Sat.Oct 17, 2015 - Fri.Oct 23, 2015

Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

A Guest Post By Ai Zhang, Professor, Stockton University. “To To learn without thinking, one will be lost in his learning. To think without learning, one will be imperiled.” – Confucius. Learning and reflecting are my daily staples. After all, I am an educator, right?

60 Seconds of Entertainment

Onclusive

Some weeks, you’re simply too busy to put pen to paper (err…fingers to keyboard?) for any extended period of time. This is one of those weeks.

Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode.

What Goes in a PR Tactical Plan

ReimaginePR

My best friend used to own a flower shop. Every Valentine’s Day, I’d take the day off and go in and help her deal with ridiculously panicked men who had forgotten to plan their grand romantic gesture.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Seeking an Influencer? Consider These 3 Factors.

Cision

Think of your marketing strategy as a chessboard. Content is often referred to as the king, and engagement has been crowned his queen …but those aren’t the only two pieces on the board. Often overlooked or misused are the knights — the influencers.

More Trending

7 tips for designing killer infographics

PR Daily

Infographics are becoming more and more popular, and many businesses are pumping them out as a primary form of content. What do you do, though, if you're not a designer and you don't have the funds to hire one, yet you still want to produce infographics?

What is the value of an impression?

Shift Communications

One of the most common PR measurement questions we receive is, “What is the value of an impression?” ” The short answer: nothing. Impressions are worth nothing by themselves. The long answer has a fair bit of nuance to it. Why do we measure impressions?

How Statistics Can Improve Your Social Media Strategy

Cision

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media Policy & What Works for Most Companies

Ronn Torossian

Is your company trying to decide what kind of social media policy to follow? You’re not alone. As companies harness the power of social media, it’s important to have a policy in place to support and protect the integrity and reputation of the company. So here are some tips to incorporate in your social media [.]. The post Social Media Policy & What Works for Most Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 PR lessons from ‘The Hunger Games’

PR Daily

For anyone who is a fan of “The Hunger Games,” it’s nearly impossible not to draw parallels to your life and society. The release of “The Hunger Games: Mockingjay, Part 2,” the final installment in this popular franchise, is Nov. 20, and excitement is growing.

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The Exciting Technology In Back to the Future No One Noticed

Shift Communications

via IMGUR. If you’re joining us at the time this blog posts, Marty, Doc, and Jennifer should be arriving in a few hours. While we wait, let’s discuss the future. Or at least, the future predicted and represented in “Back to the Future: Part II”.

5 PR Skills That Never Go Out of Style & Refresher Tips for Each

Cision

Students have gone back to school, but they aren’t the only ones with homework to do. New technology continues to emerge and digital tools change constantly, affecting how we communicate and get our work done.

How to win a PR or social media award using objectives and results

Stuart Bruce

The secret of winning PR and social media awards is simple. Be excellent. You don’t deserve an award for being good. You’re paid by your employer or your client to be good at your job every single day. Awards are reserved for truly excellent work. Or rather they should be.

Hold the hysteria: A quick primer on the exclamation point

PR Daily

Something exciting has happened, and you want to tell the whole world about it. Naturally, you go to social media to announce your news. You're charged up, knowing that your friends and family will be just as thrilled as you.

SEO Welcomes Storytelling and PR to the “Family.”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve advocated that PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.”

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

National Flex Day: SHIFTers Share Why They Flex

Shift Communications

When you think of October, you probably think of falling leaves and Halloween. But October is also the month that hosts National Flex Day, a day created to motivate employers and employees to unite behind the need for more flexibility in the workplace. That day is today, October 20!

4 SEO tactics for content creators

PR Daily

This article was originally published on PR Daily in October 2014. According to the annual Ranking Factors Study from Searchmetrics , Google has made some big changes in how its algorithm evaluates content.

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The e-newsletter makes a Janet Jackson “Unbreakable” style comeback

The Stalwart Blog

Is it just me or are we experiencing a resurgence of the email newsletter? I never thought I’d look FORWARD to receiving emails and even some on the daily! This can’t be the future of news and branded content…or can it?

Why You Should Network More to Get Press for Your Business

Cision

You want journalists to write about your business. You’ve pitched countless journalists , but nobody’s biting. You’re ready to give up on public relations altogether. Before you do, read on. Networking could be your ticket to getting the press you’ve been clamoring for.

The Empire Strikes Back:  3 Reactions to Amazon vs. NYT

Sword and the Script

by Frank Strong. Former pitch man for the President, Jay Carney , came out swinging in a big way for Amazon today. He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New York Times Didn’t Tell You.

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5 PR lessons from 'Back to the Future'

PR Daily

Only once in my life have I ever rushed to see a movie the day it premiered. That was in November 1989, when my two friends and I raced out of our high school in Palo Alto, California, to go see "Back to the Future, Part 2.".

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Communication in Top Eight Digital Skills Needed

The Proactive Report

First we had the digital divide – the gap between the Internet “haves and “have-nots” While the digital divide is not fully handled, 40% of people worldwide are online now. That’s 3.2 billion of us. The conversation has shifted to: “do we know what we’re doing with technology?” ” The lack of digital skills and how it affects productivity in business has been in the news a lot lately.

How to Keep the Press Interested in Your Press Releases

Cision

Press releases are chock full of benefits for building brand recognition and gaining publicity. Whether or not you’re successful in reaping what you distribute depends on many variables, the most important being your press release’s news angle.

How To 311

Gift Guide Pitching: Christmas in October (And September and August and July…)

Shift Communications

The air is beginning to crisp and leaves are starting to turn, which means that PR professionals have been thinking about the holidays for months already. Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer.

5 tips for digital brand managers to handle a crisis

PR Daily

Creating a brand used to take years. Companies often started locally or regionally, developed loyal customers and built a market identity—supplemented by print or electronic advertising as brands grew. In addition to taking a long time, brand building also took a great deal of money.

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PR using owned media for modernised crisis communications rebuttal

Stuart Bruce

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Jay Carney, Amazon’s Senior Vice President for Corporate Affairs, used a self-published article on Medium to rebut a critical New York Times article and attack its credibility.

Video: All Hands on Deck During a Crisis

Cision

Storm clouds are brewing on your brand’s horizon. Only 40 percent of brands have a go-to plan for when crisis strikes. Will your brand take the time to prepare for torrential rain and heavy winds, or risk wrecking the ship?

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Tech & the News: Virtual Reality and the New York Times

Shift Communications

As a technology PR professional who started her career on the editorial desks of daily newspapers, I’m fascinated with traditional media’s efforts to keep up with the times (pun sort of intended) and the use of emerging tech in communications.

10 dating techniques to improve your media relations

PR Daily

There is a common misconception among business owners that media relations means writing a news release and sending it to 1,000 journalists, and suddenly they're all writing about you.

#PRstack: Using Google Trends to prove audience action

The Resolution Blog

We know that our PR campaigns do a great deal more than just raising awareness, but it’s difficult to simply prove that our target audience took action after reading, watching or listening to our coverage. What if there was there was a free tool that could prove this in 30 seconds?

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3 Keys to Building a Strong Enterprise-Level Social Strategy

Cision

Social strategy is no longer confined to one team or one strategist. Today, a successful social strategy requires a combination of digital, content and PR across departments and teams. But how can you make these separate business areas work together in harmony?