Sat.Feb 14, 2015 - Fri.Feb 20, 2015

How to Hand-Hold Your Clients Through Perfect Live Media Interviews

Rock the Status Quo

Your pitch worked! It was perfectly targeted to the TV journalist’s needs and audience, impeccably timed and well written. It’s booked at the station and on your client’s calendar. So what comes next? The interview!

Sushi for PR Champions

Flack's Revenge

You’ve heard about Sushi for Beginners. This post is about Sushi for PR Champions. It was inspired by the movie Jiro Dreams of Sushi , a documentary about the man behind a modest Sushi bar in Japan.

7 Important Principles Of Media Coverage Every Business Needs To Know


We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department.

10 ways to draw more attention to your press release

PR Daily

With so many press releases crossing the wires every day, it’s a wonder anyone ever sees the fruits of your hard work. But there are several ways—10 listed here—to get more eyes on your press release.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why PR hasn’t been automated yet

Shift Communications

Tom Foremski asked in Silicon Valley Watcher : PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology.

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More Trending

How B2B Companies Can Bring Method to the Social Media Madness

Ishmael's Corner

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision.

B2B 148

6 'House of Cards' quotes that apply to PR

PR Daily

The third season of Netflix''s acclaimed political series "House of Cards" debuts next week, and anticipation is high. To what lengths will Frank Underwood go with even more power? As audiences await the premiere, let’s take a look back at some of the best quotes from the first two seasons.

Looking at Leadership Today: Amy Lyons, SHIFT President

Shift Communications

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. What are your main focuses as SHIFT’s President? How do your day-to-day responsibilities factor into this?

So, You Wanna Be a Crisis Management Professional. Here’s What You Should Know.

Melissa Agnes

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. Although I would love to be able to give time to each and every one of you, my schedule doesn’t always permit me to do so.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR and SEO. No Longer a Match Made in Hell.

Ishmael's Corner

This headline served as the title for my talk at the Holmes Innovation Summit on Tuesday. The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game.

SEO 140

Dove takes on Twitter hate with new campaign

PR Daily

Can a brand stop the rampant hate that happens in social media? Coca-Cola gave it a shot and ended up tweeting "Mein Kampf."

You’ve Got Growin’ Up to Do

Shift Communications

While attending Joshua Radin’s latest concert (which was FABULOUS!), the chorus line of one of his classics, “ You Got Growin Up to Do ,” really stuck with me. It had me thinking back on what kind of “growing up” I’d done over the last year.

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

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Oscar Nominated Films and Their PR Takeaways

Reputation Us

The Oscars are finally (almost) here! Every year I look forward to the glitz and glamour of Hollywood’s star-studded event. As a PR pro, The Academy Awards provide a wealth of takeaways on real time brand marketing, promotional tactics and more; coincidentally, it also makes for great blogging!

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4 ways PR pros can enhance social media strategies

PR Daily

As brands become more and more visible on social media, the role of PR pros who understand the digital landscape gains importance.

Measure What Matters

Shift Communications

Photo credit: Buzzfeed Motion Pictures. Last week, we witnessed another major milestone in presidential digital media: President Barack Obama appeared in a BuzzFeed video.

Tips For Getting Your Tweets Indexed by Google in a Crisis

Melissa Agnes

As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. This means that relevant and timely tweets may appear in your Google search results.

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When Content Marketing Lets You Down

Waxing UnLyrical

Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say. “Yes, let’s get a newsletter out!” ” they say. “Join the conversation!”

Is your press release really newsworthy?

PR Daily

We’ve all been there. A client has the most amazing news to share and simply cannot wait to have you write a news release and put the “news” on the wire. Cringe. All the journalists wait expectantly at the delete button. This scenario happens quite often, and it isn’t always the client’s fault.

HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event.

Self-esteem boost on social media #SpeakBeautiful

The Stalwart Blog

Women are 50 percent more likely to say something negative about themselves than positive on Twitter, according to new research commissioned by Dove , a brand rooted in " listening to women " and the creators of the ever-evolving Real Beauty campaign.

6 Bad Habits of PR Professionals and How to Break Them


We spend a lot of time talking to PR professionals as well as to business leaders and journalists. Doing so gives us interesting insight into how PR is being practiced and evaluated. We’ve seen many well executed and effective campaigns. We’ve also seen PR teams struggle to have an impact.

How To 102

3 ways Twitter’s deal with Google will change marketers’ tweets

PR Daily

As most marketers have already heard, Twitter struck a deal with Google that will once again allow tweets to be displayed within the search giant’s query results immediately after they are posted on the social network.

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Brandscaping with Puppies: Unleash the Power of Unique Partnerships

PR 20/20

How much would you love for your workday to be interrupted by puppies? That’s exactly what happened on Wednesday, January 28 at PR 20/20. Allie Gottlieb ( @alliegott ), associate consultant, got an email from Uber ( @Uber ) announcing that puppies were being driven around to visit businesses.

Brand 101

Prepare Your Solo Business for Emergencies – Six Secrets of a Sickie

Solo PR Pro

This is a newly updated version of a previously posted article. I’m still a sickie I’m afraid, and – just as we advise our clients - t he time to make contingency plans is before you need them. I must confess one of my least favorite traits about myself: I’m sickly.

The art of conversation while networking

Public Relations Sydney

If walking into a room full of strangers makes you want to walk in the other direction, then maybe all you need is a few great conversation starters. The best way to start a conversation while networking is simply saying, “Hello, I’m [name]. What’s your business (or what do you do)?

50 shades of PR

PR Daily

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How Google, Salesforce and HubSpot Built Successful Partner Programs

PR 20/20

What do Google, Salesforce and HubSpot have in common? They’ve realized that partner programs are a powerful way to catalyze reach, sales and loyalty. Industry Business

8 steps to perfect your filming for PR video interviews

PR in High Definition

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. My background is teaching video skills to would-be journalists and bloggers in Vietnam.

Film 91

Why don’t we teach our kids how to use the internet to create, invent and do good?

Communications Conversations

I read a post by Jay Baer recently about teaching social media to kids in high school. The post alluded to teaching cyber security to kids as a way to protect themselves and their personal reputations and data. But, I couldn’t help but think.

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4 pieces of PR wisdom from Hunter S. Thompson

PR Daily

As the 10th anniversary of the untimely death of Hunter S. Thompson nears, I am reminded of some lessons he taught me early in my career that still resonate today, decades and several careers later. These lessons were shared sitting at the bar when I was a cub reporter in Aspen.

Weekly Roundup: Reputation

Waxing UnLyrical

Yesterday marked Presidents Day here in the U.S. Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level.