Flack's Revenge
FEBRUARY 19, 2015
'You’ve heard about Sushi for Beginners. This post is about Sushi for PR Champions. It was inspired by the movie Jiro Dreams of Sushi , a documentary about the man behind a modest Sushi bar in Japan. Jiro Ono’s uncompromising approach earned his shop an unprecedented 3 Michelin star rating (which means it is worth a special trip to the country just to eat at the place).
Melissa Agnes
FEBRUARY 17, 2015
Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. Although I would love to be able to give time to each and every one of you, my schedule doesn’t always permit me to do so. So I decided to do that here. This blog post answers the questions I get asked most frequently, along with some added comments and insights.
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Polaris
FEBRUARY 16, 2015
'We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It started when one of the displaced employees went to the media to tell his side of the story.
Shift Communications
FEBRUARY 19, 2015
'Tom Foremski asked in Silicon Valley Watcher : PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Stuart Bruce
FEBRUARY 19, 2015
'Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ishmael's Corner
FEBRUARY 16, 2015
'I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social media. Yet, there’s an even greater fundamental reason for B2B companies to get the social media religion.
Shift Communications
FEBRUARY 16, 2015
'In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. What are your main focuses as SHIFT’s President? How do your day-to-day responsibilities factor into this? Internally, my primary focus is on fostering the culture through how we communicate to our employees, the programs and benefits we provide, the feedback we gather, and the initiatives we develop to make this a great place to work and
Reputation Us
FEBRUARY 20, 2015
'The Oscars are finally (almost) here! Every year I look forward to the glitz and glamour of Hollywood’s star-studded event. As a PR pro, The Academy Awards provide a wealth of takeaways on real time brand marketing, promotional tactics and more; coincidentally, it also makes for great blogging! This year, I had the privilege of […]. The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR.
Melissa Agnes
FEBRUARY 15, 2015
Welcome to episode #037 of The Crisis Intelligence Podcast, with Melissa Agnes and Trushar Barot. In 2014, Ebola spread quickly throughout West Africa. In the second half of last year, BBC World News decided that they wanted to position themselves as a voice of credibility and leadership in this global crisis. Yes, that’s right. A world news organization wanted to help fight the crisis of Ebola.
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Ishmael's Corner
FEBRUARY 18, 2015
'This headline served as the title for my talk at the Holmes Innovation Summit on Tuesday. The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing companies to be very specific in who they target.
Shift Communications
FEBRUARY 20, 2015
'While attending Joshua Radin’s latest concert (which was FABULOUS!), the chorus line of one of his classics, “ You Got Growin Up to Do ,” really stuck with me. It had me thinking back on what kind of “growing up” I’d done over the last year. Almost one year ago, I made a decision to do some growing up both personally and professionally. That led this southerner to move 1,100 miles north from the bright Music City lights of Nashville, Tenn. to Boston, Mass.
Communications Conversations
FEBRUARY 17, 2015
'I read a post by Jay Baer recently about teaching social media to kids in high school. The post alluded to teaching cyber security to kids as a way to protect themselves and their personal reputations and data. But, I couldn’t help but think. Sure, we want to teach our kids about the RISKS of the internet. I’m with you–I want the same for my kids (and I’m starting to talk to them about this kind of thing now, and they’re in grade school).
Sword and the Script
FEBRUARY 17, 2015
'Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase – some 80% of B2B survey respondents are looking for thought leadership content after a purchase.
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Waxing UnLyrical
FEBRUARY 20, 2015
'Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” they say. “Yes, let’s get a newsletter out!” they say. “Join the conversation!” they say. I love hearing all this. And I love it when companies do it right.
Shift Communications
FEBRUARY 18, 2015
'Photo credit: Buzzfeed Motion Pictures. Last week, we witnessed another major milestone in presidential digital media: President Barack Obama appeared in a BuzzFeed video. The BuzzFeed Video division wanted to interview the President for a number of months; the White House was interested in pushing for more registrations on Healthcare.gov before the February 15 deadline.
