day. Awards are reserved for truly excellent work. Or rather they should be.

4 SEO tactics for content creators

PR Daily

This article was originally published on PR Daily in October 2014. According to the annual Ranking Factors Study from Searchmetrics , Google has made some big changes in how its algorithm evaluates content.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

National Flex Day: SHIFTers Share Why They Flex

Shift Communications

When you think of October, you probably think of falling leaves and Halloween. But October is also the month that hosts National Flex Day, a day created to motivate employers and employees to unite behind the need for more flexibility in the workplace. That day is today, October 20!

Why You Should Network More to Get Press for Your Business


You want journalists to write about your business. You’ve pitched countless journalists , but nobody’s biting. You’re ready to give up on public relations altogether. Before you do, read on. Networking could be your ticket to getting the press you’ve been clamoring for.

SEO Welcomes Storytelling and PR to the “Family.”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve advocated that PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.”

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5 PR lessons from 'Back to the Future'

PR Daily

Only once in my life have I ever rushed to see a movie the day it premiered. That was in November 1989, when my two friends and I raced out of our high school in Palo Alto, California, to go see "Back to the Future, Part 2.".

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The e-newsletter makes a Janet Jackson “Unbreakable” style comeback

The Stalwart Blog

Is it just me or are we experiencing a resurgence of the email newsletter? I never thought I’d look FORWARD to receiving emails and even some on the daily! This can’t be the future of news and branded content…or can it?

How to Keep the Press Interested in Your Press Releases


Press releases are chock full of benefits for building brand recognition and gaining publicity. Whether or not you’re successful in reaping what you distribute depends on many variables, the most important being your press release’s news angle.

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Gift Guide Pitching: Christmas in October (And September and August and July…)

Shift Communications

The air is beginning to crisp and leaves are starting to turn, which means that PR professionals have been thinking about the holidays for months already. Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer.

10 dating techniques to improve your media relations

PR Daily

There is a common misconception among business owners that media relations means writing a news release and sending it to 1,000 journalists, and suddenly they're all writing about you.

PR using owned media for modernised crisis communications rebuttal

Stuart Bruce

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Jay Carney, Amazon’s Senior Vice President for Corporate Affairs, used a self-published article on Medium to rebut a critical New York Times article and attack its credibility.

Video: All Hands on Deck During a Crisis


Storm clouds are brewing on your brand’s horizon. Only 40 percent of brands have a go-to plan for when crisis strikes. Will your brand take the time to prepare for torrential rain and heavy winds, or risk wrecking the ship?

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The Empire Strikes Back:  3 Reactions to Amazon vs. NYT

Sword and the Script

by Frank Strong. Former pitch man for the President, Jay Carney , came out swinging in a big way for Amazon today. He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New York Times Didn’t Tell You.

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5 tips for digital brand managers to handle a crisis

PR Daily

Creating a brand used to take years. Companies often started locally or regionally, developed loyal customers and built a market identity—supplemented by print or electronic advertising as brands grew. In addition to taking a long time, brand building also took a great deal of money.

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Tech & the News: Virtual Reality and the New York Times

Shift Communications

As a technology PR professional who started her career on the editorial desks of daily newspapers, I’m fascinated with traditional media’s efforts to keep up with the times (pun sort of intended) and the use of emerging tech in communications.

3 Ways to Turn Employees into Brand Advocates


Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. However, a single tweet could just as easily boost an employer’s reputation.

Content Inc.: How to be Successful by Growing Your Audience First

PR 20/20

I remember a session at Content Marketing World 2014 where Buddy Scalera ( @MarketingBuddy ) was interviewing Joe Pulizzi ( @JoePulizzi ). Pulizzi was telling us how he made the decision to leave his job and start his own company.

Study: Brand pages deliver a quarter of Facebook news feed content

PR Daily

Roughly a quarter of Facebook news feed content comes from brands. A Socialbakers study of more than 900 Facebook users and 100,000 pages revealed that 24 to 29 percent of posts in an average user’s news feed are from pages for organizations, celebrities or public figures.

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Forward to the Future – What PR Will be Like in 10 Years


October 21 st is officially Back to the Future day. Yep, October 21, 2015 marks the date that Doc and Marty travel to in “Back to the Future Part II.” The movie, released in 1989 got a lot right about how we live today.

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3 Tips to Strengthen Your Social Listening Skills


Listening is important. Think of what would happen to your relationships if you spent all the time talking. It wouldn’t last long, right? The same principle applies to customers. If you don’t listen to them, they’ll walk away without ever looking back.

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