Waxing UnLyrical

APRIL 4, 2011

Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#. And yet, I feel like I want to write a lengthy rant, mocking her and the show, because of my perceptions. That would be unfair. It was announced that Snooki would be speaking at a major college on the East Coast.

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Google Fashion Analysis Writing 106

Waxing UnLyrical

APRIL 6, 2011

I was very irritated. by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). If you haven’t read it yet. —though I’ll be amazed if there’s a PR pro worth her pink boots who hasn’t read it yet, and men , don’t even try to get cute with me on that —. it’s a very weird justification of AVE (ad value equivalency) as a measure of “PR,&# which the author equates to &

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Measurement Writing Advertising Advertising 78

Waxing UnLyrical

APRIL 5, 2011

Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing. Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Pretty radical, eh? Seth and I had been brainstorming ideas for the chat, and when he suggested this one, I said to myself, “Bingo!

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Measurement Marketing Analysis Analytics 70

Waxing UnLyrical

APRIL 2, 2011

Remember how I told you I’d be watching the cricket World Cup semi-final match between India and Pakistan on Wednesday? Guess what? I did. And we won! OK, “we&# is technically incorrect, since I’ve been an American citizen for more than three years now, but you know what they say. You can take the gal out of India, but you can’t take India out of the gal.

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Twitter Social Media Course Media 63

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

APRIL 3, 2011

I know your Weekly Roundup is late today. My bad; I spent most of yesterday watching the cricket World Cup finals and have been on a bit of a high ever since. Because – and you know this by now – India won. After 28 years, India won the cricket World Cup! That too, on home ground!! It was an absolutely electrifying match; you couldn’t tell until the last few overs of the game which way it would go.

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Skype Newspapers Twitter Facebook 50

Waxing UnLyrical

APRIL 8, 2011

Guest post by Steff Metal. Blogging, Tweeting, Tumbling, Facebooking, Formspringing, checking your Klout score, commenting on Flickr, reading your Reader, keeping up-to-date with online communities and discussion boards …. … and that’s just on Monday. All this online “connecting&# is starting to do my head in. I don’t know how you all do it.

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Twitter Community Facebook Blogging 80