Communications Conversations
FEBRUARY 18, 2015
'Sure, we all know Facebook and Twitter have become absolutely critical to many media and publishers when it comes to sharing and distributing news stories. But, for most media outlets, that has meant to things: * Merely sharing stories on those two networks–sometimes with paid advertising to support the stories (see: Any of your local media). * Reaching a good percentage of that Boomer and Gen X audience, but not reaching the Millennials and Gen Z audience as much (key to the future of ne
The Stalwart Blog
FEBRUARY 20, 2015
'Women are 50 percent more likely to say something negative about themselves than positive on Twitter, according to new research commissioned by Dove , a brand rooted in " listening to women " and the creators of the ever-evolving Real Beauty campaign. The study noted four out of every five negative tweets about beauty and body image are women putting themselves down.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PR 20/20
FEBRUARY 19, 2015
'How much would you love for your workday to be interrupted by puppies? That’s exactly what happened on Wednesday, January 28 at PR 20/20. Allie Gottlieb ( @alliegott ), associate consultant, got an email from Uber ( @Uber ) announcing that puppies were being driven around to visit businesses. Well, that was it. After getting Paul’s ( @PaulRoetzer ) okay (his exact words were “…as long as I don’t have to clean anything up”), Allie was on a mission.
Shift Communications
FEBRUARY 17, 2015
'HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. With this in mind, we wanted to share some quick tips for healthcare companies in attendance to set themselves apart as “snowflakes” amidst the fierce turf competition at HIMSS.
Communications Conversations
FEBRUARY 20, 2015
'In this week’s episode, Kevin and I discuss the Atlantic article that made the rounds this past week about Twitter’s inability to drive traffic (big surprised, right?). We also tackle a really interesting PBS story about the evolving nature of media, and Justine Sacco, who was back in the news this past week. SHOW NOTES – FEBRUARY 19, 2015. “The Unbearable Lightness of Tweeting” [link]. “Bark to Action: Buick Goes to the Dogs—Your Dogs—With Customized Spots&#
PR in High Definition
FEBRUARY 19, 2015
'This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. My background is teaching video skills to would-be journalists and bloggers in Vietnam. What I learnt there translates beautifully to the UK – after all, the art of communication is […]. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Public Relations Sydney
FEBRUARY 16, 2015
'If walking into a room full of strangers makes you want to walk in the other direction, then maybe all you need is a few great conversation starters. The best way to start a conversation while networking is simply saying, “Hello, I’m [name]. What’s your business (or what do you do)? Here are our tried and tested […]. The post The art of conversation while networking appeared first on Public Relations Sydney.
Waxing UnLyrical
FEBRUARY 17, 2015
'Yesterday marked Presidents Day here in the U.S. Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.
PR 20/20
FEBRUARY 17, 2015
'What do Google, Salesforce and HubSpot have in common? They’ve realized that partner programs are a powerful way to catalyze reach, sales and loyalty.
Solo PR Pro
FEBRUARY 17, 2015
'This is a newly updated version of a previously posted article. I’m still a sickie I’m afraid, and – just as we advise our clients - t he time to make contingency plans is before you need them. I must confess one of my least favorite traits about myself: I’m sickly. In fact, I come from a long line of sickies, with one side of my family tree so full of ailments it would take a whole blog post just to tell the tale.
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PR Conversations
FEBRUARY 15, 2015
'With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March , we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies. As an example, last week brought us hashtag #pinkbus as the Labour party chose a pink minibus for a tour of the country that was intended to connect with female voters.
Stern + Associates
FEBRUARY 19, 2015
'There’s a difference between a cohesive narrative and just creating content. I don’t know about you, but I’m already sick of the word “content.” I must receive dozens of emails continue » The post Does your marketing tell a story? appeared first on Stern + Associates.
Bad Pitch Blog
FEBRUARY 16, 2015
'It''s the best of times, it''s the worst of times. So here is a tale of two pieces of content. It''s up to you, fine readers, to determine which one''s a best practice and which one''s a worst practice. Match the Quote to the Black History Hero Who Said It BuzzFeed quizzes can be a polarizing piece of content. Let''s face it, we work hard to get our content shared into ubiquity.
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